• Journal of Information Technology Applications and Management
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• v.19 no.2
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• pp.97-116
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• 2012

Since 2008 when IPTV service entered the broadcasting market, the competition among interactive broadcasting media has been growing more and more fierce. To make a market strategy under the harsh competition, this study tried to make an IPTV customer segmentation based on the characteristics of interactive broadcasting media. From previous literature, this study drew five characteristics of interactive broadcasting media : ease of use, two-way communications, active control, variety of content, and economic efficiency. Two-step clustering based on these characteristics identified four customer segments. There were statistically significant differences in the five characteristics among the customer segments. This study profiled the customer segments and proposed competitive strategies for each customer segment.

• Proceedings of the Technology Innovation Conference
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• 2006.02a
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• pp.78-102
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• 2006

Networks, services and industries have been converging with the advent of digital convergence by technology advancements of digitalization, broadband and interactivity in the areas of information-communication and broadcasting technologies. Especially, this convergence of technology and market has been blurring the boundary of telecommunication and broadcasting sectors, and the severe competition seems to be inevitable due to the lack of the differentiation in broadcasting media and contents. In this study, we regard the competition phenomenon in the digital convergence between telecommunication and broadcasting as the platform competition in two-sided markets which have been actively studied since 2000, and analyzed it using modified Hotelling's location model. According to the analysis of platform competition on the effects of the differentiation of platform (t) , killer component $(\mu)$ and component compatibility $(\theta)$ , it is shown that two differentiated platforms are simultaneously used in case of the decrease of substitution effects, and the profit of platform with killer contents is increased, but the profit of platforms with higher compatibility is decreased. The policy implication is that it is especially necessary to modify the policy and regulation on media contents considering the growing competition in media. On the other hand, differentiated and reasonable policy is required to make fair competition and active market environment.

• Journal of Korea Society of Industrial Information Systems
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• v.19 no.2
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• pp.105-117
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• 2014

The change of social media market toward multimedia environment makes users select social media according to preference factor's gratification and this also causes competition among various social medias. So this study focused on competition among social media from the perspective of users' gratification while considering multimedia environment of social media market. The widely known Niche theory is used to confirm competitions among media in an environment with limited resource. According to research result, (1) Facebook and Kakao Talk mostly satisfies users' expectations; (2) Facebook and Kakao Talk form leading group and Blog, Youtube and Twitter form chasing group in this competition; (3) Kakao Talk greatly satisfies users' various expectations. The research result implies that, for social media to have competitive advantage in the market, it is better to provide convenience and real-time responsiveness in mobile environment and to improve service so that users could more easily utilize network.

• Korean journal of communication and information
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• v.39
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• pp.140-177
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• 2007

The purposes of this study are to analyze how the media reflects the source competition between the activist group and the governmental source in the news contents. Media ideology and the conflict phase also were chosen as situational variables for evaluating how those variables could influence the source competition process. To answer the proposed research questions, the study chose the 'screen quota' issue as a research unit and analyzed documents from three sources, media news, the activist group for maintaining screen quota, and the governmental source during six years and three months. The results showed that the government source played a primary definer role in media reporting related to the screen quota issue, compared to the activist group. The governmental source's primary definer role was maintained against the highly contested social issue while the media ideology, to some degree, leveraged the activist group's comparatively unstable primary definer power. The governmental source's primary definer role was escalated as the conflict phase evolved.

• Korean journal of communication and information
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• v.51
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• pp.136-155
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• 2010

Media diversity, coupled with the logic of competition in the global media market, has become a fashionable yet unfitting lingo of media policy in Korea. Media diversity has been fenced in the neoliberal economic logic of market competition and so tamed to consumers' free choice in the market. It is within this context that this article attempts to problematize narrowly-defined, market-oriented, and measurement-obssessed funtionalistic approaches to media diversity. In doing so, the article provides a critical overview of various definitions of media diversity. It also reveals how certain definitions, justifications, and measurements are legitimized and normalized in the name of science and objectivity. The core argument is that reflecting a larger neoliberal, deregulatory turn in media policy, media diversity has shifted from the pluralistic principle of democracy to the matter of free market choice or the myth thereof. It then focuses on the ongoing debate between state interventionists and free market liberals over the relationship between media ownership concentration and content diversity. Finally, it puts forth some recommendations as to how media diversity ought to be reconsidered as reformers' cultural politics, rather than marketeers' science, and discusses implications diversity has for deepening Korean democracy.

