• Title/Summary/Keyword: Public Relations Design

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The Analysis of the Elements for the Lively Use of Activity Areas in the Elderly Nursing Facilities (노인요양시설 활동공간 이용의 활성화를 위한 요소 분석)

  • Lee, Min-Ah
    • Korean Journal of Human Ecology
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    • v.18 no.4
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    • pp.971-984
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    • 2009
  • The purpose of this study was to analyse the relations among the residents' characteristics, the policy of the facility, and the physical characteristics of activity areas, and to understand the elements for the lively use of activity areas in the elderly nursing facilities. The results of the study are as follows: First, there was a relationship between the characteristics of semi-public activity areas and the residents' management-control policy. The facilities having semi-public areas of living room type showed more flexibility in time and place and more respects for the residents. Second, the activity areas of connection type were much more used than the compartment type, especially in the facilities having more residents incapable of walking. On the other hand, the facilities having high control for the residents showed high using rate in public activity areas, and all those did not have semi-public areas or showed low using rate in there. Third, in the analysis of the relationship between the physical characteristics and the using rate of activity areas, the public activity areas having compartment type in the spatial composition and hall as a form were likely to have multiple usages. On the whole, the various form of activity areas, the area per residents, openness, accessibility and centrality were having interactions each other for high using rate in activity areas. Especially, many stimulations and the furniture arrangements that were good for the residents' interactions had a function of compensation for the poor physical characteristics of activity areas. This study investigated only the using rates to understand the lively use of the space. For the future study, it is suggested that the detail using behavior of the residents should be examined to understand the influential elements.

Spirituality's Impact on Posttraumatic Interpersonal Relation Regarding the Distribution of Negative Affect (부정적 정서 유통에 따른 대인관계 문제의 영성효과: 트라우마를 중심으로)

  • LEE, Eunsung;CHOI, Choongik
    • Journal of Distribution Science
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    • v.17 no.5
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    • pp.103-111
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    • 2019
  • Purpose - This paper aims to examine a spirituality's impact on the posttraumatic interpersonal relationships of family violence with a structural equation model(SEM). This article starts with the research idea that family violence experience bring about negative emotion in terms of interpersonal relationship leading to the distribution of negative affect in social relationship. The research question of this study pinpoints on how family violence experience affects interpersonal relationship problems and how spirituality affects interpersonal relations problems. Based on the idea, we attempts to deal with spirituality's impact as a driving factor of transforming the distribution of negative affect. Research design, data, and methodology - The structural equation modelling(SEM) is employed as a analysis method of this study. SEM provides a chiefly cross-sectional statistical modelling method, and moreover it allows multiple variables to be associated with a latent variable in this analysis. 300 samples from Seoul, Gyeonggy and Gangwon are selected in the survey. We chose available 271 among them. Results - The results verify that trauma have placed an negative impact on personal relations. The study results also shows that the more serious get the degree of family violence trauma, the worse become interpersonal relationship problems. What is more interesting is that the degree of trauma's impact on interpersonal relation problems in male is higher than that of trauma's impact in female. It is mainly attributed to the fact that women are superior to men in terms of empathy ability and interpersonal relationship orientation. It can be noted that the well-managed spirituality will be able to make a great contribution towards reducing the degree of trauma caused by interpersonal relationships. Conclusions - The study results demonstrates that family violence have negative impacts on spirituality, while spirituality have an positive impacts on reduction the problems of interpersonal relationship. It has been found out that family violence trauma may cause negative affectivity in personal relations, which can distribute negative impacts regarding interpersonal relationship in society. This study also supports that spirituality will be able to function well as a helper, which may reduce the distribution of negative affect in society.

The effect of Nonviolent Communication(NVC) Program for Community Rehabilitation on Empathy, Interpersonal Relationship, and Social Anhedonia in Patients with Schizophrenia (지역사회 재활 준비를 위한 비폭력대화 프로그램이 조현병 환자의 공감, 대인관계 능력, 사회적 무쾌감증에 미치는 효과)

  • Song, EunJu
    • Journal of Korean Public Health Nursing
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    • v.34 no.1
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    • pp.48-59
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    • 2020
  • Purpose: The purpose of this study was to examine the effect of the Nonviolent Communication (NVC) program on empathy, interpersonal relationship, and social anhedonia of patients with schizophrenia. Methods: This study was a quasi-experimental one using a nonequivalent control group pre-posttest design. The experimental group consisted of 30 members who participated in one of the two hospitals, and the control group consisted of 31 members who participated in the other hospital. These two groups were randomly assigned to one of two mental hospitals in a local area. The experimental group participated in six sessions of the NVC program. Results: As a result, empathy (F=5.29, p=.025) and social anhedonia (F=6.92, p=.011) has showed significant effects. However, interpersonal relationships were not statistically significant (F=0.83, p=.366). Conclusions: This study verified that the NVC program was effective in improving communication skills and the negative symptoms of patients with schizophrenia. Developing a variety of programs and applying interventions will help community rehabilitation and social adjustment for patients with schizophrenia.

