• The Journal of the Korea Contents Association
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• v.18 no.4
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• pp.677-687
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• 2018

The purpose of this study is to investigate the causes of pre-roll ads played before watching online video contents, and to investigate the using motives by dividing them into broadcasting contents clips and web original contents. The results show that broadcast contents clips have higher use of entertainment/habitual use and social interaction, and that the use time of web content is higher when entertainment/convenience and selective use motivation are higher. Second, perceived invasion has the greatest effect on ad avoidance in broadcasting contents clip, and positive attitude toward advertisement is a significant factor in web contents. Content factors such as content preference and engagement did not affect the avoidance of pre-roll ad.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.10 no.5
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• pp.2346-2362
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• 2016

As one of the most important issues in computer vision and image processing, online object tracking plays a key role in numerous areas of research and in many real applications. In this study, we present a novel tracking method based on the proposed structured sparse representation model, in which the tracked object is assumed to be sparsely represented by a set of object and background templates. The contributions of this work are threefold. First, the structure information of all the candidate samples is utilized by a joint sparse representation model, where the representation coefficients of these candidates are promoted to share the same sparse patterns. This representation model can be effectively solved by the simultaneous orthogonal matching pursuit method. In addition, we develop a tracking algorithm based on the proposed representation model, a discriminative candidate selection scheme, and a simple model updating method. Finally, we conduct numerous experiments on several challenging video clips to evaluate the proposed tracker in comparison with various state-of-the-art tracking algorithms. Both qualitative and quantitative evaluations on a number of challenging video clips show that our tracker achieves better performance than the other state-of-the-art methods.

• The Journal of Information Systems
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• v.32 no.3
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• pp.1-17
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• 2023

Purpose The proliferation of data on the internet has created a need for innovative methods to analyze user satisfaction data. Traditional survey methods are becoming inadequate in dealing with the increasing volume and diversity of data, and new methods using unstructured internet data are being explored. While numerous comment-based user satisfaction studies have been conducted, only a few have explored user satisfaction through video and audio data. Multimodal sentiment analysis, which integrates multiple modalities, has gained attention due to its high accuracy and broad applicability. Design/methodology/approach This study uses multimodal sentiment analysis to analyze user satisfaction of iPhone and Samsung products through online videos. The research reveals that the combination model integrating multiple data sources showed the most superior performance. Findings The findings also indicate that price is a crucial factor influencing user satisfaction, and users tend to exhibit more positive emotions when content with a product's price. The study highlights the importance of considering multiple factors when evaluating user satisfaction and provides valuable insights into the effectiveness of different data sources for sentiment analysis of product reviews.

• Asian Journal for Public Opinion Research
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• v.11 no.2
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• pp.145-162
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• 2023

This research investigates how users of Bilibili, a video sharing website based in China have responded to carbon neutrality. By conducting quantitative textual analyses on 3,311 comments on Bilibili using LDA topic extraction and content statistics, this research discovers that: (1) Bilibili users have assigned more weight to geopolitical topics (56.3%) than energy (22.0%) and environmental topics (21.7%). (2) When assessing carbon neutrality, Bilibili users considered geopolitical (53.8%) and energy factors (15.8%) more heavily than factors related to the class (9.2%), economy (8.9%), environment (8.7%), and definition (3.6%). (3) More Bilibili users had negative (64.6%) attitudes towards carbon neutrality, with only a small portion of them expressing positive (26.8%) and neutral (8.6%) attitudes. (4) Negative attitudes towards carbon neutrality were mainly driven by geopolitical concerns about the West's approach to China, other countries' free-riding on China's efforts and the West's manipulation of rules, doubts about the feasibility of energy transition and suspicion of capitalists exploiting consumers through this concept. This research highlights the geopolitical concerns behind the environmental attitudes of Chinese people, deepening our understanding to psychological constructs and crisis sensitivity of Chinese people towards environmental issues.

• Journal of Digital Contents Society
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• v.16 no.1
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• pp.137-144
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• 2015

This study tried to anticipate the near future changes of domestic online video, music service and media usage through the status quo. The research group was focused on the twenties, University students because they are the active media contents users. It surveyed the students in Busan, and used the method of descriptive statistics analysis for the understanding of the present state and near future prospect. This study shows that almost half of them use both services, and three people out of ten are the heavy users who use the services for over 3 hours a week. The streaming method is higher proportion than download method in using type. They are getting accustomed to pay contents cost, but it couldn't be said the paying content cost has been established. Preferred contents genre appears to be the RMC(Ready Made Contents) such as existing broadcaster contents and movies. Notable result on media usage was the proportion of the so-called 'Zero-TV'. It was 32%, significantly higher than the proportion of the total population(4.4%). Integrating the analysis results, we can expect that the usage pattern will be changed gradually, thus the advent of various revenue models will emerge.

