Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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Characteristics of Paul Smith and Fashion from the Perspective of Habitus

아비투스 관점에서 바라본 폴 스미스와 패션에 나타난 특징

  • Kim, Sora (Dept. of Fashion Design & Marketing, Seoul Women's University) ;
  • Lee, Keumhee (Dept. of Fashion Design & Marketing, Seoul Women's University)
  • 김소라 (서울여자대학교 패션산업학과) ;
  • 이금희 (서울여자대학교 패션산업학과)
  • Received : 2020.07.28
  • Accepted : 2020.09.03
  • Published : 2020.09.30
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Abstract

This study examines the characteristics of Paul Smith's fashion from the viewpoint of Habitus. To this end, on the theory of Bourdieu's Habitus concept and theory of the field, we derive the attributes of fashion and fashion designers and Habitus that appeared in fashion from the viewpoint of Habitus. Based on this, the tendency of Paul Smith's Habitus tendency has been examined and how it is expressed in fashion design and store production has been investigated. The scope of the study is from 1977 to the present, and it covers Paul Smith's menswear and stores. Research methods are literature research and visual data analysis. The results of the study are as follows. The characteristics of Habitus' tendency in Paul Smith are childlike imagination and humor, vigorous curiosity and observation, paranoid collection and memos, and British tradition and craftsmanship. Paul Smith's Habitus propensity reflects the following features in fashion design and store direction. First, a unique mix of wit or list structure, second, respect for uniqueness and discrimination with respect for the local image, and third, the new male image was presented to contribute to the diversification of consumers, and fourth, sensitivity and emotion reflecting his Habitus propensity. It is a friendly space for communication. As a result of analyzing and applying to Paul Smith, it was found that the special Habitus characteristics possessed by designers in fashion are important and impart a great influence.

Keywords

References

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