• 디지털융복합연구
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• 제19권12호
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• pp.125-132
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• 2021

본 연구는 대학생의 개인정보보호 인식이 정보보안 태도와의 관계에서 정보보안, 개인정보침해, 개인적 경험, 정보보안의도의 다중매개효과를 실증분석 하였다. 이를 위해 G대학교 221명을 대상으로 설문 조사를 하였다. 수집된 자료는 Process macro를 활용하여 매개효과를 실증분석 하였다. 본 연구결과 첫째, 개인정보보호와 정보보안 태도 사이에서 정보보안, 개인정보 침해, 정보보안 의식은 단순매개효과가 있었다. 둘째, 개인정보보호와 정보보안 태도 사이에서 정보보안, 개인정보침해, 개인적 경험, 정보보안 의식이 병렬 다중매개효과가 있었다. 셋째, 개인정보보호와 정보보안 태도 사이에서 개인정보침해와 정보보안 의식은 병렬 다중매개 상태에서 단순매개효과가 있었다. 넷째, 개인정보보호와 정보보안 상태에서 정보보안은 단순매개효과가 있지만, 병렬 다중매개상태에서는 단순매개효과가 없는 것으로 나타났다. 본 연구는 단순매개효과와 다중매개효과를 실증 비교하였으며, 매개변수를 다중으로 투입하여 연구의 다변화를 시도하였다는 의의가 있다.

• 산경연구논집
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• 제11권6호
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• pp.41-53
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• 2020

Purpose: The purpose of this study is to review the previous studies on the characteristics of the image search service provided by using artificial intelligence, the social impact characteristics, and the moderating effect of perceived anthropomorphism, and conduct empirical analysis to identify the constituent factors affecting purchase intention. To clarify. Through this, I tried to present theoretical and practical implications. Research design, data, and methodology: Research design was that characteristics of image search service (ubiquity and information quality) and social impact characteristics (subjective norms, electronic word of mouth marketing) are affected by mediation of satisfaction and flow, therefore, control of perceived anthropomorphism have an effect on purchase intention to increase. For analysis, research conducted literature review, and developed questionnaires, so that EM firm which is a specialized research institute has collected data. This was conducted on 410 people between the 20s and 50s who have mobile shopping experiences. SPSS Statistics 23 and AMOS 23 had been used to perform necessary analysis such as exploratory factor analysis, reliability analysis, feasibility analysis, and structural equation modeling based on this data. Results: first, ubiquity, information quality and subjective norms were found to have a positive effect on purchase intention through satisfaction and flow parameters. Second, satisfaction and flow were found to have a mediating effect between ubiquity, information quality, and subjective norms and purchase intentions. However, there was no mediating effect between eWOM information and purchase intention. Third, perceived anthropomorphism was found to have a moderating effect between information quality and satisfaction, and it was found that there was no moderating effect on the relationship between information quality and flow. Conclusions: The information quality of image search services using artificial intelligence has a positive effect on satisfaction, and it has been found that there is a positive moderate effect of perceived anthropomorphism in this relationship, which may be an academic contribution to the distribution science utilizing artificial intelligence. Therefore, it is possible to propose a distribution strategy that improves purchase intention by utilizing image search service and anthropomorphism in practical business and providing a more enjoyable immersive experience to customers.

• 한국조리학회지
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• 제23권8호
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• pp.173-183
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• 2017

The purpose of this study is to investigate the causal relationship between new brand awareness and new brand awareness according to type of restaurant menu purchase information. This study will provide basic research data on viral marketing strategy through online marketing of restaurant companies. The purpose of this study is to investigate the effect of information obtained through blog information and SNS advertisement on word effect (information acceptance and information transfer) and to investigate the effect of word of mouth effect on consumers' purchase intention. A total of 206 samples were used for this analysis and regression analysis was performed using SPSS 18.0. The results of the study are as follows. First, experience type, timely relevance and consensus among the characteristics of blog information affect information acceptance. Experience, and accuracy are affecting information delivery. Second, information discomfort among the characteristics of SNS advertising information influences the acceptance of information. Information, entertainment and trust are affecting information dissemination. Third, information acceptance and information diffusion affect purchase intention.

• 한국의류학회지
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• 제47권3호
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• pp.442-458
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• 2023

This study aimed to elucidate the information privacy attitudes and behaviors of users of size recommendation services based on body information. Focusing on the privacy calculus theory, the effects of information privacy concerns as well as perceived risk and benefit of information disclosure on information disclosure intention were analyzed. Consumers who used size recommendation services based on body information were surveyed from August 18 to 24, 2022. Analysis of the 251 responses collected revealed that information privacy concerns did not significantly affect information disclosure intention. Information privacy concerns had a positive effect on perceived privacy risk; however, perceived privacy risk had a negative effect on information disclosure intention, while perceived privacy benefit had a positive effect on information disclosure intention. Therefore, the privacy calculus theory confirms the existence of the privacy paradox, revealing perceived privacy benefit has a greater impact on information disclosure intention than perceived privacy risk.

