• 제목/요약/키워드: The Satisfaction-importance Model

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Effects of Illumination on Satisfaction of Night Use at Urban Neighborhood Park (조명이 도시근린공원의 야간이용만족도에 미치는 영향)

  • 최연철;김진선
    • Journal of the Korean Institute of Landscape Architecture
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    • v.29 no.1
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    • pp.92-99
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    • 2001
  • This study analyzed the effects of illumination on psychological accessibility from a view of satisfaction of night use at urban neighborhood park for actual night users. For this, we have classified the effects of illumination as five sampled independent variables from 12 effects of illumination, and tested the relationship with satisfaction of night use of a dependent variable by multiple regression analysis. The results of this study are as follows; 1) The effects of illumination for night use at urban neighborhood park were divided into five factors; (1) direct effect, (2) effect of promoting use, (3) effect of ensuring security, (4) effect of preparing landscape in the night time, and (5) psychological effect. Among independent variables indicating characteristics of effects of each illumination, uneasiness at night use was high. 2) In a multiple regression model, when other conditions were not changed, the value of security of night use (X\ulcorner) had maximumly an affect on the value of dependent. And, the value of danger to meet the depraved(X\ulcorner) had minimally an affect on the value of dependent variable. 3) For the contribution of security of nigh use(X\ulcorner) and brightness of present using space(X$_4$) to satisfaction of night use(Y) of dependent variable, they had a nearly equal effect on that, and showed about 2 times importance compared to familiarity with park(X\ulcorner) and the beauty of park(X\ulcorner). Also, they showed about 7 times contribution to satisfaction of night use compared to danger to meet the depraved(X\ulcorner), which had minimally an affect on the value of dependent variable, as the most important variables. 4) For the effects of illumination on satisfaction of night use, the effect of ensuring security - pursues security of park for the general rather than security for the specific class or subject - and direct effect to offer proper brightness in using space relatively affected on it much compared to psychological effect, effect of preparing landscape in night time, and effect of promoting use. A research on the psychological effects among the variables related to illumination as well as physical circumstances such as the height, location, direction of illumination should be studied.

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Factors Contributing to Recommendation Intention of Foreign Tourists in Times of Crisis: A Moderated Moderation Analysis

  • Ko-Woon Kim;Seung-Gee Hong
    • Journal of Korea Trade
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    • v.27 no.1
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    • pp.42-59
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    • 2023
  • Purpose - As a leading source of foreign exchange and investment, tourism has grown in importance as a component of international trade. Accordingly, in recent decades much attention has been directed toward attracting foreign tourists and, in turn, positively affecting the recommendation intentions of foreign tourists. Despite such interests, there remains a dearth of empirical research on this issue. Moreover, prior research has focused primarily on the simple main effect of a certain factor on recommendation intentions. Therefore, the present study aims to (1) investigate the effect of overall satisfaction on the recommendation intentions of foreign tourists, and (2) examine the potential moderating effects of personal factors (i.e., age and destination image) on the association between overall satisfaction and recommendation intention. Design/methodology - Using a moderated moderation analysis of the data drawn from the 2018 International Visitor Survey conducted by the Korea Tourism Organization, this study proposes the three-way interaction effects of overall satisfaction, age, and destination image on recommendation intention. Findings - The findings of the study indicate that overall satisfaction is positively associated with recommendation intention and this relationship becomes stronger among younger tourists. The findings further indicate that the moderating effect of age on the relationship between overall satisfaction and recommendation intention depends on changes in the image of the destination. Specifically, the destination image exerts a positive moderating impact on the influence of age that moderates the overall satisfaction and recommendation intention relationship. Originality/value - Considering that the tourism economy has been severely affected by the current COVID-19 pandemic, this study contributes to a more accurate understanding of the factors affecting the recommendation intention, especially in times of crisis.

