• 한국농촌건축학회논문집
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• 제8권3호
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• pp.17-26
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• 2006

As demands and interests in visiting rural village increases, government authorities are promoting eco and green tour village development project through plural functions of rural village. The purpose of this study is to understand infrastructure improvement direction by researching the case study of general rural villages' changing to eco and green tourism villages. As for the research method, the character of each village was verified, then the case studies of improvement by life infrastructure using the identity of villages were analyzed. Finally, it was found that infrastructure through public facilities improvement and environment improvement project was expanded and relaxative and experiential space was offered by creating tour infrastructure using the identity of villages. Also, it was shown that farming infrastructure creating project was executed to promote the income base of locals.

• 농촌계획
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• 제18권3호
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• pp.187-200
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• 2012

This article deals with rural village development project of Namsunghyun 'Gamggot(persimmon flower)' area, based on local tourism resources. For more efficient use of local tourism resources, questionnaire surveys for local residents and visitors were conducted. On the base of the results, the vision and objectives were established. And each items of project by division were also considered by the results of such surveys. Finally, priority scores of each items of project, based on importances and weighted value, were derived for more efficient propulsion of project and to construct sustainable rural community.

• 농촌지도와개발
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• 제22권2호
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• pp.135-144
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• 2015

Competitiveness has been associated in the tourism literature as a crucial factor for the success of tourist destinations. This study is to develop indicators that measure destination competitiveness of rural tourism townships in Korea. It was conducted via a Delphi technique and the analytical hierarchy process method. After four rounds of discussions, the panel members reached consensus on a set of 27 indicators with three dimensions which are attractor (resource, infrastructure, and tourism products), assistance (tourism business assistance and value-added processing assistance), and planning and management (planning for development, capacity for management). This set of destination competitiveness indicators can serve as a starting point for devising a set of indicators at the local level in order to be useful rural tourism sector manager and administrators. The selected indicators are measurable, demand driven and practical to show the real performance in rural destination.

• 한국지역사회생활과학회지
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• 제27권spc호
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• pp.665-679
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• 2016

This study examined the main factors for activating rural tourism of Jeollabuk-do using big data analysis. The tourism big data was gathered from public open data sources and social network services (SNS), and the analysis tools, 'Opinion Mining', 'Text Mining', and 'Social Network Analysis(SNA)' were used. The opinion mining and text mining analysis identified the key local contents of the 14 areas of Jeollabuk-do and the evaluations of customers on rural tourism. Social network analysis detected the relationships between their contents and determined the importance of the contents. The results of this research showed that each location in Jeollabuk-do had their specific contents attracting visitors and the number of contents affected the scale of tourists. In addition, the number of visitors might be large when their tourism contents were strongly correlated with the other contents. Hence, strong connections among their contents are a point to activate rural tourism. Social network analysis divided the contents into several clusters and derived the eigenvector centralities of the content nodes implying the importance of them in the network. Tourism was active when the nodes at high value of the eigenvector centrality were distributed evenly in every cluster; however the results were contrary when the nodes were located in a few clusters. This study suggests an action plan to extend rural tourism that develop valuable contents and connect the content clusters properly.

• 농촌계획
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• 제14권4호
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• pp.121-128
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• 2008

The purpose of this study is to identify the trend of the contents of the plan that was implemented through contents analysis on the master plan project of rural village development projects that began in 2004. Contents analysis is based on the classification of business in the detailed enforcement regulations of rural village development project. Analysis on the project contents was conducted for 30 days from June 20 to July 20 for the 132 regions established in the master plan during the period from 2004 to 2007. The results of the analysis showed the following. First, scenery facilities, rural tourism, cultural welfare and income basis projects accounted for 76.5% of the total projects. Second, with regard to investment costs depending on the contents of the projects, cultural welfare, rural tourism and income basis projects accounted for 66.3% of the total investment costs. Third, it was found out that, with regard to the trend of change in the project contents by year, income basis projects were sharply reduced whereas cultural welfare and scenery facilities projects were increased. Finally, with regard to the analysis on the projects by region, it was found that Gangwon, Gyeonggi and Chungnam gave high weight on rural tourism, whereas Gyeongbuk, Jeonnam and Jeonbuk gave low weight on rural tourism. Particularly, Gyeongnam was found to have given low weight on income basis project.

• 농촌지도와개발
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• 제27권3호
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• pp.135-144
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• 2020

The aim of this study is to analyze the factors affecting rural tourists' expenditure. This study used the data from the fact-finding survey on rural tourism, and analyzed 4,223 cases who had experienced rural tourism for one year in 2018. The linear multiple regression analysis were used to identify factors affecting rural tourists' expenditure. The result indicate that the factors influencing the rural tourists' total expenditure were age, monthly income, number of accompany, length of stay, accommodation type(pension), accommodation type(friend's house/relatives'house), accommodation type(camping), distance to the destination, accompany(family/relatives), accompany(solo traveler), occupation(white color), motivation(daily escape and rest), motivation(new experience). The result indicate that the higher the age, the higher the average monthly income of the household, the fewer companions, the longer the length of stay higher the expenditure. As for the accommodation, the pension, motel/inn, hotel/condominium, and recreational forest higher probability of expenditure, while, friend/relative's house or camping higher the probability of less expenditure. The longer the distance to the destination, the solo traveler higher the probability of expenditure in rural tourism.

