• Title/Summary/Keyword: Social Category

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Case Analysis Study of Global Femvertising Campaign for Female Empowerment (여성들의 권익신장을 위한 글로벌 펨버타이징 광고 캠페인 사례분석)

  • Um, Namhyun
    • Journal of Digital Convergence
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    • v.18 no.7
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    • pp.389-395
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    • 2020
  • Female empowerment advertising campaigns are easily observed in the United States and European countries whereas it is rarely found in Korea. Thus, this study is designed to analyze female empowerment advertising campaigns so-called femvertising through a case analysis method. The case analysis is often employed in the field of advertising and other social sciences, especially is helpful in finding current trends. Study results found that themes of global femvertising campaigns could be categorized into 'redefining women's beauty', 'gender equality', 'education', and 'leadership'. The objective of these femvertising campaigns is to change perspectives of the society on women and change men's perspective. In terms of product category by global femvertising campaign companies, it varies from consumer goods, IT & electronics, automotive, finance, toy, non-profit organization to press. In general, femvertising targets women, but some femvertising campaigns also target men. This study also provides implications in regards with media usage strategy and advertising planning strategy.

A Study on the Educational Contents on Child's Human Rights in a Manual of the Nuri Curriculum for 5 Year Old (만 5세 누리과정 교사용 지도서에 수록된 유아인권 관련 교육내용 분석)

  • Cho, Suk Young
    • Korean Journal of Childcare and Education
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    • v.10 no.6
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    • pp.369-390
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    • 2014
  • This study analyzed the educational contents related with child's human rights in a manual of the Nuri Curriculum for 5-year-olds based on the type and area of activity, 5 areas, and by life theme. The research results are as follows: First, the educational contents on child's human rights in activity type and area showed high frequency in the order of large and small group activity, child selected play activity, and outdoor activity, and among them, right to an education and right to play showed the highest frequency. Second, among the five categories, the area that conducts educational contents on child's human rights was the social relation category, and the area that showed the highest participation was the educational contents on human rights. On the other hand, the areas that were treated the least were physical activity and health. Third, the topic that treated the educational contents related with child's human rights was 'spring, summer, fall, winter,' and 'my family and I' treated educational contents on child's human rights in the lowest frequency. Also, whereas the right to education and right to play showed the highest frequency of educational contents on child's human rights among entire life themes, the educational contents on child's human rights of abuse and neglect(violence) were not treated at all in the entire life themes. Through the results of this study, it will be helpful in planning and deploying activities related with the child's human rights harmoniously, and intends to provide important basic data in organizing activities of human rights program linked with the elementary school. Furthermore, this study intended to provide basic information for developing a program of systematic child's human rights education for children in addition to the curriculum at a national level.

Comparative Study of R&D Performance by Government Funding Methods for ICT SMEs (ICT 중소기업에 대한 정부 지원방식에 따른 R&D 성과비교)

  • Lee, Hyun Seek;Seo, Young Wook
    • The Journal of the Korea Contents Association
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    • v.17 no.5
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    • pp.34-44
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    • 2017
  • This paper summarizes the results of the government R&D funding for ICT SMEs over the past five years, and compares the differences in R&D performance of the government funding methods (grant and loan). Two major ICT SMEs funding programs were examined, and the data used in the comparison were based on the performance analysis report published by the MSIP (Ministry of Science, ICT and Future Planning) every year. Considering that the projects' conductors were SMEs and that the R&D stages were in development research, the comparison categories were the number of patents and employment (or jobs) positions created, and commercialization success rate and its sales. Comparative analysis results proved that the SME R&D programs were funded with grants had excellent technological achievements in terms of the number of patent applications and registrations. On the other hand, SME R&D programs that were funded by the government loans had relatively higher economic and social achievements, such as employment effects and commercialization sales. However, it was difficult to come to a comparative conclusion on the category of commercialization success rate between the two programs. As the result, this paper provides suggestions for the direction and policy of the government financial support for ICT SME R&D.

From Multivalent Mediality to Cross-Sector Synergy: The Archetypal Function of Dramatized Blockbuster Ballad Music Videos in Hallyu Entertainment (한류 컨텐츠의 원형으로서의 서사적 블록버스터 발라드 뮤직 비디오 고찰)