How Shipping Company Satisfies Shippers Through Service Quality in South Korea: The Mediation Role of Trust

  • Roh, Taewoo;Park, Keun-Sik;Oh, Yeeun;Noh, Jinho
    • Journal of Korea Trade
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    • v.25 no.5
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    • pp.19-38
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    • 2021
  • Purpose - This study aims to verify the direct causal relationship between cost competitiveness and global network competitiveness, which are the tangible service quality factors determined by the shipping company, which in turn affect the shipper's customer satisfaction. Additionally, we empirically investigate the intangible, related service qualities determined by shipping companies, such as operational competitiveness and customer relationship quality, and how these then positively affect customer satisfaction through the formation of trust. Therefore, we examine the mediating effect of trust formation among different contractors for shipping services. Design/methodology - In order to examine the shipping company's tangible and intangible service-qualities perceived by the shipper on customer satisfaction and the process of trust formation between contractors, we collected valid data from 114 respondents out of 200 distributed questionnaires. The respondents consisted of domestic freight forwarders who engage with domestic and international shipping and logistics agencies. Descriptive statistics, confirmatory factor analysis, reliability, convergent and discriminant validities, common method bias, and PLS-SEM (partial least square-structural equation model) were analyzed using the program STATA 16. Findings - The findings of this study are as follows. First, our results showed that all hypotheses assumed in this study had statistically significant supporting evidence. Second, it was found that the mediating effect of trust was significant in affecting the quality of intangible service- qualities for customer satisfaction. Third, through supplementary analysis, we found that the global network competitiveness of domestic shipping companies will increase in importance in the future. In conclusion, the theoretical and practical implications of these findings are presented. Originality/value - This study reaffirmed the traditional causal relationship between customer satisfaction and tangible service quality. Additionally, we also contribute to the literature on the understanding of the causal relationship between trust formation and customer satisfaction through intangible interactions from a long-term perspective.

The Effects of Sense of community and Residential Satisfaction of Local Residents on Quality of Life (마을주민의 공동체 의식과 주거만족도가 삶의 질에 미치는 영향)

  • Lee, Eun-A
    • Journal of Industrial Convergence
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    • v.19 no.6
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    • pp.197-204
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    • 2021
  • The purpose of this study was to examine the effect of sense of community on the quality of life of local residents and the mediating effect of residential satisfaction in the process to improve the quality of life. To this end, as a result of 1:1 survey through a face-to-face survey of 480 local residents in G, Gyeonggi-do, a total of 468 samples were finally analyzed excluding insincere answers. The analysis method was SPSS WIN 25.0, and the mediation model was verified using frequency analysis, descriptive analysis, correlation analysis, and regression analysis. As a result of the study, first, sense of community was found to have a positive (+) effect on quality of life and residential satisfaction. Second, residential satisfaction was found to have a positive (+) effect on the quality of life. Third, residential satisfaction was verified as a partial mediation in the relationship between sense of community and quality of life. Based on this study, the importance of the effect of residential satisfaction in the process of local residents' sense of community affecting their quality of life and practical measures to improve the quality of life were presented.

An Analysis of Educational Capacity Prediction according to Pre-survey of Satisfaction using Random Forest (랜덤 포레스트를 활용한 만족도 사전조사에 따른 교육 역량 예측 분석)

  • Nam, Kihun
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.6
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    • pp.487-492
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    • 2022
  • Universities are looking for various methods to enhance educational competence level suitable for the rapidly changing social environment. This study suggests a method to promote academic and educational achievements by reducing drop-out rate from their majors through implementation of pre-survey of satisfaction that revised and complemented survey items. To supplement the CQI method implemented after a general satisfaction survey, a pre-survey of satisfaction was carried out. To consolidate students' competences, this study made prediction and analysis of data with more importance possible using the Random Forest of the machine learning technique that can be applied to AI Medici platform, whose design is underway. By pre-processing the pre-survey of satisfaction, the students information enrolled in classes were defined as an explanatory variable, and they were classified, and a model was created and learning was conducted. For the experimental environment, the algorithms and sklearn library related in Jupyter notebook 3.7.7, Python 3.7 were used together. This study carried out a comparative analysis of change in educational satisfaction survey, carried out after classes, and trends in the drop-out students by reflecting the results of the suggested method in the classes.

