• Korea Journal of Hospital Management
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• v.16 no.4
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• pp.17-34
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• 2011

Recently, medical market has been changing not for the sake of treatment of the disease but for high quality of health. Therefore, South Korea medical tourism service needs to understand and improve for the differences perceptions of medical tourists and health professionals for customer satisfaction. The purpose of this study is to understand the structure of medical tourism market through theoretical consideration and to suggest the factors which need to be taken precedence for improvement of South Korea medical tourism service through analysis differences between consumers and suppliers. To analyze the difference of awareness, we reconstructed the questionnaires focussing on evaluation factors and articles about medical tourists selection attributes and health professionals way to invigoration through previous research and precedence study. After that, we also collected the data based on reconstructed questionnaires. After we compared each collected responses from medical tourists and health professionals, also analyzed the differences of awareness by applying Johari's Window to those differences. In conclusion, there is no relation between medical tourist and health professionals about th differences of awareness in functional quality and cost that is a direct effect to transaction in current medical tourism of South Korea. In contrast, there are differences of awareness between a process which support medical tourism and technical quality. Therefor, we expect to invigorate medical tourism by innovation of supportive process and technical quality.

• The Journal of the Korea Contents Association
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• v.19 no.2
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• pp.317-327
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• 2019

A tourist destination where nature and people coexist is needed for today's tourists who crave for various new experiences and attractions. In this respect, Slow city has its attractiveness as a good tourist destination and its potentials are being verified. The purpose of this study is to identify selection attributes of slow city which influence the perception of tourism professionals and finally to figure out its growth potential as a tourism destination. This study approaches and considers tourism industry worker's perception about slow city which previous studies have not been discussed. We examined that travel and tourism employees working on the tourism industry frontline, planning travel goods, providing information on tourist destinations, are less aware than the general public about slow city as a tourism destination.

• Asia-Pacific Journal of Business
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• v.15 no.1
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• pp.289-304
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• 2024

Purpose - Focusing on the FGI research method, the current status and issues of barrier-free tourism in Gangwon State were identified, and specific activation plans were derived Design/methodology/approach - This study conducted in-depth interviews with 20 experts related to the tourism industry. The issues, current status, and activation plan of barrier-free tourism in Gangwon State recognized by experts in tourism policy, tourism administration, tourism management, and tourism service industry were derived. Findings - First, the tendency of businesses to be promoted based on the non-disabled by not recognizing the weak as the main tourism demand group, second, confusion caused by the unification of terms related to barrier-free tourism, third, lack of finding tourism constraints subdivided according to the type and degree of disability, fourth, tourism information and evaluation indicators provided by prioritizing the convenience of suppliers rather than consumers, and fifth, the nature of the project focused on improving access to physical infrastructure. Subsequently, the results of the analysis of the plan to revitalize the barrier-free tourism industry in Gangwon State were as follows. First, education and programs to improve disability awareness appropriate to local conditions were activated, second, related information was unified and project sustainability was improved by creating a control tower for the barrier-free tourism industry at the provincial level, third, to overcome the employment crisis based on finding locally tailored jobs related to tourism care professionals, and fourth, to continuously secure quantitative and qualitative data and establish utilization plans. Research implications or Originality - First, it presents theoretical implications for related fields by providing issues and activation measures related to barrier-free tourism from the perspective of experts who are still lacking in research in academia. The practical implications are that based on the opinions of experts working in the tourism field, more specific issues of the barrier-free tourism industry in the province were presented, and policy and practical solutions were presented accordingly, suggesting realistic alternatives that can be carried out in the actual field.

• Journal of the Korean Society of Food Culture
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• v.19 no.4
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• pp.392-398
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• 2004

The purposes of this study were to: a) investigate how other countries brought up their traditional food into the commercial market for tourists b) analyze present marketing status of the Korean traditional food in dealing with foreign tourists as consumers. Present marketing status of the overseas and domestic tourism products focusing on traditional foods was investigated through literature reviews and face-to-face in-depth interviews conducted with professionals in tourism business. As a result, the foreign tourism products focusing on traditional foods were diverse and these products were representative of the regional heritage brought together in an effect to increase understanding of traditional foods. In case of the tourism products focusing on Korean traditional cuisine, the popular programs were 'Making Kimch', 'Making ricecake' and 'Making Bibimbap' in which tourists participated have expressed great satisfaction. The results of this study would be used as an important data in developing unique tourism programs focusing on Korean traditional cuisine attracting foreign tourists.

• Journal of Digital Convergence
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• v.12 no.1
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• pp.221-227
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• 2014

This study is a comparative study of the factors to affect Korean and Chinese tourism satisfaction in Incheon Chinatown. Namely, by showing the tourism satisfaction of Korean and Chinese to examine which factors affecting tourism satisfaction each of both. As a result, first, tourism infrastructure affected the tourism satisfaction of two countries tourists. Second, human service affected Korean tourism satisfaction but not to Chinese. Third, information service affected Chinese tourism satisfaction but not to Korean. so that, we can find the differences between the factors to affect Korean and Chinese tourism satisfaction and expect to provide suggestions to the relevant industry professionals.