  • Shin, Haerin
    • Review of Culture and Economy
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    • v.20 no.1
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    • pp.21-50
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    • 2017
  • The rise of Hallyu (Korean Wave) has generated a treasury of historiographic and cultural inquiries into the phenomenal success of South Korea's media entertainment industry. Whereas the majority of such studies focus on TV dramas and popular music, there is a medium, or rather a hybrid sub-genre within the medium category of short films, that must be reexamined and thus appreciated as the archetypal predecessor of popular Hallyu contents: music videos. The rapidly changing social, political, and economic climate in the mid- to late 1990s called for content that would grasp the attention of a younger, increasingly mobile population with diversified interests and routines that no longer guaranteed fixed-time viewership. Meanwhile, the advent of cable TV channels and high-speed internet service ensured greater temporal and infrastructural accessibility. The media entertainment industry's response to the new opportunities and challenges arising from these sudden growths in the scale, range, connectivity, and mobility of consumer demographics was synergetic cross-sector collaboration in the form of dramatized blockbuster music videos, which combined two popular and lucrative genres: trendy dramas and ballad music. In this essay, by relocating Hallyu's archetypal medium/genre, I claim that increasing upward and sideways mobility across sectors not only inspired new production but also reconfigured the very concept, form, and impact of media-driven cultural imaginary in South Korea.

Analysis of Factors Affecting Hand Hygiene Practices in Seafarers (선원들의 손위생 수행에 영향을 미치는 요인 분석)

  • Hwang, Jeong-Hee;Park, Eun-Kee;Yu, Byeng-Chul;Lee, Hu-Jang
    • Journal of Food Hygiene and Safety
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    • v.34 no.1
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    • pp.73-86
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    • 2019
  • Seafaring is an important occupation that requires stringent hand hygiene practices as a basic method for preventing food-borne illness and infectious diseases when the diseases occur on board. The purpose of this study is to provide fundamental data for the prevention of food-borne illness and infectious disease on the ship by investigating the level of hand hygiene practices and influencing factors. A total of 222 seafarers were surveyed at a seafarers' educational institution between July and August 2017. Their hand hygiene practice were examined by a modified method using the guidelines which are recommended by the World Health Organization, the Centers for Disease Control and Prevention, and Hand Hygiene Australia. The mean of hand hygiene practice was 47.97 out of 75 points. By category, the most frequent hand hygiene practice was measured as 4.04 on a 5-point scale as 'after working'. Factors affecting hand hygiene practices were ship tonnage relating to in job characteristics, exercise in health-related characteristics, and soap in relation to the characteristics of the hand hygiene environment on board. To improve hand hygiene among seafarers, it is necessary to raise awareness of hand hygiene among seafarers who work on small ships in particular, and to improve the systems of hand hygiene on ships with continuous education, hygiene practice evaluation and feedback.

A Study On the Effects of Recognition Structure Change of Organization According to the BCMS Introduction in Smart Industry (Focused on Manufacturing Industries of Automobile Parts) (스마트 기업의 BCMS 도입이 조직 인식구조 변화에 미친 영향에 관한 연구 (자동차 부품 제조업 중심으로))

  • Cho, Ki Hoon;Kim, Dong Heon;Jang, Ho Jin
    • Journal of Korean Society of Disaster and Security
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    • v.11 no.2
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    • pp.9-15
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    • 2018
  • From natural disasters such as floods, heavy rains, and strong winds and social disasters such as 911 U.S. terrorism and cyber attacks that could have a fatal impact on corporate continuity, it is necessary to introduce and implement a Business Continuity Management System (BCMS) within a firm to maintain continuity of business and to change the organizational structure for an emergency state in order to operate and manage it systematically and efficiently. therefore, this study analyzed and verified the impact of introducing a Business Continuity Management System (BCMS) on the change in the recognition structure of an organization in four categories, including personal recognition, organizational culture, organizational structure, and organizational strategy, in order to analyse the impact and effect of introducing a Business Continuity Management System (BCMS) on the change in the recognition structure of each category. through this study, we believe that the introduction of a Business Continuity Management System (BCMS) within a firm could effectively change the organization's perception of an emergency state and help it maintain its continuity as well as improve its value.

Development of Designs for an Early Developmental Disorder Screening Questionnaire for Multicultural Families (다문화가정을 위한 발달장애 조기 선별검사지 디자인 개발)

  • Lee, Seung-Hyun;Park, Soo-Jin
    • The Journal of the Korea Contents Association
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    • v.19 no.9
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    • pp.262-270
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    • 2019
  • This study aimed to develop designs for an early screening questionnaire for developmental disorders among children from multicultural families in the Republic of Korea, who are at an increased risk of developmental disorders due to cultural and language barriers. Research on early screening questionnaires for multicultural families is extremely scanty, unlike that on ordinary early detection tests designed for the same category of disorders. Worse still, there have been no attempts made at overcoming the limitations of language-based and intercultural communication that are endured by multicultural parents and social workers in the field. Given the challenges, this study confirmed through professional seminars the present status of early developmental disorder screening questionnaires and the necessity for developing specialized versions for multicultural children. Then the study identified the needs of the stakeholders by employing surveys and interviews, and obtained insights and core design elements. These preceding implementations led to the creation of an early developmental disorder screening questionnaire for multicultural families. The test kit incorporates the style of illustrations preferred by multicultural parents, as well as a system of language-specific interpretation services. Produced in a leaflet format, the questionnaire will be used at support centers for multicultural families and for disabled persons in each district for the practical purpose of early screening of developmental disorders among multicultural infants and preschool children.

