• 농촌계획
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• 제22권2호
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• pp.141-152
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• 2016

The role of rural towns as a leisure space has recently been increasing with changes in the consumption trends in domestic tourism. Based on the tourists visiting the town of Sunheul-ri, Jocheon-eup, a rural Village in Jeju Island, this study categorized the market according to the images formed by the tourists of rural towns, and analyzed the preferred mode of participation in rural field activities for each category. We analyzed the characteristic factors of the images of rural tourism formed by the tourists, extracted three factors for cluster analysis, and then formed three groups: "Group of Rural Experience Activity" "Group of Rural Environment and Service" and "Group of Rest in the Rural" After analyzing the preferred activity in each image-category group, we found no significant differences among the groups in ordinary activities such as viewing the scenery, experiencing and learning about the natural environment, and culinary experiences. However, there were significant differences among the groups regarding participation in experiential tour programs with the purpose of active tourism. The "Group of Rural Experience Activity" sought to actively participate in various activity programs, whereas the "Group of Rest in the Rural" comparatively had a weaker preference for such active programs. We thus learnt that tourists' preferred activities are different according to the types of images formed by the tourists visiting rural towns. Therefore, to strengthen the competitive advantage of the rural tourist destinations of Jeju Island, it is necessary to provide various activity programs that are appropriate for the rural regions of Jeju and to accord with the expectations associated with each market segment category by positioning the programs according to the characteristics of the images held by the tourists.

• 농촌계획
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• 제23권1호
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• pp.147-156
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• 2017

This study suggests a plan to expand the rural experience program linked to natural disaster through the case analysis of the village of Garisan-ri, Inje-gun, Gangwon-do, Republic of Korea. This will help to establish the necessary improving and policies for Re-leap of rural villages in disaster areas and activation of rural experience villages. The local residents have created flood recovery stories, disaster response content, and disaster prevention camp sites, all of which have been hit by serious disaster damage. It has also contributed to the revitalization of the village by providing various experience programs such as disaster response training, crossing rapids, and evacuation experience. This is a way to get rid of the negative perception of disaster and utilize it. The conversion of idea through disaster experience content contributed to the activation of the area. By linking the disaster experience contents to the rural experience program in the future, it can be helpful to avoid the duplication of contents and limit the similar operation method, which is an existing problem of rural experience villages.

• 농촌계획
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• 제19권2호
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• pp.149-162
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• 2013

This study intended to suggest Voluntourism as a solution for alternative rural tourism for regional activation. Voluntourism is a form of alternative tourism on values of variety of tourism demand from pleasure to virtue. This study analyzed actual state of WWOOF(World-Wide Opportunities on Organic Farms) activities being operated in Korean rural village, one of representative of Voluntourism. Study aimed to explore the possibility of WWOOF activity as one of model of alternative rural tourism. We apply grounded theory method one of qualitative study methods for analysis of WWOOF Activities because WWOOF is still small activity in Korea. In result, we figure out the actual condition of WWOOF Korea activities as a vouluntourism through paradigm model of host and guest who had experience in WWOOF Korea. WWOOF activity is in its early stage so there many tasks. We suggested ideas for improving WWOOF activities to be one of new rural tourism business.

• 한국융합학회논문지
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• 제13권4호
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• pp.245-259
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• 2022

스마트 향촌 건설은 중국 정부가 추진하는 '향촌 진흥' 사업의 중요한 추진 방향이다. 본 논문에서는 중국 저장성 지방정부에서 제시한 '미래 커뮤니티' 스마트 향촌 시범 발전사업인 시커우촌 프로젝트에 본 연구자가 참여하여 UX디자인 관점에서 정성적, 정량적 연구 방법을 통해 스마트 향촌 생활권의 지능화를 디자인하였다. 현지조사를 통해 스마트 향촌 지능화 디자인에 대한 사용자 수요를 파악하고, 이에 기초하여 지역 최대의 공간을 인지 가능한 수준의 스마트 향촌 시범 단지로 디자인하여 프로젝트 완료 후 사용자경험 피드백에 대해 계량화하여 분석하였다. 시범지역인 '시커우촌'에 실제 디자인 적용 전과 후를 3장과 4장에 향촌 시대를 기억할 수 있는 시그널, 향촌 문화교류 광장, 지능형 사무 공간과 생활 공간에 사용자 요구를 디자인 결과물로 구성하여 주민과 여행객이 지능형 환경으로 인한 불안감을 줄이기 위해 인위적인 수동 서비스 부분도 디자인하였다. 현재 주민이 거주하며 스마트 향촌 공간 디자인 사례로 활용되며 지속 발전 중이다.

