• Title/Summary/Keyword: Multichannel Distribution

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Multichannel Strategies: A Case Study of the Korean Musical Myeongdong Romance

  • AHN, Sung-sook;PARK, Yoon-joo
    • Journal of Distribution Science
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    • v.20 no.1
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    • pp.109-114
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    • 2022
  • Purpose: The purpose of this study is to confirm that multichannel distribution strategies may be used for cultural and artistic products such as musicals, just as for general consumer goods, through a case study on the distribution strategy for a musical title. In addition, a distribution strategy for cultural and artistic products is proposed based on the analysis of the case. Research design, data, and methodology: Qualitative research methods, such as case study research and in-depth interviews, were used in this study. Results: The case study of the Korean musical Myeongdong Romance confirmed that multichannel distribution strategies may be used for musicals, including performances at theaters, Naver TV screenings (a service linked to an Internet portal), LGU+ screenings (an IPTV and OTT media service), DVD releases, and screenings of recordings of Romance Hall performances. Conclusion: For cultural and artistic products such as musicals, distribution channels can be diversified to incorporate the simultaneous use of multiple channels. New cases involving other cultural and artistic products and services to which this distribution strategy is applicable may be identified, and the strategy may be implemented along with new technologies to reduce costs further.

Multichannel Shopping and Customer Satisfaction: The Role of Shopping Experience and Customer-Firm Relationship Characteristics (다채널 쇼핑과 고객만족: 쇼핑경험과 고객-기업 관계특성의 역할)

  • Joo, Young-Hyuck
    • Journal of Distribution Research
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    • v.15 no.4
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    • pp.21-60
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    • 2010
  • In recent retail environments, multichannel customer management increasingly has been considered a key element of successful CRM. Although customer's multichannel usage is believed to be potential cause of customer loyalty, the theoretical explanation about this causal relationship still remains unexamined and unanswered. In this paper, the authors present a systematic framework to test the postulated "multichannel usage-shopping experience-customer satisfaction" chain. To this end, we examine that the two core components of shopping experience(convenience and enjoyment) is a mediator of the direct causality of multichannel usage(based on both information search and product purchase stage) on customer satisfaction. Moreover, the authors examine that two types of customer-firm relationship characteristics(relationship age and purchase frequency) is a moderator of the multichannel usage-shopping experience relationship. Using integrating data with survey and customer database of multichannel retail company, the authors empirically test and substantiate shopping experience's mediating role in the multichannel usage-customer satisfaction relationship and customer-firm relationship characteristics' moderating role in the multichannel usage-customer experience relationship. These results suggest that multichannel retailers should deliver favorable shopping experience for building customer satisfaction and differentiate shopping experience according to customer-firm relationship characteristics.

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Multichannel Audio Distribution through the IEEE 1394 Protocol. -A Practical Approach-

  • Lucas Jose Soler;Hong Jin Woo
    • Proceedings of the Acoustical Society of Korea Conference
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    • autumn
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    • pp.59-62
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    • 2000
  • The aim of this paper is to describe the current state of convergence of different kinds of networks in the home environment. In such a realm the 1394IEEE Protocol displays itself as the best player between other different technologies. A description of this high-speed protocol is provided. Finally, in this paper we suggest a prototype for multichannel audio distribution using IEEE 1394 and describe the development of the prototype elements.