The Effects of Group Cinema Therapy Program on Self-Esteem and Interpersonal Relationship in Nursing Students (집단영화치료 프로그램이 간호대학생의 자아존중감과 대인관계에 미치는 효과)

  • Kim, Ha Gang;Kim, Jeoung Suk
    • Journal of Korean Public Health Nursing
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    • v.30 no.3
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    • pp.583-594
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    • 2016
  • Purpose: The purpose of this study was to identify the effects of group cinema therapy program on self-esteem and interpersonal relationship in nursing students. Methods: A nonequivalent control group pre-posttest design was used. There were 58 nursing students enrolled in this study. Thirty in the experimental group, and 28 in the control group. They were recruited from 2 different nursing schools located in M city. Group cinema therapy program was performed for 120 minutes, two times a week, for a total of 8 sessions. SPSS 20.0 using the t-test, and independent t-test were used for data analysis. Results: After the intervention, the group who participated in the program showed an increase in self-esteem (t=12.09, p<.001), as well as an increase in interpersonal relationship (t=32.61, p<.001) compared with the control group. Conclusion: The results show that the group cinema therapy program has a significant effect on self-esteem and interpersonal relationship in nursing students. The program could be a useful intervention to improve self-esteem and interpersonal relationship in nursing students.

The Space Characteristics of Senior Welfare Centers in Eastern Cities of Jeonnam Province (전남 동부도시 노인복지관의 공간적 특성)

  • Chung, Kumho;Kim, Juntaek
    • Journal of the Korean Institute of Rural Architecture
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    • v.23 no.1
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    • pp.27-34
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    • 2021
  • The senior welfare centers should provide integrated welfare services to the elderly whose needs are in change. So this paper tried to find a direction for improvement by identifying the spatial organization of the centers which are in Yeosu, Suncheon and Gwangyang. Classification of spaces of senior welfare center followed the guidelines 2020 for senior welfare center from Ministry of Health and Welfare which are consultation, medical rehabilitation, day or short-term protection, social education, home welfare, employment, welfare and public relations and PR planning and by adding management and public space. The above factors are invested and analyzed. The results of the survey and analysis of seven senior welfare centers are as follows. First, in the survey, the spatial organization of the senior welfare centers surveyed showed that the larger the size is, the dominantly lager the social education space is. Second, the space for day or short-term care, and employment is less than 1% of the total area, and most senior welfare centers do not have a basic space for this. Third, the space related to home welfare and counseling is very small, and more than half of the senior welfare centers do not have space related to it.

Effects of Restorative Family Circles on People with Mental Illness and Their Families (정신질환자와 가족을 위한 회복적 가족서클 프로그램의 효과)

  • Kim, Hyo Kyung;Kim, Hyun-Jeong;Nam, Kyoung A
    • Journal of Korean Public Health Nursing
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    • v.37 no.1
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    • pp.111-124
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    • 2023
  • Purpose: This study aimed to investigate the effects of restorative family circles (RFCs) on empowerment and family support for people with mental illness, and the belief system and caring experience of their families. Methods: This study used a quasi-experiment with a non-equivalent control group pretest-posttest non-synchronized design. Ninety-two dyads of patient-family caregivers were recruited using convenience sampling and assigned to the experimental and control groups. The subjects of the experimental group participated in RFCs consisting of eight 90-minute sessions. Data were collected at three different times (pretest, posttest, follow-up test) and analyzed for the effects of RFC using the 𝑥2 test, Fisher's exact test, Mann-Whitney U test for homogeneity between groups, and generalized estimating equation models. Results: The findings of this study showed that there were significant differences in the family support for people with mental illness between the pretest and follow-up test, and also in the belief system and caring experience of the family between the pretest and posttest. Conclusion: This study revealed that family interventions based on restorative justice emphasizing community-driven conflict management could be used in psychiatric mental health nursing care for fostering a cohesive family relationship.