A Study on the Influence of Education and Training, Human Resources Development, and Communication on Job Satisfaction for Employees in Korea's Financial Industry: Focus on the Mediating Impact of Organizational Commitment (금융업 종업원들의 교육훈련, 인재개발, 커뮤니케이션이 직무만족에 미치는 영향에 관한 연구 -조직몰입의 매개효과를 중심으로-)

  • Kim, Hae Na;Yoon, Kyung-Hee;Eom, Jae Gun
    • The Journal of the Korea Contents Association
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    • v.20 no.12
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    • pp.58-73
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    • 2020
  • The purpose of this study is to empirically analyze the relationship between organizational commitment, job satisfaction, education and training, human resource development, and communication in Korea's financial industry. In particular, the mediating relationships between organizational commitment and job satisfaction, education and training, human resource development, and communication were examined in order to provide a better understanding of organizational commitment. A structural equation model was used for the empirical analysis of this study. As a result of the study, it was confirmed that education and training, human resource development, communication, organizational commitment, and job satisfaction are correlated within the Korean financial industry. Furthermore, organizational commitment was found to have mediating effects on education and training, human resource development, communication, and job satisfaction. Based on these results, this study emphasizes the importance of education and training for organizational commitment in the Korean financial industry. In particular, this study establishes the importance of a culture of trust within organizations through human resource development programs, communication for job satisfaction, and organizational performance to face changes in the post-COVID era. In the future, more in-depth qualitative studies are required to derive factors related to the employees of financial companies and to conduct comparison analyses with companies in other industries.

A Study on the Effects of CSR Activities on Organization Trust and Job Satisfaction in Manufacturing Enterprises (제조업의 CSR활동이 조직신뢰와 직무만족에 미치는 영향에 관한 연구)

  • Jeong, Soo-Cheol;Cho, Young-Bohk
    • Journal of Digital Convergence
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    • v.18 no.9
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    • pp.135-144
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    • 2020
  • This study aimed to discover the effects of CSR activities on manufacturing employees' organizational trust and job satisfaction. A proposed model based on previous research was empirically tested via structural equation modeling by AMOS using 374 valid samples collected from current employees of D-Heavy Industries & Construction in Chang Won. The results of the empirical analysis are summarized as follows. CSR activities had a partially direct impact on job satisfaction and organizational trust. It has been confirmed that organizational trust has a partial mediation effect(full mediation effect) in the process of CSR activities and job satisfaction. These findings indicate that there exist interrelationships among entrepreneurship, internal and external CSR activities, organizational trust, and job satisfaction. In particular, the importance of CSR activities were identified in terms of effective organizational management by confirming their impact on organizational trust of employees. In addition, organizational trust was verified as an antecedent factor to improve job satisfaction.

A Study on the Factors Affecting Social Service Satisfaction Using Voucher - Focusing on the Community Social Investment Service - (바우처를 활용한 사회서비스의 이용자 만족도에 영향을 미치는 요인에 관한 연구 -지역사회서비스투자사업을 중심으로-)

  • Shin, Chang Hwan
    • Korean Journal of Social Welfare
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    • v.64 no.4
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    • pp.137-161
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    • 2012
  • The importance of voucher service evaluation is increasing with the expansion of voucher, but the previous studies on performance evaluation could not reflect the characteristics of voucher. But there is no study on the factors affecting voucher performance. Thus, this study focuses on the empirical analysis of voucher program performance and analysed the factors affecting voucher satisfaction. Data used in this study is collected form 70 social service agencies that deliver voucher service and 1445 service users in Community-Development voucher service in Community Service Investment Program. The methods applied in this study are Hierarchial Linear Model(HLM) using service user variables(level 1) and service agency variables(level 2). These variables are extracted from the previous studies on performance of social welfare service and voucher service. The findings show that user's satisfaction is influenced by level 1 variables such as sex, need and also influenced by level 2 variables of service type and area* organization type. On these analysis, this study gives policy implication.

