• Management & Information Systems Review
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• v.32 no.4
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• pp.155-187
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• 2013

This study is the one trying to examine the relationship between relationship benefit, customer satisfaction and customer loyalty perceived by the internet shopping mall customers. It will try to extend and apply the concept of relationship benefit mainly dealt with in the existing study to the online environment The specific purposes of study are presented as follows. First, this study will present five dimensions of relationship benefit levels as customization benefit, information benefit, psychological benefit, social benefit and economic benefit to clarify their relationship with customer satisfaction. Second, the relationship between customer satisfaction and loyalty will be examined. Third, a comparative analysis will be performed according to the type of internet shopping mall, in other words, between general shopping mall and specialized shopping mall. As a result, the remaining relationship benefit dimensions (customization benefit, psychological benefit, social benefit and economic benefit) except for information benefit among the five types of relationship benefit levels perceived by internet shopping mall customers have been shown as having significant positive effect on customer satisfaction. Finally, as a result of verifying the result on the difference between specialized shopping mall and general shopping mall, the difference between each group was shown as not being statistically significant. However, as a result of applying the study model by classifying into specialized shopping mall and general shopping mall, only the information benefit was shown as not having significant positive effect which is identical to the overall result.

• The Research Journal of the Costume Culture
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• v.22 no.5
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• pp.655-669
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• 2014

This study was to examine the service and the product evaluation factors of Korean internet fashion shopping malls and to suggest marketing implications for Korean internet fashion shopping malls wanting to expand into the Chinese market. This study conducted a questionnaire survey for college female students in Qingdao, China, who have shopped at Korean internet shopping malls, and 310 surveys were used in the final analysis, frequency analysis, factorial analysis, and regression analysis. The results of the study were as follows. First, Most of the respondents answered that they found the Korean internet fashion shopping malls through the internet, and the most purchased item was outer clothing. Second, the system stability and web site structure excellence factors had a positive influence on the service satisfaction for the shopping mall 'S', while the system satisfaction, service efficiency, interactivity and web site structure excellence factors had positive influences on service satisfaction for the shopping mall 'P', and the system satisfaction, service efficiency, interactivity factors had positive influences on service satisfaction for the shopping mall 'N'. Third, examining the correlation between product satisfaction for the shopping mall 'S', 'P', and 'N' with fashion product evaluation factors showed that, design factors and quality excellence factors of the three shopping malls had positive influences on product satisfaction. The results of this research provide useful information in forming an efficient operating system and improving marketing strategies for internet fashion shopping malls planning to enter or having already entered the Chinese market.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.7
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• pp.1075-1084
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• 2007

The purpose of this study is to find out the important factors and efficient strategies concerning internet marketing. This study tries to examine satisfaction of the on-line consumers on internet shopping mall via fashion products. To fulfill this objectives, a survey was conducted from May 15 to May 30 in 2006, and an subject of study is men and women aged from 10s to 40s in purchase experience of the fashion merchandise to internet shopping malls. Data collected over the internet, and analyzed the 205 subjects. The statistical analysis methods was frequency analysis, reliability analysis, factor analysis, multiple regression analysis. The empirical studies were summarized as follows. First, internet shopping mall's fashion goods attributes(goods characteristics, aesthetic expression, variety of goods) significantly affect consumer's utilitarian shopping value. Second, internet shopping mall good's price attributes(economical efficiency of price, price reasonableness, price value, price information, price discount) significantly affect consumer's shopping utilitarian shopping value and hedonic shopping value. Third, consumer's utilitarian shopping value and hedonic shopping value are positively related to the internet consumer's shopping satisfaction.

• Journal of the Korea Fashion and Costume Design Association
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• v.12 no.4
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• pp.1-13
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• 2010

The purpose of this study is to examine the different preference as well as the factor for this preference between general internet shopping mall and feminine internet fashion shopping mall only which are subjected with women and know the satisfaction which follows hereupon. This research will help to establish the strategy to marketers who manage feminine internet fashion shopping mall. The results of this study as follows; 1. As the result of the analysis of preference factors for general internet shopping mall, it was classified with, convenient characteristic, economical efficiency, product and information characteristic, sales promotion, and customer service. Also differences among preference factors appear with following orders, economical efficiency, convenient characteristic, product and information characteristic, sales promotion, and customer service. 2. As the result of the analysis of preference factor for feminine internet fashion shopping mall, it was classified with, fashion information and style, purchase product, economical efficiency, product assortment, and customer service. Also differences among preference factors appear with following orders, fashion information style, product assortment, purchase product, economical efficiency, and customer service. 3. As the result of the analysis of preference factors, convenient characteristic and product information mostly effects to satisfy the customers who use general internet shopping mall. Also purchase product, product assortment, fashion information and style mostly effects to satisfy the customers who use feminine internet fashion shopping mall.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.4
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• pp.622-633
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• 2009

I need to study variations which affect Chinese internet shopping-mall vendor and Chinese buyer's long term relationship and utilize that insight on marketing strategy. For that, I studied effect of shopping propensity, internet shipping-mall quality on satisfaction, trust, commitment and purchase intention of fashion products, mainly fashion goods consumers in their 20s-30s at Shanghai and Beijing. 453 respondents' survey was used for this study by random sample selection and analyzed through frequency analysis, factor analysis, regression analysis, cross-tab, ANOVA test with SPSS12.0. Through this study, I found out that Chinese fashion goods consumer can be categorized as information seeker, variety seeker and innovation seeker. Among them, innovation seeker was most sensitive on shopping mall's quality, satisfaction, trust, commitment and purchase intention and Chinese consumer's evaluation on internet shopping-mall' perceived quality affect satisfaction, absorption, trust and fashion goods purchase intention. Based on that, I need to understand more about target consumer before enter the market, because there is difference of shopping-mall quality, satisfaction, trust, absorption and purchase intention according to shopper's propensity and demographic factors.

