• The Journal of the Korea Contents Association
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• v.20 no.7
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• pp.547-559
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• 2020

Social Networking Service (SNS) is a part of our daily lives, with their positive and negative impacts. This study investigates SNS fatigue in men and women of different cultural backgrounds as well as the relationship between SNS fatigue and the intentions to cease SNS activities. The study results show that during SNS activities, women are more concerned for their reputation; participants with East Asian cultural backgrounds experience burdens with respect to relationships, and participants with Western cultural backgrounds experience fatigue with respect to privacy concerns. No statistical significance was identified between SNS fatigue and the intentions to cease SNS activity; although people experienced fatigue, they did not desire to stop SNS use. This study reveals that culture and gender impacts SNS fatigue, and few people quit SNS despite the fatigue.

• The Journal of the Korea Contents Association
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• v.22 no.3
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• pp.189-196
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• 2022

This study confirmed the moderating effect of online social support on the rejection sensitivity and SNS addiction tendency of adults. For this purpose, a survey was conducted using the SNS addiction propensity scale, rejection sensitivity scale, and online social support scale targeting 486 adults nationwide. The collected data were analyzed using SPSS 27 and PROCESS Macro 3.5. As a result of this study, first, SNS addiction tendency, rejection sensitivity, and online social support were all positively correlated. Second, in the relationship between rejection sensitivity and SNS addiction tendency, online social support showed a moderating effect in the male group. The results of this study are significant in that they confirmed the importance of rejection sensitivity and online social support in confirming the tendency of SNS addiction in male and female groups. Based on these results, the limitations of this study and suggestions for follow-up studies were presented.

• Proceedings of the Korea Contents Association Conference
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• 2014.11a
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• pp.67-68
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• 2014

스마트기기의 대중화와 SNS의 활용은 우리 사회생활에 많은 변화를 가져왔다. 하지만 이를 활용함으로써 나타는 폐해는 개인의 프라이버시 침해, 사이버폭력, 허위정보의 양산, 각종 범죄 등에 노출되는 부작용을 보이고 있다. 이 연구에서는 국내의 SNS 활용실태와 현재 경찰의 4대악 척결의 하나인 학교폭력을 중심으로 고찰을 시도하고자 한다. 특히 SNS의 급격한 확산으로 인해 발생되는 사이버불링(따돌림)의 실태에 대해 파악하고 그에 대한 제언을 하고자 한다.

• Proceedings of the Korea Contents Association Conference
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• 2014.11a
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• pp.143-144
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• 2014

"카카오톡"이 세계시장으로 확대하기를 위해서 중미일의 대표적인 모바일 SNS(Facebook, Wechat, Linkedln)와 대비를 통하여 GUI디자인을 중심으로 분석이 이루어져야 할 필요성이 있다. 연구결과를 통하여 본 카카오톡 GUI디자인의 특징과 문제점은 다음과 같다. 첫째, 굵은 선으로 아이콘 구성하는 방법이 전체 스타일에 영합하지만 화면이 복잡해 보이는 측면이 있다. 둘째, 서브메뉴에서 아이콘과 앱링크, 광고이미지 등 다양한 요소를 한꺼번에 놓으면 혼란한 측면이 있다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2013.10a
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• pp.57-58
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• 2013

스마트 기기의 급속한 보급으로 다양한 모바일 어플리케이션들이 개발되고 있으며 여러 성공 사례도 발표되고 있다. 본 논문에서는 다양한 어플리케이션 도메인 중 SNS와 결합한 패션 콘텐츠 앱의 설계를 제안한다. 제안하는 앱은 기존 온라인 쇼핑몰의 통일되지 않은 치수 정보를 보완하고 SNS와의 결합을 통해 패션정보 공유 및 교류를 가능하도록 한다.

• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.41-42
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• 2019

본 논문은 5G시대와 전 장병이 일과 후 병영에서 스마트폰을 사용하게 됨에 따라, SNS를 활용한 효과적인 군 위기관리 커뮤니케이션 전략을 제시하기 위해 SNS 메시지의 형태가 장병들의 위기에 대한 인식과 메시지의 수용도, 군에 대한 태도에 어떠한 영향을 주는지 실험연구를 통해 실증적으로 분석 연구하였으며 실무적 함의를 제시했다.

• The Journal of the Korea Contents Association
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• v.13 no.5
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• pp.103-116
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• 2013

Meanwhile, the governmental organization has been familiar with construction and method of one-way communication focused on public relation. As a result, it is true that there are few customers who have interest in, understand, and actively participate in public policy of the government.However, by propagation of smart phone terminal, public relation of government policy is diversified such as SNS, application manufacture, etc. It paved the way for actively increasing customers' comprehension of relevant information and participation as well. With that background in mind, this research tried to search pattern and feature of SNS strategy through domestic and American examples for improving trustof government policy and find common ground in order to seek for solution to help government office conduct a PR campaign more efficiently through SNS.

• The Journal of the Korea Contents Association
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• v.15 no.9
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• pp.146-156
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• 2015

The purpose of this study was to identify the mediating effect of anger expression between covert narcissism and SNS addiction proneness. It was conducted to measure anger expression, covert narcissism, and SNS addiction proneness from 252(132 male, 120 female) university students. The mediating effect was analyzed through Preacher and Hayes' SPSS Macro and bootstrapping analysis. As a result of analysis, first, there were positive relationship among covert narcissism, anger expression, and SNS addiction proneness. Second, anger-out had significant mediating effect within the relationship of covert narcissism and SNS addiction proneness. Third, anger-out had significant mediating effect within the relationship of covert narcissism and disturbance of adaptive life and control failure, preoccupation and tolerance, avoidance of negative emotions. Forth, anger-in and anger-control had significant mediating effect within the relationship of covert narcissism and virtual life orientation and withdrawal. Implications of these results were explored in relation to the importance of covert narcissism and SNS addiction proneness. In addition, this implication and suggestions for future research are provided.

• Journal of Digital Contents Society
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• v.19 no.8
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• pp.1535-1544
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• 2018

This study surveyed purchase behavior of users who purchased goods within the last year to analyze the relationship of search intention to purchase behavior according to SNS channel attributes. Based on these findings, it is analyzed that the information provision and interrelationships in SNS channel attributes affect search intent. In order to enhance the purchase behavior through the users of NS Channel, reliability and information availability are also cited as major issues, but more importantly, SNS channel search index is more important. It is also important to increase search indexes by simply increasing the attributes of SNS channels by improving the reliability of information and information availability, and by enhancing information delivery performance and interaction.

• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.114-131
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• 2022

The goal of this study is to examine the impact of time perspective and life satisfaction of government and public institution employees on organizational SNS attitude and word-of-mouth effect. A total of 136 incumbent employees participated in this online survey. It was found that past-positive, present-hedonistic, and future time perspective positively affected life satisfaction and the organizational SNS attitude. Meanwhile past-negative time perspective negatively affected life satisfaction only, present-fatalistic time perspective did not negatively affect life satisfaction and organizational SNS attitude. Finally, life satisfaction showed a positive impact on word-of-mouth effect via organizational SNS attitude. By identifying psychological underpinnings of time perspective and life satisfaction, this study will provide theoretical and practical implications regarding internal communication and the effective management of government and public institution-operated SNS.