• Journal of the Korean association of regional geographers
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• v.14 no.4
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• pp.309-327
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• 2008

Formation of positive regional image is critically important in place marketing for regional development. This article considers Goryeong-Gun's policy agenda for regional development, analyzing its current regional image. In recent years, Goryeong-Gun has established its positive regional image of Daegaya in virtue of Daegaya Experience Festival. It should be highly evaluated. But, it has also some problems based on a certain local history or not supported by proper brand, slogan and logo to promote the image. In this point, Goryeong-Gun needs to rethink planning strategies related to Daegaya regional image. If necessary, Daegaya regional image would be expanded on the base of general value system.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.15 no.2
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• pp.79-88
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• 2022

Social media big data includes a lot of information that can identify not only consumer consumption patterns but also local images. This paper was collected annually data including 'Samcheok' from 2015 to 2019 from Blog and Cafe of Naver and Daum in domestic portal site, and analyzed the regional image change after refining keyword which forms the regional image by performing text mining and network analysis. According to the research results, the regional image of 2015 was expressed with image cognitive elements of the nearby place name or place etc. such as 'Jangho Port', 'Donghae', and 'Beach'. However the regional image both 2016 and 2019 were changed with image cognitive elements of 'SamcheokSolbich' which is a special place within region. Therefore as the keywords related to the local image include 'Jangho Port' and Resort, which are the representative attractions of Samcheok, it can be seen that the infrastructure factor plays a big role in forming the local image. The significance test for the network data used the bootstrap technique, and the p-values in 2015, 2016, and 2019 were 0.0002, 0.0006, and 0.0002, respectively, which were found to be statistically significant at the significance level of 5%.

• The Journal of the Korea Contents Association
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• v.8 no.12
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• pp.424-432
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• 2008

In this study the author analysed impact of image of regional festival on satisfaction of tourists and their intention for revisit through an example of firefly festival in Youngyang-kun. Current Firefly Festival of Youngyang is its fifth since its beginning. Unlike festivals in other areas it is held during daytime and nighttime respectively. In it natural environment and ecosystem in Youngyang area are highlighted and it is unique in the sense that such festival is performed with live insects. Festival is organized with various sights to see including experiencing flying fireflies in nighttime and making insects etc. In this study the author analysed impact of image of regional festival on satisfaction of tourists and their intention for revisit. In this connection this author chose 20 items in connection with image of regional festival. Then I carried out analysis on various factors in connection with tourists as appeared in regional festival. I performed analysis on diversity, experience, convenience, conveyance of content of festival and its creativity as factors constituting satisfaction of tourists in connection with image of regional festival. Result of analysis undertaken in this study revealed that image of regional festival and satisfaction of tourists who experienced festivals served to their expressing intention for revisiting. For inducing tourists intention for revisiting image of regional festival, conveyance of diverse information, diversity of program of the festival, new experience, sense of expectation are important. Therefore this is need for development of environment and ecosystem friendly programs and it should be developed as a consistent environment friendly festival rather on temporary touch- and-go event.

• Journal of the Korean Association of Geographic Information Studies
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• v.13 no.2
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• pp.74-93
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• 2010

Nowadays, the navigation system is very popular to general public and the study of landmarks has an important role to develop the cognitive systems for regional navigation. The city image is composed of landmarks that are well-known to regional community and they are the reference frame for place recognition in urban navigation. In general, the case of navigation can be categorized as two kinds. The first is to explore the new region and the second is to navigate the familiar region. In case of latter, the city image has a critical role in place recognition for regional community. Place recognition of a community might be a knowledge-based inference on the basis of city image which is composed of the systematically connected places. In this study, the mental structure of urban image is regarded as a hierarchical knowledge and represents it as domain ontology for the regional navigation of a community. The city image of a community is assumed as the collection of landmarks, which are categorized as anchor, distant and local according to spatial familiarity of community. Representing city image as a regional knowledge using ontology modeling method is an essential step to make the geographical assumption of a regional community explicit and reusable for the regional agents who will provide the regional guide in LBS age.

• International Journal of Costume and Fashion
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• v.10 no.2
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• pp.51-59
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• 2010

This study regarded fashion selection criteria as clothing consumption value and desired fashion images, and examined selection differences according to regional subculture groups. Clothing consumption value is a direct value that people seek with clothing products and a perceived value which is divided into emotional, social, price, quality values. Fashion image which is a feeling communicated to others by wearing a certain fashion style is the most superficial value. Multivariate Analysis of Variance (MANOVA) was performed to test the differences between regional subculture groups in clothing consumption values and desired fashion images. We found some differences in clothing consumption value specifically in emotional value and social value. The group differences were remarkably significant in fashion image comparison. 'Kang-nam' group pursued 'lively', 'sophisticated', 'charming', feminine', 'gorgeous' image more than 'Kang-buk' group. While 'Kang-buk' group produced lower scores in ideal fashion images, the group had significant higher seeking in 'sportive' image compared to 'Kangnam' group.

