• Title/Summary/Keyword: Semantic differential

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Experimental Verification of Relaxation Effect of Tree Planting using Eye Movement Tracking

  • Lee, Ju-Young;Sawada, Takuji;Fujii, Eijiro
    • Proceedings of the Korean Institute of Landscape Architecture Conference
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    • 2007.10b
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    • pp.89-93
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    • 2007
  • In the Japanese garden, a unique planting design has been used to improve visual harmony with the surrounding landscape by planting plants around the objects that are not harmonious with surrounding landscape. In this study, physiopsychological effects of plants caused by a traditional planting skill used in Japanese garden was verified in terms of visual relaxation using eye movement recording and semantic differential method. A total of fourteen Japanese volunteers(seven male and seven female) who have normal vision(aged $21{\sim}28$) participated as subjects. Experiment was carried out in the sealed room of Chiba University in Japan. Four different types of scenery models were presented which were created by combination of the three landscape factors of the surrounding background, the object that disturbs visual harmony, and the trees planted for improving visual harmony with the surrounding landscape. In the results, significantly more gaze fixations were measured on the trees than on the object and higher values in positive feelings were recorded for the stimuli with proper planting combination. Our results indicated that proper tree planting can cause physiopsychological relaxation by improving visual harmony with the surrounding landscape and provided new evidence for supporting scientific validity of the traditional planting skills.

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A Study on the Development of Fashion Sensibility (Part II) (패션감성의 측정도구 개발에 관한 연구(제2보))

  • 이경희;김유진
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.5
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    • pp.505-516
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    • 2003
  • The purpose of this study was to develop the measurement of fashion sensibility and to verify the validity and utility. The survey has been done 91 photos selected in fashion magazines with 25 semantic differential hi-polar scale. The obtained data were analyzed by MDS, Discriminant analysis and Regression analysis. The major findings of this research were as follows. 1. According to the sensibility positioning, fashion image was classified by 4 group and agreed with constructing factors of fashion. 2. As result of the discrimination analysis, distinguishable fashion sensibility among design elements of clothing was related to refined, pleasant, feel like buying sensibility. 3. As result of the regression analysis, Preference was related to looking good, refined, and sweet, Buying needs related to likable, looking good and natural, Riches related to elegant, neat and refined, Pleasure related to looking good, elegant and bright. 4. The fashion design properties were different regarding Preference, Buying needs. Riches and Pleasure. Preference and Buying needs were related to H-line, similarity color combination, cotton and linen, Riches related to brilliance texture, ruffle and flounces, Pleasure related to fit and sexy design of clothing.

Images of Korean Traditional Patterns according to Category, Interpretation Type, Composition Type, and Application Object (한국전통문양의 종류, 표현유형, 구성형식 및 적용대상에 따른 감성이미지)

  • 장수경;김재숙
    • Journal of the Korean Society of Clothing and Textiles
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    • v.24 no.2
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    • pp.214-225
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    • 2000
  • The objective of this study was to investigate images of Korean traditional patterns. The subjects consisted of 369 male and 356 female undergraduate students. The experimental materials used in this study were 48 stimuli and questionnaires, composed of 7-point semantic differential scales of 23 bipolar adjectives. Twelve motifs selected from 3 groups of Korean patterns were used as motif stimuli. Twelve repeated patterns were constructed from them to be applied on a CAD-simulated dress. The data was analyzed by factor analysis, ANOVA, Duncan's multiple range test. The major findings were as follows: 1. Four dimensions were emerged accounting for the dimensional structure of the images of Korean traditional patterns. These dimensions were 'simplicity', 'quality', 'interest', and 'modernity' dimension. Among them, 'simplicity' and 'quality' were the major dimensions. 2. Category, interpretation type, composition type, and application object of motif had significant effects on the images of above-mentioned dimensions. The application object had a significant effect on 'simplicity' and 'modernity' image, and the composition type on 'quality' and 'interest' image.

