• Knowledge Management Research
• /
• v.23 no.2
• /
• pp.143-168
• /
• 2022

Using Herzberg's motive hygiene theory, this study also investigated the influence of motivation factors and hygiene factors on acceptance and resistance of mobile facial recognition payment services, and the influence of consumer innovation as a parameter on acceptance and resistance from motivation factors and hygiene factors. A survey was conducted on Chinese users who had experience using mobile payment services. IBM SPSS Statistics 26 and SmartPLS 3.0 were used for statistical analysis. As a result of the analysis, the motivating factors of mobile facial recognition payment services have a positive (+) impact on acceptance, and there were no significant results on resistance. In addition, hygiene factors have been shown to have negative (-) effects on acceptance and positive (+) effects on resistance. Consumer innovation, which is a parameter in relation to motivation factors and acceptance and resistance, had a partial mediation effect, and a partial mediation effect was also seen in the relationship between hygiene factors and resistance, but no mediation effect was found in the relationship between hygiene factors and acceptance. The motivating factors found through research results such as rapidity, ubiquity, perceived usability, perceived ease of use, privacy concerns, security, status quo inertia, use barriers, and loss avoidance, which are factors of non-contact and hygiene, can be used as basic data for activating mobile facial recognition payment services.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.33 no.4
• /
• pp.622-633
• /
• 2009

I need to study variations which affect Chinese internet shopping-mall vendor and Chinese buyer's long term relationship and utilize that insight on marketing strategy. For that, I studied effect of shopping propensity, internet shipping-mall quality on satisfaction, trust, commitment and purchase intention of fashion products, mainly fashion goods consumers in their 20s-30s at Shanghai and Beijing. 453 respondents' survey was used for this study by random sample selection and analyzed through frequency analysis, factor analysis, regression analysis, cross-tab, ANOVA test with SPSS12.0. Through this study, I found out that Chinese fashion goods consumer can be categorized as information seeker, variety seeker and innovation seeker. Among them, innovation seeker was most sensitive on shopping mall's quality, satisfaction, trust, commitment and purchase intention and Chinese consumer's evaluation on internet shopping-mall' perceived quality affect satisfaction, absorption, trust and fashion goods purchase intention. Based on that, I need to understand more about target consumer before enter the market, because there is difference of shopping-mall quality, satisfaction, trust, absorption and purchase intention according to shopper's propensity and demographic factors.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.42 no.2
• /
• pp.327-341
• /
• 2018

This study analyzed the influence of social distance and visual information on consumers' fashion style preferences in terms of information characteristics and providers. Data were collected from 521 females in their twenties and thirties who had experience using SNS. The empirical study results were as follows. First, with other factors of exposure under control, the social distance of information characteristics and providers showed a significant impact on fashion style preferences only when social distances were close. Second, the impact of social distance varied depending on the consumer's characteristics. This proved that innovation had significant negative influences, while conformity and informational sensitivity to others showed positive influences on the effects of social distance in terms of information characteristics. Innovation and fashion leadership also showed a negative influence on the social distance effect in terms of information providers. Third, conformity, informational sensitivity to others, and fashion leadership, proved to have a significant impact on the acceptance of eWOM in fashion styles, but innovativeness and normative sensitivity to others did not have a significant influence. This study can be used as baseline data in SNS marketing strategies for vitalizing information spread through eWOM.

• Journal of Venture Innovation
• /
• v.1 no.2
• /
• pp.75-87
• /
• 2018

We designed this study for verifying the differences of causes and individual results of job stress between Koreans in Korea and Chinese in China of a same company. The results in the study are as follow. Significant differences between two groups were identified in job stressors: Koreans showed higher levels than Chinese for factors like inter-group conflicts, supervision/evaluation, job overload, task characteristics, socio-demographic factors, and Chinese showed higher levels than Koreans for factors like job conflicts, job ambiguity, family-related factors. We also identified that levels of stress perceived by individuals as anxiety, depression, and physical symptoms of Koreans are higher than those of Chinese. As to the influence of job stressors on stress level, Koreans show significant results for supervision/evaluation, decision making/responsibility, family-related factors, and Chinese show significant results for family-related factors, social support, socio-demographic factors. Based on the results of this study, implications, limitations, and future research topics were discussed.

• The Journal of the Korea Contents Association
• /
• v.14 no.12
• /
• pp.733-743
• /
• 2014

The study aims to positively analyze the impact of superiors' humor perceived by staff on the latter's innovative work behaviors among all other factors determining an individual's inclination to innovation. The summary of the results is as follows. First, senior superiors' humor is closely related to innovative work behaviors, which is also statistically significant. Second, superiors' affects job commitment to a significant extent. Third, job commitment produces such effects of an mediating variable in the relationship between superiors' and innovative work behaviors on the part of their staff. The results present an empirical lesson that a superiors plays a great role in the process of innovation in the public sector. Therefore, this study concludes that it is necessary to systemize education and training system for superiors in terms of management of a public organization. Empirical studies of innovative behaviors of superiors are likely to contribute to developing the theories of organizational behaviors.

