• Title/Summary/Keyword: Internet Commerce

Search Result 1,219, Processing Time 0.032 seconds

An Empirical Study on the Price Competition in Electronic Commerce (인터넷 전자상거래시장에서의 가격경쟁에 관한 실증적 연구)

  • 이준엽
    • Journal of the Korea Society of Computer and Information
    • /
    • v.6 no.3
    • /
    • pp.137-142
    • /
    • 2001
  • Electronic Commerce are facing on social upheavals by a rapidly advanced Open Network such as Internet, and the crest of a digital boom in the economic side for the 21th century. As the Internet develops into a robust delivery channel for commerce, it will be important to understand the characteristics of on-line markets. This paper addresses price competition in Internet Electronic Commerce by reviewing current academic research, discussing the implications of price competition, and proposing areas for future study.

  • PDF

Determinants of Live Commerce Acceptance: Focusing on the Extended Technology Acceptance Model (TAM)

  • Zhi Pan;Hee Jun Cho;Dong Hyuk Jo
    • KSII Transactions on Internet and Information Systems (TIIS)
    • /
    • v.17 no.10
    • /
    • pp.2750-2767
    • /
    • 2023
  • Live Commerce is rapidly emerging as a new paradigm for the digital economy and consumption activities in the post-COVID era. Many prior studies have been conducted on Live Commerce, but studies focusing on the characteristics of sources of Live Commerce are insufficient. This study aimed to investigate the human factors of sources that affect consumers' intention to use Live Commerce. For this purpose, based on an expanded TAM (Technology Acceptance Model) through literature research, variables were set, and a survey was conducted targeting Korean consumers who have experienced purchasing products through Live Commerce. Excluding unreliable data, 201 responses were utilized in the analysis of this study. At first, the measurement tools were checked through validity and reliability verification, and correlation analysis was conducted to identify the relationships between variables. Then, the proposed hypotheses were verified through multiple regression analysis. As a result, firstly, the human factors of sources had a positive effect on PU (Perceived Usefulness). Secondly, the PEOU (perceived ease of use) had a positive effect on both PU and CS (Consumer Satisfaction). Thirdly, PU had a positive effect on CS and ITU (Intention to Use). Finally, CS with Live Commerce had a positive effect on the ITU. Through this study, we try to provide an understanding of consumer behavior in the Live Commerce environment and contribute to enhancing the service provider's ability to offer high-quality Live Commerce content.

A Study on Digital Music Industry (음원의 디지털화에 따른 음악 시장의 변화에 관한 연구)

  • Chun, Byung-June
    • International Commerce and Information Review
    • /
    • v.7 no.4
    • /
    • pp.3-21
    • /
    • 2005
  • Music industry confronts turbulent change through the explosive usage of internet in downloading music files by consumers. Internet substitutes traditional music distributional channel and develops new digital music market. This study examines what change has been brought to music industry in both domestic market and global market by the usage of internet. The study also discusses some cases and legal issues in digital music industry.

  • PDF

The Study on Service Model through the Case Study of Internet Bank (인터넷 뱅킹의 사례연구를 통한 서비스모델 구현에 관한 연구)

  • Park, Chong-Don
    • International Commerce and Information Review
    • /
    • v.7 no.1
    • /
    • pp.75-94
    • /
    • 2005
  • With most major full service banks having launched transactional Internet banking, attention is shifting to the realities of managing the Internet channel as a profitable component of an overall delivery strategy. In addition to examining Case Study and Internet Bank Model. Services of Internet Banking available through the Internet are as follows. 1. credit card loans, personal loans. 2. high-yield financial products. 3. insurance products. 4. securities products. 5. Case study of Foreign Internet Banking(ING, BNP, HSNC, City Bank). The study reviewed fields, including financial services, customer service, Website formation and design, convenience of use and system safety, Internet Banking Model, and many related areas. Internet Banking earned high marks in most fields. This study review focuses on the following: Understanding and meeting consumer expectations for us ability, site performance and functionality. Integrating the Internet channel into overall marketing, product delivery and customer service strategies. Strategies to increase customer satisfaction with Internet Banking and to attract new Internet bankers. therefore this study review activity model concretion of Internet Banking Model and Case Study.

  • PDF

Study of the influential factors of repurchase intention and word-of-mouth intention of men in their 20's and 30's in social commerce - Focused on social commerce characteristics and consumers' personal characteristics - (소셜커머스에서 20~30대 남성의 재구매 의도와 구전 의도에 영향을 미치는 요인 연구 - 소셜커머스 특성과 소비자 개인 특성을 중심으로 -)

  • Shin, Su-Yun
    • The Research Journal of the Costume Culture
    • /
    • v.25 no.1
    • /
    • pp.1-15
    • /
    • 2017
  • Social commerce is a kind of internet shopping mall in which consumers purchase the products with other consumers through mutual interactions including the development of SNS(social network service). Social commerce has expanded rapidly as a mainstream online shopping mall over the past five years driving consumers to purchase more fashion products providing the cheaper prices than open market internet shopping mall. The purpose of this study is to identify the important parameters of social commerce characteristics and consumer characteristics that affect repurchase intention and word-of-mouth intention. A 221 survey questionnaire was distributed to men in their 20's and 30's who live in Seoul metropolitan area. The data were analyzed utilizing Cronbach's ${\alpha}$, factor analysis, and regression analysis using the SPSS 18.0 program. The results revealed, first, that in terms of social commerce characteristics, three variables(website reputation, interactivity, and product scarcity) influenced repurchase intention. Among them, website reputation identified as the most important factor influencing repurchase intention and word-of-mouth intention. Second, with regard to consumer characteristics, interest and a tendency toward impulse buying affected the repurchase intention, and interest and internet shopping experience have influenced the word-of-mouth intention. Among three variables interest in social commerce identified as the key factor affecting both repurchase intention and word-of-mouth intention. The results of the study provide the practical implications and suggest the business strategies to enhance social commerce in the future by identifying the key social commerce characteristics and consumer characteristics that influence male consumers' buying behaviors.

