• The Journal of Asian Finance, Economics and Business
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• v.7 no.11
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• pp.439-447
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• 2020

The dynamics of communications powered by the Internet, specifically from the increased use of social media, has led marketers to find creative channels to engage with the customers. One of the recent channels, "branded entertainment", is becoming familiar as an advertising strategy in which the content presented is a marketing tool for the advertising of certain brands. The current study examined the case of a branded-entertainment channel and the mechanism of the advertising instrument that leads to purchase intention. The specific purpose of this research is to investigate whether there is evidence of the role of narrative transportation and the fantasy proneness leading towards purchase of the brand advertised. To arrive at the conclusion, the study using web series sponsored by an artificial sweetener brand and employs a quantitative survey to question the audience. The findings contribute toward the understanding of how consumers respond to branded entertainment via video-sharing platforms. It is indicated that the stories presented in the web series can stimulate the audience to fantasize. Thus, the advertising message conveyed through narrative persuasion can form a favorable attitude toward the brand, which leads to intention to purchase. Practical elements are identified along with limitations and future research suggestions.

• 한국IT서비스학회:학술대회논문집
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• 2008.11a
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• pp.153-156
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• 2008

In recent years, IPTV attracts great attention along with the digital convergence of communication and media technologies. IPTV combines the advantages of TV and Internet and changes our lifestyle dramatically. In addition, the IPTV service is capable of becoming a new business model which has huge growth potentials in technology-converging marketplaces. This study examines critical factors on the consumer's adoption of the IPTV service. Based on the Innovation Diffusion Theory (IDT), IPTV specific attributes and personal characteristics, we derive eight key factors in the research model. compatibility, ease of use, image, diversity of contents, interactivity, monetary value, social influence, and user satisfaction. Using the partial least square (PLS) method on the data collected through a web-based survey, we test our research model with several hypotheses. From this study, we find that diversity of contents, compatibility and interactivity have a significant indirect effect on the use of IPTV service via user satisfaction, and user satisfaction and social influence also have a significant direct impact on the IPTV use. These findings not only provide practical insights on the consumer acceptance of new technology-converging services, but also help managers to plan their marketing strategies better.

• Proceedings of the IEEK Conference
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• 2006.06a
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• pp.107-108
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• 2006

In order to meet the customers'emerging demands for more bandwidth and diverse IP multimedia applications including high definition(HD) video streaming service, KT presents innovative FTTP solution using WDM-PON system. FTTP comprises an OLT inside the central office, a fiber optic distribution network including a passive remote node in the outside plant, and ONU installed on the pole or wall of customers premise. The passive remote node is located in a manhole near the subscribers and does not require any electrical power supply. And finally, UTP cable is connected from ONU to subscribers'IP appliances like PC or HGW or IP-STB. KT finished its FTTP trial service in 2004 and commercial deployment has begun since 2005. With this FTTP solution, each subscriber can enjoy high-speed internet service with speeds of up to symmetric 100 Mbit/s and various IP media applications including HD quality IP video streaming service and high quality video phone service.

• Journal of Korea Game Society
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• v.6 no.4
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• pp.71-77
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• 2006

Many computer game developers and marketers have adopted diverse internet technologies to raise customers' interest in their websites and communities in order to take fragmentary customers' information. In this paper, we suggest why and how CRM(customer relationship management) could be effectively applied to game industry. CRM system is a systematic management model which properly manages the interactive information drawn between customers and the games. This study on CRM system in games covers 1) components of CRM, 2) customers' features in games, 3) CRM's application in games.

• Journal of the Korean housing association
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• v.18 no.5
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• pp.33-43
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• 2007

This study aimed to analyze residential demands on intelligent systems for apartments and suggest space design directions of intelligent apartment complexes. Data collection was done through mail-in surveys by five respondent groups. Outcomes of this study would provide basic data for developing intelligent apartment housing corresponding to the residential characteristics and demands of the five respondent groups. The sample size for the questionnaire survey was 592. The types of the target residents in this study were classified into five categories; nuclear families, dual income families, single households and the handicapped needing special environmental supports, and workers at home who need the new home design with a home office. The primary findings of this study were as follows. 1) For the controllers of intelligent system, nuclear families preferred TV, single households prefer home-pad which is movable and provides access to the internet. Dual income families, the handicapped and workers at home preferred remote control panels. 2) For the desirable space for computer equipment, regardless of the types of target residents, bedroom and living room were preferred. 3) For the desirable space for a home theater system, most of respondent groups preferred living rooms, but many rather wanted to have media rooms only for this system.

