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A Study on the Effect of Coworkers Social Support on Service Employee's Self-Efficacy and Job Performance. (동료지지가 서비스직원의 자기 효능과 직무성과에 미치는 영향)

  • Yang, Sung-Youn
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.1
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    • pp.304-312
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    • 2019
  • Service companies are making constant efforts to gain positive business performance such as customer satisfaction, quality improvement, and valuable management. Compared to other industries, service companies are highly dependent on workers for responding to customers and satisfying various customer needs in terms of business content and type. Thus, the attitude, given, environment, and capacity of the workers who supply service and serve customers are important factors that directly and indirectly influence customer satisfaction and performance. To enhance the performance of organizations and gain competitive advantage, it is important to provide the various forms of social support for workers as service suppliers. In this sense, active interests including the development of personal competence, support for working environment, and providing chances for the development of new services are significant. This study is a follow-up study on the influence of social support for positive psychological capital, creativity, and work performance of service workers. Among the service process matrix, this study targets the workers involved in mass service fields and seeks to examine how support for co-worker influences the performance through self-efficacy. No empirical analysis has examined workers involved in mass service fields. Thus, this study aims to take an approach different from that of previous studies and to suggest more effective human resource management strategies for enhancing the competitiveness of service companies and provide related implications.

A Study for a Way to Invigorate Domestic Documentary Ecosystem: Focusing on the Growth of Independent Documentaries and the Case of POV (다큐멘터리 생태계의 활성화 방안 -독립 다큐멘터리의 성장과 미국 POV 사례를 중심으로)

  • Lee, EunKyung;Im, SoYun
    • The Journal of the Korea Contents Association
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    • v.19 no.6
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    • pp.168-178
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    • 2019
  • This study takes a close look at the recent success of independent documentaries to find its implications and a way to invigorate Korean documentary ecosystems. To this aim, this study performed in-depth interviews with independent documentary film makers and television documentary directors. Also, it analyzed the case of POV (Point Of View), which is television's longest-running showcase for independent documentary films in the USA. The results display that independent documentaries convey competitive edge of contents and expansion of distribution and funding through film industry systems, based on the producer systems, global distribution networks of overseas pitching and film festivals, marketing and audience strategy of film industry. Although this shows its molding of documentary industry ecosystems, there are great needs for various platforms other than film industrial outlet in order to make an advancement of the ecosystems under the digital environment. POV works on the basis of 'open sourcing' form when collaborating with independent film makers. