• Asia Marketing Journal
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• v.15 no.2
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• pp.29-47
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• 2013

Distribution channel decisions involve long-term commitments with other firms that are very difficult to change or replace. In particular, marketing channel decisions in emerging markets are much more complicated due to unfamiliar conditions and problems such as lack of market data and distribution systems. Therefore, when a company considers changing or introducing a marketing channel in an area, it is much more difficult to judge its effectiveness in an emerging market than in a developed market. In this study, we investigate the development process of a new direct marketing channel of Hongfu Fertilizer Company (hereafter Hongfu), a medium-sized Chinese fertilizer manufacturer, and propose an approach to test the feasibility of this new marketing channel in the Chinese rural market. We measure the effectiveness of Hongfu's new marketing channel from two perspectives: i) from customers' perspective through direct responses of farmers, which showed that a new channel can increase the convenience and lower the purchasing costs for the farmers, and ii) from the company's perspective, by calculating the incremental profit of the company using the expansion factor (T/Q) method, which suggested that the execution of Hongfu's strategy to expand a new marketing channel will result in an increase in profits. The results of this study contribute to the development of a methodology to test the feasibility of a new direct marketing channel in the emerging markets such as the Chinese rural market. Traditional and indirect distribution channels in emerging markets are generally not very efficient and difficult to change. Especially, in emerging markets, like the Chinese rural market, the methods of testing channel feasibility must be different from that of developed markets. Considering market situations, market experiments can be more effective then systematic market surveys in testing channel feasibility in emerging markets. This study implies that managers must learn to cope with a transition from the traditional marketing channels in emerging markets. With the development in farmers' understanding of marketing concept, the transition from traditional marketing channel is unavoidable for all firms. Farmers in China are generally very conservative, however, their buying behaviors are changing. Therefore, fertilizer companies should try to adjust in accordance with farmers' demand characteristics that the efforts to meet the economic needs of farmers with new marketing channels as well as trust building are critical in the near future.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2022.06a
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• pp.207-208
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• 2022

Recently, with the development of digital technology, new research cases which applied new technology were increased. Also, the related equipment and services are being developed in the industry. Before new equipment is developed and released, it must go through a verification process. In the maritime industry, equipment is verified through simulation tests or environmental tests on land. However, if only the test on land is conducted, verification data in the actual operating environment might be insufficient. In this paper, considerations are described in the development of an onboard demonstration scenario for verification in the operating environment.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2023.05a
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• pp.59-60
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• 2023

The automation of container terminals is an important factor that determines port competitiveness, and global advanced ports tend to strengthen their competitiveness through container terminal automation. The operational efficiency of the AGV, which is an essential transport equipment of the automated terminal, can improve the productivity of the automated terminal. The operation of AGVs in automated container terminals differs from that of conventional container terminals, as it is based on an automated system in which AGVs travel along designated paths and operate according to assigned tasks, requiring consideration of factors such as workload, congestion, and collisions. To prevent such problems and improve the efficiency of AGV operations, a more sophisticated model is necessary. Thus, this paper proposes an AGV scheduling model that takes into account the AGV travel path and task assignment within the terminal The model prevent the problem of deadlock and. various cases are generated by changing AGV algebra and number of tasks to create AGV driving situations and evaluate the proposed algorithm through algorithm and optimization analysis.

• Journal of Advanced Navigation Technology
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• v.27 no.5
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• pp.534-539
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• 2023

Currently, in Korea, to obtain a jet type rating, you must receive training on a small business jet model. The reason is because of the law in the Aviation Safety Act Enforcement Rules 『Appendix 4』 that states, "You must receive at least 2 hours of flight training." In the end, it is acquiring type rating as a small business jet aircraft with relatively low operating costs. The qualifications acquired in this way are different from those for aircraft operated by airlines. However, if you have an initial jet type rating, you can acquire an airline aircraft qualification just by training on a simulator, so airlines want you to have at least a small-jet type rating. However, in the United States and Australia, there is a system in place to acquire initial jet type rating through simulator training without actual flight training.

