• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.3
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• pp.424-438
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• 2013

This study examines the value, knowledge and sustainable consumption behavior of fashion consumers. The study shows that universalism/harmony, security/benevolence, power, and tradition/faith have positive effects on buying/usage behavior; however, hedonism/wealth has a negative effect. Stimulation/self-direction and universalism/harmony positively influence boycott behavior; however, power has a negative influence. Universalism/harmony and politeness have positive impacts on care/disposing behavior. Consumer knowledge about fashion related environmental problems, labor practices, ethical issues and sustainable environment knowledge influence sustainable buying/usage behavior; in addition, knowledge about ethical issues and sustainable environmental problems positively influence boycott and care/disposing behavior. Moreover, there were significant differences in values, knowledge, and consumption behavior by age.

• Journal of the Korean Society of Costume
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• v.57 no.8
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• pp.60-74
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• 2007

This study intends to examine the influencing factors in personal intention and show-off of make-up behavior. For the study, a questionnaire survey was conducted of 436 women in between their twenties to fifties residing in the Kyeongnam region. Obtained data were analyzed pearson's correlation coefficient and multiple regression analysis. The result is summarized as follows.; The influence on personal intention and show-off of make-up behavior can be described into 4 factors that are included in the decision making process of personal intention and show-off, in other words, the demographical characteristic, the body cathexis, the need and the clothing value. The demographic characteristics, the marriage status, the occupation status and the media contact had a direct influence on personal intention, and the educational background had a direct influence on show-off. The body cathexis did not have a direct influence on any subordinate factors of personal intention and show-off, but had indirect influence having the need as a parameter or had no influence having the clothing value as a parameter.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.22 no.10
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• pp.1287-1293
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• 2018

This study tested relationship between consumer's motivation for mobile shopping and their value of shopping, satisfaction, and repurchase intention. The result of the analysis deduced four factors in motivation for mobile shopping-: ubiquity, convenience, impulsiveness, and economic feasibility. The results indicated that motivation for mobile shopping and consumers' value of shopping have a significant influence on each other. Specifically, impulsiveness had a considerable influence on hedonic shopping value, whereas convenience had a significant influence on utilitarian shopping value. In addition, motivation for mobile shopping and value of shopping had a significant influence on consumer satisfaction and repurchase intention. To put it concretely, among the motives of mobile shopping, ubiquity is found to be the factor influencing consumer satisfaction and repurchase intention the most. Lastly, consumers' shopping value influences consumer satisfaction and revisiting intention significantly. This result provides useful base data for establishing distinctive marketing strategies in the rapidly growing mobile shopping market.

• Journal of Families and Better Life
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• v.15 no.1
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• pp.111-128
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• 1997

This study mainly deals with the housewife's value orientation home management strategy and home management satisfaction,. The major results are as follows; 1) The degree of communication and communication frequency in household prove the predictable variables to influence the housewife's value orientation home management strategy and home management satisfaction. 2) Among the value orientation fate control orientation predicts home management strategy. 3) Material orientation shows the negative influence on her home management satisfaction. 4) Among home management strategy the fact that household financial management strategy and housework organization strategy are the important variables in the home management satisfaction suggest that household financial management and everyday repeated housework management cause the deep influence on her life satisfaction. 5) The higher her material orientation and gender equilibrium orientation are the higher housework socialization stra egy frequency is the lower her home management satisfaction is.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.7
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• pp.946-957
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• 2002

Amicable brand relationships between consumers and brands are connected with consumers' positive attitude and strong attachment to the brands; therefore, it is necessary to examine the factors which affect consumers in forming brand relationships. Through theoretical review, two variables, brand association and brand communication, were manifested as important factors in building brand relationships. The purposes of this study were to identify the different types of brand association, and to examine the influence of brand association and brand communication on brand relationships. The survey which focused on ten casual wear brands and 739 young female students was conducted from August 20 to September 12, 2000. Spss 8.0 was used for factor analysis and regression analysis. Brand association was further delineated into brand value association and brand personality association and each variable consisted of several factors. Both performance value and emotional value among brand value association factors and both pride and sincerity among brand personality association factors showed goons influence on building brand relationship. Brand communication showed significant influence on brand relationship directly and indirectly.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.1
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• pp.25-36
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• 2001

The purpose of this study were to investigate the purchase influence of teenagers in the family by examining the evaluation of market value according to their clothing purchase style. The questionaire survey was carried out 572 high school, and middle school students in Seoul region in Feb., 2000. SPSS package program was used to analyze the gathered data. The results of the research were as follows: 1. Four types of family communication patterns were identified through cluster analyses: laissez-faires, protectives, pluralistics, consensuals. 2. Market values were classified into seven dimensions by factor analyses: user value-psychological value, performance value; payer value-payment convenience value, price value; buyer value-personalization value, service value, purchase convenience value. 3. Independent purchase was evaluated higher than joint purchase for the price value and psychological value, while joint purchase marked higher than independent purchase for the performance value, payment convenience value, service value and purchase convenience value. And there were some differences in the results of evaluation among the family communication patterns.

