• Title/Summary/Keyword: Product improvement

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Impact of Service Quality and Perceived Value on Customer Satisfaction and Behavioral Intentions: Evidence from Convenience Stores in Vietnam

  • TRAN, Van Dat;LE, Nhat Minh Trang
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.9
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    • pp.517-526
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    • 2020
  • This research investigates the relationship among product quality, service quality, perceived value, customer satisfaction, and behavior intentions. Validated measurements were identified from a literature review. The measurement model and the conceptual model depicting hypothesized relationships were evaluated based on responses from 220 customers using confirmatory factor analysis and structural equation modeling. The testing results show that, for the direct path, product quality has a significant, positive influence on customer satisfaction, and behavioral intentions. Also, perceived value directly influences customer satisfaction and behavioral intentions and satisfaction is an antecedent of behavioral intentions. For the indirect path, service quality has a significant, positive influence on behavioral intentions through the customer satisfaction. The major finding of this study suggest that service quality easily attract more customers, especially the young consumers. About the sale personnel, communication skills, knowledge and ways of treatment to customers are crucial to retailers to gain competitive advantage over competitors. Therefore, it should have clear and consistent processes, procedures with criteria that create the best condition for organization and individual to open this kind of retailing store. Furthermore, product quality improvement is essential; all products must have clear originality; and diversifying products and services is also the way to appeal more consumers.

Research on Farming Practice Change of Low-pesticide Farmers (저농약인증 농가의 유기.무농약 전환의향 분석)

  • Jeong, Hak-Kyun;Moon, Dong-Hyun
    • Korean Journal of Organic Agriculture
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    • v.21 no.2
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    • pp.139-155
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    • 2013
  • The purpose of this study is to analyze the effects of abolishing the low-pesticide agricultural product certification on environmentally friendly farming. A survey was conducted to quantitatively analyze farming practices and factors that change farming practice. It was found that only 17.0% of low-pesticide fruit farmers said that they will change their farming practice into organic or pesticide-free farming. With regard to the factors of farming practice change, binomial logistic regression model was applied for the analysis. In the analysis, it was found that farmers who grow the low-pesticide agricultural product are more likely to change their farming practice into organic or pesticide-free farming, as their expected price of organic or pesticide-free products is high, their area size is small, price premium of low-pesticide agricultural product is low, the frequency of their training is high. It is necessary to enhance the direct payment system to enlarge organic and nonpesticide acreage, and pest management techniques for fruits should be developed for low-pesticide fruit farmers to change their practice into organic and nonpesticide practice. Dissemination of cultivation manual, introduction of insurance to farmers, improvement of certificate system, and advertising and marketing of environment-friendly agricultural products are useful to develop environment-friendly agriculture.

A Study on Improvement of MCPSS and Searching Structure of the Concept of Creative Products (수학 창의적 산출물 의미 척도의 개선 및 창의적 산출물의 구조 탐색)

  • Hong, Juyeun;Kim, Minsoo;Han, Inki
    • The Mathematical Education
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    • v.54 no.4
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    • pp.317-334
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    • 2015
  • In this article we study structure of the concept of creative products in mathematics using mathematical creative products. We develop MCPSS1 that improve reliability and validity of MCPSS(Creative Product Semantic Scale in Mathematics). And we search structure of the concept of creative products in mathematics using mathematical creative products focused on theoretical investigation. So we suggest structure model of the concept of creative products focused on theoretical investigation. We compare the result with preceding research using various mathematical creative products, find some difference between relations of sub-factors of structure of the concept of creative products. Our result will provide meaningful data to mathematics education researchers that want to know structure of the concept of creative products in mathematics.

