• International Journal of Internet, Broadcasting and Communication
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• 제13권2호
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• pp.179-186
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• 2021

We have been developed the smart tourism app and the Instagram and YouTube contents to provide personalized tourism information and travel product information to individual tourists. In this paper, we develop a rule-based smart tourism chatbot with the khaiii (Kakao Hangul Analyzer III) morphological analyzer and Neo4J graph database. In the proposed chatbot system, we use a morpheme analyzer, a proper noun dictionary including tourist destination names, and a general noun dictionary including containing frequently used words in tourist information search to understand the intention of the user's question. The tourism knowledge base built using the Neo4J graph database provides adequate answers to tourists' questions. In this paper, the nodes of Neo4J are Area based on tourist destination address, Contents with property of tourist information, and Service including service attribute data frequently used for search. A Neo4J query is created based on the result of analyzing the intention of a tourist's question with the property of nodes and relationships in Neo4J database. An answer to the question is made by searching in the tourism knowledge base. In this paper, we create the tourism knowledge base using more than 1300 Jeju tourism information used in the smart tourism app. We plan to develop a multilingual smart tour chatbot using the named entity recognition (NER), intention classification using conditional random field(CRF), and transfer learning using the pretrained language models.

• The Journal of Asian Finance, Economics and Business
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• 제7권5호
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• pp.145-154
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• 2020

The purpose of this study is to analyze how the problems caused by overtourism affect the quality of life of Jeju residents and their perceptions of the overtourism phenomenon by exploring related factors for future policy implications. In the research model, each independent factor related to tourists affects the quality of life of residents, and the mediation variable (QoL) ultimately agrees with overtourism. This study uses Partial Least Squares-Structural Equation Modeling (PLS-SEM), which is less influenced by the sample size. The research is based on 360 questionnaires. The test results showed that cultural factors affected the QoL statistically at 1% significance level, and economic factors were significant at 5%. The quality of life variable affects the agreement of overtourism (p-value 1% significance level). An indirect effect analysis on whether each independent factor affects the overtourism factor through the parameter of the QoL of the residents showed that the cultural factor at 5% level statistically affected it, and economic factors were significant at 10%. In conclusion, we recommend implementing both economic and cultural factors to reduce the negative perception of overtourism for the policy planning. Further research in multiple aspects should be continued to overcome the vulnerability of the Island destination tourism.

• 수산경영론집
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• 제48권3호
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• pp.75-90
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• 2017

The ocean is used as the term of sea, it is expressed as a large sea. Marine tourism is an activity that takes place in the sea and on the coast. Many experts prospect that the 21st century will be the century of ocean. In recent years, many countries are interested in ocean and marine tourism can be significantly developed in the future. Jeju Island is an island formed by a volcanic eruption, which has a very high landscape value, and It is an oceanic climate with a yearly high temperature due to turbulent flow throughout the years, But Marine tourism is not developed. The purpose of this study is clarify the Marine Tourism activity types, Marine Tourism satisfaction and revisit intention of Chinese Tourists visiting JeJu island. And studies what is the needed activity types of Chinese Marine Tourist in future. This study deals with on the activity types, satisfaction and revisit intention of JeJu Marine Tourism With 252 effective responses gathered from an onsite survey. The statistical analysis of the data was conducted using techniques of frequency analysis, t-test and anova analysis.

• 한국콘텐츠학회논문지
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• 제9권6호
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• pp.417-425
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• 2009

제주특별자치도는 관광산업에 대하여 적극적으로 투자활동과 함께 관광객 유치를 위한 홍보활동을 지속하였다. 그러나, 대부분의 연구가 하드웨어 중심으로 진행되었기 때문에 제주도 관광객들의 특성을 파악하고, 관광목적지 선택속성에 따른 관광만족과 관광후 행동간의 관계를 규명한 연구들은 부족한 실정이다. 이에 따라 본 연구에서는 제주 관광객 특성, 관광만족, 그리고, 관광후 행동의 영향관계를 구명하여 제주관광 정책을 수립하는 데 기초자료를 제공하고자 한다.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2022년도 춘계학술대회
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• pp.252-254
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• 2022

본 연구는 최근 제주 현대미술가들의 작업을 지속해서 수용하며 활발한 작업을 끌어내고 있다는 점에 연구 배경을 갖고, 제주 미술 작가의 작품과 제주 관광산업에 이바지할 방안에 관해 연구하기 위한 것이다. 이러한 연구 목적을 달성하는 방안으로서 딥드림 제너레이터(Deep Dream Generator) 소프트웨어는 본 연구를 추진하는 데 효과적인 방법이라 판단하였다. 구체적인 연구 과정으로서, 딥드림 제너레이터를 활용해 제주 작가 작품과 딥드림 제너레이터에서 제공하는 저명한 해외 작가들의 작품 각각을 직접 찍은 제주 오름 사진과 합성해 그 결과물을 전시하며, 인공지능을 이용한 제주 오름의 재해석을 시도하고자 한다. 또한, 나온 결과물을 이용해 제주 관광상품에 활용하는 방안을 모색함으로써 제주의 미술 작품과 관광을 활성화할 것으로 기대된다.

