Trends in Social Media Participation and Change in ssues with Meta Analysis Using Network Analysis and Clustering Technique

소셜 미디어 참여에 관한 연구 동향과 쟁점의 변화: 네트워크 분석과 클러스터링 기법을 활용한 메타 분석을 중심으로

  • Received : 2019.08.01
  • Accepted : 2019.08.30
  • Published : 2019.08.30

Abstract

This study used network analysis and clustering techniques to analyze studies on social media participation. As a result of the main path analysis, 37 major studies were extracted and divided into two networks: community-related networks and new media-related. Network analysis and clustering result in four clusters. This study has the academic significance of using academic data to grasp research trends at a macro level and using network analysis and machine learning as a methodology.

본 연구는 소셜 미디어 참여 관련 연구 베타분석을 위해 네트워크 분석과 클러스터링 기법을 활용하였다. 주경로 분석 결과 37개의 주요 연구가 추출되었고 커뮤니티 관련 네트워크와 뉴 미디어 관련 네트워크 두 가지로 구분되었다. 연결망 분석과 클러스터링 결과 네가지 클러스터가 형성되었다. 본 연구는 학술 데이터를 활용해 연구 동향을 거시적으로 파악하며 그 방법론으로 네트워크 분석과 기계학습을 활용하였다는 학술적 의의를 가진다.