• Korean Architects
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• s.493
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• pp.52-57
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• 2010

• The Journal of the Korea Contents Association
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• v.11 no.8
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• pp.448-458
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• 2011

The availability of many smartphone applications and ubiquitous Wi-Fi technology has greatly spread the uses of smartphones. Particularly smartphones with the locative media services in tourism are booming because location-based technology such as GPS is well suit with tourism and tourists' needs. Smartphones also overcome the technological limit of traditional information media such as printed book, newspaper, etc. Based on the Niche Theory, the study examines the competitive relationships among information media that are used in tourism including smartphones, traditional paper publications, and computers. The paper also examines the niche of each medium based on the theory and finds which medium is more effective and preferred by people who utilize the services before and during their travel.

• The Journal of Society for e-Business Studies
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• v.15 no.4
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• pp.219-244
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• 2010

The charged broadcasting market has been becoming very competitive to get the limited media consumers since IPTV was introduced to the market. This research analyzed the competition among interactive broadcasting media. We employed the niche theory for comparing IPTV with Cable TV and Satellite TV, which are two major existing broadcasting media. For employing the niche theory, we focused on the gratification-opportunity features of the media caused by the consumers' gratification sought: ease of use, interactivity, variety of content, and economic feasibility. The results showed the extent to which media are utilized, the extent to which each pair of media are perceived as similar, and the competitive superiority between each pair of media on each dimensions. Finally, we examined the competition structure of IPTV and other broadcasting media, and proposed the competitive strategy for IPTV to get an advantages.

• Journal of the Korean Graphic Arts Communication Society
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• v.21 no.1
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• pp.59-70
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• 2003

Digital technology is recognised as a generalized technology in the media industry, therefore there is an opinion which shows that the markets for its old media will be replaced by new media. However, some researchers have confirmed that the printed media which has a long historical background will be continuously selected by the audiences. As going through the historical background of the printed media, it has been challenged by the freshly created media. And traditional printed media does not disappear as the challenge of new media. As the challenge of new media, the printed media will show the new future of the printed media itself and its market as well by the transformations through the acceptance and merging the new technologies.

• Journal of the Korean Institute of Landscape Architecture
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• v.31 no.6
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• pp.15-27
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• 2004

The Seoul Woods Design Competition in 2003 was one of the most remarkable events within the field of landscape architecture in Korea since the Yeo-Ui Do Square Park Design Competition in the mid 1990s. This study examines the overall procedure, evaluations and competition guidelines for the Seoul Forest Park Design Competition and identifies the implications and issues related to Korean landscape architecture. In addition this study analyzes the design concepts, strategies and spatial composition, and programs of five selected design worts including the best awarded work. This study also examines key features and issues from the five selected design works. Finally, this study examines a new trend of landscape design in Korea, which can be observed at the Seoul Forest Park Design Competition. In this study, it is argued that the Seoul Forest Park Design Competition had significant implications for landscape architecture in Korea. Firstly, the Seoul Forest Park Design Competition was the greatest project in Korea in terms of its size. Therefore, it shows us an enhanced status of Korean landscape architecture. Secondly, the Seoul Forest Park Design Competition provided a good opportunity to redefine the concept of 'park' in Korean modern society. Thirdly, through the Seoul Forest Park Design Competition, we can observe a dramatic change and developments in Korean landscape design since the 1990s, as well as the present status of landscape design competitions in Korea. And this study identifies an emphasis of a program in design, an evolution in ecological approach an diminishment in concern of Korean tradition, and a change in design methods and media, which are some aspects of Korean contemporary landscape design observed at the Seoul Forest Park Design Competition.