• Journal of Industrial Convergence
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• v.21 no.10
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• pp.13-19
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• 2023

This study classified sensory affordances, functional affordances, and perceptual affordances, and verified their effects on consumers' participation and intention to stay in the metaverse. As a result of the study, sensory affordance, functional affordance, and perceptual affordance all had a positive effect on consumer participation, and sensory affordance had the greatest effect. In addition, consumer participation was found to increase the intention to stay. Service companies that provide metaverse platforms will have to pay more attention to realizing virtual space through various senses and physical elements when building a metaverse in order to encourage customers to actively participate in the service process. Since services based on the 4th industry, the participation of consumers needs to be more actively reviewed. From the perspective of affordance, it is expected that the realistic implementation of the metaverse environment and the interaction with various contents or avatars in the space will increase consumer participation.

• Journal of the Korea Society of Computer and Information
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• v.28 no.10
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• pp.171-178
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• 2023

In this paper, we propose a smart automated warehouse to maximize space utilization. Previous elevator-type automatic warehouses were designed with a maximum payload of 100kg on trays, which has the problem of extremely limiting the number of pallets that can be loaded within the space. In this paper, we design a smart warehouse that can maximize space utilization with a maximum vertical stiffness of 300kg. As a result of the performance evaluation of the implemented warehouse, the maximum payload was 500.6kg, which satisfied the original design and requirements, the lifting speed was 0.5m/s, the operating noise of the device was 67.1dB, the receiving and forwarding time of the pallet was 36.92sec, the deflection amount was 4mm, and excellent performance was confirmed in all evaluation items. In addition, the PLC control method, which designs the control UI and control panel separately, was integrated into the PC system to improve interoperability and maintainability with various process management systems. In the future, we plan to develop it into a fully automatic smart warehouse by linking IoT sensor-based logistics robots.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2023.11a
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• pp.68-69
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• 2023

Recently, decarbonization has been emphasized worldwide to cope with climate change, and carbon neutrality by 2050 has emerged as a global agenda. The domestic port authorities have been participating in the global agenda in line with the government regulations. Since 2010, when decarbonization has been regarded as an important assignment in ports, container terminal efficiency considering undesirable outputs such as Carbon dioxide has been analyzed. However, most previous studies measured carbon dioxide emissions according to the Tier 1 and it is a first time to analyze container terminal efficiency based on the Tier 3 presented in the IPCC guidelines. 17 domestic container terminal operators were considered as decision making units and DEA-SBM Model was used. Subsequently, Undesirable outputs model was conducted to calculate the environmental efficiency.

• KIPS Transactions on Computer and Communication Systems
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• v.12 no.9
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• pp.273-282
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• 2023

Recently, various technologies such as logistics automation and port operations automation with ICT technology are being developed to build smart ports. However, there is a lack of technology development for port safety and safety accident prevention. This paper proposes an AI-based shipping container loading safety management system for the prevention of safety accidents at container loading fields in ports. The system consists of an AI-based shipping container safety accident risk classification and storage function and a real-time safety accident monitoring function. The system monitors the accident risk at the site in real-time and can prevent container collapse accidents. The proposed system is developed as a prototype, and the system is ecaluated by direct application in a port.

• Journal of Aerospace System Engineering
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• v.18 no.3
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• pp.1-7
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• 2024

The utilization of Unmanned Aerial Vehicles (UAVs) is expanding in various industries such as logistics, manufacturing, and transportation. However, to operate a large number of UAVs, it is imperative to first plan a secure and efficient self-configuring communication network for UAVs. In this study, we proposed a method for planning a secure and efficient UAV self-configuring communication network using Voronoi diagrams in the following three steps: 1) generating Voronoi diagrams using obstacles, 2) selecting obstacles to consider for path generation, and 3) planning the optimal path and outputting the path. The real-time feasibility of using the proposed method for planning optimal communication paths for a realistic number of UAVs was experimentally validated.

• Information Systems Review
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• v.20 no.4
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• pp.25-41
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• 2018

Applying predictive analytics to enterprise processes is an effective way to reduce operation costs and enhance productivity. Accordingly, the ability to predict business processes and performance indicators are regarded as a core capability. Recently, several works have predicted processes using deep learning in the form of recurrent neural networks (RNN). In particular, the approach of predicting the next step of activity using static or dynamic RNN has excellent results. However, few studies have given attention to applying deep learning in the form of dynamic RNN to predictions of process performance indicators. To fill this knowledge gap, the study developed an approach to using process mining and dynamic RNN. By utilizing actual data from a large domestic company, it has applied the suggested approach in estimating timely stocking in purchasing process, which is an important indicator of the process. The analytic methods and results of this study were presented and some implications and limitations are also discussed.