• 농촌계획
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• 제29권3호
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• pp.39-52
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• 2023

There is a clear need to enhance the attractiveness of rural areas by leveraging their core assets to respond to emerging mega-trends. This paper analyzes the progress of the direct payment program that has been implemented to preserve agricultural landscapes in rural areas, using spatial information data. The study identified the planting characteristics of landscape crops, spatial utilization characteristics of the system, and utilization characteristics of the system by the beneficiaries. According to the analysis, the spatial utilization characteristics of the system could be classified into eight types: tourism resources and nearby agricultural areas, designation across the entire rural area, agricultural areas around villages, large-scale agricultural areas, small-scale agricultural areas, scattered and dispersed areas, independent parcels of land, and ranches. Based on the characteristics and limitations of the landscape preservation direct payment system, this study provides directions for future rural specialized zones. The landscape preservation direct payment system focuses on income support for farmers and providing agricultural benefits in terms of public interest. Meanwhile, the landscape agricultural zone serves as a rural specialized zone, highlighting the need to explore the direction of integrated rural landscape management. It is important for farmers, as the key stakeholders, to preserve the agricultural landscape in rural areas. Forming community-level cooperatives and engaging in relevant activities are crucial for achieving this goal. In order to actively preserve the agricultural landscape, it is necessary to consider the resumption of financial support for village landscape preservation activities, along with the designation of landscape agricultural zones. There is a need to conduct a specific review and explore measures to accommodate the designated landscape complexes at the local government level. The higher the ratio of designated landscape complexes, the more agricultural landscape management based on public value has been carried out. The designation of such landscape complexes can be seen as a demand for voluntary utilization of agricultural landscapes in the region. Moreover, as the ratio of designated landscape complexes increases, it becomes evident that farmers at the village level actively participate in agricultural landscape preservation and contribute to providing public value or utilize it as a tourism resource. This highlights the need for managing agricultural landscapes at the village level within the appropriate context.

• 농촌계획
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• 제20권3호
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• pp.75-88
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• 2014

The purpose of the present study is to examine the characteristics of intermediary organizations for rural tourism by analyzing how they are run, especially in Yangpyeong-gun and Icheon-si Nadri groups, and to further look for the desirable role they should play. Since the activities of these intermediary groups have not been accumulated enough to be able to be used for a study, grounded theory was adopted as deemed appropriate among other qualitative research approaches for this paper. Three main findings of the current research are as follows. First, the rural tourism intermediary organizations have characteristics that are leaning towards local villages more than visitors, although they are in the middle of a spectrum stretching between 'visitors to the green villages' on one end and the 'green villages' on the other end. Second, the intermediary groups work not just as a bridge among different green villages but also as a mediator, facilitator and a guide, noting that such roles can vary significantly depending on the level of competence of the groups themselves and the extent to which the government steps in. Third, the tourism intermediary organizations can contribute to local community-building, going beyond the boundaries of green village. They help to improve the quality of tour experience which leads to revitalization of local economy, and during the course of operating the intermediary groups, the community in the village can set up rules and resolve disputes and conflicts. Thus, the activities of the groups have the potential to create a local community by affecting not just at a village level but to a broader area where their operation is based on. Implications of this study are suggested in three ways. First, the paper looked at the interaction between rural tourism intermediary organizations and stakeholder in a comprehensive way with a qualitative research approach taken. Second, it identified the role and tasks of rural tourism intermediary organizations. Third, it is important to ensure that the tourism intermediary organizations play the local community-oriented role.

• 한국콘텐츠학회논문지
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• 제14권5호
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• pp.444-457
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• 2014

수백 년 전부터 농촌마을 주민들이 조성해 온 전통마을숲인 당산숲은 한국을 대표하는 전통 문화경관이며 국가적 문화자산이다. 이제 문화콘텐츠는 지역성과 세계성을 같이 갖추어야 하며, 한국 고유의 글로컬문화콘텐츠 생산이 필요한 시점이다. 문화유산은 진정성 유지와 함께 지속가능한 관리체계를 갖추어야 그 가치를 인정받을 수 있다. 현재 많은 당산숲이 방치되거나 소멸 위기를 맞고 있는 가운데, 청도군 신원리의 4개 자연마을은 당산숲을 보호, 관리하고 있으며 그곳에서 당산제를 지낸다. 이 연구는 신원리 4개 마을의 당산숲 비보숲과 이것에 연결되어 있는 농경지, 하천을 포함하여 '농업경관생태 보전지역'으로 설정함으로써, 제도적 관리체계를 부여하고자 하였다. 이러한 농업경관생태 보전지역은 한국 농촌이 갖고 있는 글로컬문화콘텐츠로서, 국가문화자산인 당산숲의 위상을 제고하고 농촌마을 활력 증진에 기여할 수 있을 것이다.