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Image Perception of Modern Fashion according to Erotic Expressions and Erotic Levels (에로티시즘의 표현방법과 표현수준에 따른 복식의 이미지 지각)

  • Kim, Jae-Sook;Yoon, Ji-Hyun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.2
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    • pp.318-327
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    • 2005
  • The purpose of this study was to analyze the image perception of modern fashion according to erotic expressions ans erotic levels. The research methods werea quasi-experimental research. The experimental materials developed for the study were a set of stimuli and a responsse scale. The stimuli was consisted of 15 photographs according to erotic expressions and erotic levels. The reponse scale consisted of semantic differential scales. The subjects consisted of 254 male and 260 female undergraduate students of Chungnam National University by a convenient sampling method. The data were analyzed by factor analysis, ANOVA, Duncan's multiple range test and t-test. Result were as follows ; 1) The fashion image of erotic experessions and levels, were categorized into 3 images factors : sexy-potency, modesty, attractiveness. 2) The erotic expressions significantly affected on three image factors 3) The erotic levels showed significant differences in three image dimensions and stronger erotic levels pressented more sexy-potency, less models and attractive images. 4) The erotic expressions showed interaction effects with the erotic levels in three image dimensions. 5) Subject's gender had a significant difference on fashion image perception : male subjects perceived the fashion photographs more attractive than female subjects did.

The effect of Religious Habits and Hair Styles on korean Catholic Sister's Impression (한국 가톨릭 여성 수도자들의 수도복과 머리모양이 착용자의 인상에 미치는 영향)

  • 남미우;조정미
    • Journal of the Korean Society of Clothing and Textiles
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    • v.21 no.4
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    • pp.757-768
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    • 1997
  • The purpose of this study was to identify the effect of religious habits and hair styles on korean catholic sister's impression. The subject consisted of 256 female high school students and 256 female undergraduated students The experimental materials developed for this study were 16 color photographs stimuli of drawing and 7-point semantic differential scale composed of 30 bipolar adjectives representing personal traits. The major findings drawn from this study were as follows: 1) Four factors emerged to account for the dimentional structure of the impression of the Korean catholic sister's in religious habits. Four factors involved purity, formality, potency, appearance. 2) The clothing types and hair styles had significant effect on purity, formality, potency, appearance. The clothing types had an effect on purity, formality and potency while the hair styles affected formality. 3) Perceiver's age influenced impressions formed by clothing and hair styles. Female high school students were affected by clothing and hair styles in formality, potency, appearance while female undergraduate students in purity, formality, potency. Therefore the religious habits and hair styles had significant effect on korean catholic women's impression of purity, formality, potency, appearance and impression formation was varied according to perceiver's age.

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A Study on tole Visual Sensibility of Color Combination for Clothing(Part I) (의복배색의 시각적 감성연구(제1보))

  • 은소영;주소현;이경희
    • Journal of the Korean Society of Clothing and Textiles
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    • v.26 no.5
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    • pp.715-726
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    • 2002
  • The purpose of this study was to investigate the visual sensibility of color combination for clothing. The color combination for clothing were divided into three types according to the color coordination. In each type, the stimulus was applied three combination method according to the chromatic color/chromatic color, the chromatic color/achromatic color, the achromatic color/achromatic color. As a result, 42 color combination for clothing were obtained. The survey has been done for the 42 color combination for clothing with 27 semantic differential hi-polar scales. The major findings of this research were as follows. 1. To explain the hierarchy of visual sensibility, two sensibility groups were classified, the first group being cute and bold sensibility and the second group being comfortable and soft sensibility. 2. As result of the factor analysis, 4 factors(attractiveness, cuteness, boldness, softness) were found to be constructing factors for visual sensibility of color combination for clothing. 3. To explain the hierarchy of visual sensibility, two sensibility groups were classified, the first group being cute and bold sensibility and the second group being comfortable and sort sensibility.

The experimental bias in person perception as results of presentation method of stimulus (자극물의 제시방법에 따른 대인지각에서의 편파)

  • 김재숙;김희숙
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.5
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    • pp.496-504
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    • 2003
  • The purpose of this study was (1) to identify the experimental bias which could appear person perception as results of presentation methods (2) to find out the most desirable method in presentation of stimulus. The research was a quasi experiment and the subjects were 773 male and female undergraduate students. The experimental instruments consisted of a set of stimulus and semantic differential scales of 7- point hi-polar adjectives. The collected data were analyzed by Factor Analysis, ANOVA(analysis of variance), Scheffe's multiple range test. The independent variables were presentation orders and presentation time of stimulus. The results were as follows: First, five factors which were potency, sociality, appearance, evaluation, activity impression dimensions emerged to account for the methods of development of stimulus. Second, the presentation order of stimulus in the combination of four stimuli sets had significant effects on the 3 impressional factors(sociality, appearance, evaluation). The presentation order of stimuli in the combination of eight stimuli set had significant effects on the 3 impressional factors(potency, sociality, appearance) and the presentation order of stimuli in the combination of eight stimuli set showed a significant effect on memorization of stimulus and the results support the recency effect. Third, the presentation time of stimuli had significant effects on the 2 impressional factors(potency, activity). 30 seconds presentation as well as free duration time resulted less experimental bias than 3 seconds presentation.

