The Journal of Information Systems (한국정보시스템학회지:정보시스템연구)

Korea Association of Information Systems (한국정보시스템학회)
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Exploratory Comparative Study for Crowdfunding Success : Focusing on Platforms in Korea, United States, and Japan

크라우드펀딩 성공요인에 대한 탐색적 비교 연구: 한국, 미국, 일본 플랫폼을 중심으로

  • Received : 2018.11.18
  • Accepted : 2018.12.28
  • Published : 2018.12.31
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Abstract

Purpose The purpose of this paper is to conduct exploratory comparative research on the determinants of successful crowdfunding projects, focusing on multiple crowdfunding platforms in Korea, U.S., and Japan. Design/methodology/approach This study collected data from three representative crowdfunding platforms: Wadiz (Korea), Kickstarter (U.S.), and Readyfor (Japan). Based on 1,906 crowdfunding projects from Wadiz, 3,864 projects from Kickstarter, and 3,060 projects from Readyfor, multiple regression models were applied. Findings Focusing on the crowdfunding projects which have overly achieved goal amount, the analysis results show that the number of comments, the number of Facebook likes and the number of backers have an positive impact on the performance of crowdfunding projects, while target amount has a negative impact. Comparatively, word counts of project description have an impact on funding performance in U.S. and Japan, while the number of images in project description affects funding performance in Korea and U.S. Meanwhile, video clips in project description has little impact on crowdfunding performance in all of the three funding platforms.

Keywords

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<그림 1> 한국, 미국, 일본 크라우드펀딩 프로젝트 Screenshot(예시)

<표 1> 주요 크라우드펀딩 유형

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<표 2> 주요 수집 변수

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<표 3> 크라우드펀딩 플랫폼별 주요 수집 변수 비교

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<표 4> 한국 와디즈 주요 기술통계

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<표 5> 한국 와디즈 주요 변수 간 상관관계

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<표 6> 한국 와디즈 가설검증 결과

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<표 7> 미국 킥스타터 주요 기술통계

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<표 8> 미국 킥스타터 주요 변수 간 상관관계

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<표 9> 미국 킥스타터 가설검증 결과

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<표 10> 일본 레디포 주요 기술통계

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<표 11> 일본 레디포 주요 변수 간 상관관계

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<표 12> 일본 레디포 가설검증 결과

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<표 13> 주요 크라우드펀딩 플랫폼 분석결과 비교

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