• Fashion & Textile Research Journal
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• v.3 no.3
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• pp.249-256
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• 2001

This study was to investigate difference across socioeconomic groups in factors of purchase intention of apparel in internet shopping mall and in satisfaction were internet shopping mall. A questionnaire was administered to collage students majoring in fashion design during May of 2001. Data was analyzed by using Factor analysis, T-test, one-way ANOVA, Duncan test, ${\chi}^2$-test. Factor analysis yield three factors of purchase intention, purchase stimulus, convenience and economic and rationality. Significant differences were found across levels of monthly pocket money and types of payment for purchase apparel of internet shopping mall purchase stimulus (factor 1). In convenience and economics (factor 2), differences were also significant across levels of purchase frequency, product price and payment ways of internet sopping mall. Significant difference was identified across sex type and levels of product price purchased in internet shopping mall (factor 3). Regarding internet shopping mall satisfaction, differences were significant across levels monthly pocket money and apparel purchase frequency of in internet shopping mall.

• Asia pacific journal of information systems
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• v.13 no.3
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• pp.131-149
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• 2003

This paper examines internet shopping mall user's customer satisfaction and their consequent attitude and customer loyalty behaviors. For this purpose, internet shopping mall user's customer satisfaction is proposed to affect trust, and commitment, and consequently to influence customer loyalty behaviors. This study, which used data from customers of internet shopping malls, showed satisfactory data-fit of the proposed model and supported five of the six research hypotheses. The empirical results indicated that customer satisfaction take significant effect on trust, and commitment, and the trust and commitment in turn have strong influence on customer's loyalty behaviors. It was confirmed that both trust and commitment variables are effective mediators linking internet shopping mall user's customer satisfaction and their loyalty behaviors.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.27 no.3
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• pp.45-51
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• 2004

Recently, the severe competition in the internet shopping mall has forced firms to increase the customer satisfaction and to enhance service quality Despite the internet shopping mall's fast and superficial growth and extraordinary potential, study on (actors affecting service quality based on its characteristics is meager. Most researchers have studied on the service quality related with the internal shopping mall by just applying measurement items in internet environment. This paper tries to analyze whether the internet shopping mall can be reorganized by introducing factors of service quality specifically with reference to the internet showing mall. In addition, this study focuses on developing the method to measure the service quality more effectively. For this purpose, this study applies the Taguchi Method using quality loss function (QLF) which can be used to measure quality quantitatively. The proposed method provides the measurement of the internet shopping mall's service quality and offers to the practitioner a measurement tools suitable for service industry.

• Journal of the Korean Home Economics Association
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• v.40 no.1
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• pp.135-146
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• 2002

The Purpose of this study was to identify the sensibility elements and the evaluative dimensions of internet fashion shopping mall to supply optimal experience to the customer. First, association words for internet fashion shopping mall by open-ended method and sensibility-expression-adjective feeling as navigating personally 57 shopping mall dealing with fashion products were collected. Collected adjectives were ranked after making index by frequency and diversity. Then, correlation analysis was executed to extract independent adjective and their opposite words. Semantic differential scale was made for internet-fashion-shopping-mall-evaluation. After preliminary investigation with this scale, factor analysis was implemented. 12 sensibility evaluation words were extracted. Then, 200 subjects evaluated satisfaction degree for 8 selected shopping mall. To explain the hierarchy of internet fashion shopping mall, cluster analysis was applied. The understanding of sensibility element and evaluative dimensions of internet fashion shopping mall can be utilized efficiently as basic materials when marketer plans internet shopping mall design and makes marketing strategy.

• International Commerce and Information Review
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• v.3 no.2
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• pp.71-92
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• 2001

The number of internet electronic commerce users has increased steadily and EC is now considered not only as the communication tools, but also as the economic activity. But in spite of these global trends, current studies limited to managerial approach are insufficient in the evaluation of EC policies and situations. The purpose of this study are to present satisfaction of customers who will operate foreign internet shopping mall, and to analysis after-purchase behavior on EC satisfaction. As a result of making regression analysis, for its satisfaction. the hypotheses on "Shopping Mall Contents", "Information supply", "Convenience of order process", "Economy", "The reliability", "Customer Service" were accepted at the p<.0.05 level of significance, for its after purchase behavior, the hypotheses on "Shopping Mall structure", "Convenience of order process", "Economy", "The reliability", etc factors were accepted at the p<0.05 level of significant in 4 factors. In order words, electronic commerce satisfaction became greater when better convenience and economy were provided, the ethics were observed better, more diverse information was supplied and better system support was given, and those who had a higher educational background or better perception of electronic commerce felt more satisfaction. Finally, more usefulness of electronic commerce led to bigger satisfaction after purchase.