• Proceedings of the Korean Society for Quality Management Conference
• /
• 2009.10a
• /
• pp.71-75
• /
• 2009

인류 사회가 Marketing Society로 발전 진화하면서 전통적인 공동체가 해체되었고 19세기 이후부터는 정치적 종교적 학문적 예술적 차원의 공동체가 등장하게 되었다. 그러더니 최근에는 자본주의나 상업주의가 과거에 파괴했던 공동체가 다시 부활하는 양상을 보이고 있다. 공동체에 기반을 둔 소비문화를 바탕으로 Neo Tribalism이나 Consumption Subculture가 등장하고 있다. 그 사이 Marketing Frame은 Product Marketing에서 Brand Marketing으로 발전해 왔는데 그 Brand Marketing을 다시 Relationship Marketing으로 세분화해 볼 수 있다. 본 연구에서는 Consumption Community를 중심으로 이러한 Marketing Frame의 변화에 대하여 고찰하고자 한다.

• Journal of Agricultural Extension & Community Development
• /
• v.30 no.2
• /
• pp.83-101
• /
• 2023

This study aims to examine the moderating effects of environmental friendly attitudes between perceived value and loyalty in ecotourists. A total of 210 valid questionnaires were collected from visitors to Saemangeum and Sihwaho during 7 days. The functional value, social value, and emotional value were identified as dimensions of perceived value from factor analysis. Results from regression analysis revealed that emotional value and social value positively influenced loyalty. Moreover, environmental friendly attitudes were found to moderate the relationship between loyalty and emotional and social values. The findings suggest that policy makers and practitioners consider environmental friendly attitude and perceived values in making ecotourism programs to sustain ecotourism destinations.

• Journal of Korean Society of Forest Science
• /
• v.84 no.4
• /
• pp.525-535
• /
• 1995

The western-style industrial forest management practice involving large scale clearcutting, silviculture with industrially desirable species, and inadequate consideration on ecosystem preservation, has faced severe criticisms from environmentalists, ecologists and conservationists. With an increasing concern about environmental degradation the general public has also been becoming vocal in demanding ecologically sound alternative forest management. An age-old practice of sustainable ecosystem management variously defined as community forestry, social forestry or homestead forestry, has received increased attention in recent days. This type of traditional, and often not very organized method of natural resource management has been practised in many countries from the prehistoric times. It is believed that with a clear understanding of the functioning of ecosystem and community needs, the existing landuse method can be developed into a more productive one. The nature of community forestry management will vary depending on the scale, geographical location, social/community structure and expectations. This article argues that although the rate of economic growth may be lower with community forestry than with industrial forestry, the former fosters the principle of ecosystem sustainability. Industrial forestry may have an initial high growth rate but often it is associated with unsustainable harvesting leading to ecosystem degradation. A review of the traditional methods of economic analyses shows that they do not take into account the many social and environmental costs associated with forestry. It is argued that a well managed community forestry can maintain the critical balance between economic and ecosystem sustainability. An integrated model of community/homestead forestry development is proposed by coordinating the extension services of the departments of agriculture, forestry and environment.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.14 no.6
• /
• pp.2788-2794
• /
• 2013

The study was conducted to determine the effect of community ambulation training and treadmill training on the gait ability and stroke impact scale in patients with hemiplegia due to stroke. Twenty-two patients with hemiplegia due to stroke were assigned to the community ambulation training group(n=11) or treadmill training group(n=11). Both groups were executed conventional treatment for 5 times per week for 6 weeks 30 minutes per session. Each group performed additional exercise for 30 minutes. Post treatment, compared to the treadmill training group, community ambulation training group showed significantly increased velocity, cadence, stroke impact scale(p<.05). These results support the perceived benefits of community ambulation training to augment on the gait ability and stroke impact scale of stroke patients. Therefore, community ambulation training is feasible and suitable for stroke patients.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.22 no.1
• /
• pp.641-649
• /
• 2021

This qualitative content analysis aims to explore the meaning of experiences for college students who have experienced community service activities. This study aimed to find the essence of college students' community service experiences and provide them with basic data to develop effective personality education methods and service programs. The participants of this study were six college students with community service experience. Data were collected through in-depth interviews from May to September 2019 and were analyzed using the qualitative content analysis method suggested by Graneheim & Lundman. The community service experiences of college students could be summarized by the core theme, "Becoming a social professional through growth and maturity", consisting of the following themes: together in a living experience, growth through sharing, achieving maturity toward professionalism, and experiencing one's limitations. Through this study, it was confirmed that the experience of college students' service activities would cultivate the human character and competency necessary to live with others, the community, and nature. The college student's service activities could be used as an important educational program in personality education.

