• Title/Summary/Keyword: Social Bigdata

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Trends in Social Media Participation and Change in ssues with Meta Analysis Using Network Analysis and Clustering Technique (소셜 미디어 참여에 관한 연구 동향과 쟁점의 변화: 네트워크 분석과 클러스터링 기법을 활용한 메타 분석을 중심으로)

  • Shin, Hyun-Bo;Seon, Hyung-Ju;Lee, Zoon-Ky
    • The Journal of Bigdata
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    • v.4 no.1
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    • pp.99-118
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    • 2019
  • This study used network analysis and clustering techniques to analyze studies on social media participation. As a result of the main path analysis, 37 major studies were extracted and divided into two networks: community-related networks and new media-related. Network analysis and clustering result in four clusters. This study has the academic significance of using academic data to grasp research trends at a macro level and using network analysis and machine learning as a methodology.

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User-Customized News Service by use of Social Network Analysis on Artificial Intelligence & Bigdata

  • KANG, Jangmook;LEE, Sangwon
    • International journal of advanced smart convergence
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    • v.10 no.3
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    • pp.131-142
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    • 2021
  • Recently, there has been an active service that provides customized news to news subscribers. In this study, we intend to design a customized news service system through Deep Learning-based Social Network Service (SNS) activity analysis, applying real news and avoiding fake news. In other words, the core of this study is the study of delivery methods and delivery devices to provide customized news services based on analysis of users, SNS activities. First of all, this research method consists of a total of five steps. In the first stage, social network service site access records are received from user terminals, and in the second stage, SNS sites are searched based on SNS site access records received to obtain user profile information and user SNS activity information. In step 3, the user's propensity is analyzed based on user profile information and SNS activity information, and in step 4, user-tailored news is selected through news search based on user propensity analysis results. Finally, in step 5, custom news is sent to the user terminal. This study will be of great help to news service providers to increase the number of news subscribers.

A Study on the Effect of Mobile Cloud Computing Services Characteristics on the Intellectual Convergence and the Performance Expectancy in Construction Project: From the Perspective of the Social Capital (건설프로젝트에서 Mobile-Cloud Computing Service 특성이 정보융합과 기대성과에 미치는 영향에 관한 연구: 사회적 자본의 관점에서)

  • Kim, Youngwoo;Oh, Jay In
    • The Journal of Bigdata
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    • v.4 no.1
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    • pp.129-142
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    • 2019
  • Construction projects have experienced many failures due to incomplete production environments. Thus, the purpose of this study is to use ICT resources leased during the construction period at the construction site and to introduce the Mobile Cloud Computing Service, which utilizes Cloud Computing Service and mobile devices such as smart phones, tablet PCs, and notebooks instead of physically wired communication networks. The characteristics of Mobile Cloud, such as rapid accuracy, shared collaboration, and ubiquity, will affect the social network among various construction site participants. we conducted empirical research on the introduction of Mobile Cloud to promote information exchange and convergence among the participants and mutual trust, ultimately improving the project performance.

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News Article Identification Methods with Fact-Checking Guideline on Artificial Intelligence & Bigdata

  • Kang, Jangmook;Lee, Sangwon
    • International Journal of Advanced Culture Technology
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    • v.9 no.3
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    • pp.352-359
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    • 2021
  • The purpose of this study is to design and build fake news discrimination systems and methods using fact-checking guidelines. In other words, the main content of this study is the system for identifying fake news using Artificial Intelligence -based Fact-checking guidelines. Specifically planned guidelines are needed to determine fake news that is prevalent these days, and the purpose of these guidelines is fact-checking. Identifying fake news immediately after seeing a huge amount of news is inefficient in handling and ineffective in handling. For this reason, we would like to design a fake news identification system using the fact-checking guidelines to create guidelines based on pattern analysis against fake news and real news data. The model will monitor the fact-checking guideline model modeled to determine the Fact-checking target within the news article and news articles shared on social networking service sites. Through this, the model is reflected in the fact-checking guideline model by analyzing news monitoring devices that select suspicious news articles based on their user responses. The core of this research model is a fake news identification device that determines the authenticity of this suspected news article. So, we propose news article identification methods with fact-checking guideline on Artificial Intelligence & Bigdata. This study will help news subscribers determine news that is unclear in its authenticity.

An Effect of O2O Service Users' Motivation on Loyalty through Expectation-Confirmation and Satisfaction (O2O 서비스 이용자의 동기가 기대충족과 만족을 통해 충성도에 미치는 영향)

  • An, Ki-Hoon;Lee, Sin Bok;Lee, Sae Bom;Suh, Yung Ho
    • Journal of Korean Society for Quality Management
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    • v.46 no.4
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    • pp.923-938
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    • 2018
  • Purpose: O2O service are becoming popular in various industries such as food delivery and taxi. This research explores how users' motivation of O2O service influence customer loyalty through expectation-confirmation and satisfaction. this study attempts to explore the motivation factor (i.e. pricing, enjoyment, immediately, social influence) and to empirically examine the relationships between those and users' loyalty to O2O service. Methods: To test the proposed research model, a survey research methodology was used. Paper survey was distributed to O2O service users in Korea. A total of 198 data were used for the analysis. Structural equation modeling was used to test hypotheses. Results: According to our findings, this study found that satisfaction was positively influenced by users' motivation factors. all hypotheses about the effect of motivation on expectation-confirmation were statistically not significant. Conclusion: O2O service providers should consider the results of this study to satisfy users' expectations and satisfaction for building a better O2O market.

