Journal of Navigation and Port Research (한국항해항만학회지)

Korean Institute of Navigation and Port Research (한국항해항만학회)
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Perceptual Differences of Success Factors for a Maritime Tourism Complex Using Fuzzy Theory (Focusing on Golden Harbor, Incheon)

퍼지이론을 활용한 인천 해양관광단지 성공요인의 인식차이 분석에 대한 연구(인천 골든하버를 중심으로)

  • Cha, Youg Doo (Graduate school of Logistics, Incheon University) ;
  • Gong, Jeong Min (Graduate school of Logistics, Incheon University) ;
  • Yeo, Gi Tae (Graduate school of Logistics, Incheon University)
  • 차영두 (인천대학교 동북아물류대학원) ;
  • 공정민 (인천대학교 동북아물류대학원) ;
  • 여기태 (인천대학교 동북아물류대학원)
  • Received : 2016.11.14
  • Accepted : 2017.02.08
  • Published : 2017.02.28
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Abstract

The maritime industry is recognized as an important national industry in the world today, and its importance is increasing. One of the most important marine industries is the marine leisure industry. Korea attracts many foreign visitors, and a wide variety of cultural and tourist resources are worth accessing. Among the visitors are Chinese tourists, who are called Youke and who represent a constantly increasing trend since 2007, when 1.06 million people visited, to 2015, when 5.98 million people visited Accordingly, a budget of about one trillion won has been committed to creating a resort complex called Golden Harbor at Incheon, which will focus on the development of a marine tourism complex In this study, we conduct a survey on the potential of Chinese tourism and marine tourism professionals only success of the targets of the Incheon Port Authority was analyzed by comparing the difference. A fuzzy analysis of the questionnaire results on Chinese tourists showed the importance of giving the highest priority to services being friendly(0.823), followed by safety(0.823) and convenience(0.773), highlighting the importance of recognize a variety of tourism products(0.755). Targeted surveys were conducted on 20 of Incheon Port Authority s employees They showed that various tourism products are the main issue(0.852), following by accessibility(0.850) and immigration(0.810), showed that convenience is important to recognize the order of (0.793).

전 세계적으로 해양산업이 국가산업으로 인식되며 그 중요성이 커지고 있고, 해양산업 중 가장 각광 받는 분야는 해양레저 산업이라 할 수 있다. 또한 우리나라는 우수한 문화와 다양한 관광자원으로 많은 외국인 관광객이 방문하고 있다. 그 중 중국인 관광객인 유커의 경우 2007년 106만명을 시작으로 2015년 598만명까지 지속적으로 늘어나는 추세이다. 이에 인천시는 골든하버라는 이름의 복합리조트를 조성하기 위해 약 1조원 이상의 예산을 투입했으며, 향후 해양관광단지 개발에 집중할 것이라고 언급했다. 따라서 본 연구는 중국인 관광객과 인천항만공사의 전문가를 대상으로 해양관광단지의 성공요인에 대해 설문을 실시하여 차이를 비교하였다. 중국인 관광객 대상 퍼지분석 결과, 서비스 친절도(0.823)가 가장 높은 순위의 중요도를 보였고, 그 다음으로 안전성(0.823)과 편의성(0.773), 다양한 관광상품(0.755)을 중요하게 인식하는 것으로 나타났다. 운영사 대상 설문으로 골든하버의 운영사인 인전항만공사 직원 20명을 대상으로 실시하였고, 중요요인으로 다양한 관광상품(0.852), 접근성(0.850), 출입국심사(0.810), 편의성(0.793) 순으로 중요하게 인식하는 것으로 나타났다.

Keywords

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