• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.4
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• pp.650-659
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• 2016

This study is to comprehend indie fashion which pursues the realization of self-identity, values, freedom and a creation that deviates from conventional cultural flow. This study also aims to understand the definition and characteristics of indie fashion in Korean culture. A rigorous study on indie fashion has not yet been done; therefore, this study was conducted through both a literature study and empirical study. The empirical study asked individuals who engage in indie fashion to provide opinions on the definition and characteristics of indie fashion. The results are as follow. First, indie fashion does not impose conformity upon an individual nor does it pursue differentiation. Second, indie fashion based on self-identity is characterized by an individual's consistent and unchanging style. Third, images (or styles of indie fashion) cannot be uniformly defined as styles different from one individual to another. Fourth, indie fashion can be defined as when an individual perceives themselves as pursuing indie spirit and its attitude. Next was an empirical study that showed in what position indie fashion is and who the fashion leader is in indie fashion. People who enjoy indie fashion said that (regarding indie fashion) it exists independent from the flow of trends as it regards personal values and identity as important.

• Journal of the Korean Society for Computer Game
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• v.31 no.4
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• pp.37-50
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• 2018

This study multi-dimensionally analyzes "Indie Game: The Movie", The game documentary film published in June, 2012. As game industry increases, game-related documentary films are also being produced. Previous game documentary films usually focus on the success of popular game or game users and deal with the reason of success. However, "Indie Game: The Movie" centers on Indie game developers who are not from famous and huge companies. Due to the development of the game engine, these days, Indie games become a new trend that game developers are able to develop their own game freely. Then, this study has a purpose to study the life of Indie game developers and explore how and why they want to make their own game. More specifically, this study analyzes "Indie Game: The Movie" by 1) Story 2) Conflict and Resolution 3) Form 4) Sequence. As a result, it concludes that "Indie Game: The Movie" has interview section mainly and represents that Indie game developers want to develop their own games due to their ego and identity. In other words, throughout the analysis of the documentary film, it explores the reality that Indie Game developers face and many features of Indie Game in the game industry.

• The Journal of the Korea Contents Association
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• v.16 no.4
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• pp.262-274
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• 2016

Academic interests have long left from the field of indie musicians, despite of their social and cultural values. This also means indie musician policies have enjoyed lack of evaluation. Main purpose of this study is to understand the indie musicians' environment, music activities and their job satisfaction by employing online survey method which were conducted over 105 Korean indie musicians. Survey results show that indie musicians feel the lack of performing facilities that can hold over 50 seats. Indie musician group with experience of 6 years and more has more chances of performing at big facilities. This group also tends to play more often, and earn more money from music activities. Also, analysis shows that satisfaction level of Indie musicians is affected by two factors - music activities and social reputation. From the results, we can conclude that indie musician policy needs to build grounds to harmonize supports from various field rather than play as a single supporter. Patriarchal attitude that government should do and can do everything is no more in effective at least in indie music field.

• Journal of Korea Game Society
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• v.19 no.6
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• pp.25-36
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• 2019

The Indie Game market is emerging as a niche for game startups. We analyzed policy cases related to indie games in local governments, and the private sector to suggest ways to improve the Indie Game market. As a result, the problems of Indie Game-related policies resulted in lack of market research and success case analysis, lack of manpower training program, accelerator program, and public-private cooperation project. To build an Indie Game ecosystem, we proposed the necessity of establishing an effective promotion system through cooperation between the local government and the state.

• Journal of Korea Game Society
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• v.14 no.4
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• pp.17-26
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• 2014

This Paper discusses about the popularity of indie games that have recently caught spotlight from multiple platforms by finding the reason from the games' innovative way of interaction and new attempts in narrative style, and the objective is a preliminary study on indie games' game design, storytelling and it's prestige. This paper focuses on the aspects of indie games compared to established studio games by means of interaction mechanism, directing style and narrative style, and analyzed it with examples. In addition, it looks into examples of Korean indie games entering global platforms such as Steam.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.24 no.4
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• pp.83-88
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• 2024

This study is a metaverse platform design study to support indie musicians' performances in a virtual environment. Interest in indie music has increased, but the number of accessible platforms has decreased after COVID-19. As a result of a survey of low-budget indie musicians, many people found it difficult to perform on stage due to lack of money and time. As the metaverse, which enables new social and economic activities, emerges, this study sought to contribute to resolving these difficulties by developing a prototype of a platform that allows performances in a metaverse environment beyond the existing stage environment. We conducted a prototype test of the platform developed for indie musicians and discovered the potential of a metaverse virtual space for indie musicians.