• 한국농촌건축학회논문집
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• 제16권2호
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• pp.45-54
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• 2014

This study aims to examine factor of tourism attraction and tourism satisfaction in order to product plan of tourism policies related to architecture and urban design focused on Marado, Jeju Island. For that, a questionnaire is conducted by tourists who visit to Marado. The results are as follows. 30s and 40s tourists evaluate that Marado is more attractive in natural environment rather than 60s. Tourists who visit more than four times to Marado evaluated low in satisfaction for landscape of Marado but tourists who reside in other area not Jeju evaluate higher in satisfaction for landscape. The difference of residence areas shows same result in tourism attraction factors. Tourists participating in tour activities show higher in satisfaction rather than no-participants but the difference between participants and no-participants is not showed in tourism attraction factors. Tourism attraction is extracted four factors; natural environment, architectural environment, economic efficiency and psychological factor. The factors of natural environment and architectural environment have the relation with satisfaction but the factors of economic efficiency and psychology do not show no relation with satisfaction.

• 농촌계획
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• 제22권2호
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• pp.141-152
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• 2016

The role of rural towns as a leisure space has recently been increasing with changes in the consumption trends in domestic tourism. Based on the tourists visiting the town of Sunheul-ri, Jocheon-eup, a rural Village in Jeju Island, this study categorized the market according to the images formed by the tourists of rural towns, and analyzed the preferred mode of participation in rural field activities for each category. We analyzed the characteristic factors of the images of rural tourism formed by the tourists, extracted three factors for cluster analysis, and then formed three groups: "Group of Rural Experience Activity" "Group of Rural Environment and Service" and "Group of Rest in the Rural" After analyzing the preferred activity in each image-category group, we found no significant differences among the groups in ordinary activities such as viewing the scenery, experiencing and learning about the natural environment, and culinary experiences. However, there were significant differences among the groups regarding participation in experiential tour programs with the purpose of active tourism. The "Group of Rural Experience Activity" sought to actively participate in various activity programs, whereas the "Group of Rest in the Rural" comparatively had a weaker preference for such active programs. We thus learnt that tourists' preferred activities are different according to the types of images formed by the tourists visiting rural towns. Therefore, to strengthen the competitive advantage of the rural tourist destinations of Jeju Island, it is necessary to provide various activity programs that are appropriate for the rural regions of Jeju and to accord with the expectations associated with each market segment category by positioning the programs according to the characteristics of the images held by the tourists.

• 한국IT서비스학회지
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• 제20권5호
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• pp.29-41
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• 2021

The spread of COVID-19 has been changed the tourism industry. Travelers changed their traveling style and started to consider congestion of the spot for their health and safety. In Jeju, a famous tourist destination in South Korea, managing the congestion of tourists has become an important issue. This example introduces the Jeju Tourism Organization's development of a system as a smart tourism information service that manages congestion in real-time big data. Combining with congestion theory and behavior immune system, we would like to assure the necessity of the system. Also, by analyzing the system, we understand how deducing congestion information from big data and the new paradigm of the tourism industry combined with congestion theory. Data was collected by Korea's telecommunication company SKT to develop the system. The paper explains the reason for choosing the company and the pros of data quality. We expect this system to be a solution for any other city in the world under a similar situation. Finally, several suggestions for the system are included to promote and better future usage.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2009년도 춘계 종합학술대회 논문집
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• pp.328-332
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• 2009

마케팅 분야에서 구전은 소비자에게 영향력이 매우 높은 커뮤니케이션 수단으로 설득력이 강하고 매우 효과적이라고 할 수 있다. 특히 정보의존성이 강한 관광산업의 특성으로 인하여 잠재 관광객들은 인터넷을 활용하여 여행 경험자의 여행담, 여행추천, 의견교환 등 관광콘텐츠 생성 및 교환 활동을 활발하게 진행되고 있다. 본 연구에서는 이러한 현상의 실태를 문헌조사(literature review), 횡단조사(cross-sectional) 등을 통해 살펴보고 UCC 관광정보의 활용방안을 제시하고자 한다.

• 경영정보학연구
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• 제21권2호
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• pp.1-27
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• 2019

정보기술의 발전으로 스마트한 관광서비스가 가능해졌는데, 관광산업이 기존 산업 범위를 벗어나 다른 산업과 융합을 통해 새로운 비즈니스 모델이 지속적으로 창출되기 위해서는 관광객들의 소비유형, 서비스 이용패턴 등을 정확히 이해하도록 빅데이터를 이해하고 활용하는 것이 필요하다. 본 연구는 제주 스마트 관광 활성화 방안을 제시하고자 제주도를 방문한 국내외 관광객의 카드사용 데이터와 위치기반 데이터를 기반으로 관광 빅데이터 분석을 수행하였다. 분석결과 사드의 영향으로 중국인 관광객의 제주도 방문율이 감소한 것을 알 수 있다. 소비현황분석 결과, 공항과 면세점이 위치한 북부지역에서 중국인 관광객 소비 대부분이 발생하고 있으며, 다른 지역에서의 중국인 관광객 소비수준은 매우 낮게 나타났다. 제주시 구도심 및 서귀포시 지역 경제는 전반적인 정체를 보이며, 정책 변화가 없는 한, 현재 지역 특성에 따른 소비트렌드 및 성장성이 유지될 전망이다. 셋째, 젊은 관광객의 고객 수뿐만 아니라 소비금액 비중도 증가하는 추세로, 젊은 세대들이 한 공간에서 먹고, 마시고, 쇼핑할 수 있는 제주도 복합쇼핑몰 설립으로 지속적 유입을 유도할 수 있는 방안 마련이 필요하다. 마지막으로 제주도의 와이파이 경로 분석을 통해, 관광객의 이동경로를 파악하여 날씨, 쇼핑, 편의시설, 교통 등 생활밀착형 서비스를 제공할 필요가 있다. 이러한 분석결과를 토대로 제주 관광객의 관광 행동을 이해하고 활성화 방안을 위한 공공정책과 마케팅 전략을 제시하였다.