• Journal of Korean Institute of Industrial Engineers
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• v.42 no.1
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• pp.1-19
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• 2016

Recently, the emergence of smartphone foster the technological convergence. This convergence no longer takes place within technologies only. Rather, convergence phenomena happen as a form of embodied services. However, previous research on convergence has been subject to the technology-oriented studies, including suggesting patent-based indexes or analyzing technological characteristics. However, investigating technology-service convergence is critical since most of new smart services are technology-based convergence services. Therefore, we analyze the pattern of technology-service convergence which occurs in the smartphone application services. We divided the smatphone application services into four categories, and employ a network analysis to represent the convergence phenomena of each category. Our study is expected to provide meaningful implication in new service development practice.

• Journal of Korean Society for Quality Management
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• v.40 no.3
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• pp.359-371
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• 2012

Purpose: Due to the explosive growth and widespread use of smartphones, new business opportunities are emerging. Despite the importance of creating customer value in using smartphone applications, past studies on have mainly focused on functions or factors and specifications that influence users to use the device. Methods: This study is intended to identify how customer dissatisfaction from the use of smartphone application services affects customer sentiment and behavior. The research model is tested via a survey of 290 smartphone application users. Results: The result of this empirical study indicates that customer dissatisfaction significantly affects the user's disappointment and regret in using a service, which are subordinate values of customer emotion. The user's anger is positively associated with 'Negative word of mouth' and 'Complaint', which are subordinate values of customer behavior, but not with an intention to switch to another service. 'Regret' and 'Disappointment' are positively associated with 'Negative word of mouth' and 'Switching intention', but not with 'Making direct complaints'. Finally, customer's negative sentiments are a significant intermediary in the relationship between customer dissatisfaction and behavioral response. Conclusion: Finally, the study offers a more systematic understanding on the phasal response process of customer dissatisfaction in relation to the provision of smartphone application services.

• KIPS Transactions on Software and Data Engineering
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• v.4 no.10
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• pp.455-464
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• 2015

As the number of overseas travelers with smartphones increases, there is a growing interest in smartphone applications, which can assist traveling. Typically, travelers need applications to obtain basic information, such as weather, map, currency, etc. However, existing smartphone applications are not suitable to do so because they require network connection that is expensive and unstable in overseas. For example, one of the most frequently used smartphone map application requires a network connection, and much battery to download images. Since travelers spend most of their time outside, there is no chance to charge the battery. In this paper, we propose a study on implementation of a smartphone application for overseas travelers, called Travel Manager, which aims to reduce usages of network connection and battery. Travel Manager first checks whether smartphone is connected to the network, and then synchronizes the travel information. It also automatically calculates traveling expenses by considering currency rate. That is, the proposed smartphone application can be used regardless of the network connection and minimizes the battery usage.

• The Journal of the Korea Contents Association
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• v.11 no.10
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• pp.396-404
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• 2011

With increasing of smartphone users various smartphone studies have been carried out. The purpose of this paper is to examine the factors influencing the usage intention of smartphone healthcare application. The influencing factors found from literature reviews on Technology Acceptance Model and the diffusion of innovations theory are user interface design, self-efficacy, innovativeness, and entertainment. Survey is conducted to 220 people in Seoul metropolitan area. The survey results are analyzed regarding the difference for the intention of healthcare application in accordance with respondents' demographic and application usage characteristics. We also examine the difference among four influencing factors by users and non-users. As a result there are significant differences in self-efficacy and innovativeness. This gives some implications to application developers: the system should be easy to use and provide new and useful health contents that can attract early-adopters' attention in order to increase the number of application users.

• Journal of Digital Contents Society
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• v.14 no.4
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• pp.597-604
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• 2013

The purpose of this study is to design and implement an application for the smartphone in order to cure the wounded heart of the youth. The heart of the youth can be wounded regardless of their willingness in growing. Not only the wounded heart is hardly cured, but also it can diverse the direction of one's life. It has been tried to adopt color reflection to the smartphone which is accustomed to them. A color reflection curing application based on the smartphone is designed and implemented. The application has been tested with 15 teachers, they were satisfied with it.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.23 no.4
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• pp.609-615
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• 2013

This paper represents the development of the HD-Voice application with G.711.1 coder-the latest wideband codec standard from ITU-T-for smartphone based on android platform. The work also includes the structure of the HD-voice application and the result of speech quality of HD-Voice application with G.711.1 coder. The paper shows that the speech quality of HD-Voice application with G.711.1 coder is excellent.