A Study on the Electronic Payment - Laying Stress on the Risk Analysis and Reliability- (전자결제에 관한 연구 - 위험분석과 신뢰성확보방안을 중심으로 -)

  • Choi, Seok Boom
    • Journal of Arbitration Studies
    • /
    • v.9 no.1
    • /
    • pp.323-365
    • /
    • 1999
  • The digital revolution is happening much more quickly and Internet Commerce and Electronic Commerce is having a profound influence on the global trade and internal commerce, revolutionize the way of doing business, especially retail and direct marketing. Owing to Internet, an increasing share of business transactions occurs online. Electronic payment is essential for the smooth progress of the electronic commerce as electronic payment plays the important role in the electronic commerce, that is, the value transfer resulting from the electronic commerce. So far, there have not been a considerable emphasis on the risks residing in the electronic payment and money. So, this paper deals with the risks in the electronic payment and money, in particular technical risks and social risks, and the reliability-increasing schemes to prevent the risks in the electronic payment. The reliability-increasing schemes relate to the security of the electronic payment systems and certification authority and key management, transaction rules between the parties concerned in the electronic payment.

  • PDF

An Empirical Study on Concern for Information Privacy for Smart Phone Users (스마트 폰 사용자들의 정보보호 염려도에 관한 실증연구)

  • Lee, Jaejung
    • Journal of Internet Computing and Services
    • /
    • v.15 no.5
    • /
    • pp.53-61
    • /
    • 2014
  • This research analyzed the relationship between CFIP and Intention to purchase under M-Commerce circumstances. First of all, CFIP had a negative influence on intention to purchase similar to E-Commerce. Secondly, we found privacy fundamentalist groups to react most sensitive to the degree of CFIP. Finally, Mobile experience did not have influence on the relationship between CFIP and Intention to purchase. This result is different from that of the E-Commerce Study. As such, it requires a more comprehensive research.

An Empirical Study on the Trust-Building Strategy of Internet Automobile Insurance : Comparison of Male and Female Customers

  • Lim, Se-Hun;Lee, Suk-Ho;Park, Young-Tae
    • Journal of Information Technology Applications and Management
    • /
    • v.15 no.3
    • /
    • pp.91-110
    • /
    • 2008
  • Trust is emphasized as one of the most important factors in various e-commerce related studies. It is no exaggeration to say that in the area of e-commerce, trust-building with customers determines a company's success or failure. That is why most e-commerce based companies spare no time and effort in building trust with customers. Without exception, trust is one of the most critical factors influencing a customer's decision making process of whether to purchase Internet automobile insurance. This study attempts to provide useful guidelines for the sales-enhancing strategies of Internet automobile insurers, by delving into research questions concerning 1) gender differences in Internet automobile insurance customers' recognition of trust, and 2) gender differences in the effective trust factors influencing one's intention to purchase of Internet automobile insurance. The study finds that while the shape of trust-recognition toward three types of trust factors is very similar for both gender groups, the intensity of trust for each gender group in overall is pretty different. The results indicate that there exist gender differences in the trust factors influencing one’s intent to purchase Internet automobile insurance. The results of this study will provide useful guidelines for Internet automobile insurers in establishing effective and differentiated marketing strategies.

  • PDF

A Proposal for Approaching Internet to Interior Design firm Management Strategy (인테리어 사무실 경영 전략을 위한 인터넷의 활용 제안)

  • 최용수
    • Korean Institute of Interior Design Journal
    • /
    • no.33
    • /
    • pp.99-105
    • /
    • 2002
  • As a new environment, the Internet proposes to us the innovation of our life. New information technologies(IT) have enabled and stimulated new organizational forms. Electronic Commerce is the new economy that changes the pattern of our life and the form of business transaction. Electronic Commerce is rapidly growing due to the increasing of internet user and the development of information technology. With the emergence of the Internet, a totally new business, the electronic commerce(EC) is emerging. Internet EC brings in many benifits to the organization such as reduced costs, fast turnaround, better customer service, and in some firms strategic advantage over their competitors. As a newly created interior design paradigm, this proposal presents its utmost advantage, interlocking interior design firm management with virtual reality of internet. Appropriately interacting on-line with off-line in virtual reality of internet improves the image of interior design firm and makes the best use of its identity in marketing. This application can rightly attract consumers' interest. Analyzing the market, the most important thing in marketing is to anticipate consumers' existing and possible demand in future. In other word, servicing consumers with idea efficiently is competence. As the point of management, to maximize managing value in interior design proposes the application of internet to management strategy of interior design firm

Current status of E-commerce market in China and implication (중국 전자상거래 시장의 최근동향 및 시사점)

  • Baek, Young-Mi
    • Journal of Digital Convergence
    • /
    • v.13 no.1
    • /
    • pp.111-124
    • /
    • 2015
  • The economic growth in China takes the step of the Internet/Mobile revolution together. The high internet penetration provided the opportunity to increase the e-commerce market with fast speed. However, due to imbalance of the growth speed and preparation, the problems on various infrastructures and regulations were generated. Therefore, this study investigateed the current status of e-commerce market and sub-categories. This study also discussed about the problem of e-commerce logistics system, consumer protection, R&D investment, and human resources and provided the considerations for the future improvement. Finally, this study diagnosed the mobile payment and internet finance market and new e-commerce tax regulation, and then suggested institutional implications for the international standardization. This study is meaningful to provide the first implication to the Korean exporters after Chinese government had announced market open strategy for the 5 year e-commerce development plan.