• Journal of the Korean Society of Costume
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• v.55 no.6 s.96
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• pp.51-66
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• 2005

Fashion is to emphasize the importance of total coordination in creating an image. Therefore, modern fashion is not the conformation of fixed beauty but it exist in the expressed form of the variety and the completion according to the individual's personality for the self image of the clothes, the hair and make-up, the accessories and the like. This study Is aimed at reviewing one of the tendency of modern fashion coordination and the characteristics of John Gallianos fashion work and there upon, analizing the characteristics of John Galliano's fashion show, who is one of the most leading fashion designer, by dividing them Into four categories in large: 1) The maximum effect of fashion image by make-up and hair style 2) Adventurous fashion coordination with daring decoration 3) Fascinating fashion coordination Harmonized with color 4) Enlargement in the concept of fashion coordination by experimental way of clothing

• Fashion & Textile Research Journal
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• v.6 no.6
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• pp.699-706
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• 2004

In today's fashion industry, directions for new products and high value added of fashion goods, product changes according to cycles, the shortening of life cycles, added value, planned obsolescence, and presentation is focused on fashion trends that will be selected by many consumers at the point of selling time. Therefore fashion information poses great importance and its weight is growing bigger everyday. Fashion information recognized to be important is reflected practically in the prediction of fashion changes in the fashion industry; especially, it is the first stage of the merchandising process that is the course of new product development. Presently, with some differences according to the size and specialized area of a firm, domestic fashion menufacturers obtain information from sales data of competing brands and their own, market information, consumer information based on primary data, shared fashion trend information given by domestic fashion information providing companies. Firms can not produce differentiated images and product concepts using such shared information. Although the types, importance and reflection of used information vary according to merchandising processes, all experts engaging in the merchandising of fashion products use the same shared information.

• International Journal of Costume and Fashion
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• v.17 no.1
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• pp.17-28
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• 2017

The objective of this study is to investigate the effects of advertising expenses of fashion companies on sales from a financial viewpoint. To do so, the advertising expenses and the sales of 194 manufacturing and distribution companies in the fashion industry, as per the income statements posted by the individual companies, were analyzed. The results are as follows. First, there was a statistically significant correlation between advertising expenses and sales. The higher the advertising expenses, the higher the sales. Second, there was no statistically significant differences between companies with different sizes of sales. Third, the effects of advertising expenses on sales of fashion companies were statistically significant. The higher the increase of the ratio of advertising expenses, the higher the increase of the ratio of sales, and vice versa. This study differs from others in that it uses financial data, which has been neglected in previous studies regarding the fashion industry, to analyze the relationship between advertisement and sales. It will lend help to fashion companies seeking to rationally manage advertising expenses and come up with effective advertising policies.

• Journal of the Korea Fashion and Costume Design Association
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• v.7 no.3
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• pp.1-6
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• 2005

'Interaction' here means an action that reciprocally affects each other. In this action each change and movement does not exist independently but acts upon each other. The interaction of fashion design has undergone a lot of changing experiences. Besides it assumes the role of an appreciator that participates in the formation of work. This interaction breaks down the distinction between the designer as the maker and presenter of dress and the passive dresser and appreciator as its passive receivers.. Finally, it integrates the creator, receiver and technology altogether. The interaction tendencies of fashion design treated in this study are classified into four types. First, the mechanism that is included as a part of work and the cognitive response that the observer experiences. Second, the response that fashion design displays towards the stimulus of circumstances. Third, the changeability of manipulation of fashion design. Fourth, the control that mechanism acts upon dynamic status by technology. As in may other fields of our life, interaction in fashion design reflects the change and interactivity of our thinking and ideas.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.4
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• pp.659-668
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• 2008

Today, Fashion illustration has been diversified in its usage and respotlighted in the significance of its artistry by artists' interpretation and subjective perspectives. The purpose of this study is to find out theoretical reestablishment of this extended expression sphere and possible expression coverage of Fashion illustration. First, based on the Fashion illustration works revealing expressive features of Pop Art, this study reviews major considerations of Fashion illustration, i.e. assemblage, silk screen and new possible perspectives respectively. Therefore, based on the reviews, this study seeks to deduce pop art characteristics of expression technique found in Fashion illustration. Expression modes of Pop Art are represented broadly by assemblage, silk screen and new perspectives. Based on corresponding case analysis, this study could come to find out the following expressive features of pop art revealed in Fashion illustration: First, it is found that contemporary Fashion illustration pursues unbounded expressions and unprecedented styles owing to material variety. Second, it is found that contemporary Fashion illustration tries to adopt new and experimental techniques including computer program. Third, it is found that Fashion illustration characterized mainly by expressive features of Pop Art shows and pioneer a wide variety of application spheres including commercials(ads), newspaper or magazine illustration and cartoon ads simply beyond designer's creative drawing. Furthermore, it is expected that Pop Art's expressive features shown in Fashion illustration will evolve through a fusion with various experimental techniques, and keep having cultural and artistic influence in the future as well.

