• Asia Marketing Journal
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• 제14권4호
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• pp.77-94
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• 2013

Really new products (RNPs) provide novel benefits yet many consumers are reluctant to accept these highly innovative new products. Previous literature has shown that mental simulation is an effective method for enhancing the evaluation of RNPs. However, Castano et al. (2008) and Zhao, Hoeffler, and Zauberman (2011) demonstrate conflicting results as to which type of mental simulation (i.e., process versus outcome) is more effective for the enhancement of RNP evaluation. The authors try to reconcile these results by incorporating a moderating variable which is personal need for structure (PNS). PNS is an individual difference variable that taps the differences in people's propensity to cognitively structure and simplify their environment (Neuberg and Newsom 1993). From the analysis of the previous two works, the authors point out that consumers' susceptibility to uncertainty may contribute to the different results, and suggest that this susceptibility is dependent on consumers' PNS. To test the hypotheses established, an experiment was conducted. Waterless washing machine was presented as a RNP and PNS was measured by using the 12-item PNS Scale (Thompson et al. 2001). The results of the study show that for high-PNS consumers, process simulation is more effective than outcome simulation for enhancing the evaluation of a RNP, whereas for low-PNS consumers, outcome simulation is more effective than process simulation. This research contributes to the mental simulation and new product literature by suggesting and verifying that PNS moderates the effects of process versus outcome simulations for enhancing the evaluation of RNPs. This research provides important managerial implications for marketing managers of RNPs, indicating that they should take account of the target consumers' PNS in planning marketing communications. Specifically, when targeting high-PNS consumers, marketing communications that encourage process simulation may be more effective than those that encourage outcome simulation. In contrast, when targeting low-PNS consumers, marketing communications that encourage outcome simulation may be more effective than those that encourage process simulation.

• 경영과정보연구
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• 제26권
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• pp.181-204
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• 2008

This study is to categorize five types of conflict handling styles that employees can take when conflict occurs. The five types are integrating, avoiding, dominating, obliging, and compromising. I found these factors that explain conflicts handling styles divided them into organizational structure, task group functioning and need styles and how certain factors explain different kinds of conflict handling styles without other factors. To measure conflict handling styles, this study used the scale of conflict style devised Rahim. Data were collected by the survey method from employees engaged in the service industry located Seoul, the Province of Gyeonggi, and the Province of Gangwon. In addition, in order to prove my hypothesis, I used hierarchical regression analysis method to find the pure explanation that each factors have without multicollinearity. According to the study's result, in a person's type of needs, if the need for achievement is high, they prefer integrating style. In contrast, if the need for achievement is low, they prefer avoiding style. Also, if the need for affiliation is high, the employees prefer compromising style. But if the need for affiliation is low and the need for dominance is high, the employees favor dominating style. However, in task group functioning, group homogeneity, group cohesiveness, and group goal clarity are high, or the confidence in peers and management is high, the employees prefer obliging style to other conflicts handling styles. As well as if group homogeneity, group cohesiveness, and group goal clarity are high, it was found that they prefer compromising style. Also, if the role conflict that is related to organizational structure is serious, employees prefer obliging style, but they have weakenss in explanation. To sum up these results, if the employees have obliging style that shows lack of concerns over themselves and at the same time, have high concerns to others, is affected by task group or organization. And we can infer that the other conflicts handling styles are effected by personal characteristic.

• 한국항공운항학회지
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• 제31권1호
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• pp.107-117
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• 2023

본 연구의 목적은 공항 내 혁신시설에 대한 공항이용객의 평가를 통해 혁신적 서비스 양상과 기틀을 파악하는 것이다. 본 연구는 소비행동의 관점에서 공항이용객의 추구 혜택, 지각된 혁신성, 수용 의도, 구조화에 대한 욕구 등 4가지 개념의 이론에 근거하여 수행되었다. 공항의 혁신시설을 이용한 경험이 있는 299명 성인을 대상으로 2022년 7월 5일부터 9일까지 자료를 수집하였다. 수집된 자료는 공항이용객의 추구혜택과 수용의도 간의 관계에서 공항이용객의 지각된 혁신성의 매개효과 및 공항 이용객의 추구혜택과 지각된 혁신성 간의 관계에서 구조화에 대한 욕구의 조절효과를 분석하였다. 연구 결과, 공항이용객의 추구 혜택은 수용 의도에 긍정적 영향을 미치고, 지각된 혁신성은 수용 의도에 긍정적 영향을 미치는 것으로 나타났다. 이러한 결과는 공항 이용객의 욕구에 근거하여 혁신적인 기능을 향상시켜야 함을 시사한다.

