Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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A Study on the Concept of Korean Indie Fashion

한국 인디 패션 개념에 관한 연구

  • Kim, Nayun (Dept. of Textiles, Merchandising & Fashion Design, Seoul National University) ;
  • Ha, Jisoo (Dept. of Textiles, Merchandising & Fashion Design, Seoul National University)
  • Received : 2015.10.29
  • Accepted : 2016.01.26
  • Published : 2016.08.31
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Abstract

This study is to comprehend indie fashion which pursues the realization of self-identity, values, freedom and a creation that deviates from conventional cultural flow. This study also aims to understand the definition and characteristics of indie fashion in Korean culture. A rigorous study on indie fashion has not yet been done; therefore, this study was conducted through both a literature study and empirical study. The empirical study asked individuals who engage in indie fashion to provide opinions on the definition and characteristics of indie fashion. The results are as follow. First, indie fashion does not impose conformity upon an individual nor does it pursue differentiation. Second, indie fashion based on self-identity is characterized by an individual's consistent and unchanging style. Third, images (or styles of indie fashion) cannot be uniformly defined as styles different from one individual to another. Fourth, indie fashion can be defined as when an individual perceives themselves as pursuing indie spirit and its attitude. Next was an empirical study that showed in what position indie fashion is and who the fashion leader is in indie fashion. People who enjoy indie fashion said that (regarding indie fashion) it exists independent from the flow of trends as it regards personal values and identity as important.

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References

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