• 복식
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• 제25권
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• pp.41-62
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• 1995

This research was intended to investigate how risk perception and risk reduction behavior by consumers differ according to different product characteristics of clothing. The responses of 318 female college students living in Seoul and surrounding vicinities were collected and analyzed. Inner wear, blue-jean pants, coat were selected as representing each clothing product characteristics. Frequencies distribution, regression and correlation coefficient were utilized for statistical analysis. Results are as follows. 1. The type of perceived risk and risk reduction behavior differed according to product characteristics of clothing. Physical and performance risk were more highly perceived for the purchase of innerwear. However, for the purchase of jean pants and coat, socio-psycho-logical and economic risk were also perceived highly because the rate of fashion change, social symbolism, and coordination with other clothing items become more important characteristics. To reduce perceived risk, dependency on past purchase experiences and shop-ping were mostly preferred method regardless of product characteristics of clothing. 2. Risk type as determinant variables for predicting overall risk differed according to product characteristics of clothing. But fashionability and usefulness were common determinant risk variables, which identifies typical characteristics of clothing product.

• 동아시아식생활학회지
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• 제27권4호
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• pp.450-458
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• 2017

The purpose of this study was to investigate the levels of risk perception characteristics for food risk elements using a psychometric paradigm from 298 university students in Yeungnam region, Korea, by a self-administered questionnaire. The respondents showed the highest level of risk concern about radioactive contaminated foods and the lowest level about GM (genetically modified) foods. In the risk perception characteristics for food risk elements, they perceived radioactive contaminated foods as a catastrophic, worried, new, and uncontrollable risk. In addition, they regarded food additives and foodborne illness as a chronic, controllable, old, and scientifically and individually known risk. According to the results of the factor analysis for risk perception characteristics, dread and unknown were categorized. In the risk perception map, mad cow disease, heavy metal contaminated foods, and radioactive contaminated foods were considered as a dreaded and unknown risk, whereas pesticide residues and GM foods were perceived as a less dreaded and unknown risk. Additionally, food additives and foodborne illness were regarded as a less dreaded and known risk and endocrine disruptors and avian influenza as a dreaded and known risk. These results imply that risk perception characteristics of consumers should be considered to establish strategies for risk communication in food science.

• 디지털융복합연구
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• 제15권7호
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• pp.415-424
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• 2017

본 연구는 공중의 체세포복제기술에 대한 위험특성, 위험심각성, 위험인식 및 위험수용의 관계를 살펴보기 위하여 서울에 거주하는 한국인 300명을 대상으로 IBM SPSS 21 프로그램과 IBM AMOS 21 프로그램을 활용하여 탐색적 요인분석과 확인적 요인분석, 상관관계 분석, 구조모형분석을 수행하였다. 주요결과를 요약 제시하면 다음과 같다. 첫째, 공중의 체세포복제기술에 대한 위험특성은 위험심각성에 통계적으로 유의한 정적 영향을 미치는 것으로 나타났다. 둘째, 공중의 체세포복제기술에 대한 위험특성은 위험인식에 통계적으로 유의한 정적 영향을 미치는 것으로 나타났다. 셋째, 공중의 체세포복제기술에 대한 위험심각성은 위험인식에 통계적으로 유의한 정적 영향을 미치는 것으로 나타났다. 넷째, 공중의 체세포복제기술에 대한 위험특성은 위험수용에 통계적으로 유의한 부적 영향을 미치는 것으로 나타났다. 다섯째, 공중의 체세포복제기술에 대한 위험심각성은 위험수용에 통계적으로 유의한 영향을 미치지 못하였다. 여섯째, 공중의 체세포복제기술에 대한 위험인식은 위험수용에 통계적으로 유의한 영향을 미치지 못하였다.

• 한국정보시스템학회지:정보시스템연구
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• 제12권1호
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• pp.117-144
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• 2003

The purpose of this study is to be aware of the relationship between the perceived risk and purchasing intention after investing the impacts by 3 factors-consumer, media, and product characteristics on the perceived risk. The influence on perceived risk is categorized based on the 3 factors' combinations. The result of this study shows that the each characteristics of media, consumer, and product affect consumer's perceived risk and also this risk is affected by the relationship among these 3 independent variables. These results mean that the consumer's perceived risk about buying goods at the internet shopping mall or TV home shopping cannot be measured by a single dimension. Finally, it has a negative relationship between the perceived risk and purchasing intention. Implications for managers' use of shopping media are discussed in terms of the product and media characteristics fit.

• 대한안전경영과학회지
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• 제6권2호
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• pp.91-101
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• 2004

Consumers require various quality characteristics including safety. The reduction of risk concerned on product safety becomes an urgent issue in leading companies. The strategy for customer satisfaction by choosing attractive quality characteristic is not enough for risk reduction in view of producer. This paper presents a method for choosing quality characteristics and risk characteristics by integrating QFD based on quality requirements and AHP based on safety requirements, also shows its application for complex equipment.