• Journal of the Korean housing association
• /
• v.14 no.6
• /
• pp.105-114
• /
• 2003

This study aims to investigate the thoughts of the utopians for the ideal community in 19th century. Around late 18th century, the ideal community proposals by the utopians were coming out as an alternative to reform the social and economical structure. The experimental community proposals which suggested by the utopian socialists such as Robert Owen and Charles Fourier took their emphasis on the social reform to improve the environment of work in terms of social and economical organization. While the thoughts of ideal community showing up in the literature by utopians were based on the state socialism that accompanied by the ultimate corrective system of production and distribution and the unified social system, the physical organization was described in more detail without a restriction in contrast to the real proposals for the ideal community. Based on the experimental community and the ideal community in the literature in 19th century, the urban model of late 19th century were proposed as a real community model. With the optimistic belief to the technological development resulted from the Industrial Revolution, the urban models of utopia placed greater emphasis on the physical organization than the previous ideal communities in 19th century and had much influence on the modern urban planning in 20th century.

• Korean Journal of Medicinal Crop Science
• /
• v.17 no.2
• /
• pp.139-144
• /
• 2009

This study was conducted to evaluate the vegetation, distribution and growth pattern of Glehnia littoralis community by the DCA ordination method in eastern coast of Korea. The number of plant species growth with G. littoralis in natural habitat was found 51 taxa, and species of high frequency among 51 taxa was Ixeris repens, Calystegia soldanella, Carex kobomugi, Elymus mollis, Lathyrus japonica and Zoysia macrostachya. Indicator species of Z. macrostachya, Linaria japonica, C. soldanella, I. repens, Carex pumila, Artemisia capillaris, Oenothera biennis, L. japonica and E. mollis in G. littoralis community was differential species of syntaxonomy. C. kobomugi, Z. macrostachya, E. mollis, Cynodon dactylon and L. japonica was the distribution in dryness sand and moisture sandyloam, I. repens, C. soldanella, L. japonica and C. pumila was the distribution in dryness sand. In coastal dune, I. repens, C. soldanella, Salsola komarovi and G. littoralis combined strength of the distribution, and sand of coast was typical of the habitat.

• Journal of Korea Society of Industrial Information Systems
• /
• v.13 no.4
• /
• pp.155-172
• /
• 2008

This study empirically examined the structural relationships among components of interactivity, affective commitment, and components of brand equity in on-line brand community. Interactivity was conceptualized as 4 components such as mapping, personalization, responsiveness and connectedness. Components of brand equity include brand associations, brand awareness, and brand loyalty. Using a sample of 127 university students of on-line brand community members in Busan, we empirically examined the study model. The results of this study showed that components of interactivity except connectedness had a significant effect on affective commitment, which in turn, had a significant positive effect on brand associations, brand awareness and brand loyalty.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.15 no.3
• /
• pp.1489-1495
• /
• 2014

Facing aged society, long-term care insurance for senior citizen has been introduced in Korea since 2008 in order to take away care burden from family. Daycare Center is one of the institutions developed by the idea of social care. Noticing many problems around adult day services (ADS) such as low quality of services and lack of running sources, this paper would suggest the norm of day care center in terms of community cohesive facilities. In addition, to find out the future vision of ADS, interviews with 10 experts are also analyzed. The result is that new health care program would be community-friendly, tailor-made, communication-based and intergenerational one.

• Journal of Agricultural Extension & Community Development
• /
• v.26 no.1
• /
• pp.17-30
• /
• 2019

Tourism motivation and involvement are important variables influencing visitors satisfaction. The study aims to identify the factors influencing visitors' satisfaction. Particularly, the study examine the moderating effects on tourism involvement between tourism motivation and visitors' satisfaction. Data were collected from 430 usable questionnaires among visitors of Gigisi local festival. Results of a factor analysis yielded three dimensions of tourism motivation which are family and local food, recreation and escape, and social factor. Results show that social factors among three dimensions of sense of community have significance for visitors satisfaction. And tourism involvement has a negative interactional effects as a moderator between recreation and escape motivation and involvement. It means that even though higher recreation and escape motivation, less likely to have visitors satisfaction if visitors have higher involvement in local festival. It was suggested that tourism motivation and involvement should be considered in local festival management and policy.