Keywords

References

  1. 이문구. (2011). 소셜미디어(Social Media)를 활용한 성공한 마케팅 전략에 대한 연구. 경영교육저널, 22. 251-272.
  2. 이호영, 김희연, 정부연, 장덕진, 김기훈. (2011). 소셜미디어의 성장과 온라인 사회관계의 진화. 정보통신정책연구원, 기본연구 11-04.
  3. 최영균. (2010) 마케팅 툴로서 소셜미디어의 실제와 전략. 한국마케팅연구원, 마케팅 44(8), 31-37.
  4. Allen, M., Berkowitz, S., Hunt, S., Louden, A. (1999) A meta analysis of the impact of forensics and communication education on critical thinking. Communication Education. Vol.48, No.1, 18-30. https://doi.org/10.1080/03634529909379149
  5. Amichai-Hamburger Y., Gazit T., Bar-Ilan J., Perez O., Aharony N., Bronstein J., Sarah Dyne T. (2016) Psychological factors behind the lack of participation in online discussions. Computers in Human Behavior, 55(A), 268-277. https://doi.org/10.1016/j.chb.2015.09.009
  6. Astrom J., Karlsson M., Linde J., Pirannejad A. (2012) Understanding the rise of e-participation in non-democracies: Domestic and international factors. Government Information Quarterly, 29(2), 142-150. https://doi.org/10.1016/j.giq.2011.09.008
  7. Bakker T.P., de Vreese C.H. (2011) Good news for the future? young people, internet use, and political participation. Communication Research, 38(4), 451-470. https://doi.org/10.1177/0093650210381738
  8. Begin D., Devillers R., Roche S. (2017) Contributors' withdrawal from online collaborative communities: The case of open street map. ISPRS International Journal of Geo-Information, 6(11), 340. https://doi.org/10.3390/ijgi6110340
  9. Best S.J., Krueger B.S. (2005) Analyzing the representativeness of internet political participation. Political Behavior, 27(2), 183-216. https://doi.org/10.1007/s11109-005-3242-y
  10. Caspi A., Chajut E., Saporta K. (2008) Participation in class and in online discussions: Gender differences. Computers and Education, 50(3), 718-724. https://doi.org/10.1016/j.compedu.2006.08.003
  11. Choi J., Lee J.K., Metzgar E.T. (2017) Investigating effects of social media news sharing on the relationship between network heterogeneity and political participation. Computers in Human Behavior, 75. 25-31. https://doi.org/10.1016/j.chb.2017.05.003
  12. Choi J., Walters A., Hoge P. (2017) Self-reflection and math performance in an online learning environment. Online Learning Journal, 21(4), 79-102.
  13. De Vreese C.H. (2007) Digital renaissance: Young consumer and citizen?. Annals of the American Academy of Political and Social Science, 611, 207-216. https://doi.org/10.1177/0002716206298521
  14. Gazit T., Bronstein J., Amichai-Hamburger Y., Aharony N., Bar-Ilan J., Perez O. (2018) Active participants and lurkers in online discussion groups: An exploratory analysis of focus group interviews and observation. Information Research, 23(2).
  15. Gibson R., Cantijoch M. (2013) Conceptualizing and measuring participation in the age of the internet: Is online political engagement really different to offline?. Journal of Politics, 75(3), 701-716. https://doi.org/10.1017/S0022381613000431
  16. Gibson R.K., Lusoli W., Ward S.J. (2005) Online participation in the UK: Testing a 'contextualised' model of Internet effects. British Journal of Politics and International Relations, 7(4), 561-583. https://doi.org/10.1111/j.1467-856x.2005.00209.x
  17. Gil de Zuniga H., Garcia-Perdomo V., McGregor S.C. (2015) What Is Second Screening? Exploring Motivations of Second Screen Use and Its Effect on Online Political Participation. Journal of Communication, 65(5), 793-815. https://doi.org/10.1111/jcom.12174
  18. Gil de Zuniga H., Molyneux L., Zheng P. (2014) Social media, political expression, and political participation: Panel analysis of lagged and concurrent relationships. Journal of Communication, 64(4), 612-634. https://doi.org/10.1111/jcom.12103
  19. Gokaldas V., Rangiha M.E. (2018) A framework for improving user engagement in social BPM. International Conference on Business Process Management, Business Process Management Worshops, 291-402.
  20. Hara N., Bonk C.J., Angeli C. (2000) Content analysis of online discussion in an applied educational psychology course. Instructional Science, 28(2), 115-152. https://doi.org/10.1023/A:1003764722829
  21. Hirzalla F., van Zoonen L. (2011) Beyond the online/offline divide: How youth's online and offline civic activities converge. Social Science Computer Review, 29(4), 481-498. https://doi.org/10.1177/0894439310385538
  22. Hirzalla F., van Zoonen L., de Ridder J. (2011) Internet use and political participation: Reflections on the mobilization/normalization controversy. Information Society, 27(1), 1-15. https://doi.org/10.1080/01972243.2011.534360
  23. Hrastinski S. (2008) What is online learner participation? A literature review. Computers and Education, 51(4), 1755-1765. https://doi.org/10.1016/j.compedu.2008.05.005
  24. Hsieh Y.-H., Tsai C.-C. (2012) The effect of moderator's facilitative strategies on online synchronous discussions. Computers in Human Behavior, 28(5), 1708-1716. https://doi.org/10.1016/j.chb.2012.04.010
  25. Kang, B. M. (2010) Constructing Networks of Related Concepts Based on Co-occurring Nouns. Korean Semantics. Vol.32, No.2010.8, 1-28.
  26. Kaplan, A. M., Haenlein, M.(2010). Users of the world, unite! The Challenges and Opportunities of Social. Media. Business Horizons, 53(1), 59-68. https://doi.org/10.1016/j.bushor.2009.09.003
  27. Kurita, T. (1991) An efficient agglomerative clustering algorithm using a heap. Patter Recognition. Vol.24, Issue.3, 205-209. https://doi.org/10.1016/0031-3203(91)90062-A
  28. Liu J, S., Lu, L. Y. Y. (2012) An integrated approach for main path analysis: Development of the Hirsch index as an example. Journal of the American Society for Information Science and Technology. Vol.63, No.3. 528-542. https://doi.org/10.1002/asi.21692
