Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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The Value, Knowledge, and Sustainable Consumption Behavior of Fashion Consumers

패션 소비자의 가치, 지식 및 지속가능한 소비행동에 관한 연구

  • Suk, HyoJung (Dept. of Clothing & Textiles, Chung-Ang University) ;
  • Lee, Eun-Jin (Dept. of Clothing & Textiles, Chung-Ang University)
  • Received : 2013.02.27
  • Accepted : 2013.04.13
  • Published : 2013.04.30
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Abstract

This study examines the value, knowledge and sustainable consumption behavior of fashion consumers. The study shows that universalism/harmony, security/benevolence, power, and tradition/faith have positive effects on buying/usage behavior; however, hedonism/wealth has a negative effect. Stimulation/self-direction and universalism/harmony positively influence boycott behavior; however, power has a negative influence. Universalism/harmony and politeness have positive impacts on care/disposing behavior. Consumer knowledge about fashion related environmental problems, labor practices, ethical issues and sustainable environment knowledge influence sustainable buying/usage behavior; in addition, knowledge about ethical issues and sustainable environmental problems positively influence boycott and care/disposing behavior. Moreover, there were significant differences in values, knowledge, and consumption behavior by age.

Keywords

References

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