A Study on the Revitalization of Traditional Liquor Distribution: Focus on Social Enterprises

  • Choi, In-Sik;Lee, Sang-Youn
    • Journal of Distribution Science
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    • v.11 no.2
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    • pp.11-21
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    • 2013
  • Purpose - The purpose of the study is to promote the adoption of traditional liquor product contents in order to revitalize the market and to increase consumer awareness of traditional liquor. Research design, data, methodology - In this study, the 4P relationship model was evaluated that included the self-supporting business of traditional liquor, continuous business, diversification of the types of the liquor, and discovery of preliminary social enterprises for the distribution of the liquor. Results - The study suggested a 4P relationship model that consisted of traditional liquor as the product, traditional market as the place, promotion within traditional market, and payment of labor costs. In other words, selection of the traditional liquor product, place, rental supports, distribution and delivery strategies, operations, public relations and training, foundation of social enterprises, and discussion between departments. Conclusions - The central government, local governments, and merchants (the market association) should actively cooperate with each other to revitalize the market for traditional liquor. Social enterprises that rely on a non-profit business model are likely to revitalize the traditional liquor market.

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The Effects of Social Media Influencers' Advertising Disclosure on Consumer Responses on Instagram

  • Abdullahi, Fartun
    • International Journal of Contents
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    • v.16 no.1
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    • pp.10-24
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    • 2020
  • As many brands use social media influencers (SMIs) on Instagram to advertise, not disclosing advertised content affects how consumers perceive these influencers. The purpose of this study was to investigate two objectives: 1) recent advertising disclosure types on Instagram and 2) the factors that affect consumer responses towards Instagram influencers posting advertised content. Using an experimental 2x2 between-subjects design (N=200), the findings show that "sponsored" and "paid partnership with" are two recent types of ad disclosures. However, both factors are insignificantly different from each other. Also, ad disclosure condition enhances the trustworthiness of the influencer than no disclosure. Ad skepticism, source credibility, and the level of persuasion strongly relate to how consumers perceive Instagram influencers advertising for brands. These factors enable consumers to assess if the influencer is a reliable source of information when faced with advertisement. Ultimately, using disclosure gives full information to consumers about the persuasive intent, as well as increases positive consumer responses towards the influencer who discloses, thereby, enhancing the ethical use of the influencer advertising strategy and long-term consumer relationship.

Is Augmented Reality Advertising a Cure-all? An Empirical Investigation of the Impact of Innovation Resistance on Augmented Reality Advertising Effectiveness

  • Lee, Heejun;Cho, Chang-Hoan
    • International Journal of Contents
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    • v.15 no.3
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    • pp.21-31
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    • 2019
  • This study employs an experimental design to investigate the conditions under which the use of AR may be particularly effective or rather ineffective in advertising contexts. We first discuss the inconsistent results regarding the effectiveness of AR on advertising message comprehension and argue that these inconsistencies can be at least partly explained by the moderating effect of an individual's resistance to innovation (i.e., AR technologies). We then provide statistically significant interaction effects between ad types (AR-based, traditional 2D) and innovation resistance. Finally, we suggest that the effect of AR on certain variables is constrained or unconstrained by an individual's level of receptivity or resistance to a new technology-based advertising platform, and that flow experience is equivalent regardless of these levels.

What Did You Expect: How Brand Personality Types and Transgression Types Shape Consumers' Response in a Brand Crisis

  • SoYoung Lee;Ji Mi Hong;Hyunsang Son
    • International Journal of Internet, Broadcasting and Communication
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    • v.16 no.3
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    • pp.47-55
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    • 2024
  • We examined how different types of brand personality play a role to develop a specific consumers' expectation toward a brand, and how this expectation works in various ways in different types of brand transgressions. Based on expectancy violation theory and brand transgression research, a 2 (brand personality types: sincerity vs. competence) × 2 (brand transgression types: morality-related vs. competence-related transgression) factorial design was employed. Corporate evaluations and purchase intention toward the brand were considered as dependent variables. We found that a brand having a sincerity personality is more vulnerable to a morality-related transgression. However, there is no difference in consumers' responses by transgression type for a brand with a competence personality. We identified that brand personality types and transgression types can be critical factors to influence consumers' responses in times of crisis. Theoretical and empirical implications are discussed.