• Title/Summary/Keyword: SNS분석

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A Study on SNS Usage Behavior using Correspondence Analysis (대응일치분석을 이용한 SNS 이용 행태 조사 연구)

  • Kim, Min-Jeong
    • Journal of Digital Convergence
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    • v.14 no.6
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    • pp.395-403
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    • 2016
  • This study investigates SNS usage behaviors of SNS users with a change of SNS use environment and an increase of users. This study compares the difference of use motivation, preferred type, and main use SNS according to socio-demographic variable of SNS users using cross tabulation analysis and also conducts a comparative analysis of main use SNS of each SNS user using correspondence analysis. The results show main use motivation of SNS is relationship seek, most preferred type is closed type, and main use SNS is Kakaostory. Next, we find that there are differences on use motivation, preferred type, and main use SNS, depending on the socio-demographic characteristics of SNS users. The result of correspondence analysis shows how users are using SNS services and what structure their competitive relations of SNS services are made. In the conclusion, the study presents summary of the findings, implications, and tasks for further studies.

The Effect of SNS Use on the Social Network: Moderating Effect of the Gender (SNS 이용이 사회적 네트워크에 미치는 영향: 성별 조절효과를 중심으로)

  • Han, Su-Young;Choi, Moon-Hyeong;Park, Mi-Kyung;Lee, Hong-Jae
    • Journal of the Korean Society for information Management
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    • v.30 no.3
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    • pp.133-156
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    • 2013
  • The purposes of this study are (1) to examine the relationships among attitude on SNS use, subjective norm, perceived behavioral control, and SNS use, (2) to analyze effect of SNS use on bonding network and bridging network, (3) to consider moderating effect of the gender on the relationship between SNS use and Social network. We conducted a survey for 20-30's SNS user. The results of analysis using the Structural Equation Model(SEM) represent that attitude on SNS use, subjective norm, and perceived behavioral control are significant determinants of the SNS use. SNS use affects bonding network and bridging network. An interesting result was observed that the gender had moderating effect on the relationship between SNS use and social network. Based on these results, we suggest theoretical and practical implications of this study.

A Study on the Effect of SNS Marketing Characheristics on Formation of Hair Shop Image and Visiting Intention (SNS 마케팅 특성이 헤어샵 이미지 형성과 방문의도에 미치는 영향 연구)

  • Kyu-ri Lee;In-Sil Kwak
    • Journal of Digital Policy
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    • v.3 no.2
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    • pp.1-14
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    • 2024
  • The purpose of this study was to analyze the effect of SNS marketing characteristics on hair shop image formation and visit intention in the hair beauty industry. SNS marketing is a strategy to carry out marketing activities through interaction with customers, information provision, information trust, and playfulness using modern social media platforms. It was intended to analyze how these characteristics of SNS marketing affect the formation of hair shop images and visit intention to customers in the hair beauty industry. For the study, a total of 307 customers with experience using hair-related SNS were surveyed. The questionnaire included items related to SNS marketing characteristics, hair shop images, and visit intention, and the collected data was statistically analyzed using SPSS 26.0. The results of the research problem were derived by applying analysis methods such as frequency analysis, factor analysis, reliability analysis, correlation analysis, simple regression analysis, multiple regression analysis, and mediated regression analysis. As a result of the study, it was found that information provision, information reliability, playfulness, and interaction, which are characteristics of SNS marketing, have a positive effect on the formation of hair shop images. In addition, it was confirmed that the hair shop image had a positive effect on the intention to visit. In addition, it was found that the hair shop image plays a mediating role between the SNS marketing characteristics and the intention to visit. This provides important insights that can improve image formation and customer visit intention in the hair beauty industry through SNS marketing.