• 대한간호학회지
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• 제4권1호
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• pp.38-49
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• 1974

Presently, the performance level of the college student has received a great deal of attention, particularly in the area of professional education. The problem of under achievement, especially in areas dealing with science and technology, has gone through considerable investigation by numerous Psychologists and Educators. Thus for, however, they have not been successful in determining conclusively the non-intellectual factors involved. The maladjustment problem of these students has been a thorn in the side of nursing education for some time. This topic has been discussed among nursing educators without any tangible results. Furthermore, the fact that the number of students who withdraw from nursing education programs before graduation has increased. This represents a major problem for nursing education. This problem area had increased attention drawn to it on October 1957, when Russia successfully launched to first satellite "Sputnik" into space. Various studies seem to indicate that factors related to over achievement and under.achievement can be found in the motivation of the students. This study is aimed at testing 3 hypotheses which hopefully will lead to a better understanding of the learning activities of nursing students and to determine some of their nonintellectually personality traits. Hypothesis I: learning activities in nursing students and persona1ity are correlated, there will be significant differences in personality need structures between 4 classes of nursing collegiate students. Sub-hypothesis: There will also be significant differences in the degree of student satisfaction in her major subject. Hypothesis I: If there is a special personality need structure which is required for the clinical learning activity in general, then there will be significant differences between the personality need structures of under-achievers and overachiever. Hypothesis II : If each clinical nursing subject requires different personality need structures, then there will be differences in personality need structure between the different clinical groups Methodology: 1. Tool: A Korean translation and correction of the Edwards Personal Preference Schedule of U.S.A. was used. 2. Subject and Test Method: Subjects were nursing students at Yonsei University, who enrolled for Fall semester of 1971. The Researcher herself executed the test for the test for the class as a group, and the absent students were tested indidually. Out of 307 students, 293 students (95.4%) were reported. 3. Statistical treatment: The mean and standard deviation for each of the 15 personality need variables were computed and the value of T-test was obtained to determine the differences in the personality need structures between each group. Results: 1, For the first hypothesis, the personality need structures between each of the 4 classes and the reported degree of satisfaction in major subject showed significant differences. Therefore the hypothesis I was accepted. 2. The comparison of personality need structure of under-achievers and over-achievers in clinical fields showed significant differences. Thus hypothesis II was accepted. 3. Personality need structure between clinical subject groups showed significant differences therefore the 3rd hypothesis was accepted.

• 가정과삶의질연구
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• 제26권1호
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• pp.51-67
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• 2008

The study analyzes divorce rates in Korea and makes suggestions for the future research of divorce rates. Based on the data from Korea Statistical Information System (KOSIS) of the National Statistics Organization, trends for divorce rates change and the relations between divorce rates and macro environmental factors are analyzed. Macro environmental factors include socioeconomic factors such as, Korean War, Vietnam War, oil shock, IMP economic crisis and gross national income (GNI), whereas demographical factors include population structure, rates of female labor participation, and geographical location. The principle characteristics of divorce rates are as follows: 1) the Crude divorce rates (CDR) and the number of divorced had been increased from 1970 to 2004, then the trend changed to a decrease; 2) the slope of the change were the highest during 1998 to 2004 after the IMP economic crisis. The relations between socioeconomic factors are as follows: 1) during the war there was a small increase of CDR for a short period of time; 2) the economic crisis of the nation tend to increase the CDR, while the IMP economic crisis had a strong impact on an increase of CDR because of the interaction effect among the population structure, women's sex role changes as well as the level of standard of living. The increase in CDR from 1990 to 2000 can be explained partly by the population of baby Boomers passing through their marriage and divorce process. The number of population residing in the rural area and the middle class households, and the mobility of population also had an impact on the divorce rates changes. The recommendations for the future research were as follows: 1) the need to develop new divorce statistics that are based on a marriage cohort or a birth cohort because family behavior is a mixture of personal, social and political responses, and because CDR is not an accurate measure of divorce rate since it was influenced by population structure; 2) the need to include micro personal factors as well as macro social factors in a model to find an interaction effect between those variables.

• 대한가정학회지
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• 제44권3호
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• pp.61-68
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• 2006

The purpose of this study was to explore the perceptions of preservice teachers toward children from single parent families. 218 preservice teachers (209 female and 9 male) who were enrolled in the department of early childhood education and child care & education were participated in this study. A questionnaire was developed based on the questionnaire developed by Song, Sung, & Han (2003). Data were analyzed by using SPSS 11.5. The results were followed. First, preservice teachers' personal experiences of single parent families did not influence their perception of children from single-parent family. Second, preservice teachers who strongly held the view of keeping traditional family structure showed negative expectations of children's school adjustment. Third, preservice teachers reported the importance to help the children adjustment at school as well as to deal with their personal and family problem. The results presented that there was an increasing need in teacher education, to develop curriculum for preservice teachers to have balanced views or reduce their biased perception against diverse family structure and children from single parent families.