Development of Social Data Collection and Loading Engine-based Reliability analysis System Against Infectious Disease Pandemic (감염병 위기 대응을 위한 소셜 데이터 수집 및 적재 엔진 기반 신뢰도 분석 시스템 개발)

  • Doo Young Jung;Sang-Jun Lee;MIN KYUNG IL;Seogsong Jeong;HyunWook Han
    • The Journal of Bigdata
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    • v.7 no.2
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    • pp.103-111
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    • 2022
  • There are many institutions, organizations, and sites related to responding to infectious diseases, but as the pandemic situation such as COVID-19 continues for years, there are many changes in the initial and current aspects, and accordingly, policies and response systems are evolving. As a result, regional gaps arise, and various problems are scattered due to trust, distrust, and implementation of policies. Therefore, in the process of analyzing social data including information transmission, Twitter data, one of the major social media platforms containing inaccurate information from unknown sources, was developed to prevent facts in advance. Based on social data, which is unstructured data, an algorithm that can automatically detect infectious disease threats is developed to create an objective basis for responding to the infectious disease crisis to solidify international competitiveness in related fields.

An Analysis of the Relationship between Public Opinion on Social Bigdata and Results after Implementation of Public Policies: A Case Study in 'Welfare' Policy (소셜 빅데이터 기반 공공정책 국민의견 수렴과 정책 시행 이후 결과 관계 분석: '복지' 정책 사례를 중심으로)

  • Kim, Tae-Young;Kim, Yong;Oh, Hyo-Jung
    • Journal of Digital Convergence
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    • v.15 no.3
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    • pp.17-25
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    • 2017
  • Horizon scanning that one of the methods for future prediction is adaptable way of establishing the policy strategy based on big data. This study aims to understand the social problems scientifically utilized horizon scanning technique, and contribute to public policy formulation based on scanning analysis. In this paper, we proposed a public opinion framework for public policy based on social bigdata, and then confirmed the feasibility this framework by analysis of the relationship between public opinion and results after implementation of public policy. Consequently, based on the analysis, we also drew implications of policy formulation about 'free childcare for under 5-years of age' as an object of study. The method that collects public opinion is very important to effective policy establishment and make contribution to constructing national response systems for social development.

The Application of English Learning Activities based on the Technologies of Web 2.0

  • Lee, Il Seok
    • Journal of Information Technology Applications and Management
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    • v.24 no.4
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    • pp.57-69
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    • 2017
  • Due to the development of technology even in learning and education area, many studies have begun to make a new attempts to research by using SNS, breaking away from traditional learning methods. However, the limitations of these studies are restricted only to the use of wireless Internet and writing on Web sites. This study aims to conduct a research on English learning activities that utilize various technologies such as Bigdata, Facebook, Social Network Services (SNS) and English applications. In addition, this study looks into how these modern technologies can be integrated in the classrooms and which activities can be applied in the English classroom. This research is to suggest effective English learning methods through a thorough investigation on the effectivity of various technologies based on the Web 2.0 such as Flickr, blogs, MySpace, and online discussion board within the context of the English learning. To verify the effect of the study, the subjects are divided into experimental and control group. The experiment is proceeded with pre- and post-test. The experimental group is designed to verify the effects using SNS tools such as Facebook, Bigdata, and Online Massive Learning. A survey is conducted to determine the preference of utilizing social networking sites and to analyze the effects in class. The result is that the average scores for experimental group have improved more than the average of control group. The comparison of pre and post-test of the experimental group shows that the significance of the higher and median group was statistically significant at the p<0.01.

Comparing Customer Reactions Before and After of a Smart Watch Release through Opinion Mining (오피니언 마이닝을 통한 스마트 워치 출시 전후 소비자 반응 분석)

  • Lee, Jongho;Park, Heejun
    • The Journal of Bigdata
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    • v.1 no.1
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    • pp.1-7
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    • 2016
  • Social media such as twitter has been popular by the diffusion of internet, and thanks to the radical improvement of computational ability of computers big data analysis became possible. This research is regarding about smart watch which is receiving attention as post-smartphone technology. Among various types of smart watch, this research focuses on the recently released Samsung Galaxy Gear S2. The main purpose of the research is to analyze customer's actual twitter data that was produced before and after the release of the smart watch to the market. Through the analysis, this research provides practical marketing strategy guideline, and also the analysis framework used in this research can be a research framework for other area and product researches.

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Strategies to Activate MyData Convergence Services from Four Perspectives: Compared to Europe and Korea (4가지 관점의 마이데이터 융합서비스 활성화 전략: 유럽과 한국을 비교하여)

  • Jooseok Park;Hyeyoung Kim;Hansung Kim;Minryung Choi
    • The Journal of Bigdata
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    • v.6 no.2
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    • pp.181-195
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    • 2021
  • Interest in the transition to MyData beyond the use of personal data is high worldwide. In order for the ideology of MyData to be realized, various useful MyData services would be developed in practice. Above all, convergence must be premised for the development of MyData. This study proposed strategies for activating MyData convergence services from four perspectives (BLTS: Business, Legal, Technology, and Social). In particular, the purpose w as to revitalize domestic convergence services by comparing European policies and services, which are the most pioneering in the field of MyData, with the domestic situation. It is expected that this study will provide balanced and progressive ideas in the MyData industry and policies.