Comparative Analysis of Disaster Safety Education Contents of National Curriculum in Korea : Focusing on the 2019 Revised Nuri Curriculum and the 2015 Revised Curriculum (우리나라 국가수준 교육과정의 재난안전 교육내용 비교 분석 : 2019 개정 누리과정과 2015 개정 교육과정을 중심으로)

  • Sung, Mi-Young;Kim, Shin-Hye
    • The Journal of the Korea Contents Association
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    • v.19 no.9
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    • pp.92-100
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    • 2019
  • The purpose of this study is to analyze the 2019 Revised Nuri Curriculum and the 2015 Revised Curriculum for the comparative analysis of disaster safety education contents in the national level curriculum. The main results of this study are as follows: First, the content of disaster safety education for preschoolers in the 2019 Revised Nuri Curriculum was clarified as 'Knowing how to react in case of accident, fire, disaster, abuse, kidnap etc.' in 'Living safety' category of physical exercise and health sections. Second, in the 2015 Revised Curriculum, disaster safety education contents for elementary school students were found to have the difference between school year in same elementary school curriculum. For first and second graders, 'Disaster safety' was cleary presented in one of major categories of 'Living safety', which was newly created at the creative activity in the Revised 2015 Curriculum. On the other hand, for third to sixth graders, safety education is dispersed in the related subjects such as physical education, science, practical courses or in the creativity activity. Third, the safety contents in the Revised 2015 Curriculum for middle school and high school were also found to be dispersed in social studies, physical education, science, technology-home economics and creativity activity. The results of this study showed that the contents of disaster safety education in the national curriculum did not have continuity and systemicity from kindergarten to high school. Therefore, efforts should be made to ensure continuity and systemicity of disaster safety education contents when the national curriculum is revised in the future.

Exploring the Online Learning Experience of College Students Majoring Physical Education in the COVID-19 Pandemic (코로나-19 팬데믹으로 인한 체육계열 대학생의 원격수업 학습경험 탐색)

  • Lee, Man-Gi;Cho, Eunbyul;Lim, Hyosung
    • Journal of Digital Convergence
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    • v.19 no.1
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    • pp.421-430
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    • 2021
  • The study was conducted to examine the educational experiences and perceptions of college students in the field of physical education as they were taken remote classes in university due to the effects of the social collective infection caused by COVID-19. To achieve the purpose of the study, an online survey was conducted on 278 university students who major in physical education, and the survey questions include the status of remote classes, remote class recognition (preference, and satisfaction level). As for the analysis method, frequency analysis, response sample t-verification, ANOVA, and word-cradle were performed using SPSS 22.0 and R programs, and all significance levels were set at .05. The results from the above research process are as follows. First, in the types of remote classes in the sports category due to COVID-19, video types were used the most in both theoretical and practical classes, and the following was shown as assignment types. The third type was the voice record lecture type for theoretical classes, and the practical class was the video lecture scene. Second, in the remote class preference for the students, both theory and practical classes, video format were the most prefered, followed by video lecture scene and voice lecture type. Third, the analysis of the differences in satisfaction between theoretical and practical classes of the students showed that there was no difference in satisfaction according to the type of class.

Improvement of the disability benefit in NPS from the perspective of universalism, adequacy, and equity (국민연금 장애연금 급여의 개선방안에 관한 연구: 보편성, 적정성, 형평성을 중심으로)

  • Lee, YongHa;Kim, WonSub;Shin, KyungHye
    • 한국사회정책
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    • v.19 no.3
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    • pp.247-281
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    • 2012
  • This study investigates issues, which the current disability benefit of the national pension Scheme is facing, and seeks improvements concerning the universalism of coverage, the adequacy of benefit levels, and the equity of institution. The low universalism problem is caused by the coverage deficits and the strict disability assessment system of NPS and can be overcome by widening the disability category and changing the disability assessment system to workability test. In addition, the benefit level of the disability pension will be reduced stronger than the old age benefit in the long. The low benefit level due to the short contribution period and the low disbursement rate and can be improved by the enhancement of the standard contribution years and the disbursement rate. On the other hand, the main reason of the equality problem can be seen as the requirements for benefit, which are applied differently depending on the membership status. As policy measures, the unification of requirement on the basis of a recent payment, a payment in a certain percentage of life, or a hybrid of both criteria is investigated.