• Information Systems Review
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• v.24 no.4
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• pp.77-96
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• 2022

Live commerce has recently received substantial attention due to the spread of the non-face-to-face consumption culture driven by the COVID-19 pandemic. Live commerce has a higher purchase conversion rate than other forms of commerce. Accordingly, the likelihood of impulse buying in a live commerce environment is expected to be high. However, there is a shortage of research on consumer impulse buying in the live commerce environment. This study designs a scenario-based experiment using the integrated model of consumption impulse formation and enactment. Through this method, this study validates the influence of the characteristics of live commerce (i.e., vicarious experience and real-time interaction) on consumers' likelihood of impulse buying and further examines the moderating role of a live commerce host feature (i.e., professionalism) in these relationships. The results of this study confirm that both vicarious experience and real-time interaction have a positive effect on consumers' likelihood of impulse buying and that professionalism strengthens the impact of vicarious experience on the likelihood of impulse buying. This study's scenario-based experimental design is meaningful because it analyzes the likelihood of impulse buying in the context of live commerce shopping. Additionally, it provides live commerce service and platform providers with practical insights into how to maximize profits and operate services more efficiently.

• Information Systems Review
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• v.24 no.4
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• pp.119-142
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• 2022

Organizations are attempting a digital transformation that converts physical business processing into virtual business processing. Through this digital transformation, organizations are overcoming time and space constraints and creating competitiveness. The digital transformation of this work environment has been accelerated as many organizations have implemented remote work due to the recent COVID-19 pandemic. This study focused on business process virtualizability, which is the result of the rapid digital transformation of the work environment. Business process virtualizability is the resulting quality, such as the suitability or excellence of business processing in a virtual environment. This research model is the effect of process, IT and organizational characteristics on business process virtualizability. As a result of the verification of people who have experienced remote work in a virtual environment, first, it was confirmed that, in terms of process characteristics, sensory requirements affect business process virtualizability, but relationship requirements, synchronism requirements, and identification and control requirements do not. Second, in terms of IT characteristics, it was confirmed that representation and reach affect business process virtualizability. Third, it was confirmed that, in terms of organizational characteristics, job autonomy affects business process virtualizability, but evaluation unfairness does not. This study found that representation and reach of IT had the most significant influence on business process virtualizability, job autonomy was next, and sensory requirements had the lowest influence. This presents practical implications for organizations to increase the success potential of business process virtualizability.

• Land and Housing Review
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• v.15 no.2
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• pp.125-137
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• 2024

A conventional Design for Safety (DfS), introduced to eliminate potential hazards in the design phase proactively, has encountered persistent challenges, such as perfunctory risk assessments and hazard identifications based on 2D drawings and inefficient workflow processes. This study proposes a BIM-based approach to Design for Safety (DfS) to address the limitations of conventional methods, aiming to enhance efficiency and achieve practical safety management benefits. The proposed workflow process for BIM-based DfS has been refined and validated for on-site applicability through various case studies, including risk assessments during the design phase and field applications for safety management activities during the construction phase. Specifically, the critical process of risk assessment within the DfS methodology has also been transitioned to a BIM-based approach. This BIM-based risk assessment process has been evaluated through case studies, encompassing safety reviews for structural design, construction equipment operation, and construction methodology with sequence in design projects. Additionally, the proposed BIM-based DfS has demonstrated exceptional on-site applicability and efficiency, as validated by the application of a BIM deliverable embedded in DfS information for CDE-based daily activity briefing, VR-based safety training, AR-based mitigation measures inspections, and other safety management activities in the construction phase.

• Information Systems Review
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• v.20 no.4
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• pp.59-78
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• 2018

With the advent of the various device types and marketing communication, customer's search and purchase behavior have become more complex and segmented. However, extant research on multichannel marketing effects of the purchase funnel has not reflected the specific features of device User Interface (UI) and User Experience (UX). In this study, we analyzed the marketing channel effects of multi-device shoppers using a unique click stream dataset from global online retailers. We examined device types that activate online shopping and compared the differences between marketing channels that promote visits. In addition, we estimated the direct and indirect effects on visits and purchase revenue through customer's accumulated experience and channel conversions. The findings indicate that the same customer selects a different marketing channel according to the device selection. These results can help retailers gain a better understanding of customers' decision-making process in multi-marketing channel environment and devise the optimal strategy taking into account various device types. Our empirical analyses yield business implications based on the significant results from global big data analytics and contribute academically meaningful theoretical framework using an economic model. We also provide strategic insights attributed to the practical value of an online marketing manager.

• Information Systems Review
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• v.18 no.3
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• pp.155-183
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• 2016

Research on personalized recommender service that uses big data has gained considerable attention given the increasing volume of contents being created. This development indicates the need for service providers to collect personal information and content rating data to personalize content recommendations. Previous studies on this topic proposed algorithms to offer improved recommendations using minimal rating data or service designs and increase the number of ratings. However, limited studies have been conducted on the factors that motivate the ratings input of users, as well as the factors that influence their continuous usage of recommender service. The present study explored the factors that motivate users to enter ratings by conducting in-depth interviews with users who use recommender services. The meanings of these ratings were also explored. Results show that the meaning and usage range of ratings differed based on the stage of a user's with utilization of the service. When users input an initial rating, they treat such a rating as a database to save the impression of a past experience. Such a rating is then used as a tool to reflect the current feeling and thoughts of a user. In the end, users were not only interested in their own rating system, but they also actively sought out the meaning of the rating systems of others and utilized them. Users also expressed mistrust in the recommendations of the service because they were aware of the limitation of the algorithms. This study identified a number of practical implications regarding recommender services.

