• Information Systems Review
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• v.14 no.3
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• pp.25-51
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• 2012

The purpose of this study is to analyze the key factors affecting satisfaction of the visually impaired SNS users so that they may use SNS more effectively in the future. This study has used three factors such as the information factor, the relationship factor and the speed factor and the usability as independent variables. The social presence factor was used as a parameter and the SNS user satisfaction as a dependent variable. For the research, 195 visually impaired SNS users have participated in this survey. The major findings of this study are that the relationship factor has strong effects on the self-identification factor, the social presence factor and the SNS usage satisfaction among the factors affecting the visually impaired users to be satisfied with SNS. On the other hand, the information factor and usage factor have no effects on the self-identification factor and the social presence factor. However, they have effects on the SNS usage satisfaction. Additionally, the self-identification factor has no effect on the SNS usage satisfaction, but the social presence factor has effect. Based on the above study results, this paper proposed for the government to enhance the educational program on the use of SNS for the visually impaired and to increase its financial and political support on this subject. Additionally, technical supports on SNS service accessibility and usage by the government are vital for the visually impaired. Academically, this study provides a concrete groundwork for the research on the use of SNS by the visually impaired by providing a solid research direction for further study on this subject. Socially, this study helps the visually impaired use SNS more effectively by increasing the general public awareness of the importance of SNS usages by the visually impaired so that the information gap of the society may be diminished in the future.

• Journal of Digital Contents Society
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• v.19 no.2
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• pp.351-362
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• 2018

This study investigated how Schwartz' value system(1992) would interfere with SNS users' motivations and behavioral responses. The study result shows that values are characterized in terms of openness, mutual reciprocity, self enhancement, normative compliance, and security. Each of them exerted differential impact on SNS usage motives, social capital, ad response, and word-of-mouth, among others. The five values were used as an input for segmenting SNS users and clustering method produced four value segments; experience seeker, interdependent sympathizer, self enhancer, and norm-bound. Each value group not only influenced SNS perceptions and behavioral responses differently, but also showed a systematic relationship with SNS service types. The study findings demonstrate that Schwartz's value system provides a very useful theoretical basis for understanding the psychological mechanism underlying SNS usage.

• Journal of the Korea Convergence Society
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• v.9 no.4
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• pp.453-460
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• 2018

The present study was conducted to provide the basic data for SNS addiction interventions by identifying the convergence effect of academic resilience, social support, and subjective happiness on SNS addiction tendency of university students. The study was conducted on 270 university students and the IBM SPSS 23.0 program was used for data analysis. The findings of the present study were as follows. 1) The SNS addiction tendency was found to be negatively correlated with academic resilience (r=-.17, p=.005) and social support (r=-.20, p=.001). 2) The significant influencing factors were number of daily use hours (${\beta}=4.40$) and social support (${\beta}=-0.28$), and their explanatory power was 11.2% (F=4.08, p<.001). Therefore, development and application of programs considering the general characteristics of university students are necessary to reduce the SNS addiction tendency and increase their quality of life.

• Informatization Policy
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• v.21 no.1
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• pp.57-76
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• 2014

The purpose of this research is to investigate the role of social dimensions in predicting the intention to use SNS. We proposed an integrative SNS acceptance model based on the theory of planned behavior (TPB), the technology acceptance model (TAM), and the social influence theory. Included in the model are attitude toward SNS use, subjective norm, information cascades, and perceived behavioral control as antecedents to intention to use SNS. An empirical analysis was conducted using data collected from a questionnaire survey with 228 college students in Korea, and it yielded the following findings. First, the two social dimensions, namely subjective norm and information cascades, were found to have a significant positive relationship with the intention to use SNS. In particular, information cascade turned out to have the strongest impact of the three antecedents to intention to use SNS. Second, perceived usefulness and perceived ease of use were found to have a significant positive influence on the attitude toward SNS use.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.11
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• pp.7607-7616
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• 2015

The present study sought to identify the differences in levels of depression and impulsivity depending on hours on SNS among Korean adolescents. Data for this study was collected from the responses of 1,008 of middle and high school students in Seoul in 2014. The upper 33%(N=364) and the lower 33%(N=319) of students who reported to spend lots of time on SNS were extracted from the total data to constitute two groups for analysis. The sample was analyzed utilizing SEM to compare depression and impulsivity levels of the upper group with those of the lower group while controlling for gender. In conclusion, there was a significant difference in level of depression and impulsivity between the two groups. The upper group that spent more time on SNS displayed higher levels of depression and impulsivity. The result of this study means that the more time the adolescents spend on SNS the more likely the adolescents are to be depressed and impulsive.