A Study on Acceptance of Public Recording for SNS Post (SNS 게시물에 대한 공공기록화 수용에 관한 연구)

  • Yun, Sung-Uk;Chang, Jun-Gab;Kim, Geon
    • Journal of Digital Convergence
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    • v.17 no.9
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    • pp.1-12
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    • 2019
  • This study explored the factors affecting the acceptance of public recording in SNS post. Using SPSS 21.0 program and AMOS 21.0 program, major results were derived through exploratory factor analysis, confirmatory factor analysis, correlation analysis, and path analysis. The results are as follows: First, the risk of personal information leakage on SNS posting has a significant negative impact on the attitude toward SNS posting. Second, the security of the SNS posting has a significant effect on the attitude toward the SNS posting. Third, the concern about privacy of SNS posting has a significant negative impact on the attitude toward SNS posting. Fourth, the attitude toward SNS posting has a significant effect on the intention to accept the SNS posting. The above results suggest that the SNS post recording should be able to collect opinions of SNS users from a long-term viewpoint.

Collectivistic-Individualistic Tendency and its Relationship to SNS Usage: A Hierarchical Regression Analysis Controlling for Collectivistic-Individualistic Tendency in Offline Environment (문화성향과 SNS 사용 간의 관계: 오프라인 문화성향의 효과를 통제한 위계적 회귀분석)

  • Jang, Gyeonwon;Jeon, Sungjoo;Kim, Geunyoung
    • Korean Journal of Culture and Social Issue
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    • v.28 no.3
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    • pp.393-417
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    • 2022
  • The current study analyzes the usage of social network services(SNS) according to one's collectivistic and individualistic tendency and the relationship with addiction. Additionally, the study attempted to controll intrapersonal variables such as gender, personalitly, and age, which affect SNS the usage. Also, Collectivistic-individualistic tendency in SNS and offline environment may not correspond to one another. Therefore, the study measured the collectivistic-individualistic tendency regarding of the two environment separately. For this purpose, we designed a new measurement scale to measure collectivistic-individualistic tendencies in for the SNS by involving a kin vs nonkin context. The sample consisted of 253 adolescents ranging from 13 to 15 years old and 246 adults ranging from 18 to 25 years old, which sums up to 499 samples in total. Results indicated that individualistic tendency within SNS showed a positive relationship with the amount of SNS usage and SNS addiction. Furthermore, female users spent more time on SNS and showed a higher level addiction than males. While adults had longer experience with SNS and spent more time on it daily than adolescents, they did not show a significant difference in regards to SNS addiction. The correlation analysis indicated that collectivistic-individualistic tendencies in SNS were weakly correlated to that of offline environments. The kin individualistic tendency in SNS significantly predicted SNS addiction after controlling for the effect of age, personality, gender, and offline collectivistic-individualistic tendency. Taken together, these findings indicate the need for an appropriate collectivistic-individualist tendency scale that correspond to the SNS context. The results also suggest that kin individualistic tendency in the SNS environment can be the main factor for SNS addiction.

Users' Attitude and Behavior about Movies by the Type of SNS Usage (SNS 이용 유형에 따른 영화에 대한 태도 및 행동)

  • Choo, Hyun;Ahn, Hyung Jun
    • The Journal of the Korea Contents Association
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    • v.13 no.12
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    • pp.690-701
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    • 2013
  • With the increasing adoption of social network services (SNS), the cultural and art industry is also embracing SNS as an important tool of marketing. Users can share various cultural experiences on SNS easily, and companies can analyze SNS to understand the users for effective marketing. Based on this background, this study analyzed users' behavior and attitude about movies according to SNS usage types. Users of SNS were surveyed and clustered into 'information seekers', 'fun seekers', and 'relationship seekers'. Next, the behavior of the users in each cluster was compared regarding information search about movies, preferred online advertisement channels, and post-watching behavior. The results showed that the SNS usage type has significant relationship with the behavior and attitude about movies. This suggests that movie industry can establish effective online marketing strategy by analyzing SNS usage of users.

