• Journal of Sport and Applied Science
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• v.5 no.2
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• pp.39-46
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• 2021

Purpose: This study aims to analyze the management environment provincial and municipal professional soccer teams based on financial statements at a time when strengthening the financial soundness of domestic professional soccer teams is emphasized. Research design, data, and methodology: This study analyzed the financial statements (2018-2020) of the six teams of the provincial and municipal professional soccer teams whose financial statements were disclosed. The statements includes indicators of growth, profit and stability, which represents the main business performance of the entity. Results: As a result of the study, First, in terms of sales growth, sales in 2020 fell sharply year-on-year due to the impact of Covid-19. Second, the increase in sales through the import of player transfer fees had a positive impact on the growth of the business performance of the provincial and municipal professional soccer teams. Third, the profitability of the provincial and municipal professional soccer team is still low. Fourth, the debt ratio of the provincial and municipal professional soccer team was high, indicating that stability was serious. Conclusions: In order to increase sales, various strategies and measures are needed to overcome external factors such as media content products and non-face-to-face content strategies. The provincial and municipal professional soccer team, which has weak self-sustaining operations, needs to generate more profits through transferring players as a new management (profit) model, and first of all, a long-term strategy is needed to secure financial stability by improving the club's profitability.

• The Journal of the Korea Contents Association
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• v.8 no.7
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• pp.224-232
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• 2008

Sport industry creates value-added by production and distribution of product or service related with sports or sports. Professional sports will lead to major area of sport service industry in the future. The purpose of study is to analyze financial condition and management performance by using financial statement(2005-2007) of korean professional soccer citizen teams. The analysis of financial condition and management performance is executed by financial ratio analysis method. The content of this study involve comparison with standardization ratio and financial ratios among professional soccer citizen teams. The results of this study are as follows. First, liquidity ratio measured by current ratio and quick ratio was high with compared to standardization ratio. Second, leverage ratio measured by debt ratio was very high. Third, activity ratio was good condition. Finally, profitability ratio was very low having minus ratio generally.

• Journal of Sport and Applied Science
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• v.5 no.2
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• pp.17-21
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• 2021

Purpose: This study aims to analyze the management environment Provincial and Municipal Professional Soccer Teams based on financial statements at a time when strengthening the financial soundness of domestic professional soccer teams is emphasized. Research design, data, and methodology: This study was sampled using convenience sampling and a total of 607 questionnaires were used. In this study, questionnaires were used as a survey tool, consisting of eight questions in a total of four areas, measuring demographic characteristics, shoe design, shoe functionality, shoe price, and promotion. Results: First, the importance of outdoor brand shoe selection attributes was high in cost-effectiveness, discount, and promotional models, while the satisfaction level was high in shoe size, content, and Model. Second, IPA analysis revealed shoe sizes, promotional models, and discount factors as maintenance and management continuation areas. Content factors have emerged as a competency-focused area. A sense of cushioning and wearing has emerged as an area of further improvement. As a status quo area, shoe laces and cost-effectiveness factors appeared. Conclusions: First, consumers considered the cost-effectiveness of choosing shoes, followed by discounts, and efforts are needed to diversify promotional content to maximize promotion for shoe sales. 3. Domestic outdoor brands are not yet satisfied with consumers.

• 한국체육학회지인문사회과학편
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• v.54 no.4
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• pp.329-345
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• 2015

Our study examines the relationship between coach turnover and professional sport team performance using the evidences of Korean professional soccer teams. We collected panel dataset of 304 team-year observations and 96 coaches from Korean professional soccer league during the period of 1983-2013. Among them, our final sample is comprised of 226 observations and 81 coaches manifested for fixed-effect generalized least square (GLS) regression analysis. Drawing on sport management literatures and organizational learning theory, we argue that it takes time for a new head coach to take charge of the team in which the new leader who secure more time to interact with organization members is better able to remodel and improve team performance. Our empirical findings reveal that off-season coach turnover has a positive impact while turnover during the season has its negative influences on team performance. In addition, we find that subsequent team performance in association of off-season coach turnover is comparably better than that of on-season succession. The results show that coach succession rendered from inside the professional soccer team mediates the relationship between coach turnover and team performance. Our findings imply that coach turnover in professional sport teams is a significant factor affecting team performance.