• Information Systems Review
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• v.19 no.2
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• pp.37-56
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• 2017

A rapid increase was observed among individuals who want to communicate through a Social Networking Service (SNS). The increasing number of SNS users who create and share information resulted in a huge volume of SNS information. This deluge of information decreases the interest of SNS users, thereby prompting them to generate stimulating and exaggerated information to draw attention to themselves. This study aims to examine the effect of SNS users' desire for attention and share their tourism experience. This study utilizes use and gratification theory and investigates the moderating effect of gender. The analysis shows that the desire for attention influences sharing of tourism experience through compliance and identification at the level of SNS commitment. Gender difference was observed between compliance and identification. This study provides theoretical and practical implications based on the results.

• Culinary science and hospitality research
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• v.21 no.1
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• pp.159-173
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• 2015

This study performed to examine the effects of the characteristics of SNS information, SNS site, and perceived usefulness of information on the visiting intention of SNS user in context of restaurant. Customers use SNS for navigation to find useful information and confirm the information about the destination they would like to visit. To achieve purpose of the current study, we developed a research model based on theoretical backgrounds and conducted a questionnaire survey targeting who is using SNS for searching a useful information. The results were as follow. 1) SNS information reliability, neutrality and amusement had a positive effect on the perceived usefulness of the information. 2) SNS site interaction, usage simplicity and reliability had a positive influence on the perceived usefulness of the information. 3) SNS user's perceived usefulness of the information had a positive effect on the perceived usefulness of the information.

• Journal of Korean Library and Information Science Society
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• v.51 no.1
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• pp.21-41
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• 2020

This paper aims to propose ways to promote SNS marketing at school library sites with case study analyses in school libraries. To this end, in-depth interview was conducted with 10 Teacher Librarians who had used SNS in library operation and an in analysis was made of the operation status, motives and objectives, strategies and performances of the school library's SNS marketing. According to the study, most Teacher Librarians were found to be using SNS such as Facebook, Instagram, Kakao Plus Friends and so on in an attempt to improve accessibility and utilization of the library resources first. Not only that, they used SNS for the purpose of communicating with users while increasing the number of visitors and identifying the needs of users. The messages provided through SNS are information on school libraries and their reading programs, and the target market mainly involved their students. Based on the above research results, measures to promote SNS in school libraries were discussed, including the need for marketing consultative bodies, expansion of SNS targets, and enhancement of expertise in SNS.

• Journal of Service Research and Studies
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• v.5 no.2
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• pp.149-159
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• 2015

This paper proposes a making study model using Ajzen's Theory of planned behavior (TPB) and established hypothesis and then analysed propensity of conflict resolution according to the types of SNS users, usages and conflicts. The results of study, active users of SNS have propensity of resolution for their own conflicts through SNS. The users having conflicts between person and person are same with active users. The results of this study could be referenced to other researches for resolving conflicts in or between people in the future.

• Journal of the HCI Society of Korea
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• v.13 no.1
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• pp.11-19
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• 2018

Recently, SNS users have begun to complain of fatigue attributed by the dependency on the Social Networking Services, and this trend seem to have them cease or leave the SNS despite its exponential growth. Although researchers devote their effort to identify negative effects of perceived SNS fatigue on the intention to keep using SNS, it still lacks dealing with users' personal characteristics. Thus, this study looked into (1) the differences of perceived SNS fatigue and the differences of intention to leave SNS based on the users' characteristics (demographic variables, personality traits, and SNS usages) and (2) the users' characteristics on the intention to discontinue SNS. The results show that the users with low self-esteem were more likely to feel higher SNS fatigue and to discontinue SNS than those with high self-esteem, and the users in 20s showed higher intention to discontinue SNS than those in 40s. Moreover, the younger the users were, and the lower the levels of self-esteem were, the users reported higher level of fatigue. Additionally, the female users showed that the higher the level of fatigue, the stronger intentions to discontinue SNS. This research sheds light on the fact that the characteristics of users give influences the intention to discontinue SNS, and is expected to suggest practical implications in the ever-expanding SNS market.