The Study on the Landscape Preference and Characteristics of the Agricultural Aqueduct Bridges (수로교 경관선호도 및 이미지 특성 분석)

  • Joo, Shin-Ha
    • Journal of Korean Society of Rural Planning
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    • v.18 no.3
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    • pp.67-76
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    • 2012
  • The purpose of this study is to analyze the landscape preference and landscape images of the Agricultural Aqueduct Bridges(AAB) by several different criteria. Semantic Differential Scale(SD scale) with landscape adjectives and landscape preference are used to estimate the alternatives of the AAB. The statistic methods such as descriptive analysis, t-test, factor analysis and regression, cluster analysis, are operated. The landscape preference of the alternatives is generally positive, 3.977 out of 7.000. The gate type is the most preferred, but the road-along type is the worst, by the location types. The simple repair type is the worst preferred, but total remodeling is the most, by the repair types. The characteristics of the AAB are analyzed and 4 factors of visual landscape are contracted; interest, orderliness, naturality and spatiality. Cumulative factor loading of these factors is about 65%, which is quite high. The higher and bigger AAB's are preferred, and the advanced finishing materials are also preferred, such as aluminum or wood panels. The long span is also preferred and the high repair cost would be preferred. But in this study, the cost-benefit analysis is not included, so it is recommended to research further, considering the cost variable with the visual factors.

Sound Quality Characteristics of Refrigerator Noise in Real Living Environments (주거환경에서 냉장고 소음의 음질 특성)

  • You, Jin;Chang, Ho-Yeon;Lee, Chung-Hwa;Jeong, Jeong-Ho;Jeon, Jin-Yong
    • Transactions of the Korean Society for Noise and Vibration Engineering
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    • v.16 no.8 s.113
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    • pp.797-805
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    • 2006
  • The sound quality characteristics of refrigerator noise in an anechoic chamber and in a real living environment for 30 models of refrigerators were investigated. Subjective evaluation experiments were conducted to determine subjective tolerance level for refrigerator noise. Refrigerator noise was played from a loudspeaker at the position normally occupied by a refrigerator in a real living environment. A nine-point scale was used to measure subjective satisfaction of the sound pressure levels for refrigerator noise. Point 3 on the scale corresponded to a sound pressure level of about 30 dB(A). Seventy percent of the participants were satisfied with this level of refrigerator noise. A semantic differential test was also conducted to evaluate the sound quality of refrigerator noise. From the results of correlation and multiple regression analyses on the psychoacoustical parameters and subjective evaluations of 30 refrigerators, sound quality indices which predict the subjective rating score were proposed.

Purple Image and Formative Properties in the Contemporary Fashion (현대(現代)패션에 나타난 Purple의 조형성(造形性)과 이미지)

  • Kim, Bong-Ju;Lee, Kyoung-Hee
    • Journal of Fashion Business
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    • v.6 no.4
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    • pp.163-172
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    • 2002
  • The purpose of this study is to investigate purple image and formative properties in contemporary fashion. For the study of formative properties 152 kinds of costume samples from photographs in fashion magazines. For the study of image 40 kinds of costume samples is used and divided into tones : pale(Vp, Lgr, L), bright(P, B), vivid(S, V, Dp), dark(Gr, Dl, Dgr, Dk). A total 24 pairs of abjective words were used to measure the semantic differential scale in this study. The data were analyzed by factor analysis, ANOVA, MDS and regression analysis. The results are as follows; 1. Factor analysis has extracted 5 factors which consist of purple image in contemporary fashion. The factors are high quality, hardness and softness, simplicity, temperature, maturity. 2. There were significant differences in visual evaluation of purple tones. 3. The discrimination among. 4 purple tones was related to weight of purple 4. The evaluative dimensions of purple image in modern fashion were identified by Light - Heavy and Pale - Strong. 5. The image effect on Preference, Buying needs, Pleasant and Riches was consist of complicated sensibility.