• Title/Summary/Keyword: Semantic Scale

Search Result 317, Processing Time 0.031 seconds

Effect of the Drapability and the Texture Image on the Purchase Preference of Blouse Fabrics (블라우스용 소재의 드레이프성과 질감이미지가 구매선호도에 미치는 영향)

  • Kim, Yeo-Won;Pan, Hong-Yu;Na, Mi-Hee;Choi, Jong-Myoung
    • Korean Journal of Human Ecology
    • /
    • v.20 no.5
    • /
    • pp.1025-1034
    • /
    • 2011
  • The purpose of this study was to examine the evaluation of fabric characteristics on the drapability, texture image and preference of blouse fabrics, and to analyze the effects of the texture image, objective and subjective drapability on the preference. As specimen, silk and polyester fabrics were collected. 52 female subjects evaluated 16 specimens with semantic differential scale of 18 fabric image and 20 sensibility. Data were analyzed through factor analysis, pearson correlational coefficient using spss win 12.0. For the evaluation, structural characteristics such as fiber contents, weave type, weight and thickness were analyzed. The results were as follows: The evaluation results of objective and subjective drapability showed differences. Sensory image factors of blouse fabrics were 'surface smoothness', 'elasticity', 'weight' and 'flexibility'. Sensibility image factors were 'elegance', 'classic', 'characteristic' and 'mannish'. 'Elegance', 'classic' and 'characteristic' of sensibility images showed high correlation with 'surface smoothness' and 'elasticity' of sensory image, also 'mannish' of sensibility image showed significant correlation with 'weight' of sensory image. The significant fabric characteristics affecting objective drapability were density, weight, thickness. The significant texture image factors affecting objective drapability were 'weight', 'flexibility' of sensory image and 'elegance' of sensibility image. On the other hand, the significant factors affecting subjective drapability were thickness of fabric characteristics and 'elegance', 'characteristic', 'mannish' of sensibility images. 'Elegance', 'characteristic' and 'classic' of sensibility image, 'elasticity' of sensory image and subjective drapability affected on the purchase preference.

Landscape Evaluation of Rural Stream based on the Factor Analysis of Visual Preference (시각적 선호요인 분석을 통한 농촌 소하천 경관평가에 관한 연구)

  • Kim, Sung-Keun;Cho, Woo-Hyun;Im, Seung-Bin
    • Journal of Korean Society of Rural Planning
    • /
    • v.5 no.1 s.9
    • /
    • pp.35-44
    • /
    • 1999
  • The purpose of this study is to find the bi-polar adjectives for rural stream landscape evaluation by the semantic differential scale and to suggest the major determinants of visual preference in rural stream landscapes. For this, the bi-polar adjectives for rural stream landscape evaluation was found by the method of the reliability test, and the spatial image was analyzed by the factor analysis. The level of visual preference was measured by slide simulation test, and these data were analyzed by the multiple regression. The major findings of this study can be summarized as follows : 1) Of the bi-polar adjectives expressing psychological and physical characteristics, the hi-polar adjectives which demonstrated reliability and consistency run as follows : Bi-polar adjectives expressing psychological characteristics : 'calm-bustling', 'unfamiliar-familiar', 'still-active','depressing-brisk', 'discomfortable-comfortable', 'suppressed-free', 'lifeless-living', 'quiet-noisy', 'unpleasant-pleasant'. Bi-polar adjectives expressing physical characteristics : 'artificial-natural', 'narrow-wide', 'rocky-not rocky', 'desolate-fertile', 'dirty-clean', 'enclosed-open', 'flat-steep', 'not gravelly-gravelly', 'thicketed-not thicketed', 'not weedy-weedy'. 2) Two factors, the harmony and the movement, were derived from the factor analysis for the psychological variables. Three factors, the naturalness, the rock, and the vegetation, were derived from the factor analysis for the physical variables. 3) Rural stream landscape types were classified into four types by the multi-dimensional scaling method. Type III, IV obtained higher rank of visual preference and type I, II obtained lower. 4) For all types, the factors determining the level of visual preference were found to be the harmony, the naturalness, and the vegetation. The visual preference determinants of rural stream landscape need to be considered in improving or restoring the rural stream landscapes.

