• The Journal of the Korea institute of electronic communication sciences
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• v.9 no.6
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• pp.657-664
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• 2014

This study is targeted at users of social networks to investigate motives, motives based on information exchange, network density, and reliability of information, recognizing network. Result motivation is a social network analysis of information-seeking motivation, social influence motivation, entertainment motivation, motivation network formation, respectively. Network density is also information seeking motivations, social influence motivation, entertainment showed differences in motivation, information about the reliability of the difference between the difference was in all the motivational factors.

• Proceedings of the Korea Information Processing Society Conference
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• 2015.10a
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• pp.415-417
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• 2015

사용자는 자신의 주변상황에 대한 정보를 수집 및 공유하기 위하여 SNS, 포탈사이트 및 커뮤니티를 사용한다. 본 논문에서는 사용자의 특성을 고려한 지역정보 수집 아이디어와 방법론을 제시한다. 또한 각각의 웹 시스템의 데이터를 수집하여, 광범위한 지역정보를 마이닝을 수행하고 가공해내는 시스템을 제안한다. 이를 위해 해결해야하는 이슈는 다음과 같다. 각 웹시스템의 문서들은 운영 체제에 따라 인코딩이 달리 사용되는데, 흔히 발생되는 오류 중 하나인 문자깨짐 현상이 그 예이다. 해결방법으로써 문서가 작성된 운영체제의 인코딩정보를 획득해야하며, 이 정보는 서버에서 제공하는 헤더정보에 명시되었거나 문서내에 내장되어 있다. 하지만 일부 웹사이트는 인코딩 정보를 제공하지 않으며, 국가별 인코딩이 다르기 때문에 이를 알기 쉽지않다. 그리하여 본 논문에서 제안하는 방법론은 텍스트 마이닝에 앞서 웹서버에서 제공하는 웹페이지를 읽어들여 인코딩정보를 획득하고, 문자의 깨짐없이 표시할 수 있도록 시스템을 구축하기 위해 Response Header, HTML의 meta tag 및 읽어드린 문서의 BOM(Byte Order Mark) 정보 및 인코딩 패턴을 통해 인식하도록 하여 글자 깨짐을 완하하도록 시스템을 설계하였다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.8
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• pp.69-76
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• 2016

As the number of SNS users increases, so does their self-disclosure. This study examined the factors affecting self-disclosure based on Social Capital Theory and Regulatory Focus Theory. The (extent of self-disclosure by users/number of users disclosing themselves) in SNSs is expected to differ depending on their social capital (bonding capital vs. bridging capital) and regulatory focus (promotional vs. defensive). As a result of this study, it is found that bridging capital is positively related to self-disclosure in profile and in conversation, while bonding capital is positively related to self-disclosure only in conversation. With regard to regulatory focus, promotional orientation has a significant effect on self-disclosure in profile and in conversation, while defensive orientation is negatively related to self-disclosure in profile, but not related to self-disclosure in conversation. Promotional orientation is found to moderate the effect of bridging capital on self-disclosure.

• The Journal of the Korea Contents Association
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• v.18 no.1
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• pp.452-464
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• 2018

The purpose of this study is to identify the brand personality factors of SNS based on SNS consumers and to examine the effect of SNS brand personality factors on the recognition of mobile native ads in SNS. As a property of mobile native advertisement, research model is suggested by introducing information, reliability, entertainment, interferences, and interactivity as research variables. And SNS users were surveyed. Through the online survey, 341 copies were used for the analysis. According to the results of the analysis, five characteristics of SNS brand personality factors such as 'sincerity', 'enthusiasm', 'charm', 'practical', and 'community' were derived. Among these, 'sincerity', 'enthusiastic', and 'community' brand attributes have a positive effect on most of mobile native advertising attributes, but 'practical' brand characteristics negatively. The attractiveness of the brand was not related to the mobile native advertisement.

• Informatization Policy
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• v.27 no.1
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• pp.72-91
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• 2020

In this study, we classified SNS into open and closed types, and empirically examined in which SNS activity the privacy paradox holds. The idea comes from the argument that privacy paradox may be observed differently in the open SNS, which is more vulnerable to the leakage of personal information due to public profiles, and the closed SNS, which is relatively less vulnerable by limiting the range of acquaintances, The results of the empirical analysis are as follows. First, in case of SNS usage, the privacy paradox holds in the overall SNS activities, but different conclusions are drawn according to open and closed SNS. In particular, it is found that as privacy concerns increase, individuals respond in a reasonable and desirable way to reduce SNS activity in the open SNS, which is more susceptible to infringement. Second, in the case of SNS activity intensity, (i) heavy users are more seriously aware of the probability of privacy infringement than light users, so there is a reasonable response to reducing the intensive margin with increasing privacy concerns, and (ii) this tendency is more clearly observed in open SNS, which is more vulnerable to privacy infringement. Accordingly, insisting that the privacy paradox is empirically established by observing only the overall SNS activities without distinguishing them into open and closed SNS may be interpreted as a "Fallacy of Composition."

• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.690-701
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• 2013

With the increasing adoption of social network services (SNS), the cultural and art industry is also embracing SNS as an important tool of marketing. Users can share various cultural experiences on SNS easily, and companies can analyze SNS to understand the users for effective marketing. Based on this background, this study analyzed users' behavior and attitude about movies according to SNS usage types. Users of SNS were surveyed and clustered into 'information seekers', 'fun seekers', and 'relationship seekers'. Next, the behavior of the users in each cluster was compared regarding information search about movies, preferred online advertisement channels, and post-watching behavior. The results showed that the SNS usage type has significant relationship with the behavior and attitude about movies. This suggests that movie industry can establish effective online marketing strategy by analyzing SNS usage of users.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2016.10a
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• pp.507-510
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• 2016

SNS connect off-line and on-line so that it forms a relationship by sharing users' life and interests. Especially, marketing through SNS is not only economical also it spreads in the fast pace. Thus, many enterprise recognize SNS as a part of platform of ads and they are constantly investing on SNS ads. Also, with the spread of smartphones, the rate of adolescents who use SNS has soared and the rate of exposure to SNS ads also has increased. However, SNS ads have great impact on adolescents'decision-making, because their values of decision-making has not been well developed so that they are easy to influenced by external factors. Therefore, this study aims to understand the effect of SNS ads on adolescents'decision-making.

• The Journal of Korean Association of Computer Education
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• v.16 no.2
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• pp.61-68
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• 2013

SNS is a social networking service that helps people to have a two-way communication, manage their personal relationships and share information. The domestic and international SNS markets have attained a steady growth, and their growth is being more accelerated recently. Under these circumstances, immature students are more likely to show negative cyber behavior. This study attempted to analyze the relationship between the use of SNS, motives of SNS use, the use of active SNS functions, SNS-dependency and views in SNS and negative SNS behaviors among elementary and middle school students. For this, negative cycber behaviors are classified into four stages depending on the severity, for each of which distribution of factors is investigated and the combination of factors to determine each stage is obtained through association rule analysis. As a result, it is found that 85% of the students rarely show negative cyber behaviors, stealing personal information and contacting with strangers are the most frequent negative behaviors, and students with a great dependency on SNS are highly probable to show negative behaviors.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.28 no.3
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• pp.681-694
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• 2018

This paper studied the effects of risk cognition of personal information and self-expression information on conation of privacy protection. In the first study, 88 college students who volunteered for this research were surveyed about risk cognition of personal information and conation to protect it. In the second study, after an information-seeking expert collected and organized the self-expression information that 88 volunteers had expressed on SNS, and then showed the organized self-expression information to 88 volunteers, and then 88 volunteers were surveyed about risk cognition of self-expression information and conation to protect it. As results of the first data analysis, the risk cognition of personal information had the greatest influence on non-disclosure of personal information, followed by reduction of the disclosure scope and law institutionalization requirement. As results of the second data analysis, SNS users openly expressed their opinion or life-style, but when they realized that self-expression information can be accumulated and become sensitive information, they had conation to protect their self-expression information such as non-disclosure, reduction of disclosure scope, and law institutionalization requirement. The implication of this study is that we have overcome the limitations of existing researches that can not explain information protection behavior on SNS.

• Journal of Convergence for Information Technology
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• v.10 no.11
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• pp.202-209
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• 2020

Due to Corona 19, non-face-to-face education was conducted at general universities, so it was necessary to conduct non-face-to-face faculty advisor counseling. SNS counseling using photovoices was conducted in the 6th session and FGI for 10, 3rd graders in the early childhood education department of a college in the metropolitan area. The results of the study analyzing students' perceptions of the counseling and content of the counseling are as follows. First, the research participants positively recognized the SNS counseling that applied the photovoice technique. Second, they gradually adapted to non-face-to-face daily life and learning and evaluated the positive aspects, but they complained of fear in career and employment. A non-face-to-face counseling strategy and follow-up studies were proposed through this case study.