• Asia-Pacific Journal of Business
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• v.12 no.1
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• pp.101-120
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• 2021

Purpose - As the research of Chinese unicorn companies is still in early stages, this paper aims to investigate the factors that influence the success of Chinese IT unicorns. Design/methodology/approach - This study is conducted as a single case study and used various sources such as interviews, internal data, press releases, IR data, etc. to enhance the reliability and validity. Findings - First, the characteristics of the start-up team, social capital, and strategies as internal factors affect the success of unicorns. Among them, the more Guanxi in social capital factors, the greater the possibility of growing into an IT unicorn company. Second, the role of venture capital and geographical location have been identified that two factors affect the success of unicorns. In the role of venture capital, it has been confirmed that the world's top-level venture capital company or a company that has been invested by "BATJ" is more likely to grow into a unicorn company in China. Research implications or Originality - This paper distinguishes between internal and external factors to explain the factors that affect the growth of unicorn companies, which lays the foundation for future research, such as the exploration of the unicorns and the development of new variables.

• The Journal of Economics, Marketing and Management
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• v.12 no.1
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• pp.1-15
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• 2024

Purpose: This study aims to explore the critical factors in the quality control activities of agricultural products in e-commerce companies and analyze how these factors affect customers' perceived value and repurchase intention. Finally, it further reveals the mediating role of perceived value between the factors of quality control activities of agricultural products and customer repurchase intention. Research design, data and methodology: This study identified six independent factors within agricultural product quality control activities: freshness, assurance, diversity, grading, packaging, and timeliness. Subsequently, the impact of these factors on customer repurchase intention was analyzed. Additionally, perceived value was considered as an intermediary variable between the independent and dependent variables. Data was gathered from 269 Chinese consumers who had experience purchasing on agricultural product e-commerce websites. Results: The study results indicate that the relevant factors within agricultural product quality control activities strongly influence customer repurchase intention, with perceived value mediating this relationship. Conclusions: The significance of this study lies in its exploration of the relevant factors within agricultural product e-commerce's product quality control activities. It identifies their impact on customer repurchase intention and confirms the mediating role of perceived value. The results of this research offer valuable insights and practical guidance for academics in related research fields and practitioners in the agricultural product e-commerce industry.

• Korean Journal of Human Ecology
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• v.12 no.5
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• pp.595-604
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• 2003

This study was designed to investigate the difference in the autonomous supervision and role performance according to the socio-demographic factors of the teachers. Also, the relation of the autonomous supervision and the role performance was examined. This research was conducted using the questionnaire to 394 teachers of national, public, and private kindergarten in Chung-buk province. Data were analyzed with the SPSSWIN program by the frequency, percentage, t-test, ANOVA, Scheffe post-hoc test and Pearson's correlation analysis. The results were summarized as follows: First, levels of autonomous supervision of kindergarten teachers were high in general and there were significant differences according to the institution, age, scholastic ability, and the career. The accomplishment in the public kindergarten was higher than that in the private one. Moreover, the higher the teacher's age, career, and scholastic ability, the higher the accomplishment. Second, levels of role performance of the kindergarten teachers were excellent, but the levels of role performance were higher in the public kindergarten than in the private one because the public teachers who did not transfer much had more chances of continuous education and higher responsibility. The role performance of teachers was found to be relatively higher in the kindergarten in countries than in cities because there were more public kindergartens than private ones in countries. Third, there were significant correlations between the lower factors of autonomous supervision and the role performance of the kindergarten teachers. Because the various types of the autonomous supervision can help the teacher's role performance, various types of the autonomous supervision which fit the developmental stages of the teachers will be desirable.

• Journal of the Korean Home Economics Association
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• v.19 no.4
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• pp.73-84
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• 1981

The purpose of this study was to examine the conjugal role structure in the purchasing decision process : problem precognition, information seeking and evaluating, final decision, and actually making the purchase, through a survey of the degree of conjugal involvement. The specific objectives were 1) to examine the conjugal role structure and differences at each phase of the decision process in purchasing of residence and twelve durable household consumer goods, 2) to determine the differences between conjugal role structure in each phase of the purchasing decision process and conjugal demographic factors(number of years married, conjugal education level, conjugal occupation, and income). Questionnaires were given to randomly selected husbands and wives in /seoul I October, 1980. data from the 275 responses were analyzed by percentage, mean, and F-test(analysis of variance). The results are as follows : 1) The conjugal role structure for the purchasing decision process of residence and twelve durable household consumer goods was analyzed by percent. It was found that role structure was specialized by the type of item. for instance, furniture and home appliances were purchased by wives; amusement goods and cars were purchased by husbands' and residence was purchased by joint. However, conjugal role structure in the purchasing decision process differed by phased of process : (1) Wives involvement in the phase of problem recognition was greater than their involvement in information seeking and evaluating, but husbands' involvement a in the phase of information seeking and evaluating was slightly greater than their involvement in problem recognition. (2) Husbands' involvement in the phase of making the final decision was far greater than their involvement I information seeking and evaluating. (3) Wives' involvement in the actually making of the purchase was far greater than their involvement in making the final decision. 2) Only one among conjugal demographic factors was significantly related to conjugal role structure. That, is, conjugal role structure in the purchasing decision process showed that the wives' involvement I making the final decision and in actually making the purchase increased with number of years married.

• Korean Journal of Social Welfare Studies
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• v.44 no.1
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• pp.89-111
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• 2013

This study set out to investigate factors affecting gender-role stereotype. Data came from National Welfare Panel Study of 2010 and the final sample size were 4,196 women and 3,703 men in Korea. Hierarchical regression analysis was used for the analysis. The major findings of this study are as follows. First, the olders, the married and the lower level of income showed more traditional gender-role attitudes. Second, the employed women have more egalitarian gender-role attitudes than the not-employed but the employed men showed more traditional gender-role attitudes. And the more educated women showed more egalitarian gender-role attitudes but men's gender-role attitudes had no difference according to the education level. Third, self-esteem did not affect gender-role attitudes. And limitations and implications of the findings from this study were discussed with respect to further studies.