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Effects of Social Support on Depression Among Middle and Old-Aged People (중·고령자의 사회적 지지가 우울증에 미치는 영향)

  • Han, Sam-Sung;Jeong, Seong-Hwa;Kang, Sung-Wook;Yoo, Wang-Keun
    • The Korean Journal of Health Service Management
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    • v.8 no.2
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    • pp.197-208
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    • 2014
  • This study examined the relationship between social support and depressive symptom among the middle and old-aged people, using dataset of the Korean Longitudinal Study of Ageing(KLoSA 3rd). The subjects were 7,874 persons aged 45 and over. Using this data, social support variables and its relation to depressions was observed based on social network model. A multiple regression model was used to study an association between social support and depressive symptom, controlling for socio-economic characteristics, health status and behavior. Also, this paper run two subgroup regression models based on gender of subjects (male, female), controlling for confounding variables. Authors found that there was lower the number of meetings with friends (1~3 times in a week: b=0.597, p<0.0001; 1~2 times in a month: b=0.609, p<0.0001; 1~6 times in a year or under: b=1.598, p<0.0001) and negative relationship between spouse satisfaction (b=-0.007, p=0.0237), children satisfaction (b=-0.019, p<0.0001) and depressive symptom. Also quantitative effect differences were compared according to gender and its effect on depression. Compared to the male group, female group showed significant difference in quantitative effect with number of meetings with friends and spouse satisfaction, but children satisfaction didn't show clear differences according to gender. This study suggested the importance of social support for promoting mental health among the middle and old-aged people.

A Pilot Study on the Practical Model of Nonverbal Communication for the Effective Information Services (정보조사제공에 있어서 비언어적 커뮤니케이션의 응용모형개발을 위한 실증적 연구)

  • Han Sang-Wan
    • Journal of the Korean Society for Library and Information Science
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    • v.25
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    • pp.83-150
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    • 1993
  • Traditionally, the emphasis of the information services had been placed on the information provider's knowledge of information sources or information systems. However, in view of the increasing complexity of the information environment. and changes taking place in information professions the evaluation of the information services has callded for further research in interpersonal communication aspects of the librarian user interface especially that which links to user satisfaction. This experimental study was carried out for the purpose of exploring the implications of nonverbal behaviors in measuring user satisfaction in the light of the fact that the meaning of nonverbal clues includes more than verbal communication especially in dealing with variable barriers even though they operate at low levels of awareness. In this sense, among the wide range of nonverbal communication areas in particular kinesics, artifacts and the proximics were examined to suggest alternative model which can be applied effectively in our specific set of information work environment. Two major university libraries and two research libraries in Korea were chosen and visited for the anlysis and per each refernce/information interview the librarian's nonverbal behaviors were checked on the observer's checklist and the qustionnaires completed by the user at a time. On the basis of these data firstly, the relation of user satisfaction concerned with the librarian's nonverbal communication to user satisfaction with information services was analyzed and the possible communication barriers were investigated. In addition, the effect of training the information librarian with positive nonverbal communication skills on the user's satisfaction was analyzed in a SAS computer program in the area of kinesics. On the other hand, the effect of other nonverbal behaviors such as proximics and artifacts known very important clues to improving a complex human interaction was discussed along with their experimental results. In conclusion, it was found that most of users were not sensitive to the importance of nonverbal behaviors exposed by the information librarian, but it was proved that the ultimate user satisfaction and the satisfaction of the librarian's nonverbal behaviors are correlated positively, Moreover, nonverbal behaviors displayed by the trained librarian toward the user had a considerable effect on the user's evalution of information services compared with those by the untrained. These findings imply that in order to control the librarian's nonverbal behaviors and to help the user overcome his barriers the information librarian as a specialist needs to assure and modify willilingly his communication behavior. Without making effective use of such nonverbal communication, information librarian could not expect to meet the user's information needs either. However, when these positive nonverbal behaviors are applied it would be highly desirable to be aware of cultural and contextual differences. With regard to increasing information services success the applicable nonverbal communication model for library management and education can be suggested as below.

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