The Influence of Self Esteem and Adult Attachment on SNS(Social Network Service) Addiction Tendency (자아존중감 및 성인애착이 SNS 중독경향성에 미치는 영향)

  • Kwon, Ye Jin;Kim, Dabin;Seo, Bo-Kyung
    • The Journal of the Korea Contents Association
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    • v.19 no.1
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    • pp.47-59
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    • 2019
  • The purpose of this study was to investigate the relationship between demographic characteristics, self - esteem, and attachment instability (attachment anxiety, attachment avoidance) in the college students' SNS addiction tendency. To investigate the influencing factors on SNS addiction tendency of college students, we surveyed 330 college students at universities in the metropolitan area through offline and online questionnaires, and analyzed 271 valid ones. Frequency analysis, descriptive statistics, variance analysis, Pearson correlation analysis and multiple regression analysis were performed. The results of the analysis are as follows. First, 87.4% of college students used SNS, and the most used SNS was 'Facebook (82.3%)'. The most frequent use of SNS per day was 'over 1 hour ~ less than 2 hours (24.7%)'. Second, women had a significantly higher SNS addiction tendency than men. Third, self-esteem and SNS addiction tendency showed significant negative correlation. Fourth, attachment anxiety and attachment avoidance were positively correlated with SNS addiction tendency. Fifth, the self-esteem of college students affects negatively on the SNS addiction tendency and only the attachment anxiety among attachment instability affects the addiction tendency. Finally, we discussed the risk of SNS addiction according to the characteristics of university students.

SNS planning through analysis of office workers SNS use (직장인의 SNS 사용 분석을 통한 SNS 기획)

  • Kim, Eun-Ju;Hong, Soon-Geun;Hwang, Chan-Gyu
    • The Journal of the Korea institute of electronic communication sciences
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    • v.8 no.9
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    • pp.1359-1364
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    • 2013
  • After platform changed from PC-based internet to mobile, SNS became new interactive media which relaces face-to-face interaction. the SNS users have already begun to recognize SNS as daily necessity. SNS market has been subdivided. In other words, SNS has entered into a period of vertical SNS that focus on contents and specific target. Therefore, It is necessary to analyze users for SNS planners. For this reason, analyzing why office workers who have the most powerful purchasing power use SNS is meaningful for SNS planners. Therefore, in this study, we analyzed the reasons for using SNS of office workers by studying relationship among office workers' stress, social support, self-expression and the use of SNS. As a result, the use of SNS has a significantly positive correlation with social support and self-expression. The self-expression in the SNS is not associated with stress, but rather it is the characteristics of the office workers. However the social support in the SNS affects to stress.

Implementation and Performance Analysis of Web Service Adapter for Integrated SNS Gateway (통합 SNS 게이트웨이를 위한 웹 서비스 어댑터 구현 및 성능 분석)

  • Jung, Insik;Kim, Hyeonwoo;Kwon, Dongwoo;Ju, Hongtaek
    • Journal of Internet Computing and Services
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    • v.15 no.1
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    • pp.135-142
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    • 2014
  • In this paper, we present integrated SNS Gateway as way to reduce mobile SNS traffic. Integrated SNS gateway's role is communication broker that located between mobile clients and SNS server. In Integrated SNS gateway, web service adapter communicates with SNS Server. Experiment was performed in aspects of contents RTT and network traffic. We evaluate and propose performances of integrated SNS gateway using gateway.

Information Privacy Concerns and Trust in SNS

  • Kim, Yujin;Lee, Hyung-Seok
    • Journal of the Korea Society of Computer and Information
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    • v.27 no.10
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    • pp.223-233
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    • 2022
  • In this paper, we examined the causes of information privacy concerns, trust and related factors in social network services. On the basis of the 'elaboration likelihood model,' we established factors such as information quality, privacy policy, perceived SNS app popularity and optimism bias affecting information privacy concern of SNS users. In addition, we analyzed the relationship between information privacy concern, trust in SNS members, trust in SNS platform and intention to use. Finally, on the basis of the 'trust transfer theory', we analyzed the relationship between trust in SNS members and trust in SNS platform. The results of the study showed that (1) information quality, privacy policy and optimism bias had the significant effects on information privacy concerns, (2) perceived SNS app popularity didn't affect information privacy concerns, (3) information privacy concerns had the significant effects on trust in SNS platforms (4) in accordance with the trust transfer theory, trust in SNS members had the significant effect on trust in SNS platforms, and (5) trust in SNS members had the significant effect on intention to use, while trust in SNS platform didn't have the significant effect on intention to use. The findings of the study are expected to help to improve the SNS firms' understanding towards customers' information privacy protection behaviors and trust.