  • PDF

A study on the influence of personality dimension on preferred brand image of Women's ready-made-wear -Concentrated on adult females- (성격차원이 선호 의복상표이미지에 미치는 영향에 관한 연구 -여성을 중심으로-)

  • 이미혜
    • Journal of the Korean Home Economics Association
    • /
    • v.28 no.3
    • /
    • pp.13-24
    • /
    • 1990
  • The main purpose of this study are as follows ; 1) To examine closely the effect of personality dimension on brand image. 2) To investigate the difference of variables about brand image according to the characteristics of the population statistics and draw the strategies of marketing for our wear enterprises. A 300 Samples were selected from female in Seoul and the investigation was conducted during 21 days, from 1998. 9. 21 to 1988. 10. 11. As for survey methozs, the personality dimension test developed by Eysenk was adopted. To measure the brand image, the adjectives of the semantic differentia scale developed by Malhotra and adjective that has been used in various were image analysis were adopted. The data were analysed using the statistical technic of Correlation Coefficient, F-test, and X2 test. The Results obtained from this study were as follows. 1. There were partially significant relationships between adult female's four subordinate variables of the personality dimension and preferred brand image on Women's ready-made wear. 1) The people having a high Psychoticism tendency preferred "individual" image and less preferred "practical" image than the people of low Psychoticism. 2) The people having a high extraversion tendency preferred "bold", "aged" image and less preferred "feminine", "practical" image. 3) The unstable female having a high neuroticism tendency preferred "abscure" image and less preferred "Practical" "gaudy", "Open hearted" image. 4) The people having a high lie tendency perferred "intricate", "classical" image and less preferred "bold", "citified", "incongruous" image. 2. There were partially significant differences in adult female's preferred brand image on women's ready made wear according to the characteristics of the population statistics.

  • PDF

EMT students' Knowledge and Behavior related to the Elderly (응급구조과 학생들의 노인관련 지식과 태도 및 행동 - 광주·전남지역을 중심으로 -)

  • Yun, Jong-Geun;Kim, Mi-Sook
    • The Korean Journal of Emergency Medical Services
    • /
    • v.10 no.3
    • /
    • pp.49-59
    • /
    • 2006
  • Purpose: This research is intended to investigate the EMT students' Knowledge, attitude and behavior and then identify the predictors of the EMT students' attitude. Method: The purpose of study was to examine EMT students' knowledge and attitude toward the elderly using a survey of 286. the instruments in this study were palmore's FAQI(1998) and the 20 item semantic differential scale developed by sanders et al. (1984). Results: The results of this study were as follows : 1. The measuring of respondents' knowledge of the elderly revealed they scored an average of 10.17(${\pm}3.30$) of the full score 25. It also said their success rate to choose the answer on the elderly was 39.59%. 2. Attitudes toward the elderly weren't significantly different EMT students. 3. EMT students educational level and religion were found to impact their attitudes toward the elderly. 4. The feelings from their previous co-living experience with the elderly were significant factors. EMT students attitudes toward the elderly had an significant effect on co-living experience and the feelings in education programs toward the elderly. Conclusion : A well-designed program is essential to change the attitudes toward elderly because The feelings in education programs for the elderly are very important. with more knowledge of the elderly, the attitudes toward the elderly is expected to be more positive. Therefore, it is necessary to improve the enough knowledge of the elderly.

  • PDF

The Effect of Care Giver's Knowledge and Attitude toward the Elderly on Job Stress (요양보호사의 노인에 대한 지식 및 태도가 직무스트레스에 미치는 영향)

  • Chon, Kang-Nan;Park, Ok-Im;Moon, Hee
    • The Korean Journal of Community Living Science
    • /
    • v.21 no.1
    • /
    • pp.19-32
    • /
    • 2010
  • The purpose of this study was to identify the level of care-givers' knowledge, their attitude towards the elderly and their stress levels within the job, and to apprehend the cause which has had an influence on job stress. The research subjects were 230 care-givers who work in a sanitarium for the elderly in the East of Jeollanamdo. The tool used to measure their knowledge of the elderly was FAQ1 and the semantic differential scale was used to determine the attitude. Job stress was measured by the tool which was used by sun-ju Park. The data analysis was carried out by SPSS Win 13.0. The results of this study are as follows; The care-givers' knowledge level point towards the elderly was relatively low at 44.6%. The average point of attitude toward the elderly was 3.91, which is relatively moderate. The percentages of job stress was generally low. The results showed us that there was no correlation with the knowledge level of the elderly, the attitude towards the elderly and job stress. Since the results indicated that care-givers' knowledge level for the elderly was low, we reached the conclusion that further education where care-givers can get general knowledge for the elderly and aging is necessary. Moreover, research for strengthening positive attitudes towards the elderly is also necessary.

