The Journal of Information Systems (한국정보시스템학회지:정보시스템연구)

Korea Association of Information Systems (한국정보시스템학회)
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A Study on the Facilitating Usage of Online Simple Payment Service

온라인 간편결제 서비스 사용 활성화에 대한 연구

  • 연다인 (연세대학교 정보대학원) ;
  • 문동지 (연세대학교 정보대학원) ;
  • 김희웅 (연세대학교 정보대학원)
  • Received : 2018.10.03
  • Accepted : 2018.11.05
  • Published : 2018.12.31
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Abstract

Purpose The purpose of this study is to investigate which decision factors continue to use the service based on the online simple payment service. In this study, we will examine how to activate the service from the continuing factors through the dual-model theory consisting of personal dedication and constraint dedication which are frequently used in relation marketing. Design/methodology/approach In this study, we investigated the activation of online simple settlement service using factors affecting the preference of the simple payment service based on the dual-model of dedication-based mechanism and constraint-based mechanism. Findings This study confirmed that customer satisfaction and convenience under the dedication -based mechanism were found to be linked to the preference of the simple payment service. Switching cost under the constraint - based mechanism showed that the customer had no binding ability to continue using the service of the current provider. Likewise, preference was found to have a direct effect on the actual frequency of use of the simple payment service, the number of uses compared to the total number of online payments, and willingness to use more.

Keywords

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<그림 1> 연구 모형

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<그림 2> 가설 검증 결과

<표 1> 국내 온라인 간편결제 서비스 현황

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<표 2> 간편결제 서비스와 관련된 기존 연구

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<표 3> 설문문항 측정항목 및 관련문헌

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<표 4> 응답자 인구통계학적 특성

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<표 5> 요인 분석 결과

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<표 6> 집중 타당성 분석 결과

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<표 7> 상관관계 분석결과

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<표 8> 연구가설의 검정결과

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<표 9> 매개 효과 검증 결과 (부트스트랩핑)

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