• 대한토목학회논문집
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• 제36권5호
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• pp.937-945
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• 2016

최근 중국에서 농촌관광개발이 활발하게 진행 중에 있지만 경관적 측면을 고려하지 않은 채 진행되고 있어 이용자들에게 만족스럽지 못한 결과를 가져왔다. 이에 본 연구는 농촌관광활성화를 위한 경관요소의 도출 및 평가를 통해 농촌관광지 경관계획에서 중요하게 고려해야 할 경관요소와 그에 따른 개선방안을 모색하였다. 요인분석을 통해 농촌관광활성화를 위한 경관요소를 도출하였고, 관광객을 대상으로 중요도 만족도 평가를 실시하였다. 그 결과, 1)농촌관광지 경관계획 시 가장 중요하게 고려해야할 경관요소로 지역상품, 안전시설, 공공주차장의 순으로 나타났다. 2)경관개선방향으로 교통과 숙박시설에 있어서는 지역특성을 반영하여 특색 있는 경관조성을 지향하고, 쓰레기수거시설, 식음료시설, 네트워크 및 전력시설은 질서감이 있는 계획을 통해 경관정비 및 유지관리가 필요하다. 하천 및 호수는 자연성 회복, 오폐수정화시설은 차폐경관에 의해 경관정체성을 확보하도록 한다. 이와 같은 연구결과는 "대고지질지모관광지구"의 활성화에 긍정적인 영향을 미칠 것이며, 나아가 중국의 농촌관광지조성 및 관리에 있어 실효성 있는 기초자료가 될 수 있을 것이다.

• 농촌계획
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• 제12권3호
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• pp.107-115
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• 2006

The purpose of this study was to document a phenomenon of rural tourism in Korea by Investigating characteristics of 50 villages that had participated in a competition of 'stimulation of rural village' The results are as follows: 1) The degrees of activation of rural tourism varied according to marketing efforts made by individual provincial(local) government. The results of contest indicated that provinces such as Gangwon-do, Chungnam-do, and Gyunggi-do showed highest performance among other competing local governments; 2) The results revealed that the total profit generated from direct sale of farm products outnumbered profits gained from sales of lodging and foods. This indicated that there is a room for improvement with respect to boosting more sales on lodging and food; 3) The regression analysis indicated a significant relationship between profits earned from sales of experiential tourism product and those from direct sale of farm products(multi-correlation coefficient: 0.38); 4) It was identified that Gyunggi and Ganwon provinces were ranked first in sales of foods and those of lodging, respectively; 5) Finally, it was showed that among the 50 participating villages, only 16 ones hold festivals by means of attracting tourists from outside.

• 농촌계획
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• 제14권4호
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• pp.21-32
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• 2008

The rural area has kept traditions and green open spaces highlighted in these days since the life quality elevated. Institute of Rural Resources Development has been conducting nation-wide survey project for rural amenity resources to construct the databases of rural amenity distribution and richness. Using surveyed data from the project, this study was implemented to evaluate rural amenity values based on SAW (Simple Additive Weighting) method considering two aspects including living and tourism amenity. For defining the set of evaluation criteria, the rural amenity resources were classified into almost intact nature resources(natural resources), interaction between nature and man resources(cultural resources) and man-made resources(social resources). The weighting values of the criteria were evaluated from the step wise pair-comparison results by AHP(Analytic Hierarchy Process) method. In the results of weighting values related to living amenity, social resources was the hightest ranked criterion (0.512), followed by cultural resources (0.245) and natural resources (0.243). On the other hand, the results related to tourism amenity was that weighting values of natural resources, cultural resources and social resources were 0.481, 0.340 and 0.179, respectively. The two aspects evaluation methods was applied to the selected 18 areas (Myeon administration level) in Chungcheongbuk Do. The results demonstrated the differences of amenity values for living conditions and tourism conditions and could be used for prioritizing rural amenity planning.

• 농촌계획
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• 제24권3호
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• pp.105-115
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• 2018

This study is conducted to propose urban park utilization and master plan in rural areas. Urban parks designed for the rural areas can be divided into three types: a themed type for rural tourism, a community type for hub regenerations and a waterfront type for using agricultural reservoirs. To use the themes and characteristics of ruralness, these types are required a multi-layered spatial structure. And ecological, cultural and economic networks of local tourism resources have to be integrated by utilizing agricultural reservoirs. Therefore, urban parks in rural areas can be defined as a part of the public benefit project aiming to revitalize the local economy. Also, urban parks are necessary to use attractions and amenities in rural areas. Based on theoretical backgrounds, this study proposed two sustainable master plans as the tourism resource development project for Baelyeonje, Gulye-gun. For ecological and cultural sustainability, this study proposed the environment restoration plan which reinforces the scenic resource of Nogodan in Mt. Jiri by developing the underdevelopment plan with consideration of the local landscape characteristics and resources. For economic sustainability, building the Mt. Jiri tourism complex and economic communities are needed to promote investments for securing mutual economic benefits. To achieve the sustainability, further studies related to the social equity and investment of private capital in rural areas are needed.