• Journal of the Korea Society of Computer and Information
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• v.27 no.7
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• pp.165-175
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• 2022

The objective of this study is to identify the relationships among app attribution(perceived usefulness, design, information quality, and mobility), user satisfaction, trust, and continuous use intention of bus information apps; The structural equation of AMOS 21.0 was used to test the hypothesis of this study. The results of the analysis are as follows. First, perceived usefulness, design, information quality, and mobility positively impact user satisfaction. Second, only mobility has a positive effect on trust, but the remaining perceived usefulness, design, and information quality have no effect at the significance level of 5%. Third, user satisfaction has a positive impact on trust and continuous use intention. Fourth, trust has a positive impact on continuous use intention. Therefore, it was confirmed that the characteristics of the bus information mobile app are important influencing factors for the improvement of user satisfaction, trust, and continuous use intention. Local governments and bus companies will be able to establish strategic directions for the activation of bus information mobile apps. The limitation of this study is that it is somewhat lacking in generalizing the study results, so future research needs to focus on improving this part.

• Journal of Korea Entertainment Industry Association
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• v.15 no.4
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• pp.15-29
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• 2021

Many countries and companies are pursuing and developing Artificial intelligence as it is the core technology of the 4th industrial revolution. Global IT companies such as Apple, Microsoft, Amazon, Google and Samsung have all released their own AI assistant hardware products, hoping to increase customer loyalty and capture market share. Competition within the industry for AI agent is intense. AI assistant products that command the biggest market shares and customer loyalty have a higher chance of becoming the industry standard. This study analyzed the current status of major overseas and domestic IT companies in the field of artificial intelligence, and suggested future strategic directions for voice UI technology development and user satisfaction. In terms of B2B technology, it is recommended that IT companies use cloud computing to store big data, innovative artificial intelligence technologies and natural language technologies. Offering voice recognition technologies on the cloud enables smaller companies to take advantage of such technologies at considerably less expense. Companies also consider using GPT-3(Generative Pre-trained Transformer 3) an open source artificial intelligence language processing software that can generate very natural human-like interactions and high levels of user satisfaction. There is a need to increase usefulness and usability to enhance user satisfaction. This study has practical and theoretical implications for industry and academia.

• Journal of Korea Entertainment Industry Association
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• v.15 no.3
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• pp.153-170
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• 2021

This study was attempted to derive strategic implications for activating professional sports by conducting in-depth interviews with professional sports officials such as players, teams, federations, agencies, etc., by searching for factors that cause match fixing and deriving preventive strategies based on them. Eight people with more than 3 years of experience working in professional sports were selected using the snowball sampling technique. Data were collected and analyzed by applying a semi-structured in-depth interview method for them. As a result of the analysis, five core categories (the learning effect from the cartel for entering university, the culture learned in a camp training, the manifestation of the latent learning effect, the negative effect of the human network, the personal disposition) were derived as factors causing match-fixing. As for the strategy to prevent match fixing, first, improving the college entrance examination system oriented on individual capability, second, improving the education system for student athlete, third, establishing a prevention system, fourth, continuing education, fifth, and activating the agent system as the core categories. Implications for the derived research results and future research directions were discussed.

• Korean small business review
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• v.42 no.2
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• pp.93-115
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• 2020

Government funded research institutes (GFRIs) maintain a cooperative relationship with companies and stably provide their resources through the family company system. They are thereby implementing a demand-oriented support system that responds to the needs of the company. This study analyzed the changes in corporate financial performance depending on the participation in family company system and customized support. For this purpose, 2,229 companies registered with the KITECH during 2015-2017 composed the "Family company group", and 80 companies that participated in the customized support were selected as the "customized support group". The effect of participation on the corporate financial performance was analyzed using the PSM-DID model. The analysis verified that companies in a cooperative relationship with GFRIs had a higher sales growth rate than others. Furthermore, when these companies received additional customized support, their OI and ROE were significantly improved. The value of this study lies in that it quantitatively analyzed the cooperation performance of partner companies following a sustainable SME-GRI relationship. In addition, it provides insight into the strategic support system for SMEs by confirming the necessity of a customized support based on the relationship.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.401-410
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• 2022

This study deals with the relationship among trust, attachment and brand loyalty of agricultural products' rice co-brands, which are the staple food of the people. The research method established the hypothesis of the study under the foundation of prior research and developed the survey. The subjects of the study were distributed, retrieved, and analyzed the survey of 163 rice farmers in Buyeo-gun, Chungcheongnam-do. The empirical analysis results show that: First, hypothesis 1 of the brand awareness and image that "rice brand assets will be a positive relationship to trust" were statistically adopted. In particular, statistical t values showed a difference in consumer confidence over recognition>images. Second, hypothesis 2 of the trust of agricultural rice brands will be a positive influence on attachment and loyalty' statistically supported. In this regard, brand trust was higher in loyalty than attachment. Third, the attachment of agricultural products to rice brands will be a positive influence on loyalty,' was statistically supported. The strategic implications of this study are as follows. First, consumers should be given clues of trust(ex, GAP of Natioanl Approval Licesing, Fam Tour) as they distrust the perceived quality of the rice in the market. Second, the effect of the origin of rice is questionable, so the spread of the production power system should prevent the mixing of rice varieties, that is the spread of the production history systems.

• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.819-829
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• 2022

Professional baseball is one of the spectator sports that has been loved for a long time by the citizens as a recreational activity since its establishment in 1982, and has been playing pivotal role as a national sport. However, there has been decline in the number of audiences since 2019. Hence, this research paper aimed to provide strategic direction for planning and improvement of professional baseball stadiums by applying the concept of servicescape. In this research, five key factors of servicescape that affects players performance and the level of immersion of spectators were derived through literature review, and based on these key factors, case study analysis were carried out for 51 domestic and foreign baseball stadiums while focusing on the factors derived. Domestic baseball stadiums highly concentrate on spectatorship without effectively responding to change in spectators demand and its effective use of space rather than baseball games. As in foreign cases, it is critical to modify mangement process and planning direction, and improve policies while perceiving baseball stadium as recreational and cultural space.

• Journal of Internet of Things and Convergence
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• v.8 no.3
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• pp.11-20
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• 2022

Corporations operate within long term strategy. The Chief Executive Officer (CEO) makes decisions and has responsibility for all executive activities which affects the corporate performance. If the CEO makes strategic choices through reasonable decision making, it could affect corporate performance and corporate's rise and fall. So the CEO's decision making is very important. As rapid change in the digital technology environment happened, through digital transition, corporations have been working on increasing corporate performance by practical and academic methods. However prior research was restricted to CEO's affect on organization, innovation or innovative activities and there is a lack of research linking CEO's characteristics to digital transition and corporate performance. As the digital age is coming, research on how CEO's characteristics affect digital transition and corporate performance is direly needed. From the case of domestic Big Data corporation RSN Co. ltd's digital transition success, understanding characteristics of CEO, digital transition and corporate performance through prior researches, and developing research model and research proposition was set. Research was performed on RSN co. ltd's case analysis, and how characteristics of CEO's matter on digital transformation and corporate performance. As a result of the proposition, when the CEO conjugates digital technology, the corporation was able to successfully complete digital transition and it also affects corporate performance. Also, this research's other point is that CEO's may have limits on thoughtful decision making. It is judged that it is necessary to try an empirical study in the future.

• Analyses & Alternatives
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• v.6 no.2
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• pp.37-78
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• 2022

The U.S.-led international order, sustained by overwhelming national power since the end of the Cold War, is gradually being restructured from a unipolar international system to a bipolar international system or a multipolar international system, coupled with the weakening of U.S. global leadership and the rise of regional powers. Geopolitically, discussions have been constantly raised about the security instability that the reshaping of the international order will bring about, given that East Asia is a region where the national interests of the United States and regional powers sharply overlap and conflict. This study aims to critically analyze whether security discussions in Korea are based on appropriate crisis assessment and evaluation. This paper points out that the security crisis theory emerging in Korea tends to arise due to threat exaggeration and emphasizes the need for objective evaluation and conceptualization of the nature and the level of threats that the restructured international order can pose to regional security. Based on the analysis of changes in conflict patterns (frequency and intensity), occurring in East Asia during the periods divided into a bipolar system (1950-1990), a unipolar system (1991-2008), and a multipolar system (2009-current), this study shows that East Asia has not been as vulnerable to power politics as other regions. This investigation emphasizes that the complexity of Korea's diplomatic and security burden, which are aggravated by the reorganization of the international order, do not necessarily have to be interpreted as a grave security threat. This is because escalating unnecessary security issues could reduce the diplomatic strategic space of the Republic of Korea.

• Journal of Intelligence and Information Systems
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• v.29 no.1
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• pp.327-351
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• 2023

This paper aims to derive success factors that successfully lead an artificial intelligence (AI) project and prioritize importance. To this end, we first reviewed prior related studies to select success factors and finally derived 17 factors through expert interviews. Then, we developed a hierarchical model based on the TOE framework. With a hierarchical model, a survey was conducted on experts from AI-using companies and experts from supplier companies that support AI advice and technologies, platforms, and applications and analyzed using AHP methods. As a result of the analysis, organizational and technical factors are more important than environmental factors, but organizational factors are a little more critical. Among the organizational factors, strategic/clear business needs, AI implementation/utilization capabilities, and collaboration/communication between departments were the most important. Among the technical factors, sufficient amount and quality of data for AI learning were derived as the most important factors, followed by IT infrastructure/compatibility. Regarding environmental factors, customer preparation and support for the direct use of AI were essential. Looking at the importance of each 17 individual factors, data availability and quality (0.2245) were the most important, followed by strategy/clear business needs (0.1076) and customer readiness/support (0.0763). These results can guide successful implementation and development for companies considering or implementing AI adoption, service providers supporting AI adoption, and government policymakers seeking to foster the AI industry. In addition, they are expected to contribute to researchers who aim to study AI success models.

• Science of Emotion and Sensibility
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• v.26 no.2
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• pp.53-66
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• 2023

In recent times, more fashion brands have been seeking ways to use metaverse platforms, in which users can actively participate, as their new brand touch-points. This study aims to compare the brand experiences of the fashion brand Gentle Monster's offline store and its equivalent metaverse store. By changing the order of offline and metaverse visits, two groups participated in the field study that allowed them to experience directly the offline and metaverse stores. As a result of the analysis, the following findings were discovered: (1) In the overall experiential response, the frequency of sensory modules responding to new information was much higher than that of feeling experiences; (2) Experiential responses were more active in the offline store where the subjects could touch and use products directly rather than in the metaverse; (3) Among the four types of theme space, the experiential response was the most frequent in the product space; (4) The first group that visited the metaverse store before the offline store showed a more active experience than the second group that visited the offline store first. Finally, the results of this study show that metaverse brand stores in virtual space not only provide differentiated experiences beyond the spatiotemporal constraints of real space but can also be used as a strategic tool to make offline store experiences more meaningful and rich.