Improvement of the Brand Image for Automakers By Design Identity (자동차 메이커의 디자인 아이덴티티를 통한 브랜드 이미지 제고)

  • 이호숭
    • Archives of design research
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    • v.12 no.4
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    • pp.161-170
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    • 1999
  • In recent days, consumer's product selection various with diverse life style, not simply with income class. This in why diversified demand and diversified products appear in every industry, which means the success or failure of business relies on tis ability to yield the best productivity under the condition of diversification. The purpose of this study is to discuss how an automaker can create its unique identity and brand image in automobile industry and what's brand role and value, under the recognition that clarifying a target market in development process is indispensable to developing a product of higher marketability. By building and applying a product of higher marketability. By building and applying a brand-unique consistent design identity, it's intended to meet the increasing requirements of product attribute for symbolism or sensitivity so as satisfy or exceed customer expectation.

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A Risk Management Framework for New Product Development: A Case Study

  • Kasemset, Chompoonoot;Wannagoat, Jaruwan;Wattanutchariya, Wassanai;Tippayawong, Korrakot Y.
    • Industrial Engineering and Management Systems
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    • v.13 no.2
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    • pp.203-209
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    • 2014
  • This research designed and implemented a supply chain risk management platform and applied it to a case study of reduced-fat Lanna pork sausage as a new product development project. The proposed framework has three stages: risk identification, risk assessment, and risk mitigation. Seventeen risk agents with 17 risk events were identified based on SWOT analysis and the Porter Five Forces concept through the process of planning, sourcing, making and delivering, partially captured from the supply chain operations reference model in the first stage. In the second stage, an house of risk (HOR) framework was applied to present the impacts of each risk agent. In the third stage, eight risk agents with high impact were selected to design 21 preventive actions. Finally, three preventive actions with the highest effectiveness to difficulty ratio scores-'sales evaluation of familiar products', 'increasing distribution channels and promotions to improve sales', and 'work flow improvement for work safety'-were then recommended for this new product development.

Dynamic Task Sequencing of Product Development Process in a Multi-product Environment (다중 프로젝트 상황에서 제품개발 업무의 동적 순서결정)

  • Kang, Chang-Muk;Hong, Yoo-Suk
    • IE interfaces
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    • v.20 no.2
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    • pp.112-120
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    • 2007
  • As the market rapidly changes, the speed of new product development is highlighted as a critical element which determines the success of firms. While firms endeavor to accelerate the development speed, frequent iterations in a development process hinders the effort of acceleration. For this reason, many previous researches tried to find the optimal structure of the development process which minimizes the number of iterations. However, such researches have a limitation in that they can be applied to only a single-project environment. In a multi-project environment, waiting time induced by lack of resources also delays the process as well as the iterations do. In this paper, we propose dynamic sequencing method focusing on both iterations and waiting time for reducing the durations of development projects in a multi-project environment. This method reduces the waiting time by changing the sequence of development tasks according to the states of resources. While the method incurs additional iterations, they are expected to be offset by the reduced waiting time. The results of simulation show that the dynamic sequencing method dramatically improves the efficiency of a development process. Especially, the improvement is more salient as projects are more crowded and the process is more unbalanced. This method gives a new insight in researches on managing multiple development projects.

Development of Cosmetic Packaging for Cream Formulation with Easy Separation and Discharge (분리배출이 용이한 크림제형용 화장품 패키징 개발)

  • Sang Kyu Ryu;Ho Sang Kang;Jae Young Oh
    • KOREAN JOURNAL OF PACKAGING SCIENCE & TECHNOLOGY
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    • v.29 no.2
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    • pp.73-78
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    • 2023
  • The cosmetics industry faces a significant challenge in addressing the decreased recycling rate of cosmetic containers due to the composite materials used to meet consumers' aesthetic satisfaction. To address thees issues, eco-friendly packaging solutions such as refill packaging and single-material use have been developed. However, the market for eco-friendly cosmetics packaging requires a product that meets consumers' demands for aesthetics, sensitivity, and eco-friendliness while also performing as well as existing products. This study presents a solution to the challenge of the decreased recycling rate of cosmetic containers by developing a new cosmetic packaging product for cream formulations. The product features an easily separable and dischargeable internal refill container, while maintaining the design aesthetics of the external container. Through various tests, the product was shown to be of equivalent quality and performance to existing cream cosmetic packaging, with no leakage or defects observed. Furthermore, the use of a single-material polypropylene refill container is expected to contribute to the improvement of the plastic recycling rate.

