• Journal of Korea Game Society
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• v.16 no.6
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• pp.173-184
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• 2016

This research explores strategy for game developers to select platforms in the game industry where are traditional two-sided market focusing on mobile game platforms. We conducted content qualitative analysis by collecting data through contents on online and offline and interviewed four CEO of game developers to secure validity and reliability as well. The results of the research are the following: First, platforms selection factors of game developers are game implementation ability and technical stability, marketing competence of platforms, and profitability creation. Second. the initiative of mobile game platforms has handed over from first generation of mobile games to second mobile games according to their value creation and value capture.

• Journal of the Korea Convergence Society
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• v.3 no.2
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• pp.19-26
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• 2012

In accordance with the advent of smartphone and the growth of the Mobile App market, the Mobile game industry is being reorganized. So, This study is to be know the association rules between mobile game apps and mobile apps. Accordingly, To promote the Mobile Game App based on advertisement effectiveness that can be obtained from the characteristics of the game by finding out what to investigate.

• Journal of Digital Convergence
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• v.19 no.8
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• pp.293-299
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• 2021

With the development of OSMU mode in the game industry, the most popular 3D mobile game 'Honour Of Kings' in China, in addition to the entertainment effects of the game itself, has paid more attention to the production of promotional animation video contents in recent years. The huge animation market is generating abundant game revenue for 'Honour Of Kings'. This paper selected the most popular game promotional animations 'MU BIAO' and 'Bu Ye Chang'an' through a survey of 30 CG promotional animation in the official story station of 'Honour of Kings'. Important elements such as rich stories and the special effects of the gorgeous scenes, etc are summarized. Through the research of this paper, grasped the importance of promotional animation content in the game industry, and can expect the common growth of the game industry and the animation industry, which is one of the ways to create high profits in the game market.

• Journal of Korea Game Society
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• v.19 no.1
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• pp.121-134
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• 2019

This article examines technological innovation's impact on the game production field and on the developers' subjectivity and labor. It focuses on the appearance of the new stage of digitalization via mobile devices during the period when the leading sector of game industry rapidly shifted to Mobile games. Though the in-depth interview with the game developers, this article explores the changes in organizational and management approaches and in the developers' experience and perception of their labor. Given the serious shortage of the related literature, I believe this analysis could provide a new perspective in understanding the gameswork of specific time and location.

• Journal of Korea Game Society
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• v.1 no.1
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• pp.94-101
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• 2001

Although the latest break-through of mobile industry has limited customers' free time to PC games, today's advancement of wireless mobile communication made this trend move to more specialized and diversified games implemented into cellular phones. Therefore, this paper intends to provide information on mobile games and strategic skills to prove its relative effects.

• The Journal of the Korea Contents Association
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• v.7 no.8
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• pp.76-85
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• 2007

The mobile content which adopts the subject matter of wired online game with interoperability element is in service. This is one of the plans which are the possibility of benefiting wired online game in game industry. In this paper, interoperability method of game content between wired and wireless classifies this with three branches and it tries to analyze the interrelationship of the interoperability element and interoperability types adopted in many wired online games. And, the development of interoperability server is composed of mobile server which takes charge of I/O process of mobile device and game server records all information of users in the game. With developing the content which is suitable in specific game(Ran-Online), this paper presents the development method of game content through interoperability between wired and wireless.

• The Journal of the Korea Contents Association
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• v.6 no.10
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• pp.99-106
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• 2006

In recent years, the market for mobile games has become the most important part in the mobile content industry. The purpose of this study are to identify a causality between flow and customer loyalty in mobile games and to identify the factors by which flow is influenced. Mobile game players were surveyed and the data were statistically analyzed empirically. Empirical results indicate that four independent variables such as game design, challenge, skill and feedback have impacts on the flow. And customer loyalty is significantly influenced by the flow. Based upon the statistical results, some useful guidelines for mobile game development and market penetration strategies are also provided.

• Journal of Korean Institute of Industrial Engineers
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• v.42 no.2
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• pp.138-150
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• 2016

This study aims to analyze the structure and characteristics of the domestic online game industry using network analysis. In particular, two-mode network analysis is employed to measure the network structure, centrality, and cluster for two types of online game platforms, online games and mobile games, from 1996 to 2014. We also conduct a dynamic analysis to capture the structural changes in the ecosystem by internal and external environmental changes before and after turning point for each online game platform. It is revealed that the online game econsystem has the higher number of clusters and higher concentration ratio than those of mobile game ecosystem. In dynamic analysis, both platforms exhibit similar trends over time with the increasing number of clusters, enlargement of largest cluster's size, and decreasing concentration ratio. This study is expected to provide fruitful implications for strategic decision making of online game companies and policy making for the online game industry.

• Journal of Korea Game Society
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• v.15 no.1
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• pp.171-184
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• 2015

Looking at the existing game-related research, innumerable researches such as game acceptance, user satisfaction, continuance intention, wold-of-mouse intention have been carried out. However, there was no cases that applying the concept of service recovery in game researches. The purpose of this study is to evaluate the impact on the characteristic of the mobile social network game that based on domestic mobile social network game platform which focusing on KakaoTalk games on the service recovery. In addition, the study analyzed the characteristic factors of mobile social network game on the basis of Organizational Equity Theory and Innovation Diffusion Theory to identified the causal relationship between those factors and service recovery. As a result, except the independent variable-compatibility, all of the characteristics factors of mobile social network game showed direct or indirect effects on service recovery. The results of this study are expected as a reference for presenting a new business model, reducing risk factors and enriching the related research of the gaming industry.

• Journal of Game and Entertainment
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• v.1 no.1
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• pp.23-30
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• 2005

The paradigm of mobile game contents move from 2D to 3D due to the development of the recent mobile technology and the change of the market environment. Therefore the game manufacturers are concerned about them but the game is developed in the 3D solution manufacturers which have high technology and some major CP and the game is served through the mobile telecommunication companies. Almost of the small CP in Korea ·also judge the mobile 3D game as a next source of benefit so they prepare the development of the mobile 3D game in the future value in market and the industry survival strategy but the game has defects. They take more developing hours and cost than the 2D game and the lack of manpower for the development and the information. Therefore, in this study, we researched the manufacturing environment being the optimization of mobile environment and developing process of 3D game in order to grope for overcoming different these circumstances.