• Information Systems Review
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• v.25 no.1
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• pp.75-91
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• 2023

Thanks to information technologies, sharing economy services offer a new way of consumption. Carsharing appeared as a novel type of service that transformed the conventional way of personal transportation, from owning a vehicle to using an on-demand service. Allowing users to use a vehicle without owning a car, carsharing provides various social benefits such as the reduction of resource allocation inefficiencies and the alleviation of transportation problems. To strengthen such positive aspects of carsharing service, it is essential to understand an individual's service usage pattern and reveal factors that affect users' reuse behavior. This study investigates the factors that have an influence on carsharing reuse of users applying RFMC (Recency, Frequency, Monetary, and Clumpiness) model, the popular model for understanding the reuse likelihood of customers. Using data from a leading carsharing service provider in South Korea, we empirically analyze the effect of RFMC on carsharing reuse behavior. The findings show that recency and monetary values are negatively related to reuse while frequency is positively related to carsharing service reuse. Moreover, the impact of recency and monetary value are more salient whereas the impact of frequency is smaller among users with higher clumpiness. Based on these findings, this study elaborates on theoretical and practical implications.

• Journal of Practical Agriculture & Fisheries Research
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• v.26 no.1
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• pp.22-29
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• 2024

In this study, we summarized the definition of smart vegetable seedling production technology, analysis of smart seedling production system, a hardware and software configuration model for smart seedling production system, research and development trends in smart seedling production system, and proposed future research and development plans for smart seedling production technology. Smart vegetable seedling production is a data-based seedling production, management, and distribution system that utilizes 4th Industrial Revolution technology to improve seedling productivity and quality. The production of vegetable seedlings using smart seedling production technology can be efficiently managed by collecting, analyzing, and managing information on seedlings, environment, and tasks at each stage of production by linking with the smart seedling integrated management system. However, there is still a lack of standardization of seedling standards and quality for each vegetable crop to establish smart seeding production technology, as well as development of smart seedling production element technology, which requires national wide R&D support.

• The Journal of the Convergence on Culture Technology
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• v.10 no.3
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• pp.61-67
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• 2024

Soldiers serving in military units and institutions are subject to strict security policies and technologies because they handle sensitive and confidential information related to national security, so they are likely to experience security stress. The purpose of this study is to recognize the need to manage the security stress of military personnel and to suggest management measures. To this end, a literature study was conducted on 12 KCI(Korean Journal Citation Index) journals dealing with security stress. Since 2016, research on security stress has been conducted mainly through empirical analysis through surveys. Studies related to security stress were divided into studies dealing with factors that affect stress, the relationship between security stress and security compliance intentions, and factors that reduce security stress. In particular, it was confirmed that factors such as organizational justice, organizational technical support, and security feedback can alleviate security stress. Next, by applying the results of this literature study to the defense security environment, we presented security stress management measures for military personnel in terms of improving security-related organizational justice awareness, technical support, and security feedback. The significance of this study is that we recognized the need to manage military personnel's security stress and reviewed practical measures related to this.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.19 no.4
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• pp.161-182
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• 2024

The study analyzed the rapidly growing food tech startup in South Korea, focusing on industry classification, core technological domains, investment stages, and growth trajectories. Utilizing the ERIS model, two innovative food tech startups, MyChef and CatchTable, were examined as case studies. Results revealed food tech startups are focusing on information technology and smart distribution technology-oriented solutions rather than traditional food production. This study also found that robotics and AI integration were key technology areas. Analyzing the emergence of food tech startups, investment stages, and cumulative investment amounts based on founding years revealed a trend of scaling operations through rounds of funding, especially after securing SERIES A and B funding. The period between 2014 and 2018 saw a dense concentration of food tech startup establishments, likely influenced by favorable conditions for technological innovation amid the Fourth Industrial Revolution. The high rate of strategic mergers and acquisitions and bankruptcy can be interpreted as the complexity inherent in the food tech industry. The case study of MyChef, which grew into HMR manufacturing, and Wad(CatchTable), which expanded into a restaurant reservation platform, derived the entrepreneurs, resources, industry, and strategic factors that served as success factors for food tech startups. This study has practical implications in that it provides entrepreneurs, investors, and policymakers in the food tech industry with insight and direction to develop strategies in line with market trends and technological changes and promote sustainable growth.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.35 no.3
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• pp.77-104
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• 2024

The purpose of this study is to propose strategies for social media-based promotion of university archives by investigating the current status and limitations of public relations activities and social media management of university archives. To this end, a literature review, social media content analysis, and in-depth interviews were conducted, and promoting the university archives was proposed in two aspects: content and management. The content aspect was divided into topic selection, content writing, and platform. When it comes to topic selection, first, the topic should encourage the participation of students based on their interests. Second, write a post that catches on trend periodically. Third, the proportion of posts on students' daily lives should be increased. fourth, the freshmen should be provided with useful and practical information about the university. fifth, posts on oral interviews with alumni and activities of individual alumni or alumni associations can strengthen identity and solidarity among alumni. For content writing, tap into students by using mascots and characters, and everyday language familiar to students. YouTube and Instagram are suggested to be utilized as they are mainly used as of 2024 by university archives that manage social media. In terms of management, managing the student ambassador program, getting the idea from University Archives & Records Centers and related institutes, and securing manpower and budget with the support and cooperation of the parent organization are proposed.