Simulation Study on E-commerce Recommender System by Use of LSI Method (LSI 기법을 이용한 전자상거래 추천자 시스템의 시뮬레이션 분석)

  • Kwon, Chi-Myung
    • Journal of the Korea Society for Simulation
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    • v.15 no.3
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    • pp.23-30
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    • 2006
  • A recommender system for E-commerce site receives information from customers about which products they are interested in, and recommends products that are likely to fit their needs. In this paper, we investigate several methods for large-scale product purchase data for the purpose of producing useful recommendations to customers. We apply the traditional data mining techniques of cluster analysis and collaborative filtering(CF), and CF with reduction of product-dimensionality by use of latent semantic indexing(LSI). If reduced product-dimensionality obtained from LSI shows a similar latent trend of customers for buying products to that based on original customer-product purchase data, we expect less computational effort for obtaining the nearest-neighbor for target customer may improve the efficiency of recommendation performance. From simulation experiments on synthetic customer-product purchase data, CF-based method with reduction of product-dimensionality presents a better performance than the traditional CF methods with respect to the recall, precision and F1 measure. In general, the recommendation quality increases as the size of the neighborhood increases. However, our simulation results shows that, after a certain point, the improvement gain diminish. Also we find, as a number of products of recommendation increases, the precision becomes worse, but the improvement gain of recall is relatively small after a certain point. We consider these informations may be useful in applying recommender system.

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Prediction of Sink Phenomenon during Forging Process and Improvement of LPI Fuel Filter Housing Forging Product (LPI 차량용 연료필터 상부 하우징 냉간 단조 성형 공정에서 sink 현상 예측 및 개선)

  • Kim, Jun-Young;Park, Sang-Min;Hong, Seokmoo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.6
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    • pp.395-399
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    • 2017
  • The LPI fuel filter housings used in automobiles were made from conventional die castings but have recently been developed by cold forging to improve the weight and durability. On the other hand, a sink may develop at the core of the forged product due to the resulting T-shape, which not only reduces the aesthetics, but also increases the post-processing cost of the product. Therefore, this research focused on methods to predict and mitigate sink development and progression during the T-shape forging process. Finite element analysis of the forging process was first performed to determine the optimal initial workpiece devoid of burrs and underfills. An accurate sink prediction was then obtained via metal flow analysis, which was a result of the finite element simulation. Through finite element analysis, it was confirmed that sink development is a product of the differences in nodal velocities arising from the T-shaped forging process. Consequently, a pad was inserted beneath the sink to minimize these velocity differences. The results yielded significant improvement with regard to the sink defect. This method was practically applied to an industrial site to validate the sink improvement.

Novel Pass-transistor Logic based Ultralow Power Variation Resilient CMOS Full Adder

  • Guduri, Manisha;Islam, Aminul
    • JSTS:Journal of Semiconductor Technology and Science
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    • v.17 no.2
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    • pp.302-317
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    • 2017
  • This paper proposes a new full adder design based on pass-transistor logic that offers ultra-low power dissipation and superior variability together with low transistor count. The pass-transistor logic allows device count reduction through direct logic realization, and thus leads to reduction in the node capacitances as well as short-circuit currents due to the absence of supply rails. Optimum transistor sizing alleviates the adverse effects of process variations on performance metrics. The design is subjected to a comparative analysis against existing designs based on Monte Carlo simulations in a SPICE environment, using the 22-nm CMOS Predictive Technology Model (PTM). The proposed ULP adder offers 38% improvement in power in comparison to the best performing conventional designs. The trade-off in delay to achieve this power saving is estimated through the power-delay product (PDP), which is found to be competitive to conventional values. It also offers upto 79% improvement in variability in comparison to conventional designs, and provides suitable scalability in supply voltage to meet future demands of energy-efficiency in portable applications.