• Trans-
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• v.8
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• pp.1-28
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• 2020

This study examines musical characteristics of so-called 'Hongdae Sound' as a historic musical trend by comparing with 'US 8^th Army Sound' and British 'London Punk'. Hongdae Sound refers to the musical trend that was formed with independent bands and musicians who mostly performed live in the club called 'Drug' in Hongdae area, and voluntarily adopted minor musical sensitivity and indie spirit of 'post-punk rock' genre. But as an industrial standpoint the superficial identity of 'indie' interferes with academic approach when analysing musical aspects of Hongdae Sound. Therefore it is necessary to rearrange its characteristics as the musical trend based on regional classification in order to fully appreciate its status in history of Korean popular music. US 8^th Army Sound refers to the musical trend that was played within the live stages in US military bases in Korea. Many hired Korean musicians for those shows were able to learn the current popular musical trend in the States, and to spread those to the general public outside the bases. The industrial system of the Army Sound was very similar to that of K-Pop, but when it comes to leading the newest musical trend of 'rock-n-roll', it had more resemblance to that of Hongdae Sound. London punk was the back-to-basic form of pure rock that was armed with social angst and rebel, indie spirit. Its primal motto was 'do-it-yourself', and Hongdae Sound mostly followed its industrial, musical and spiritual paths. London punk was short-lived because it abandoned its indie spirits and became absorbed to the mainstream. But Hongdae sound maintain its longevity by maintaining the spirit and truthfulness of indie, while endlessly experimenting with new trends.

• Korean Architects
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• s.637
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• pp.106-107
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• 2022

• The Korean Journal of Archival Studies
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• no.52
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• pp.171-212
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• 2017

Music has been created and played in various environments over a long time, with each piece having distinct sentiments and stories. Different people can have varying interpretations of one song depending on their viewpoints shaped by personal experiences and attitudes. In fact, the audience's understanding may differ greatly from the songwriter's intended message. Knowing this, music can serve as a reflection of one's contemporary sentiment. In the works of art such as music, the creator's intention becomes the background of the work or, sometimes, the main meaning. However, given that popular music is often under the control of companies and distributors and influenced by "capital," creators are required to adjust to mainstream preferences and, therefore, cannot fully express themselves in their music. On the other hand, indie music allows creators to pursue their own music given its "independence" from capital. With this, this study aims to collect and analyze data on the activities that Korean indie bands carry out, and examine their meaning and significance in society.

• Journal of Korea Entertainment Industry Association
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• v.14 no.4
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• pp.105-120
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• 2020

This study explores the process of the actual content production and distribution, by creating a YouTube channel to promote the popular music contents produced by the researcher, which thus reflects the reality where the production of video contents rapidly increases. A YouTube channel titled "Alida Music", of which the focus was to promote indie musicians, was created on February 2019. The contents of 10 indie musicians were produced in one-take live format. The information of the indie musicians was displayed in the form of a screen business card, with their e-mail address and SNS account at the top. Therefore, this promotional design was named "Card Live". Promotional video contents marked with the QR code in the lower right on the screen were produced, along with the promotional phrase "Communicate directly with the artist through the QR code", which allows viewers to watch other contents of the indie musician when they scan the QR code. This research conducted a study on how to improve and promote "Card Live" contents of "Alida Music", which were produced through this process. A group interview targeting five indie musicians, among whom one participant deemed significant was selected to conduct a one-to-one in-depth interview. As a result of the study, the following three conclusions were drawn. First, YouTube was found to be the medium with the greatest influence and highest efficiency at the lowest cost. Second, the evaluation of the participants on "Card Live" were divided into the three categories: need for one-take live, the design elements of "Card Live", and scanning issues of the QR code. Third, there is a need for promotional methods that can effectively utilize the media aspects of YouTube: the channel management issues such as raising public awareness as well as the number of subscribers of "Alida Music" should be resolved and measures to effectively use various media including other SNS should be developed. In terms of its content, it is imperative to recruit diverse performers to make various contents, as well as to come up with ways to link "Card Live" contents with offline. Based on these results, "Card Live" contents should be further revised and complemented in order to provide interesting contents to consumers, which will further develop "Alida Music" as a platform where various musicians and companies meet, thereby inducing contracts with popular music agencies and generating advertising revenues. However, since this study was carried out only with the limited number of participants, future studies should include more participants to bring forth a variety of promotional plans and improvement measures. Also, in the era of consuming contents through smart devices, the fact that some features of "Card Live" were available only on PC, did not fully reflect the characteristics of the times. In the future research, various contents that smartphone users can access and view freely without PC should be produced.