The experimental bias in person perception as results of presentation method of stimulus

자극물의 제시방법에 따른 대인지각에서의 편파

  • Published : 2003.05.01

Abstract

The purpose of this study was (1) to identify the experimental bias which could appear person perception as results of presentation methods (2) to find out the most desirable method in presentation of stimulus. The research was a quasi experiment and the subjects were 773 male and female undergraduate students. The experimental instruments consisted of a set of stimulus and semantic differential scales of 7- point hi-polar adjectives. The collected data were analyzed by Factor Analysis, ANOVA(analysis of variance), Scheffe's multiple range test. The independent variables were presentation orders and presentation time of stimulus. The results were as follows: First, five factors which were potency, sociality, appearance, evaluation, activity impression dimensions emerged to account for the methods of development of stimulus. Second, the presentation order of stimulus in the combination of four stimuli sets had significant effects on the 3 impressional factors(sociality, appearance, evaluation). The presentation order of stimuli in the combination of eight stimuli set had significant effects on the 3 impressional factors(potency, sociality, appearance) and the presentation order of stimuli in the combination of eight stimuli set showed a significant effect on memorization of stimulus and the results support the recency effect. Third, the presentation time of stimuli had significant effects on the 2 impressional factors(potency, activity). 30 seconds presentation as well as free duration time resulted less experimental bias than 3 seconds presentation.

Keywords

References

  1. 복식문화연구 v.10 no.1 착용자 인상효과의 시간적 안정성 김재숙;김회숙
  2. 한국의류학화지 v.17 no.3 의복자극물과 제시 방법에 따른 시각적 평가 김희정;이경희
  3. 한국의류학회지 v.18 no.3 상황, 의복단서 및 관찰자 변인이 남자의복 착용자의 인상에 미치는 영향 남미우;강혜원
  4. 한국의류학회지 v.16 no.30 헤어스타일 변화에 의한 얼굴이미지 요인과 분석 도주연;권영숙
  5. 중앙대학교 대학원 박사학위 논문 의복의 및 얼굴변인이 인상형성에 미치는 영향에 관한 연구 문영보
  6. 한국의류학회지 v.19 no.3 의복의 적절성이 대인지각에 미치는 영향에 관한 연구--이화여대 학생의 캠퍼서 웨어를 중심으로- 박성은;임숙자
  7. 한국의류학회지 v.24 no.8 4가지 무채색 의복의 형태변화에 따른 시각적 이미지 박종희;최재란;류숙희
  8. 충남대학교 대학원 석사학위 논문 의복의 격식차림,음양수준 및 아동체형이 교사의 인상체형에 미치는 영향 이미숙
  9. 한국의류학회지 v.8 의복 디자인 요소 변화에 의한 착시현상이 얼굴지각에 미치는 영향에 관한 연구 이미정;김준범;이인자
  10. 한국의류학회지 v.21 no.6 원피스드레스의 소매와 스커트폭 길이 변화가 인상형성에 미치는 영향 이응희;강경자
  11. 한국의류학회지 v.20 no.4 실루엣 이미지의 시각적 평가에 관한 연구 이은령;이경희
  12. 사회심리학의 이해 한규석
  13. The nature of prejudice Allport,G.W.
  14. Journal of Abnormal and Social Psychology v.41 Forming impressions of personality Asch,S.E.
  15. Home Economics Research Journal v.12 no.1 Attraction toward a stranger as a linera fuction of similarity in dress Buckley,H.M.
  16. Home Economic Research Journal v.11 no.4 Use of perceptions of female dress as an indicator of role definition Delong,M.R.;Salusso,Donier,C.;Larntz,K.
  17. Home Economics Research Journal v.13 no.2 Salience of physical appearance in impression formation Lennon,S.J.;Miller,F.G.
  18. Primacy-recency in impression formation The order of Presentation in persuasion Luchins,A.S.;C.Hovland(ed.)
  19. Person perception(2nd ed.) Schneider,D.J.;Hastorf,A.H.;Ellworth,P.C.
  20. Heuristics and bias, Science v.185 Judgement under uncertainty Tversky,A.;Kahneman,D.
  21. Home Economics Research Journal v.8 no.2 Fashion preference: Drawings versus photographs Whisney,A.J.;Winakor,G.;Wolins,L.
  22. 한국의류학회지 v.20 no.5 Computer Simulation을 이용한 의복의 착시효과와 이미지 연구 최정;이경희