• Journal of Digital Convergence
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• v.19 no.3
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• pp.203-209
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• 2021

In this study, a prototype design model was proposed for developing an online recruitment system through multi-dimensional data crawling and social media analysis, and validates text information and video interview in job application process. This study includes a comparative analysis process through text mining to verify the authenticity of job application paperwork and to effectively hire and allocate workers based on the potential job capability. Based on the prototype system, we conducted performance tests and analyzed the result for key performance indicators such as text mining accuracy and interview STT(speech to text) function recognition rate. If commercialized based on design specifications and prototype development results derived from this study, it may be expected to be utilized as the intelligent online recruitment system technology required in the public and private recruitment markets in the future.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.42 no.4
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• pp.173-182
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• 2019

This study attempts to improve the understanding of the rapidly growing online video platform market such as Youtube and OTT, and to investigate the attributes and relative importance of them. For this purpose, the factors that influence the choice to use were derived through literature studies and the Focus Group Interview (FGI), and the priority of the factors was calculated through the analytic hierarchy process (AHP). The upper layer of the AHP structure was 'Relationship', 'Entertainment', 'Informativity', and 'Convenience', and the lower layer was structured into 13 elements. The importance priority analysis among the factors that influence the choice to use was done by teenagers, 20s, and 30s and the results are summarized as follows : First, Users consider the 'Just for fun' and 'Satisfaction of interests' as the most important factors, followed by 'Easy accessibility to use', 'Vicarious satisfaction', 'Usefulness of Information', and 'Up-to-dateness of information'. Second, the ranking of the upper layer was in the order of 'Entertainment'-'Informativity'-'Convenience'-'Relationship'.As a result of AHP,'Entertainment' was 3.6 times more important than 'Relationship'. In the comparison by age group, only teenagers regarded that 'Convenience' is more important than 'Informativity'. According to the characteristics of the age group, the lower layer of teenagers consider 'Convenient function' to be important and ranked 'Usefulness of information' in 8^th. While 'Vicarious satisfaction' ranked 4th out of 13 factors in the entire age group, those in their 20s and 30s ranked 8^th, showing a difference. In the case of 20s, 'Reasonable price' was ranked 4th and the 'Diversity of Information' was ranked 5th, Otherwise 30s consider 'Trustworthiness of Information' to the third. Third, unlike 'Convenience' which was the lower-rank in the upper layer AHP analysis, 'Easy accessibility to use', the lower-layer of convenience, ranked third overall in the importance analysis among the 13 lower-layer factors, and showed a similar patterns in the age groups results. In the conclusion, this study demonstrates that 'Convenience' and 'Vicarious satisfaction' factors, which were not relatively well addressed in the previous studies, are the key factors to be considered in. By presenting the results of the importance analysis on each of the selected attributes, This study has a practical implication that Industries such as on-line video service platform provider can use the importance priority in establishing the directions of future strategy.

• Journal of Digital Convergence
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• v.19 no.1
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• pp.421-430
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• 2021

The study was conducted to examine the educational experiences and perceptions of college students in the field of physical education as they were taken remote classes in university due to the effects of the social collective infection caused by COVID-19. To achieve the purpose of the study, an online survey was conducted on 278 university students who major in physical education, and the survey questions include the status of remote classes, remote class recognition (preference, and satisfaction level). As for the analysis method, frequency analysis, response sample t-verification, ANOVA, and word-cradle were performed using SPSS 22.0 and R programs, and all significance levels were set at .05. The results from the above research process are as follows. First, in the types of remote classes in the sports category due to COVID-19, video types were used the most in both theoretical and practical classes, and the following was shown as assignment types. The third type was the voice record lecture type for theoretical classes, and the practical class was the video lecture scene. Second, in the remote class preference for the students, both theory and practical classes, video format were the most prefered, followed by video lecture scene and voice lecture type. Third, the analysis of the differences in satisfaction between theoretical and practical classes of the students showed that there was no difference in satisfaction according to the type of class.

• Journal of Korea Entertainment Industry Association
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• v.15 no.8
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• pp.131-143
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• 2021

In this study, the factors influencing the satisfaction of the online platform musical viewing method were investigated, and the effect of the satisfaction factors on the recommendation intention and rewatching intention of the online platform viewing method for musicals was investigated. In addition, the effect of the survey subjects' degree of involvement to musicals between the satisfaction of the online platform-based musical viewing method and recommendation intention, and rewatching intention was investigated. Satisfaction factors of online platform musicals, which are independent variables, were classified into image quality, convenience, economy, and interactivity, and dependent variables were classified into recommendation intention and rewatching intention of online platform musicals, and moderator variable was set to degree of involvement to musicals, and a total of 20 hypotheses were established. An online survey was conducted on 1,454 audiences who had experience watching musicals through the online platform from August 28 to September 7, 2021, and a total of 1,418 answers were used as valid samples. As a result of the analysis, the factors that make up the satisfaction of online platform musicals appeared in the order of convenience, video quality, economics, and interactivity. It was found that the satisfaction level of watching online platform musicals had a positive effect on the intention to recommend and rewatching online platform musicals in the path of all satisfaction factors. It was found that the moderating effect of the audience's involvement in musicals between online platform musical viewing satisfaction and recommendation intention and rewatching intention had a significant effect only between image quality and recommendation intention. It shows that audiences with high involvement in musicals have intention to recommend only when they are satisfied with the video quality of online platform musicals. Particularly important point is that the convenience factor was found to have the greatest influence on the satisfaction of online platform musical viewing method, but the image quality factor was found to have the greatest influence on the recommendation intention and rewatching intention of online platform musicals.

• The Journal of the Korea Contents Association
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• v.19 no.6
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• pp.92-104
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• 2019

This study aims to figure out perceived substitutability between video clips distributed on Naver TV cast and regular TV program. An online survey was conducted for a week on October 2017, and we collected several responses, such as viewing time, viewing motive, the extent of viewing for video clip categories, and perceived substitutability between video clips and regular TV program. The dependent variable is Naver TV cast users' perceived substitutability between video clips and regular TV program, and the independent variables are viewing time, viewing motive and viewing degree by video clip categories. With these variables, hierarchical regression was conducted. The result shows that viewing time, use motives, including personal relations, booming issue and selective use, and the extent of web-based video content viewing positively affect on Naver TV cast users' perceived substitutability.