• Fashion & Textile Research Journal
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• v.5 no.5
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• pp.511-519
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• 2003

The traditional culture has been developed for a long time with an unique property according to folk character, custom and environment within an area. Especially in 1906, when the westerners were interested in oriental cultures more and more, Paul Poiret presented Japanese traditional dress of napping sleeve coats and harem pants, henceforth japanese fashion theme began to rise. The Japanese style rose as an important fashion item of the modern fashion, with various fashion themes such as orientalism, ethnic, folklore, ecology, etc., needless to say of activities of Japanese designers. The revealed patterns on Japanese dress and it's ornament plays a role of expressive decoration as well as stand for the nation, the ideology of the age and aesthetic consciousness. For this reason, it is necessary to study Japanese traditional patterns expressed in modern fashion systematically. Therefore, in this research, the demonstrated Japanese traditional patterns on the modern fashion were divided into natural, artificial and complex design and were looked out the characteristic, furthermore it was studied in regard that Japanese patterns were how to apply in modern fashion. It was concluded that the characteristics of the Japanese traditional patterns presented in the modern fashion were as follows: first, creation of environmental friendly design using plenty of natural materials; second, expression of paint-like impression and beauty of margins by simplifying of patterns; third, expression of amusing design by using bright colors and print; finally, various patterns were spreaded out complicated on dress. The characteristics of Japanese traditional patterns in the above were expressed in the modern fashion.

• Journal of the Korean Society of Costume
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• v.62 no.4
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• pp.81-90
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• 2012

The contents of this study are as follows. First, an academic understanding has been achieved by exploring the theoretical concept "allegory", and a new theoretical approached methodology has been sought. Second, an analysis-index of fashion illustration cases has been suggested based on the allegory theory of Craig Owens. Third, in order to draw the characteristics of fashion illustration as viewed from the allegorical viewpoint and find out its feasibility, the case studies has been referred and the internal significance, external significance that combines different characteristics has been extracted. In regards to this study method, literature studies and case studies has been done in parallel with each other. This study was done in the following sequence: the establishment of the study system, the drawing of the allegory-associated concepts and the discovering the characteristics of aesthetic expressions. The results of this study on the expression characteristics of fashion illustration as viewed from the allegorical viewpoint of Craig Owens are as follows. First, the borrowing of image, which is a characteristic of allegory, contains the meaning of uncertainty in the fashion illustration as it expresses the image-synthesis and forms a completely different meaning as the fixed meaning is dissolved and it is utilized as a photo-montage technique. Second, the inference of pictogram is the mixture of linguistic medium and visual medium. Fashion illustration utilizes the characters and transmits the fashion information visually and immanently. It has the characteristic of making the information into pictograms and the internal significances of mutual-text with communication function. Third, the uniqueness of location in the fashion illustration has the special nature of utilized mediums as it is used for advertising or publicizing. The fashion illustration from the viewpoint of allegory has the impermanency of existing only for a limited time and reflects the coincidence that gives the meaning of utilized location according to the season trend. Fourth, the cross-breeding is expressed as the mixture of various materials in the fashion illustration. The expressions made by the mixture of media, such as the use of computer graphic programs mixed together with various materials showed the trend of diversity and genre dissolution.

• Journal of Fashion Business
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• v.24 no.4
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• pp.99-116
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• 2020

This study examines the characteristics of Paul Smith's fashion from the viewpoint of Habitus. To this end, on the theory of Bourdieu's Habitus concept and theory of the field, we derive the attributes of fashion and fashion designers and Habitus that appeared in fashion from the viewpoint of Habitus. Based on this, the tendency of Paul Smith's Habitus tendency has been examined and how it is expressed in fashion design and store production has been investigated. The scope of the study is from 1977 to the present, and it covers Paul Smith's menswear and stores. Research methods are literature research and visual data analysis. The results of the study are as follows. The characteristics of Habitus' tendency in Paul Smith are childlike imagination and humor, vigorous curiosity and observation, paranoid collection and memos, and British tradition and craftsmanship. Paul Smith's Habitus propensity reflects the following features in fashion design and store direction. First, a unique mix of wit or list structure, second, respect for uniqueness and discrimination with respect for the local image, and third, the new male image was presented to contribute to the diversification of consumers, and fourth, sensitivity and emotion reflecting his Habitus propensity. It is a friendly space for communication. As a result of analyzing and applying to Paul Smith, it was found that the special Habitus characteristics possessed by designers in fashion are important and impart a great influence.

• Journal of the Korea Fashion and Costume Design Association
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• v.7 no.3
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• pp.7-15
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• 2005

Culture industry is appearing as an important sector of economy. Many kinds of culture industry like movie, music, drama, animation and game are creating enormous wealth all over the world. Fashion is a kind of culture industry too and even sometimes treated as art. Korean fashion is not treated as real culture but still as a part of textile industry. Internationally Korean fashion has not yet much to show, and despite of it's potential it does not attract much interest from other countries. In this paper properties and effects of mulberry handmade paper clothes were investigated with five clothes made of it. In making handmade mulberry paper clothes various techniques could be applied and these techniques could bring new effects. Because mulberry handmade paper does not have little flexibility than ordinary texture, much efforts should be put to the detail works. Handmade mulberry paper clothes have enormous potential as art, because various approach could be applied.

• Journal of the Korean Society of Clothing and Textiles
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• v.20 no.5
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• pp.801-816
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• 1996

The study is in depth an analysis of the consciousness structured in unisex, androgyny, punk and postmodernism fashion in order to explain the dominant bisexual trend in fashion since the 1960's. Bisexuality in fashion can be interpreted as an effort in recovering the attitude within commentarialism, as opposed to the dichotomous split of the sexes. It is a reflection of the fundamental desire to be as one and implies "freedom" as an expression of feminism and postmodernism furthermore. Bisexuality is a reactionary movement in fashion which encompasses adaptive ways to the world we now inhabit. It is also a clear picture of the necessity of destroying the dichotomous sexuality in order to achieve the freedom and the importance of realizing as a whole the oneness of human kind. Bisexuality in fashion primarily is the pursuit of a new perspective on the human entity required in the modern world. Namely a communitarian spirit devoid of sexual prejudices. And secondly, it is a phenomenon reflecting the transitional woes of the pluralistic society experiencing deconstructivism and reconstructivism.ructivism.