Korean Journal of Human Ecology (한국생활과학회지)

Korean Association of Human Ecology (한국생활과학회)
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Effect of the Drapability and the Texture Image on the Purchase Preference of Blouse Fabrics

블라우스용 소재의 드레이프성과 질감이미지가 구매선호도에 미치는 영향

  • Kim, Yeo-Won (Dept. of Fashion Design Information, Chungbuk National University) ;
  • Pan, Hong-Yu (Dept. of Fashion Design Information, Chungbuk National University) ;
  • Na, Mi-Hee (Dept. of Fashion Design Information, Chungbuk National University) ;
  • Choi, Jong-Myoung (Dept. of Fashion Design Information, Chungbuk National University)
  • 김여원 (충북대학교 패션디자인정보학과) ;
  • 반홍우 (충북대학교 패션디자인정보학과) ;
  • 나미희 (충북대학교 패션디자인정보학과) ;
  • 최종명 (충북대학교 패션디자인정보학과)
  • Received : 2011.08.08
  • Accepted : 2011.10.10
  • Published : 2011.10.31
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Abstract

The purpose of this study was to examine the evaluation of fabric characteristics on the drapability, texture image and preference of blouse fabrics, and to analyze the effects of the texture image, objective and subjective drapability on the preference. As specimen, silk and polyester fabrics were collected. 52 female subjects evaluated 16 specimens with semantic differential scale of 18 fabric image and 20 sensibility. Data were analyzed through factor analysis, pearson correlational coefficient using spss win 12.0. For the evaluation, structural characteristics such as fiber contents, weave type, weight and thickness were analyzed. The results were as follows: The evaluation results of objective and subjective drapability showed differences. Sensory image factors of blouse fabrics were 'surface smoothness', 'elasticity', 'weight' and 'flexibility'. Sensibility image factors were 'elegance', 'classic', 'characteristic' and 'mannish'. 'Elegance', 'classic' and 'characteristic' of sensibility images showed high correlation with 'surface smoothness' and 'elasticity' of sensory image, also 'mannish' of sensibility image showed significant correlation with 'weight' of sensory image. The significant fabric characteristics affecting objective drapability were density, weight, thickness. The significant texture image factors affecting objective drapability were 'weight', 'flexibility' of sensory image and 'elegance' of sensibility image. On the other hand, the significant factors affecting subjective drapability were thickness of fabric characteristics and 'elegance', 'characteristic', 'mannish' of sensibility images. 'Elegance', 'characteristic' and 'classic' of sensibility image, 'elasticity' of sensory image and subjective drapability affected on the purchase preference.

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References

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