• The Research Journal of the Costume Culture
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• v.23 no.3
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• pp.468-483
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• 2015

Fast fashion brand marketers should develop marketing strategies that effectively satisfy the values consumers seek when purchasing fast fashion brands. This study aimed to identify the consumption value factors of fast fashion brands and to reveal the value factors that influence attitudes toward purchasing fast fashion brands. Data were gathered by surveying university students in the Seoul metropolitan area using convenience sampling. Three hundred and five questionnaires were used in the statistical analysis, which consisted of exploratory factor analysis using SPSS and confirmatory factor analysis and path analysis using AMOS. The factor analysis revealed the following six value factors: Emotional value, social value, price/value for money, durability value, eco-value, and consistency value. The fit statistic for the six-factor model was quite acceptable. Two of the six value factors, emotional value and price/value for money, positively influenced attitudes toward purchasing fast fashion brands. The overall fits of the revealed model suggested that the model fit the data well. The results suggested that fast fashion marketers need to understand the value factors that motivate consumers to purchase fast fashion brands. In addition, marketers should focus their efforts on satisfying emotional value and price/value for money in order to establish their brands in the increasingly competitive fast fashion industry.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.3 s.162
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• pp.376-386
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• 2007

The purposes of this study were to reveal the relation of consumer value variables and to identify the difference of clothing information exploration behaviors on consumer value variables. The data were collected from 267 college women residing in Gwangju using a Questionnaire to general value, clothing value, consumption value and clothing information exploration behaviors. It were analyzed with factor analysis, cluster analysis, T-test, ANOVA and multiple regression analysis using statistical program SPSS 10.0. The results of this research were as follows: 1. Only one factor of general value had a significant influence on 'practical' of clothing value. All of general value and clothing value had a significant influence on the whole consumption value. 2. Clothing information search behaviors was divided into three factors: 'variety pursuit' 'active information collection' and 'uniqueness pursuit'. General value group had a significant difference in 'variety pursuit' and 'active information collection' behavior. Clothing value and consumption value group had a significant difference in all factors of clothing information search behaviors. By implication, this study could be explain each contributions of consumer values and suggest useful variable of consumer values in future clothing behaviors research.

• Imaging Science in Dentistry
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• v.32 no.1
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• pp.27-33
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• 2002

Purpose: To evaluate the influence of threshold value of computed tomography on the accuracy of rapid prototyping (RP) medical model Material and Methods : CT datas of a human dry skull were transferred from CT scanner via compact disk to a personal computer (PC). 3-dimensional image reconstruction on PC by V-works/sup TM/ 3.0 (CyberMed. Inc.) software and RP models fabrication were followed. 2-RP models were produced by threshold value of 500 and 800 selected in surface rendering process. Linear measurements between arbitrary 12 anatomical landmarks on dry skull, 3-D image model, and 2-RP models were done and compared. Thus, the accuracy of 500 RP and 800RP models was respectively evaluated. Results: There was mean difference (% difference) in absolute value of 2.27 mm (2.73%) between linear measurements of dry skull and 500 RP model. There was mean difference (% difference) in absolute value of 1.94 mm (2.52%) between linear measurements of dry skull and 800 RP model. Conclusion: Slight difference of threshold value in rendering process of 3-D modelling made a influence on the accuracy of RP medical model.

• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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• v.29 no.6
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• pp.14-26
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• 2015

This study has been conducted so as to analyse user's sensibility on lighting method, correlated color temperature and illumination by composing surface light source, which was projected onto a unit side of interior wall, ceiling and floor. 1) As an analyzed results of the sensibility images, it showed that the "snug & tender" value had got higher when the correlated color temperature got lower. And the "energetic, cheerful" value had got higher when the level of illuminance got lower. Furthermore, the "unusual, unique" showed higher value on the illuminated floor circumstance. Finally, the higher correlated color temperature had been, "energetic, cheerful" value also got higher. 2) As a result of multi-regression analysis, it was found that 3000K and 100lx had the biggest influence on 'snug' image while 5,500K, 500lx had the biggest influence on 'energetic' image. In addition, it was found that the illuminated floor had a big influence on 'unusual' image while 500lx had the biggest influence on 'refined' image.