• Asia Pacific Journal of Business Review
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• v.1 no.1
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• pp.40-55
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• 2016

Information and Communication Technology (ICT) has the potential to provide economic opportunities and help raise the social and political status of countries. For developing countries, ICT can be used as a tool for economic growth and social advancement in a short period of time. The benefits of ICT, however, are not only economic in nature. It can help improve professional skills, teaching quality, job creation, agricultural production, community involvement, and information use, personal relationships, and time use. These benefits are examples of how ICT has become an indispensable part of our lives. Myanmar is a developing country and is ranked low in the ICT Development Index. In terms of ICT development, Myanmar today is facing many issues such as a lack of telecommunication infrastructure, ICT awareness, electricity, and budget for ICT development. Among the economic reforms implemented by the recent government, the telecommunications sector has been opened up as a measure of economic reform. As a result of this reform, the telecommunications sector has been growing rapidly. Myanmar, however, remains behind other Asian countries. This paper discusses Myanmar's ICT infrastructure status, progress that has been made in the country's telecommunications over the last fifteen years, and the challenges that lie ahead.

• English Language & Literature Teaching
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• v.8 no.2
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• pp.151-176
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• 2003

Motivation and learning strategies, some of the important factors affecting language learning, have mostly been studied with reference to their relationship in terms of proficiency. This study investigated motivation and learning strategies and their relationship in order to find the inward predisposition of learners. Data was collected from 200 university students in Taejon and Chungnam province, Korea language learning strategies were measured by the Strategy Inventory for Language Learning(SILL), and motivation by the Attitude / Motivation Test Battery(AMTB), with adaptations for Koreans. The detailed analysis of the data Indicated that Korean university students were more motivated to learn English for a practical goal than a formal one. They had a strong willingness to learn but showed 'the tendency of the new generation' of choosing the easiest and most convenient ways in studying English in terms of motivational intensity and strategy use. Findings imply that there have to be some changes and improvements in the deep-rooted classroom teaching methods. A systematic device is needed to induce students to be autonomous learners, providing them with a variety of activities suitable for their purposes and levels, as in opportunities of contacting native speakers, multi-media language labs, the Internet etc.

• ETRI Journal
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• v.36 no.6
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• pp.1051-1061
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• 2014

Technological advances made with the development of digital technology and the Internet have led to the emergence and evolution of digital convergence - the integration of media and communications. This, in turn, has led to the creation of the representative broadcast and communication convergence business model (IPTV service). This study examines the consumption patterns and behaviors of IPTV service customers and explores the process of their continuous use of the IPTV service, thereby endeavoring to contribute to the diffusion of digital convergence services. To survey customers' continuous use of the IPTV service, this study first designs a research framework based on an examination of the existing literature on satisfaction, loyalty, and so on. In addition, research is conducted on the switching barrier of the method of consolidating customers' adherence to a given IPTV service by increasing the burden on them, thereby developing a final research model with which to attempt yet another heterogeneous approach. This enables not only an analysis of the causal relationship with antecedent variables but also a measurement of the explanatory contribution of the antecedent variables' sub-variables.

• Journal of the Korean Society of Costume
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• v.60 no.9
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• pp.150-161
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• 2010

In Korea, recent trends indicate an increase in the volume of the functional clothing market. This study investigated the evaluative criteria and information sources of functional clothing according to gender and age. A total of 756 responses were analyzed using descriptive statistics, MANOVA, and Duncan's test. The main effect of gender on the evaluative criteria and information sources of functional clothing was identified. Compared with male consumers, female consumers gave more importance to price and aesthetic criteria. Female consumers take advice from colleagues and companions, as well as use information obtained from mass media to a greater extent than male consumers. Age was seen to have an effect on evaluative criteria and information sources in purchasing functional clothing. Respondents in their forties and fifties took textile quality and durability more seriously. Information available on the Internet and following the dressing styles of celebrities were preferred by respondents in their twenties.

• The Korean Journal of Community Living Science
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• v.22 no.4
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• pp.519-533
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• 2011

The objective of this study was to follow up changes in knowledge related to the mathematics education field work of preliminary early childhood teachers. The subjects of this research were 28 students who were taking mathematics education courses in early childhood education departments at various universities. This research ran for 15 weeks and was conducted through field work relating to mathematics education. The study collected data from pre-service teachers' knowledge, the diagram of concept, writing journals, interviews, and materials from the internet. Through this procedure, pre-service teachers' knowledge for mathematics education could later be expanded, ordered, and integrated. In addition, pre-service teachers not only understood the importance of contents and levels of lesson plans, but also learned how to utilize educational media to make effective lessons. Furthermore, pre-service teachers realized that the mathematical concepts of students could be expanded depending on the contents and methods of pre-service teachers' lesson plans and students could then apply these concepts into daily situations.