• Journal of the Ergonomics Society of Korea
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• v.31 no.5
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• pp.695-704
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• 2012

Objective: The purpose of this study was to investigate major factors influencing adoption of smartphone to promote its use by older adults. Background: Despite increasing proportion of elderly people and elderly market, the proportion of elderly smartphone user is still relatively small compared to whole smartphone users. Thus, we need to find out major factors influencing adoption of smartphone to increase proportion of elderly smartphone users. Method: Seven major factors were extracted from 36 survey questions using factor analysis. Regression analysis was also applied to determine specific factors affecting intention of use based on user versus non-user of smartphone, age, gender, and educational background. Results: As results of factor analysis and regression analysis, major factors influencing adoption of smartphone for elderly users were significantly different according to gender, age, educational background based on smartphone users or non-users. Conclusion: The result of this study identified major factors influencing adoption of smartphone for the elderly and provided basic information related to adoption of smartphone according to elderly people's characteristics. Consequently, we can expect to reduce the information gap and to improve quality of life for the elderly. Application: The development and marketing strategy could be applied differently based on the factors influencing adoption of smartphone. It is also possible to develop a prediction model for smartphone adoption according to elderly users' characteristics.

• The Journal of Information Systems
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• v.22 no.1
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• pp.1-27
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• 2013

The advancement of information and communication technology have brought the increase and the diversification of the digitalized information, which can be shared at any time from any place. Especially, with the recent spread of smartphone usage, the amount and the diversity of information have increased to amounts that are difficult to quantify. Within such an era of accelerated accumulation and diversification of digitalized information, the informatization of universities is becoming a critical factor for institutional advancement. Thus, universities are developing smartphone applications to provide easily accessible administration services, and support the information needs of each administration process by keeping a relationship with students from admission to post-graduation. This research systematically defines a university smartphone application, distinguishes its system quality factors, and studies the effects they have on satisfaction, intention of reuse, and intention of electronic word-of-mouth. The results showed that the security factor of system quality did not have a significant effect on satisfaction. The responsiveness and the empathy factors of service quality did not show a significant effect on satisfaction. Moreover, it was found that a higher user satisfaction for smartphone applications has a significant influence on intention of reuse and on the intention of electronic word-of-mouth.

• Fashion & Textile Research Journal
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• v.14 no.6
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• pp.941-951
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• 2012

As smartphones permeate the consumer lifestyle, branded application and mobile shopping have also received increased attention as an important marketing channel. This study identifies the general information about the use of smartphones, attitudes toward fashion applications, and mobile shopping intentions for smartphone users. Focus group interviews were conducted and 22 interviewees participated. The age of the participants ranged from 21 to 45 years old (55% were females). When examining the motivation to adopt a smartphone, respondents presented the comparable characteristics of early adopters and late adopters according to the time of adoption. Most respondents over the age of 30 showed some troubles to use a smartphone; however, participants in their 20s tended to enjoy exploring the new technology. More than half of respondents were aware of fashion applications, but were dissatisfied with fashion apps and used them infrequently. Respondents pointed out that fashion related apps were not too practical because they were not updated regularly, provided only limited information, and focused on brand promotions. In order to increase the intention to adopt mobile shopping, the price and payment security system needs to be considered. This was an exploratory study to identify the possibility of fashion branded apps as a major distribution channel. The findings of this study provide fundamental information to formulate marketing strategies for fashion businesses that have developed fashion apps.

• Information Systems Review
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• v.16 no.1
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• pp.73-88
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• 2014

According to the widespread use of smartphone, various and abundant mobile applications have been used and lots of new companies have developed mobile applications. To revitalize mobile application market, a lot of research and experiments have been performed in application development and delivery industries. The purpose of this research is to figure out the usage pattern of smartphone application and purchasing criteria of mobile application. We categorized smartphone application users with respect to application selection criteria and examined the characteristics of the categorized users. As a result, the factors of purchasing criteria of the users with respect to smartphone application selection criteria and application type were categorized into 3 groups: aggressive usage group, middle usage group, and passive usage group. The result of this study indicates that the relationship between purchasing criteria and usage pattern in mobile application market was actualized by measuring the purchasing factors of user. Therefore this fact suggests that it is very important to measure the accurate purchasing factors of its user for setting up the marketing strategy of mobile application market.