• The Journal of Asian Finance, Economics and Business
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• v.5 no.2
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• pp.139-149
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• 2018

In the contemporary era of smart tourism, travelers face more accommodation options than ever before. The rapid expansions of alternative accommodation sector are partially owing to the growth of electronic commerce and the rise of online intermediary platforms. Online travel agencies serve as a critical distribution channel for tourism sectors, and the significance is further increased for small and micro entrepreneurs whose direct communication channels are scarce. Considering the holistic process of customer experience started with a third-party online intermediary, this study explores basic and extended attributes of small and medium-sized alternative accommodation where the comparative value is created. In order to achieve the objective, a research design was developed to synthesize the qualitative evidence. The synthesis encompasses both theoretical and practical perspectives, from a systematic review and opinions of academic professionals to an in-depth interview with an industry expert and the current practices of online travel agencies. This study suggests that the sources of value creation for alternative accommodation are not always consistent with those of the traditional. Accounting for the temporal and spatial dynamics in customer experience, the findings of this study provide insights on the comparative value of alternative accommodation, to both academic and industry audiences.

• Journal of the Korean Association of Geographic Information Studies
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• v.24 no.2
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• pp.29-39
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• 2021

The global aging phenomenon and new lifestyles have a worldwide attention to the new tourism form of health tourism. The purpose of this study is to analyze and suggest the competitive types of health tourism. Through the literature review, the theoretical base on the concept and type of health tourism and hierarchical spatial types such as medical space, semi-medical space, non-medical space, and natural healing space, based on medical intervention was established. A questionnaire survey was conducted for the professionals in Jeju area about tourism, health care, policy. As a result of analysis based on competitiveness advantage factors of Jeju health tourism, Jeju health tourism was confirmed to have higher importance in the natural healing space than the health service center space. Three kinds of resources such as natural resources, healing resources, and active resources of Jeju type health tourism were derived and applied to two hierarchical spaces, natural healing space and non-medical healing space, based on medical intervention.

• Journal of Korea Entertainment Industry Association
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• v.15 no.7
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• pp.17-32
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• 2021

This is an environmental analysis study for discovering specialized local sports tourism and aims to provide implications for the development of sports tourism industry in the Chuncheon region by analyzing the current status of domestic and overseas sports tourism and presenting overseas cases of specialized regional sports tourism. Therefore, through SWOT analysis and secondary data survey, implications for the development direction according to facilities, programs, and public relations and marketing were derived. Sports tourism contributes to vitalization of local economy by converging with local tourism centering on sports participation or viewing. Thus, it must be organized with differentiated products taking into account the characteristics of the area. An investigation of the main components of domestic and overseas sports tourism shows that mega sports events or specialized local leisure sports are connected to tourism resources for commercialization. In Korea, 3 to 4 local areas are discovered and supported annually through the specialized local sports tourism promotion program. This study suggests a development plan by evaluating and analyzing the performance of the Chuncheon Spo-Tour program. In terms of facility, it is necessary to construct accommodation facilities that harmonize with the natural environment, develop new programs connected to Songam Sports Town, and reinforce existing equipment. In terms of program, it is necessary to develop canoe/kayak water courses utilizing Uiam-Lake, train professionals to operate programs, and develop programs that take into consideration seasonal characteristics as well as the level of each participants. In terms of PR/marketing, it is important to build competitiveness by using ICT, improving public awareness of the sites, and adopting reasonable pricing policies. The development of specialized local sports tourism products through remedies and efforts will contribute to vitalization of local economy.

• International Area Studies Review
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• v.13 no.2
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• pp.770-788
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• 2009

This paper attempts to develop STP Strategy of EXPO 2012 Yeosu for attracting tourists. STP in marketing strategy refers to the process of market segmentation, market targeting, and positioning. I tested four demographic variables(age, occupation, nationality, and sex) to segment the market or the visitors of EXPO 2012 Yeosu effectively. The statistical result shows that age, occupation, and nationality are significant. Based on the three demographic factors and the visitor's purpose, I classified the expected visitors of EXPO into 12 groups, and selected 6 targeted groups: a group of Korean students with the purpose of study, a group of Korean professionals with the purpose of business, a group of foreign students with the purpose of study, a group of foreign professionals with the purpose of business, a group of Korean people in general with the purpose of tourism, and a group of foreign people in general with the purpose of tourism. In this paper, I have suggested a differentiated marketing mix for six targeted groups each.

• Journal of Navigation and Port Research
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• v.41 no.1
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• pp.9-16
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• 2017

The maritime industry is recognized as an important national industry in the world today, and its importance is increasing. One of the most important marine industries is the marine leisure industry. Korea attracts many foreign visitors, and a wide variety of cultural and tourist resources are worth accessing. Among the visitors are Chinese tourists, who are called Youke and who represent a constantly increasing trend since 2007, when 1.06 million people visited, to 2015, when 5.98 million people visited Accordingly, a budget of about one trillion won has been committed to creating a resort complex called Golden Harbor at Incheon, which will focus on the development of a marine tourism complex In this study, we conduct a survey on the potential of Chinese tourism and marine tourism professionals only success of the targets of the Incheon Port Authority was analyzed by comparing the difference. A fuzzy analysis of the questionnaire results on Chinese tourists showed the importance of giving the highest priority to services being friendly(0.823), followed by safety(0.823) and convenience(0.773), highlighting the importance of recognize a variety of tourism products(0.755). Targeted surveys were conducted on 20 of Incheon Port Authority s employees They showed that various tourism products are the main issue(0.852), following by accessibility(0.850) and immigration(0.810), showed that convenience is important to recognize the order of (0.793).