• 디지털융복합연구
• /
• 제5권2호
• /
• pp.83-90
• /
• 2007

Recently, RFID has emerged as the main technology in the logistic services. When the existing recognition technology based on bar codes brings about lots of problem due to its own limits. RFID becomes the center of attention to solve them. However, RFID is not without any obstacles: companies have their own operating systems, while RFID is developed regardless of each company's special features. RFID middleware system based on web service is expected to remove these obstacles. This paper shows how to operate the middleware based on web service and to lay in the DB the tag informations taken from reader system. Middle assures that companies adopting RFID system for their logistic service are given adaptability to any systems whatsoever, available by way of defining logistic information, tag information and reader information. For this purpose, we implement as the basic web service a middleware system that turns all data into XML(eXtensible Markup Language) of SOAP (Simple Object Access Protocol), the standard data.

• 한국정보시스템학회지:정보시스템연구
• /
• 제15권1호
• /
• pp.21-48
• /
• 2006

Recently the development of information technology and the emergence of electronic commerce have changed the model of purchase behavior in customers. This research aims to enhance the reliability of the result compared to the existing studies in internet shopping mall, and to find out the influence that logistics service quality elements has on customer satisfaction and that customers satisfaction has on the repurchase intention and word of mouth intention. To do so, prior researchs on the logistics service quality, customer satisfaction, repurchase intention and word of mouth intention was widely reviewed and the relationship between logistics service quality elements and customer satisfaction, and between customer satisfaction and repurchase intention and word of mouth intention were empirically tested. A total of 256 responses were received and analyzed from internet shopping mall. The analyses showed partial support for the affirmative effect of logistics service quality, customer satisfaction and post-purchasing behaviors in the internet shopping mall.

• 한국정보시스템학회지:정보시스템연구
• /
• 제28권3호
• /
• pp.227-247
• /
• 2019

Purpose The purpose of this study is to identify the needs of art education suppliers and consumers and develop service models for an art education platform. In order to overcome the limitations of existing services limited to instructor-student customizing functions, our services take into account comprehensive relationships among various stakeholders and activities that constitute the art ecosystem Design/methodology/approach We reviewed the relevant reference and conducted interviews and surveys with stakeholders of art education market, so that identified the demand and functional priorities. Findings We identified the demand and functional priorities for customizing to as to develop major service models(i.e. service models for lessons, cubes, and businesses) for the art education platform.

• 한국정보시스템학회지:정보시스템연구
• /
• 제30권4호
• /
• pp.71-94
• /
• 2021

Purpose The purpose of this study is to verify impacts of factors, representing Push-Pull-Mooring(PPM) on switch intention to OTT(Over-The-Top) service in demand for content and to find relationship between factors through empirical analysis. Design/methodology/approach This study designed a research model by deriving factors affecting the intention to switch on OTT service based on the Push-Pull-Mooring framework and researches on OTT service. To test the hypothesis, a total of 357 responses were collected from individuals with experience in using OTT service and analyzed using SPSS26 and SmartPLS3.0. Findings According to the empirical analysis result, this study confirmed that the push, pull, and mooring factors proposed in this study had a significant effect on switching intention on OTT service. In addition, this study confirmed that both low switching cost and need for variety had a significant effect except for hypothesis H8.

• 융합경영연구
• /
• 제12권4호
• /
• pp.37-49
• /
• 2024

Purpose: This research is motivated by the rise of live-streaming commerce in service industries, aiming to explore factors affecting service product purchases in live-streaming commerce. Extracted independent factors include information provision, vicarious experience, social interaction, visibility, and emotional transmission. Additionally, this study aims to discern the moderating effect of brand reputation in the relationships between independent factors and customer intention to purchase service products in live-streaming commerce. Research design, data and methodology: This study employed a questionnaire survey to collect data and analyzed collected data with statistical analysis methods, including exploratory factor analysis and multiple regression analysis. Results: The analysis results say three factors significantly influenced purchase intentions in live-streaming commerce: information provision, emotional transmission, and price discount. Brand reputation also significantly affects customers' intention to buy service products in live-stream commerce.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• 제18권8호
• /
• pp.2137-2156
• /
• 2024

Customer reviews are the second-most reliable source of information, followed by family and friend referrals. However, there are many existing customer reviews. Some online shopping platforms address this issue by ranking customer reviews according to their usefulness. However, we propose an alternative method to rank customer reviews, given that this system is easily manipulable. This study aims to create a ranking model for reviews based on their usefulness by combining product and seller service aspects from customer reviews. This methodology consists of six primary steps: data collection and preprocessing, aspect extraction and sentiment analysis, followed by constructing a regression model using random forest regression, and the review ranking process. The results demonstrate that the ranking model with service considerations outperformed the model without service considerations. This demonstrates the model's superiority in the three tests, which include a comparison of the regression results, the aggregate helpfulness ratio, and the matching score.

