Journal of Korea Game Society (한국게임학회 논문지)

Korea Game Society (한국게임학회)
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A Study on the Effect of Mobile Social Network Game Characteristics in Service Recovery - Focused on Kakaotalk Platform Game

모바일 소셜 네트워크 게임 특성이 서비스 회복에 미치는 영향에 관한 연구 : 카카오톡 플랫폼 기반 게임을 중심으로

  • Kang, Moon-Young (Dept. of Business Administration, Graduate School of Soong-Sil University) ;
  • Chi, Yong-Shou (Dept. of Business Administration, Graduate School of Soong-Sil University) ;
  • Han, Kyeong-Seok (Dept. of Business Administration, School of Soong-Sil University)
  • 강문영 (숭실대학교 대학원 경영학과) ;
  • 지영수 (숭실대학교 대학원 경영학과) ;
  • 한경석 (숭실대학교 경영학부)
  • Received : 2014.11.13
  • Accepted : 2015.01.19
  • Published : 2015.02.20
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Abstract

Looking at the existing game-related research, innumerable researches such as game acceptance, user satisfaction, continuance intention, wold-of-mouse intention have been carried out. However, there was no cases that applying the concept of service recovery in game researches. The purpose of this study is to evaluate the impact on the characteristic of the mobile social network game that based on domestic mobile social network game platform which focusing on KakaoTalk games on the service recovery. In addition, the study analyzed the characteristic factors of mobile social network game on the basis of Organizational Equity Theory and Innovation Diffusion Theory to identified the causal relationship between those factors and service recovery. As a result, except the independent variable-compatibility, all of the characteristics factors of mobile social network game showed direct or indirect effects on service recovery. The results of this study are expected as a reference for presenting a new business model, reducing risk factors and enriching the related research of the gaming industry.

기존 게임 관련 연구를 살펴보면 게임의 수용, 사용자 만족, 지속사용 의도, 구전 의도와 같은 연구는 수없이 많이 진행되어 왔으나 서비스 회복의 개념을 게임 연구에 적용시킨 사례는 전무한 상태이다. 본 연구는 국내 주요 모바일 소셜 네트워크 게임 플랫폼인 카카오톡 게임을 중심으로 모바일 소셜 네트워크 게임 특성이 서비스 회복에 미치는 영향을 알아보고자 한다. 또한 공정성 이론과 혁신 확산 이론을 바탕으로 모바일 소셜 네트워크 게임 특성 요인을 분석하고 해당 요인들과 서비스 회복과의 인과관계를 규명하였다. 그 결과 적합성을 제외한 모든 모바일 소셜 네트워크 게임 특성이 서비스 회복에 직 간접적인 영향을 미친다는 사실을 밝혀냈다. 이러한 연구결과는 향후 게임 산업의 새로운 비즈니스 모델을 제시하고 위험 요소를 줄여주며 게임 관련 연구의 발전에 기여할 수 있는 참고자료로 활용될 것이라고 기대하고 있다.

Keywords

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