• 한국의류학회지
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• 제35권5호
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• pp.575-586
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• 2011

This study first examines the effect of perceived body characteristics, satisfaction with body characteristics on perceived size related risk, and internet shopping clothing behaviors; in addition, it also examines the effect of the perceived size related risk on clothing behaviors. A questionnaire was conducted with responses from 219 female students, aged 19 to 25. Data was analyzed by frequency analysis, correlation analysis, ANOVA and Duncan test. The findings suggest that a consumer satisfied with body characteristics has active clothing behaviors to improve her appearance or body image. The effects of perceived body characteristics and satisfaction with body characteristics on perceived size related risk are also identified. The perceived size related risk increases when the size information of an internet shopping mall is insufficient compared to the situation when the consumer is not satisfied with her body characteristics. The meaningful differences of clothing behaviors according to extent of perceived size related risk are identified.

• 대한안전경영과학회지
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• 제15권4호
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• pp.145-152
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• 2013

The purpose of this study was to investigate the effect of risk awareness on injury experience in quick delivery service workers. Risk awareness has complicate characteristics such as its level of worker and worker's decision about the level of other's risk perception. Data were collected by interview survey with structured questionnaire about injury experience, risk perception, work characteristics, and socio-demographic characteristics of quick delivery service workers by cross sectional survey design in 2012. The sample size was 120 respondent of quick delivery service workers. Statistical method for this study was hierarchical logistic regression method with 3 different models using socio-demographic characteristics and work characteristics and risk perception, etc. The difference between the level of risk perception of quick delivery service and other's was statistically significant effect on the experience of injury. Especially the higher the level of risk perception of quick delivery service workers is than other's, the lower the injury experience of quick delivery service worker is. The limitation of this study can be found in survey design. The future study for investigation of mechanism of the combined effect of risk perception of quick delivery service workers and others on injury experience.

• 한국건설관리학회논문집
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• 제10권6호
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• pp.117-126
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• 2009

건설 산업에 내재된 위험은 작업환경, 작업의 종류, 작업자의 특성 등이 결합되어 발생한다. 건설 현장의 가변적이며 유동적인 특성을 고려한다면 동일 공종이라도 내재된 특성들의 조합에 따라 위험의 크기가 다르게 나타날 수 있다. 하지만 기존의 안전 관리 방식은 이러한 건설업의 특성을 반영하지 못한 체 타산업과 유사한 안전 관리를 수행하고 있다. 이에 본 연구는 건설현장의 다양한 위험 요소를 고려한 위험도 산정 방법을 제시하기 위해 선행연구 분석 및 설문을 통해 위험 영향 요소를 도출하고 가중치 체계를 구축하였다. 그리고 빈도와 강도 기반의 공종별 위험도를 구하였다. 위험 영향 요소와 공종별 위험도를 결합하여 건설 현장의 상황에 맞는 위험도 산정 방법을 마련하였다. 이로써 건설 현장의 특성을 고려한 위험도를 구할 수 있으며, 위험도를 바탕으로 보다 효과적인 안전관리활동을 펼칠 수 있을 것이다. 따라서 본 연구는 위험 영향 요소들을 고려하여 현장 특성을 반영한 위험도를 산정하였다는데 그 의미가 있다.

• 대한안전경영과학회:학술대회논문집
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• 대한안전경영과학회 2004년도 춘계학술대회
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• pp.137-144
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• 2004

Consumers require various quality characteristics including safety. The reduction of risk concerned on product safety becomes urgent issue in leading companies. The strategy for customer satisfaction by choosing attractive quality characteristic is not enough for risk reduction in view of producer. This paper presents a method for choosing quality characteristics and risk characteristics by integrating QFD based on quality requirements and AHP based on safety requirements, also shows its application for complex equipment.

• 한국학교ㆍ지역보건교육학회지
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• 제12권1호
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• pp.71-89
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• 2011

Objectives: The purpose of this study is to identify risk behavior related to the school accident between male and female elementary school students. Methods: 838 School accident data provided by Seoul School Safety Council were analyzed by gender. Based on the results above, survey questionnaires on characteristics of school accident were developed. Self-reported data were collected from a sample population of 433 students in grade 5 to 6 students attending 4 elementary schools in Seoul. Results: The students who answered they experienced the accident in school for the past 1 year, accounts 60.5% of male and 39.5% of females students, which has statistically significant difference. The male's cases happened most around corridor/door, while female's cases happened most in the playground/gymnasium. As for the accident risk behavior, male students had the risk behavior by using the personal belongings/toys, while the female students had much risk behavior related to physical facility/playground. When classifying the characteristics of risk behaviors according to the accident causes, male students showed higher score in the accident risk behaviors related to play/fight than in those of the female students(p<0.05). Conclusions: Health care providers should develop school safety programs by characteristics of risk behavior between male and female elementary school students.