• 한국데이타베이스학회:학술대회논문집
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• 한국데이타베이스학회 2010년도 춘계국제학술대회
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• pp.235-247
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• 2010

Introduction of ICE(Integrated Collaboration Environment) has a great effect on corporate performance. In particular, it is expected that information sharing and collaboration among transaction partners will be an important factor which mediates ICE and its performance. Under such a background, this research intends to identify the influence of ICE by manufacturing industry on corporate performance through role of the parameter of information sharing and collaboration. The result of this research may be summed up as follows: ICE promotes information sharing and collaboration among enterprises, it accelerates integration of supply chain network among enterprises and cooperation. In particular, ICE has a great effect on information sharing. And information sharing has a direct effect on collaboration and performance. However, when we classify corporate performance into the "performance due to introduction", which is direct performance, and the "overall performance", which is indirect performance, the result of this research is as follows: information sharing has a great effect on the performance due to introduction, but does not have a meaningful effect on indirect performance. On the other hand, collaboration does not have any effect on the performance due to introduction, but has a meaningful effect on the overall performance, which is indirect performance. It is necessary to study and analyze additional this result in future.

• 대한의용생체공학회:학술대회논문집
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• 대한의용생체공학회 1993년도 추계학술대회
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• pp.23-26
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• 1993

In MR functional imaging, it is shown that the signal change during photic activation is composed of two terms, i.e. the inflow effect and the susceptibility effect. Relatively the inflow effect affects the data obtained by CGE on the condition of short $T_E$(15ms) and large $\alpha$(90degree). The susceptibility effect, however, mainly contributes to the data on the condition of large $T_E$(35ms) and small $\alpha$(30degree). In this apper, we will discriminate the susceptibility effect for the intermingled data affected both flow effect and susceptibility effect. Finally susceptibility only functional imaging is proposed by using TRFGE.

• 디지털산업정보학회논문지
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• 제8권2호
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• pp.161-175
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• 2012

The purpose of this study is to investigate the relationships among UCC information traits, consumer satisfaction, consumer trust, and intention of purchase. The data was collected 297 customers and analyzed using SPSS ver. 14.0. The results of this study are as follows: First, informativeness, playfulness, reliability, and usefulness of UCC information traits had significantly positive effect on consumer satisfaction. Second, informativeness, reliability, usefulness, and interactivity of UCC information traits had significantly positive effect on consumer trust. Third, consumer satisfaction and consumer trust had significantly positive effect on purchase intention. According to the results, UCC information traits are commonly important feature throughout customer satisfaction and trust. And customer satisfaction and trust are important factors on purchase intention.

• Journal of Information Technology Applications and Management
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• 제14권4호
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• pp.97-120
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• 2007

Development of information technology and Internet brought big changes in information society. Quantity of information increased rapidly and various types of information were presented through diverse channels. This change brought an impact in electronic commerce environment. A large number of products are transacted in online market. And various search functions and product information are presented for supporting customer's decision making. This study examined the effect of external information on purchase decision-making in electronic commerce environment. An experiment was conducted to see the customer product review, unit sales, etc. on purchase decision-making process in online shopping mall based electronic commerce. As a result of study, external information referring to number of purchasing, positive product review, and reliability of information has a positive effect on purchase-decision. The significance of the study can be found in that it defined 1) external information has an effect on decision-making, 2) positiveness and reliability of product information showed that they have an influence on customer, and 3) when self opinion and other person's opinion are different, one is not satisfied with decision making process. The results of the study can be of practical use in the design and implementation of online shopping mall in electronic commerce.

• 한국콘텐츠학회논문지
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• 제6권2호
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• pp.136-145
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• 2006

본 연구의 목적은 ERP도입의 성공요인을 조직적 요인, 환경적 요인, 정보적 요인으로 구분하였으며, 시스템 정보특성을 정보형태, 정보내용, 정보원천, 정보제공빈도로 구분하였다. 이 두 요인들의 적합성이 시스템 성과(사용자 만족도)에 미치는 영향관계를 검증해 보고자 하였다. 표본기업은 중소기업 250개사를 선정하였으며, 79부를 분석에 이용하였다. 업종은 제조업을 대상으로 하였으며 응답자의 직위 등은 고려하지 않았다. 연구결과는ERP도입의 조직적요인, 환경적요인, 정보적요인과 시스템 정보특성간의 적합성에 있어서 시스템 성과에 양(+)의 영향관계가 있는 것으로 조사되었다.

• 정보화정책
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• 제27권3호
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• pp.82-111
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• 2020

최근 빅데이터 활용의 영향요인으로 개인정보 규제요인과 가명정보 결합이 핵심 정책수단으로 등장하고 있다. 본 연구는 개인정보 규제요인과 빅데이터 활용의 관계에서 제3의 변수로서 가명정보 결합의 매개효과 및 조절효과를 실증분석하였다. 분석결과, 첫째, 개인정보 규제요인 중 개인정보 정의, 개인정보 동의, 법령위반 처벌강도 요인이, 그리고 가명정보 결합요인 중 결합 비식별성, 결합 가명정보 표준화, 결합 책임성이 빅데이터의 활용에 정(+)의 유의한 관계를 보였다. 둘째, 가명정보 결합 요인 중 결합 비식별성, 결합 가명정보 표준화, 결합 책임성이 개인정보 규제요인과 빅데이터 활용과의 관계에서 정(+)의 매개효과를 보였다. 셋째, 개인정보 규제요인과 빅데이터 활용과의 관계에서 가명정보 결합기관 유형인 자유형, 중개형, 지정형의 순서에 따라 조절효과가 다를 것이라는 가설은 기각되었다. 이상의 분석결과를 기반으로 개인정보 보호와 빅데이터 활용이 조화를 이루는 '착한규제'의 정책대안을 제시하였다.