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A Study on Factors that Affect the Selection of Multichannel in the Apparel Retail -Based on the Characteristics of Marketing and Customer- (패션소매유통 멀티채널 채택에 영향을 미치는 요인에 관한 연구 -마케팅 특성과 소비자 특성을 중심으로-)

  • Kim, Ju-Hee;Lee, Jin-Hwa
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.7
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    • pp.801-815
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    • 2011
  • This study examines the characteristics of marketing and customer that influence the selection of multichannel (preference/frequency of use) in the fashion retail. The subjects of this study are men and women live in Seoul/Gyeonggi province and Busan/Gyeongsangnam-do in their 20s-40s who have shopping experiences in fashion items of more than 2 shopping channels among offline stores, catalogs, and the internet. The survey period was from March to May 2010 and 411 forms were used in this survey. The data were analyzed by a reliability analysis (Cronbach's ${\alpha}$), a factor analysis, t-test and one-way ANOVA. The main results of this study are summarized as follows. First, marketing characteristics, which effect the selection of multichannel (preference/frequency of use), consist of sales promotion, service, price, merchandise, and distribution. Those have a significant influence (***p${\leq}$.001) on choosing multichannel of fashion retail. Price has a significant impact on the preference of multichannel and merchandise affect for frequency of use in multichannel shopping. Second, customer characteristics have a significant influence (***p${\leq}$.001) on the monthly average purchasing amount, shopping hours, shopping frequency, brand knowledge, and price sensitivity. Particularly, monthly average purchasing amount & shopping frequency have meaningful differences in the frequency of using multichannel; in addition, shopping hours were affected by preference & frequency of use. Price sensitivity has a greater influence on the frequency of using multichannel and brand knowledge has a greater effect on multichannel preference. Customer's information searching characteristics have main 3 factors through the use of marketing information, personal information and experience information. Application of experience information is the main factor in preference and frequency of using multichannel shopping. The customer demographic characteristics of age (*p${\leq}$.05, **p${\leq}$.01) and gender (*p${\leq}$.05) show a difference for selecting multichannel. There is no difference for marital status, average household income per month, and job.

Cross-Layer Resource Allocation with Multipath Routing in Wireless Multihop and Multichannel Systems

  • Shin, Bong-Jhin;Choe, Jin-Woo;Kang, Byoung-Ik;Hong, Dae-Hyoung;Park, Young-Suk
    • Journal of Communications and Networks
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    • v.13 no.3
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    • pp.221-231
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    • 2011
  • A joint multipath routing algorithm and channel allocation and scheduling for wireless multihop and multichannel systems is discussed. In packet transmission, distribution of packets to multiroutes makes it possible to reduce the transmission cost of the channels. Cross-layer cooperation of routing, channel allocation, and scheduling is an effective method of packet distribution. As a framework for the cooperation, we propose a multiroute distance vector routing (MDVR) scheme. In the MDVR scheme, the routing table is logically placed in between the routing and link layers, and the table plays the role of a service access point between these two layers. To evaluate the performance of MDVR, simulation is performed in a multichannel, multihop environment. The simulation results show that the MDVR framework can be efficiently implemented in the form of a distributed routing algorithm. It is also shown that in MDVR, the system-wise channel efficiency is almost 25% higher than that in a conventional single-route routing approach.

A MIXED NORM RESTORATION FOR MULTICHANNEL IMAGES

  • Hong, Min-Cheol;Cha, Hyung-Tae;Hahn, Hyun-Soo
    • Proceedings of the IEEK Conference
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    • 2000.09a
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    • pp.399-402
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    • 2000
  • In this paper, we present a regularized mixed norm multichannel image restoration algorithm. The problem of multichannel restoration using both within- and between- channel deterministic information is considered. For each channel a functional which combines the least mean squares (LMS), the least mean fourth(LMF), and a smoothing functional is proposed, We introduce a mixed norm parameter that controls the relative contribution between the LMS and the LMF, and a regularization parameter that defines the degree of smoothness of the solution, both updated at each iteration according to the noise characteristics of each channel. The novelty of the proposed algorithm is that no knowledge of the noise distribution for each channel is required, and the parameters mentioned above are adjusted based on the partially restored image.