• The Journal of the Korea Contents Association
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• v.10 no.10
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• pp.456-463
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• 2010

This study measured the relative efficiency and productivity change of the Korean professional sport teams using DEA model and Malmquist Index for 2006-2009. The main results of this study can be summarized as follows. First, in case of efficiency of CCR for 2006-2009, the number of efficient professional sport teams(CCR value is one) are two(Daejeon Citizen, Incheon United), three(Daejeon Citizen, Incheon United, FC Seoul), two(Daejeon Citizen, Incheon United), three(Kyungnam FC, Incheon United, FC Seoul) respectively. Second, Malmquist Index representing productivity change for 2006-2009 are 1.035, 0.9658, 1.5331 for Kyungnam FC, 1.2514, 0.8948, 0.9056 for Daegu FC, 1.1768, 0.8620, 0.9722 for Daejeon Citizen, 0.9368, 1.2609, 0.7714 for Incheon United, 1.0000, 1.0000, 1.0000 for FC Seoul, respectively. This result will be used by inefficient professional sport teams to improve inefficiency.

• The Journal of the Korea Contents Association
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• v.14 no.9
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• pp.450-462
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• 2014

The main purpose of this study was to explore the causal relationships among transactional leadership, coaches' emotional intelligence, and athlete satisfaction in soccer teams. High school, university, and semi-professional soccer players(N=495) in Korea participated in a survey. Transactional leadership inventory, emotional intelligence test, and athlete satisfaction questionnaire previously developed to investigate was performed to utilize. The data were analyzed by structural equation model of the AMOS 18.0. The results were as follows; transactional leadership have meaningful influence on emotional intelligence and athlete satisfaction, and emotional intelligence have significant influences on athlete satisfaction. The mediating effect of leader's emotional intelligence between transactional leadership and athlete satisfaction was confirmed. Findings of this study can enhance our understanding of the emotional leadership to increase athlete satisfaction in Soccer players.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.8
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• pp.102-110
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• 2019

Today's professional sports teams are in a highly competitive environment with no prospects in sight. A that was considered the favorite to win a championship can suffer from a severe slump, a team that was expected to be at the bottom can achieve victory. This unexpected situation is continuing to repeat. It is also a sign of the need to look at the use of human resources and strategies in the sports industry. Accordingly, this study looks at Daegu FC soccer team, Korea's first team for citizens. A case study on human resources innovation was done. This study introduces an argument for ordinary resources (AOR) from Frey et al. (2015) for a theoretical review and a case analysis of domestic professional football. This study determines the direction of how Daegu FC should proceed. The results of the research are as follows: first, the success of harmonizing strategic and mundane resources, and second, belief in coaches. The main contribution of this research is that it presents the importance of human resources, which is one of basic tactics that sports teams should utilize. In the sports industry, where the temporality is underlined for its clear beginning and ending, teams are more likely to use diverse sports tactics to obtain superior grades, which enriches the basis of their tactics.

• Korean Business Review
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• v.17 no.2
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• pp.161-183
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• 2004

This research is to examine the effect of specific Sports On-line membership characteristics on Customer loyalty, the role of the important concept of the three degree of commitment(Continuance commitment, Normative commitment, Affective commitment) in relation marketing. First, discover whether professional team's customer loyalty is influenced by Sports on-line membership through the three degrees of commitment, which is an important parameter in customer relation. Second, find out the effect of currently used online membership characteristics of an off-line company on the three degrees of commitment. To achieve this aim our research team carried out an empirical study by creating an experimental hypothesis and model. The research was conducted by an online survey by 211 supporters of professional football teams. Out of the total 23 were judged untrustworthy by double answers, the empirical study was drawn out from the remaining 188. The empirical study was done by statistical analysis programs SPSS 10.0 and AMOS 4.0. The conclusion of this research is that specific characteristics of Sports on-line membership, Continuance commitment, Normative commitment, Affective commitment plays an important role as a medium in Customer loyalty.