• 지적과 국토정보
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• 제48권2호
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• pp.65-77
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• 2018

빈집 연구에 있어 발생 영향 요인 파악은 매우 중요하다. 연구의 목적은 농촌 지역의 빈집 발생에 영향을 주는 요인을 분석하는 것이다. 121개 연구 대상 지역을 설정하고, 8개의 독립변수(노후 주택 비율, 주택 거래 비율, 주택 보급률, 지역 소멸 지수, 순 이동률, 지역 노령화 지수, 인구 대비 종사자수, 재정자립도)와 1개 종속변수(빈집 비율)를 선정하였다. 연구 결과, 첫째, 일반농산어촌 지역 전체를 대상으로 하는 모형 1과 군 지역을 대상으로 하는 모형 2는 모두 통계적으로 유의미하였으며, 잔차의 독립성에 문제가 없었다. 둘째, 지역 소멸 지수 및 노후 주택 비율의 경우 모형 1과 모형 2에서 모두 통계적으로 유의미한 정(+)의 관계가 있는 것으로 분석되었으며, 셋째, 주택 보급률의 경우, 모형 1에서만 통계적으로 유의미한 정(+)의 관계가 있는 것으로 분석되었고, 주택 거래 비율의 경우, 모형 2에서 통계적으로 유의미한 반(-)의 관계가 있는 것으로 분석되었다. 연구의 시사점가 도출되었다. 첫째, 가구 및 인구 증가가 없는 주택 보급률의 상승은 지역 내 빈집의 발생 확률을 높이는 것을 시사하고, 노후 주택 비율이 높을수록 빈집 발생 확률이 높아진다. 둘째, 주택 거래 활성화를 위해서는 지역의 중장기 발전을 위한 투자 유입이 필요하다. 셋째, 지역 소멸 지수는 빈집 비율과 유의미한 관계를 가지므로, 지역의 영속성을 위해 장기적인 시각에서 지역 활성화 정책이 도입되어야 한다.

• 인간식물환경학회지
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• 제24권6호
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• pp.707-718
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• 2021

Background and objective: Due to the recent crisis of extinction in local areas, the mountain village promotion policy is recognized as an important task. This study examined the priorities of major policy projects in the forest sector that affect mountain village promotion. Methods: For research methods, literature search, expert advisory meetings, and a survey were conducted. The survey was conducted on 42 policy stakeholders from June 1 to August 13, 2021. The literature search was based on policy projects in the forest sector by 8 upper-level local governments including mountain villages. For questionnaire items, 173 forest policy projects were classified into 27 types through expert review, and the importance and performance of each type were rated on a 5-point Likert scale. Paired t-test, IPA, Locus for Focus model, and Borich needs assessment were used as the analysis methods, and the statistical program SPSS 21.0 was used as the analytical tool. Results: The results showed that 'creating forest-related jobs' and 'supporting cultivation of professional forestry workers' both showed high importance and performance, implying that they would show an effect in mountain village promotion. 'Creating forests for environmental improvement', 'discovering forest cultural assets' 'establishing and boosting forest tourism', 'providing forest therapy services', 'creating forest-related jobs', 'supporting community revitalization', and 'urban-rural exchanges' were found to be the types that needed improvement and concentration for mountain village promotion. In particular, 'creating forests for environmental improvement' and 'discovering forest cultural assets' were derived as priority considerations for mountain village promotion policies. Conclusion: In summary, it was found that in order to promote mountain villages, various content projects must be improved and carried out to enhance the physical environment and revitalize mountain villages.

• 농촌계획
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• 제18권4호
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• pp.153-170
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• 2012

In recent years, the central ministries and regional self are competitively developing program for creating a trail and theme path by the increase of the number of trekkers. Even though these projects are developed in rural areas, it has been pointed out that most of projects do not directly linked to the revitalization of rural villages and improvement of non-farm income because of the main road itself as a resource in rural area. Therefore, in this study, we try to connect the citizen and the agriculture and rural area through the development of the green road which is the experience road with rural resource. To achieve this, we investigated the status and characteristics of the 36 villages where are the village was promoted various major project of first step. In second step, we considered the distinct characteristics of the area with conference of expert and site investigation for the final selection of 15 villages. Through two rounds' expert group consulting with checking, related literatures review and similar case-projects benchmarking, a riverside green road which is linked long distance trail and adjacent to the riverside was developed 15 courses by 2-development types proposed.