PC-SAN: Pretraining-Based Contextual Self-Attention Model for Topic Essay Generation

  • Lin, Fuqiang;Ma, Xingkong;Chen, Yaofeng;Zhou, Jiajun;Liu, Bo
    • KSII Transactions on Internet and Information Systems (TIIS)
    • /
    • v.14 no.8
    • /
    • pp.3168-3186
    • /
    • 2020
  • Automatic topic essay generation (TEG) is a controllable text generation task that aims to generate informative, diverse, and topic-consistent essays based on multiple topics. To make the generated essays of high quality, a reasonable method should consider both diversity and topic-consistency. Another essential issue is the intrinsic link of the topics, which contributes to making the essays closely surround the semantics of provided topics. However, it remains challenging for TEG to fill the semantic gap between source topic words and target output, and a more powerful model is needed to capture the semantics of given topics. To this end, we propose a pretraining-based contextual self-attention (PC-SAN) model that is built upon the seq2seq framework. For the encoder of our model, we employ a dynamic weight sum of layers from BERT to fully utilize the semantics of topics, which is of great help to fill the gap and improve the quality of the generated essays. In the decoding phase, we also transform the target-side contextual history information into the query layers to alleviate the lack of context in typical self-attention networks (SANs). Experimental results on large-scale paragraph-level Chinese corpora verify that our model is capable of generating diverse, topic-consistent text and essentially makes improvements as compare to strong baselines. Furthermore, extensive analysis validates the effectiveness of contextual embeddings from BERT and contextual history information in SANs.

A Study on the Image of Uniforms of Female Flight Attendants (항공사 여승무원 유니폼에 관한 이미지 연구)

  • Lee, Hwa-Jin;Kim, Yoon-Kyung;Lee, Kyung-Hee
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.29 no.9_10 s.146
    • /
    • pp.1265-1273
    • /
    • 2005
  • The objective of this study is to examine the images of the current uniforms and to provide the basic references in designing female flight attendants uniforms. In Incheon International Airlines, 11 of the major airlines with the most passengers along with the highest capacity were chosen and 22 pieces of photographs were collected, two photos coming from each airline companies. The semantic differential scale has been formed by 16 pairs of adjectives. Then, it has conducted a statistical analysis using a SPSS WINDOWS that contains 475 copies of the selected questionnaires (375 of the non-flight attendants, and 100 of the female flight attendants). The following are the results and the conclusion of this study. According to this study, four main components of the uniforms of the female flight attendants were attractiveness, femininity, noticeability, and activity, which have occupied $65.9\%$ of the total variance. It was concluded that attractiveness and femininity were two main factors in perceiving the females' uniforms. According to the results of the uniform image difference, it was shown that Asiana Airline's uniform is the most attractive and Cathay Pacific Airline uniform is the most feminine. The most noticeable uniform was from Singapore airline which included cultural and traditional components of its own national colors. Pants suits of Lufthansa airline and Northwest airline were shown as the most active uniforms. There were significant differences in uniform images according to subjects' gender, age, education, and occupation. Men perceived uniforms more attractive, feminine, and active than women. People over 40 perceived uniforms more attractive, feminine, and active, and the High School graduates perceived uniforms more feminine and active. On occupational basis, Federal workers and Educators perceived uniforms more active on uniforms. Passengers who take planes once a month perceived uniforms more attractive, feminine, and active.

A Study on Changes and Preferences of Roof Styles of High-storied Apartments - Centering of High-storied Apartments in GwangJu - (고층아파트 지붕형태의 변천과 선호특성에 관한 연구 - 광주광역시의 고층아파트를 중심으로 -)