• 서비스연구
• /
• 제4권2호
• /
• pp.85-95
• /
• 2014

본 연구는 서비스사이언스에 관한 제 연구영역을 모형화하기 위해서 시도되었다. 제안된 모형은 3계층의 입체적 참조모형이다. 첫째 축은 서비스의 수명주기 관점의 차원이며, 두 번째 축은 서비스 관련 연구 성격의 차원, 그리고 세 번째 차원은 서비스 시스템 구성요소의 차원이다. 서비스 수명주기는 서비스 전략, 서비스 개발 그리고 서비스 실행 또는 운영을 포함한다. 서비스 관련 연구 성격은 기초연구, 응용연구 그리고 융복합연구를 포함한다. 마지막으로 서비스 시스템 구성요소는 서비스 수요자의 욕구, 서비스 역량 그리고 서비스 자원 요소를 의미하고 있다. 본 연구에서 제안된 서비스사이언스 3계층 입체 참조모델에서는 서비스사이언스와 관련된 다양한 연구주제들을 융통성있게 모두 수용할 수 있으며, 연구자 및 실무자 관점에서 원형을 변형하거나 적절히 적용할 수 있는 장점이 있다. 즉 본 연구에서 제시된 모형을 참조하여 개선된 모델들이나, 본 참조모델을 근거로 한 기업에서의 서비스사이언스 관련 적용사례들이 많이 제시될 수 있을 것이다.

• 한국정보시스템학회지:정보시스템연구
• /
• 제14권2호
• /
• pp.25-53
• /
• 2005

To overcome rapidly changing business environment, companies are focusing on their core business areas. Outsourcing in general has become a standard to sustain competitive advantage. ASP(Application Service Provider) service, another form of IT outsourcing, is business model for providing a contractual service offering to deploy, host, manage and rent access to an application from a centrally managed facility. The main purpose of this study is to investigate on the factors contributing to the success of ASP services by conducting an empirical research to enterprises using ASP service. For this purpose, we developed a research model based on the literature reviews of ASP services, IT outsourcing, and relational exchange. A total of 106 usable survey responses has been used in the analysis. The unit of analysis was relationship and respondents were person in charge of ASP service of each corporation. The findings indicates that (1) service tangibles, customization, partnership, IS maturity and monitoring of the vendor had an positive influence upon non-economic benefits, (2) service tangibles, IS maturity and monitoring of the vendor had an positive influence upon economic benefits, and (3) service tangibles, reliability, partnership and monitoring of the vendor had positive influence upon satisfaction about outcomes of relationships.

• 경영과정보연구
• /
• 제7권
• /
• pp.247-263
• /
• 2001

To evaluate customer satisfaction of hotel food and beverage products, developing items for the measurement is necessary through studying the properties of food and beverage products. The properties consist of human service, physical and systematic service. Human service includes appearance and uniforms, courtesy and kindness, quickness and precision of the service, well-educatedness, moral sense and etc. Physical service includes the taste of food and beverage, diversity of food and beverage, outlets' cleanness and atmosphere, refinement of fixture, furnishing and table ware, the admission passage to the hotel and parking lot facilities, and etc. Systematic service includes passages of movement to outlet, arrangement of outlet, reservation management system, operation of events and package goods, temperature and ventilation system and etc. The price is also one of important variables to measure customer satisfaction index, so it is included to the investigating items. As shown some hotels have several satisfactory items but most items are unsatisfactory because expected service is better than perceived service. Therefore, the hotels which lack human service need the reinforcement of service education, the hotels which lack physical and systematic services need the improvement, the development and the renovation according to the unsatisfactory items. And the hotels whose price item is unsatisfactory need to consider the policy.

• 한국정보시스템학회지:정보시스템연구
• /
• 제27권4호
• /
• pp.203-227
• /
• 2018

Purpose The purpose of this study is to investigate which decision factors continue to use the service based on the online simple payment service. In this study, we will examine how to activate the service from the continuing factors through the dual-model theory consisting of personal dedication and constraint dedication which are frequently used in relation marketing. Design/methodology/approach In this study, we investigated the activation of online simple settlement service using factors affecting the preference of the simple payment service based on the dual-model of dedication-based mechanism and constraint-based mechanism. Findings This study confirmed that customer satisfaction and convenience under the dedication -based mechanism were found to be linked to the preference of the simple payment service. Switching cost under the constraint - based mechanism showed that the customer had no binding ability to continue using the service of the current provider. Likewise, preference was found to have a direct effect on the actual frequency of use of the simple payment service, the number of uses compared to the total number of online payments, and willingness to use more.