• The Journal of Korean Association of Computer Education
• /
• v.8 no.5
• /
• pp.63-72
• /
• 2005

The purpose of this study is finding factors affecting the decision of Web-based learning system (Edunet) use and searching for ways to diffuse Edunet use. Based on the diffusion of innovations theory and the results of the previous studies about web-based instruction, seven predictors influencing the decision of Edunet use were extracted. Seven variables as the followings; (1) perceived attributes of innovation (Relative Advantage, Compatibility, Complexity) (2) Innovativeness (3) Self-efficacy (4) Subjective Norm (5) Support. The participants were 315, 5-6th grade elementary school students, and the questionnaire was 20-item with 7-point Likert scales. To analyze the collected data and test the hypothesis, binary logistic regression was employed. The result indicated that the fitness of regression model including seven decision factors was proved. In addition, two factors, subjective norm and support, were identified as the important decision factors of Edunet use.

• The Journal of Korean Association of Computer Education
• /
• v.5 no.1
• /
• pp.35-43
• /
• 2002

By entering the information society, the trend of increasing use of the cyber education to deliver high-Quality educational programs is likely to continue. For instance, supported by the government agencies, central officials training institute is expending vast amounts of money for the installation of cyber education programs. However, much of the research that has been done concerns the discrepancy between the potential and the actual use of technology in the field of education and training. The intent of this study was to identify the decision of the adoption of cyber education among national officials who had just peceived the existence the cyber education programs which would be used for their professional training and development, and to investigate the relationships between the Rogers' five attributes of innovation (relative advantage, compatibility, easy of use, observability, trialiability) and their decision of adoption. The results of the study generally concurred with Rogers diffusion of innovation theory revealing that perceived compatibility, easy of use, and observability of cyber education are significant predictors of decision to participate in cyber education.

• Journal of Engineering Education Research
• /
• v.13 no.4
• /
• pp.77-86
• /
• 2010

The purpose of this study is to compare men and women's different perceptions on Women engineers' career barriers. In order to achieve the purpose, we initially analyzed various references on perception of career barrier, and organized survey questions. We used the context from Sung sik Lee's doctoral dissertation(2007) and modified it for making survey questions. We conducted a survey with 691 senior students of engineering department around the capital. As a result of the study, male students seemed to be more positive about women's career barriers (social/interpersonal, attitudinal, and interactional barriers). It represents that male students evaluate highly on women's ability and also feel less sensitive about social discrimination toward women's position. In consequence of group interview, it is also revealed that women engineers understand well about difficulties of being female at any workplace.

• Journal of Korea Technology Innovation Society
• /
• v.7 no.2
• /
• pp.459-479
• /
• 2004

As the high-speed internet access market steadily nears its maturity phase, growth is quickly tapering off and competition, intensifying. As a result telecommunications companies are at present faced with the urgent need to evolve away from a growth model based on continuous acquisition of new subscribers. The recent convergence of telecommunication and broadcasting has come about precisely at this transitional period in the telecommunications market, and is perceived by the industry both as a new business opportunity and as a threat. TV-based VOD(Video on Demand), for one, is able to attract new customers desiring multimedia services of superior quality and to lock-in existing customers. Meanwhile, the latest evolution in network development is brightening the market prospect for TV-based VOD. The service has now hit the market, deployed over VDSL networks - a next-generation high-speed internet - and advanced cable modem networks, delivering high-definition DVD-quality videos. TV-based VOD is a service whose deployment is closely linked to the evolution of subscriber networks. According to the forecast produced by the present study, based on the forecast on the post-ADSL market and a survey conducted on VOD, as post-ADSL subscribers increase from 1.53 million in 2003 to 4.44 million in 2004, and 9.87 million in 2006, the percentage of post-ADSL subscribers with intention to also subscribe to a VOD service is expected to rise from 16% to 34% in 2006. Accordingly, VOD subscribers are estimated to increase from 0.24 million in 2003 to 0.98 million in 2004 and to 3.35 million in 2006.

• Safety and Health at Work
• /
• v.5 no.4
• /
• pp.203-209
• /
• 2014

Background: Coal mining is of significant economic importance to the Australian economy. Despite this fact, the related workforce is subjected to a number of psychosocial risks and musculoskeletal injury, and various psychological disorders are common among this population group. Because only limited research has been conducted in this population group, we sought to examine the relationship between physical (pain) and psychological (distress) factors, as well as the effects of various demographic, lifestyle, and fatigue indicators on this relationship. Methods: Coal miners (N = 231) participated in a survey of musculoskeletal pain and distress on-site during their work shifts. Participants also provided demographic information (job type, age, experience in the industry, and body mass index) and responded to questions about exercise and sleep quality (on-and off-shift) as well as physical and mental tiredness after work. Results: A total of 177 workers (80.5%) reported experiencing pain in at least one region of their body. The majority of the sample population (61.9%) was classified as having low-level distress, 28.4% had scores indicating mild to moderate distress, and 9.6% had scores indicating high levels of distress. Both number of pain regions and job type (being an operator) significantly predicted distress. Higher distress score was also associated with greater absenteeism in workers who reported lower back pain. In addition, perceived sleep quality during work periods partially mediated the relationship between pain and distress. Conclusion: The study findings support the existence of widespread musculoskeletal pain among the coal-mining workforce, and this pain is associated with increased psychological distress. Operators (truck drivers) and workers reporting poor sleep quality during work periods are most likely to report increased distress, which highlights the importance of supporting the mining workforce for sustained productivity.