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A Comparative Analysis of Success Factors Between Social Commerce and Multichannel Distribution Using Text Mining Techniques (텍스트마이닝 기법을 이용한 소셜커머스와 멀티채널 유통업체 간 성공요인 비교 연구)

  • Choi, Hyun-Seung;Kim, Ye-Sol;Cho, Hyuk-Jun;Kang, Ju-Young
    • The Journal of Bigdata
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    • v.1 no.2
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    • pp.35-44
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    • 2016
  • Today there is a fierce competition between social commerce and multi-channel distribution in korea and it is need to do comparative analysis about success factors between social commerce and multi-channel distribution. Unlike the other studies that have only used survey method, this study analyzed the success factors between social commerce and multichannel distribution using text mining techniques. We expect that the result of the study not only gives the practical implication for making the competition strategy of the retailers but also contributes to the diverse extension research.

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Information Search and Purchase Behavior Across In-Home Shopping Channels (가정 내 유통채널 간 소비자 정보탐색과 구매행동과의 관계에 대한 연구)

  • Joo, Young-Hyuck;Yang, Suk-Joon
    • Journal of Distribution Research
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    • v.13 no.3
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    • pp.27-54
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    • 2008
  • This study explored the relationship between information search and purchasing behavior across in-home shopping channels to give multi-channel retailer an implication of multichannel customer management. We analyzed the relationship between consumer's information search and purchase behavior (choice, frequency, and expenditure) with a view to channel lock-in and cross-channel synergy. This study was carried out using survey data about in-home shopping behavior of housewives. Results of the study showed that (1) there was channel lock-in between information search and purchase behavior across in-home shopping channels, (2) catalog channel and the Internet channel were a alternative channels of TV home shopping channel and (3) catalog channel and the Internet channel were an complementary channels. This results can provide meaningful implication for multi-channel retailers.

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Application of Multichannel Quantum Defect Theory to the Triatomic van der Waals Predissociation Process II

  • 이천우
    • Bulletin of the Korean Chemical Society
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    • v.16 no.10
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    • pp.957-968
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    • 1995
  • Generalized Multichannel Quantum Defect theory (MQDT) was implemented to the vibrational predissociation of triatomic van der Waals molecules in the previous paper [Bull. Korean Chem. Soc, 12, 228 (1991)]. Implementation was limited to the calculation of the scattering matrix. It is now extended to the calculation of the predissociation spectra and the final rotational distribution of the photofragment. The comparison of the results with those obtained by other methods, such as Golden-rule type calculation, infinite order sudden approximation (IOS), and close-coupling method, shows that the implementation is successful despite the fact that transition dipole moments show more energy dependence than other quantum defect parameters. Examination of the short-range channel basis functions shows that they resemble angle-like functions and provide the validity of the IOS approximation. Besides the validity of the latter, only a few angles are found to play the major role in photodissociation. In addition to the implementation of MQDT, more progress in MQDT itself is made and reported here.

Safety Evaluation of Rock-Fill Dam by Seismic(MASW) Method (사력댐의 안정성평가를 위한 표면파탐사(MASW)의 활용성)

  • 정해상;오영철;방돈석;안상로
    • Proceedings of the Korean Geotechical Society Conference
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    • 2003.03a
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    • pp.359-364
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    • 2003
  • For safety evaluation of a rock-fill dim, it is often necessary to investigate spatial distribution of weak zones such as fracture. Both DC-resistivity survey and seismic(SASW) method are usually used for the purpose. Recently, Multichannel analysis of surface waves(MASW) method which makes up for the weak point of SASW method is developed and the site examination which is simple came to be possible comparatively. In order to obtain 2-D shear-wave velocity(Vs) profile along the dam axis that can be associated with dynamic properties of filled materials, MASW method was adapted. Then, DC-resistivity survey and drilling survey were performed to compare with each results. We confirmed that the MASW method and DC-resistivity survey show complementary result that corresspond with drilling result. Therefore, MASW method is an efficient method for dynamic characterization of dam-filling materials and also the combination of related methods such as DC-resistivity can lead to an effective safety evaluation of rock-fill dam.

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