  • Oh, Kum-Yeol;Kim, In-Ho;Kim, Yun-Hag;Lee, Bong-Soo;Cho, Yong-Joon
    • Journal of the Korean housing association
    • /
    • v.19 no.3
    • /
    • pp.105-115
    • /
    • 2008
  • This study examines and analyzes a variety of apartment roof style for 147 apartment complexes built in the Gwangju metropolitan city in order to determine the style that is most preferred. The results of this study are as follows. Most of apartment houses built in the Gwangju metropolitan city are 11 to 15 stories followed by apartments that have less than 5 stories, with fewer apartments that have 16 to 20 stories. According to roof styles, the eyebrow roof A type is the most common, followed by the plane roof A type, the sloped roof B type and the sloped roof C type, while 2/3 of all roof types have either an eyebrow roof A type or a plane roof A type. Using images of these roof types to determine those that are preferred, the decorative roof C type is most preferred, followed by the sloped roof B and C types. According to recognition of adjective pairs, decorative roof C type showed a higher recognition for the categories of unique, decorative, three dimensional and novel, the sloped roof B type showed a higher recognition for the categories of three dimensional, decorative and structured while the sloped roof C type showed a higher recognition in the decorative, novel, varied and three dimensional categories. In the correlations between image preference and recognition scale of roof styles of apartment houses, decorative roof C type showed a significant correlation between adjective pairs with the calm image, the sloped roof B type with the intimate image, while the sloped roof C type showed a correlation between static and ordered with the easy image. Therefore, for the design of future apartment roofs, decorative roof C type requires more consideration of visual aspects that are related to a sense of unity, while further morphological factors needs to be adopted with sloped roof B and C types.

Psychological Character Analysis of Pavement Materials (포장재료의 심리적 특성 분석)

  • Kim Dae-Hyun
    • Journal of the Korean Institute of Landscape Architecture
    • /
    • v.32 no.5
    • /
    • pp.43-51
    • /
    • 2004
  • Recently, the importance of choosing correct pavement materials has been increasing in urban spaces and streets. Much research regarding the pavement theory and construction method have been conducted, but analysis in terms of human psychological character has not yet been performed. The purpose of this study is to investigate the psychological characters to 12 pavement materials, that are commonly used in our urban spaces and streets. The results of the psychological character for each pavement material can be summarized as follows: 1. The psychological characters to each pavement material were as follows: ① Clay embodies a natural, traditional, soft and intimate psychological character; ② Pebble stone has a natural, hard, cool and intimate psychological character; ③ Turf grass incorporates an intimate and soft psychological character; ④ Ceramic brick has an artificial and hard psychological character; ⑤ Tile pavement has a modern, artificial, hard and cool psychological character; ⑥ Water permeable concrete has a modern and artificial psychological character; ⑦ Flag stone has a natural psychological character; ⑧ Granite has a modern and artificial psychological character; ⑨ Portland concrete has an artificial and hard psychological character; ⑩ Small compacted brick has an artificial, dynamic and modern psychological character; ⑪ Wood block pavement has a natural and traditional psychological character; ⑫ Asphalt concrete pavement has a modern, hard and artificial character. 2. On the results of the cluster analysis regarding psychological indexes for 12 pavement materials, pavement materials were categorized in 3 clusters. Among them, one cluster was mainly used as the most popular pavement material in our urban spaces and streets. From this point of view, psychological character for pavement material in our urban spaces and streets was not as various as we expected. 3. In conclusion, the proper selection of pavement materials was very important and the factors affecting the human psychological character should be considered in the design of urban spaces and streets.

The Effect of Chromatic and Achromatic Colors on the Image of Korean Dress's Wearer (유채색과 무채색 배색이 한복 착용자의 이미지에 미치는 영향)

  • Kang, Kyung-Ja;Jeong, Bok-Nam;Moon, Ju-Young
    • The Research Journal of the Costume Culture
    • /
    • v.15 no.3 s.68
    • /
    • pp.496-509
    • /
    • 2007
  • The purpose of this research is to find out the effect of a chromatic Korean jacket and an achromatic Korean skirt on the visual image of a traditional Korean dress wearer. This experiment was designed to the 3 factors which were composed of 3 colors(red, yellow, green), 4 jacket tones(vivid, light, dull, dark), and 4 skirt colors(N9, N7, N4, N2). The 288 students in Gyeongsang National University assessed the 48 stimuli which wear variously incorporated with colors and tones by a semantic differential scale of 7-point: The results of the study were as follows. Image factors of stimuli are youth and activity, gracefulness, visibility, and tenderness. Among these, youth and activity factors, and gracefulness factors proved to be important. The colors and tones of a jacket and a skirt used in this experiment showed that the colors and tone had an effect on dimension of 4 images by interacting of two valuables or working independently. While a yellow jacket with vivid and a white(N9) skirt had a significant effect on youth and activity factors, a red jacket and a dark- gray(N4), -black(N2) skirt were evaluated as a graceful image. In the red jacket case, a visible factor was considerably different according to skirt tones. Only jacket tones worked as a striking clue in a tenderness factor.

  • PDF