• 한국정보디스플레이학회:학술대회논문집
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• 2009.10a
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• pp.972-974
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• 2009

This paper presents smart regional contrast enhancement technique of partitioned image for local dimming backlight on small-sized mobile display to reach two goals. One is to save the power consumption, and the other to improve contrast ratio of display image. Recently new advanced method is proposed, named local dimming method, that backlight LED is positioned on backside of the display panel. So it is important to partition an image by sub blocks and then post-processing independantly. This means regional contrast enhancement. After partitioning, we compare the mean luminance(Y) value of each sub-block image with the one of original whole image. If some blocks have the mean value lower than the one of whole image, they are processed with the proposed method and others are bypassed. Simultaneously the information of the processed blocks are transferred to BLC(Backlight LED Controller). And then the supply current of each backlight LED is reduced to realize the contrast ratio enhancement and at the same time to power consumption reduction. In addition, we verify this proposed method is free from blocking artifacts.

• Journal of Service Research and Studies
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• v.7 no.3
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• pp.1-19
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• 2017

The purpose of this study is to analyze the influencing relationship among image of the festival, city brand equity, and regional loyalty. For the study, questionnaires were handed out to the visitors of 2015 Andong International Maskdance Festival and a total of 289 copies were collected carrying out frequency analysis, factor analysis, multiple regression analysis, descriptive statistic analysis, correlation analysis, and structure equation model analysis. The result showed that image of the festival had influence on city brand equity and city brand equity had influence on regional loyalty. However, image of the festival did not have direct influence on regional loyalty. This research is expected to further extend the study of image of the festival and city brand equity, and the study of Andong International Maskdance Festival

• International Journal of Advanced Culture Technology
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• v.11 no.4
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• pp.210-215
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• 2023

As a public space providing night commercial services, night market represents the regional culture of a region or city to a certain extent. With the development of material economy and the continuous improvement of spiritual civilization, the modern night market has also begun to show some new changes. is an important strategy for the development and transformation of modern night market to build the brand image of night market and turn the traditional night market into a new "national tide" night market". Based on the regional cultural perspective, this paper takes many night markets in Changzhou, China as the object of study, and aims to summarize the effective ways to construct a new night market image. We are designed the following conclusions. The first is to deploy rational and unique features. The second is to enrich the business style and to perfect matching. The third is to regulate management and promote multiple effects. Therefore, it is expected that a new strategy will be proposed to create a night market brand image from a local cultural perspective.

• The Journal of the Korea Contents Association
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• v.10 no.11
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• pp.304-317
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• 2010

The study was performed to measure structural relationship among service value, brand image, and royalty of patients in regional public hospitals in Korea. Based on the analysis, the study aims to establish strategic direction of the regional public hospitals. Through a review of related literatures, measurement variables were identified, and a path model was developed for the study. Five regional public hospitals were chosen, and questionnaire has been collected from 387 outpatients and 358 inpatients. The study found that service value has a positive direct effect on brand image, and brand image has a positive direct effect on loyalty. Based on the findings, it is desirable for the regional public hospitals should mange the issues with lower level of perception and those with bigger effect, and establish low pricing strategy with improving the quality of service they provide.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.16 no.3
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• pp.894-907
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• 2022

The features extracted by convolutional neural networks are more descriptive of images than traditional features, and their convolutional layers are more suitable for retrieving images than are fully connected layers. The convolutional layer features will consume considerable time and memory if used directly to match an image. Therefore, this paper proposes a feature weighting and region integration method for convolutional layer features to form global feature vectors and subsequently use them for image matching. First, the 3D feature of the last convolutional layer is extracted, and the convolutional feature is subsequently weighted again to highlight the edge information and position information of the image. Next, we integrate several regional eigenvectors that are processed by sliding windows into a global eigenvector. Finally, the initial ranking of the retrieval is obtained by measuring the similarity of the query image and the test image using the cosine distance, and the final mean Average Precision (mAP) is obtained by using the extended query method for rearrangement. We conduct experiments using the Oxford5k and Paris6k datasets and their extended datasets, Paris106k and Oxford105k. These experimental results indicate that the global feature extracted by the new method can better describe an image.