  29. Livingstone S., Bober M., Helsper E.J. (2005) Active participation or just more information? Young people's take-up of opportunities to act and interact on the Internet. Information Communication and Society, 8(3), 287-314. https://doi.org/10.1080/13691180500259103
  30. Lu Y., Heatherly K.A., Lee J.K. (2016). Cross-cutting exposure on social networking sites: The effects of SNS discussion disagreement on political participation. Computers in Human Behavior, 59. 74-81. https://doi.org/10.1016/j.chb.2016.01.030
  31. Lu Y., Myrick J.G. (2016) Cross-cutting exposure on facebook and political participation: Unraveling the effects of emotional responses and online incivility. Journal of Media Psychology, 2016(28), 100-110.
  32. Malinen S. (2015) Understanding user participation in online communities: A systematic literature review of empirical studies. Computers in Human Behavior, 46. 228-238. https://doi.org/10.1016/j.chb.2015.01.004
  33. Martin S., Roderick M.C., Lockridge R., Toledo-Tamula M.A., Baldwin A., Knight P., Wolters P. (2017) Feasibility and Preliminary Efficacy of an Internet Support Group for Parents of a Child with Neurofibromatosis Type 1: a Pilot Study. Journal of Genetic Counseling, 26(3), 576-585. https://doi.org/10.1007/s10897-016-0031-1
  34. Matzat U., Rooks G. (2014) Styles of moderation in online health and support communities: An experimental comparison of their acceptance and effectiveness. Computers in Human Behavior, 36. 65-75. https://doi.org/10.1016/j.chb.2014.03.043
  35. Michinov N., Brunot S., Le Bohec O., Juhel J., Delaval M. (2011) Procrastination, participation, and performance in online learning environments. Computers and Education, 56(1), 243-252. https://doi.org/10.1016/j.compedu.2010.07.025
  36. Min S.J., Wohn D.Y. (2018) All the news that you don't like: Cross-cutting exposure and political participation in the age of social media. Computers in Human Behavior, 83. 24-31. https://doi.org/10.1016/j.chb.2018.01.015
  37. Moore J.L., Marra R.M. (2005) A comparative analysis of online discussion participation protocols. Journal of Research on Technology in Education, 38(2), 191-212. https://doi.org/10.1080/15391523.2005.10782456
  38. Morwood, M. J., (2002) Visions from the past. Allen & Unwin, Crows Nest of New South Wales.
  39. Nistor N., Neubauer K. (2010) From participation to dropout: Quantitative participation patterns in online university courses. Computers and Education, 55(2), 663-672. https://doi.org/10.1016/j.compedu.2010.02.026
  40. Obar, J. A., Wildman, S. S. (2015), Social Media Definition and the Governance Challenge: An Introduction to the Special Issue. Telecommunications Policy, 39(9), 745-750. https://doi.org/10.1016/j.telpol.2015.07.014
  41. Ostman J. (2012) Information, expression, participation: How involvement in user-generated content relates to democratic engagement among young people. New Media and Society, 14(6), 1004-1021. https://doi.org/10.1177/1461444812438212
  42. Parker, G. G., Van Alstyne, M. W., Choudary, S. P. (2016) Platform Revolution: How Networked Markets Are Transforming the Economy - and How to Make Them Work for You. W. W. Norton & Company.
  43. Quintelier E., Vissers S. (2008) The effect of internet use on political participation: An analysis of survey results for 16-year-olds in Belgium. Social Science Computer Review, 26(4), 411-427. https://doi.org/10.1177/0894439307312631
  44. Shah D., Schmierbach M., Hawkins J., Espino R., Donavan J. (2002) Nonrecursive models of internet use and community engagement: Questioning whether time spent online erodes social capital. Journalism and Mass Communication Quarterly, 79(4), 964-987. https://doi.org/10.1177/107769900207900412
  45. Shah D.V., Cho J., Eveland Jr. W.P., Kwak N. (2005) Information and expression in a digital age: Modeling internet effects on civic participation. Communication Research, 32(5), 531-565. https://doi.org/10.1177/0093650205279209
  46. Speily O.R.B. (2017) De-lurking in online communities using repost behavior prediction method. Journal of Information Systems and Telecommunication, 5(3), 192-199.
  47. Speily O.R.B., Kardan A.A. (2018) Increasing information reposting behavior in online learning community. Educational Technology and Society, 21(4), 100-110.
  48. Stetka V., Maz?k J. (2014) Whither slacktivism? Political engagement and social media use in the 2013 Czech Parliamentary elections. Cyberpsychology, 8(3), Article 7.
  49. Stetka V., Vochocov? L. (2014) A dialogue of the deaf, or communities of debate? The use of facebook in the 2013 Czech parliamentary elections campaign. Teorija in Praksa, 51(6), 1361-1380.
  50. Tolbert C.J., McNeal R.S. (2003) Unraveling the Effects of the Internet on Political Participation?. Political Research Quarterly, 56(2) 175-185. https://doi.org/10.1177/106591290305600206
  51. Weiser O., Blau I., Eshet-Alkalai Y. (2018) How do medium naturalness, teaching-learning interactions and Students' personality traits affect participation in synchronous E-learning?. Internet and Higher Education, 37. 40-51. https://doi.org/10.1016/j.iheduc.2018.01.001
  52. Wellman B., Haase A.Q., Witte J., Hampton K. (2001) Does the Internet Increase, Decrease, or Supplement Social Capital? Social Networks, Participation, and Community Commitment. American Behavioral Scientist, 45(3), 436-455. https://doi.org/10.1177/00027640121957286
  53. Yagelski R.P., Grabill J.T. (1998) Computer-mediated communication in the undergraduate writing classroom: A study of the relationship of online discourse and classroom discourse in two writing classes. Computers and Composition, 15(1), 11-40. https://doi.org/10.1016/S8755-4615(98)90023-8