• Journal of Distribution Science
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• v.13 no.9
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• pp.29-36
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• 2015

Purpose - The purpose of this study is to examine the influence of effective role-play and training on employee education satisfaction and customer orientation. Evidence of the suggested objective is obtained by monitoring the effectiveness of hotel service training. Research design, data, and methodology - Data were collected from 280 role-play sessions performed in a Korean Hotel and examined using a frequency analysis, reliability/validity assessments, correlation analysis, and regression analysis using SPSS 19.0. Results - 1) Entrepreneurs and training instructors should enthusiastically apply service education in order to enhance each employee d evaluation in terms of customer satisfaction and customer orientation. 2) The most effective factor on customer satisfaction and orientation is the instructor's qualifications. 3) Since a higher level of education-training satisfaction leads to better customer orientation, effective education-training is essential to achieve this result. Conclusions - The study was able to obtain practical evidence that can confirm that service education-training through role-play positively affects employee customer service orientation. In future advanced research on training effects on customer orientation, various internal factors of a business should also be considered.

• Korean Journal of Adult Nursing
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• v.24 no.4
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• pp.327-338
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• 2012

Purpose: The purpose of this study was to investigate the work conditions, reported stress, role conflict and job satisfaction of infection control nurses working in general hospitals. Methods: The subjects were 125 infection control nurses from 102 general hospitals. Data were collected using a questionnaire consisting of questions about general characteristics, job characteristics, work condition, stress, role conflict, and job satisfaction. Data were collected from July to September 2011 and analyzed by descriptive statistics, independent t-test, one-way ANOVA, Scheffe test, Pearson's correlation, and Stepwise multiple regression in SPSS/WIN 18.0. Results: Over fifty percent (56.0%) of infection control nurses reported the majority of their time was monitoring intensive units. The average reported stress was 7.20, role conflict was 3.67, and job satisfaction was 3.14. The factors which influenced job satisfaction were stress, enough information, annual income, and the number of hospital beds. Conclusion: The factors contributing to job stress of infection control nurses need to be specifically identified. Education and training for infection control personnel should be provided to enhance job satisfaction.

• Journal of Korean Critical Care Nursing
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• v.13 no.3
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• pp.41-50
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• 2020

Purpose : This descriptive research study aimed to identify the factors influencing nursing students' empathy and gender role identity and their effect on communication competence. Methods : Participants were 183 senior nursing students who had completed a clinical practice and simulation-based practical training course. Using the IBM SPSS/WIN 21.0 program, general characteristics were analyzed using descriptive statistics, independent variables were compared with t-tests and 𝑥² tests, and influencing factors on each variable and communication underwent multiple linear regression analysis. Results : Communication competence showed significant correlations with empathy (r=.40, p<.001), gender role identity (r=.53, p<.001), major satisfaction (r=.18, p=.013), and peer relationships (r=.24, p<.001). When gender was entered as a covariate, empathy (t=4.41, p<.001) and gender role identity (t=6.97, p<.001) were identified as predictors affecting communication competence with 36% explanation power (R²=.36, p<.001). Conclusion : The findings of this study suggest that course subjects considering the gender identities of students should be developed through various programs to establish students' identity as nurses and improve their empathy and communication.

• Korean Journal of Human Ecology
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• v.17 no.6
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• pp.1151-1165
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• 2008

This study examined the current status of consumer competency such as consumer knowledge, consumer role attitude, and consumer skill and the related factors among female marriage immigrants. The data were collected from 220 female marriage immigrants living in Yeungnam region. The results of this study were as follows. First, the mean for consumer knowledge was 5.555, the mean for consumer role attitude was 4.067, and the mean for consumer skill was 3.841. Second, the results of t-tests and ANOVA showed that there were differences in the category of consumer knowledge according to age, educational level, marriage duration period, and Internet contact frequency. And the differences were found in age, educational level. communication with family about consumption and TV contact frequency for consumer role attitude, whereas in age, educational level, marriage duration period, employment status, communication with family about consumption and communication with friends about consumption for consumer skill. Third, according to the regression analyses, educational level was significant for consumer knowledge. Additionally, communication with family about consumption and TV contact frequency were significant for consumer role attitude, and age, educational level, communication with family about consumption and communication with friends about consumption were significant for consumer skill.

• Korean Journal of Occupational Health Nursing
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• v.31 no.4
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• pp.198-206
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• 2022

Purpose: This study is investigate the role conflict, professional self-concept, and job satisfaction degree of the physician assistant nurses, and to grasp the factors affecting job satisfaction. Methods: Data were collected from September to October, 2018 and 156 physician assistant nurses working at one certified tertiary hospital, four general hospitals, using self-report questionnaires. Data were analyzed using descriptive statistics, t-test, ANOVA, Scheffe's test, Pearson's correlation coefficient and stepwise multiple regression. Results: The degree of job satisfaction of the subject was 2.76 out of 5. The influential factors in the job satisfaction of the subjects were professional self-concept (β=.51, p<.001), and role conflict (β=-.29, p<.001), affected job satisfaction by 53.5%. Conclusion: In order to improve the job satisfaction of physician assistant nurses, the role conflict should be solved and a plan to form a positive self-concept should be sought. Therefore, through the identification of the roles that are appropriate to the situation in Korea and the legal and institutional positioning, they will need to be recognized and developed.