• 한국항공운항학회지
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• 제18권4호
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• pp.59-66
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• 2010

Aerospace structures need high stability and long life because many personal injuries can result from an accident and securing structural integrity for various external environments is more important than any other thing. So first of all we must prove the destruction properties for operating environment, have prediction technology about damage evolution and life, and develop an economical non-destructive technology capable of detecting structure damage. Acoustic emission (AE) have no need of artificial environment like ultrasonic inspection or radio fluoroscopy to emit a certain energy, is a testing technique using seismic signal resulting from interior changes of solids, and enables to observe if any fault is appeared and it grows seriously or not while running. In this study we suggest the method of structural integrity evaluation for aerospace structures through the acoustic emission technique, for which a model plane was manufactured and an actual operation test was conducted.

• Human Ecology Research
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• 제52권5호
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• pp.519-528
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• 2014

This study explores how the main variables of youth going through a transition period (parents' nurturing behavior, the youth's self-esteem and ego resilience, the peer group relationships) affect the youth's school adjustment. It also analyzes the effects of theses variables on the youth's dependence on cell phones, which are considered a necessity in modern society. This research is verified by using a structure model verification method based on data from the Korean Children Youth Panel Study. According to the research, first, 1st-year students in middle school show better adjustment to their school life and less dependence on cell phones when they have a stronger sense of self-esteem and ego resilience; further, it is revealed that cell phone dependence has an indirect influence on the school life of these children. Second, they tend to show better adjustment to their school life and less dependence on cell phones when their parents' nurturing behaviors are more positive. Third, these children tend to depend more on cell phones when they have a positive peer group relationship, Moreover, cell phone dependence has an indirect influence on their school life. When considering the impact of cell phone to youth in modern society, need to prepare proper training program for correct uses and preventing from addiction.

• 한국문헌정보학회지
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• 제19권
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• pp.63-112
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• 1990

The environment of the modern library is changing rapidly with advancements in information technology, massive increse in information, and with the changing needs of users for information in order to keep up with developments in science and technology. The library should also be in a constant state of change in accordance with the changing environment. But the current situation is that library organizations in Korea do not show any change. Here arises the need to diagnose the health of these organization. Organizational innovations can be achieved either by change in the organizational structure or administrative methods or in personal attitudes. In making organizational innovations, however, it is not sufficient only to change the organizational structure or the administrative methods without changing personal attitudes. The purpose of this thesis is to diagnose the health of university library organizations in Korea and to suggest prescriptions based on the results of this diagnosis, by means of organization development theory. In this study, the action research model and the diagnostic model were developed for the health of university library organization in Korea. The action research model consisted of 3 steps: diagnosis, intervention and evaluation. The diagnostic model comprised diagnostic criterion and diagnostic indicators. The health of an organization was selected as the diagnostic criterion. Diagnostic indicators were divided into 3 levels: personal job-satisfaction at the individual level, cohesiveness at the group level, and the organizational climate at the organizational level. Both the interview and the questionaire were used as diagnostic methods. The questionaire form was designed according to the Likert typle 5-point scale. For the investigation, 10 university libraries were selected from the private universities in Seoul, and questionaire sheets were sent to their 156 librarians and responses were received from 116 persons. An interview was carried out with a selected chief of departments of the library concerned. The results of the diagnosis show that the average personal job­satisfaction was 3.57, the group cohesiveness was 3.15 and organizational climate was 2.93, and accordingly the comprehensive health indicator was 3.22. The health of university library organizations in Korea was generally on the decline at all 3 levels. In particular, the organizational climate was in a very weak state. Most problems concern dissatisfaction with personnel policy, communications and non-professionally qualified directors. As the prescriptions, the following was suggested: institutionalization of the staff meeting for resolving problems with communication, appointement of professional directors, performance appraisal, conferring faculty status for librarians, and a suggest system. And for the improvement of the organizational climate, managerial grid training was suggested as one of the educational strategies for organizational development.

• 한국군사과학기술학회지
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• 제12권5호
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• pp.563-570
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• 2009

In the future, most military activities will be replaced by robots. Because of many dangerous factors in battlefield, reconnaissance should be performed by robot. Reconnaissance robot should be small for not being detected, be light and simple structure for personal portability and overcome unexpected rough terrain for mission completion. In case of small and light robot, it can't get enough friction force for movement. Therefore small reconnaissance robot need jumping function for movement. In this paper we proposed a biologically inspired jumping mechanism. And we adjusted moment and jumping angle by using four bar linkage, especially varying coupler length.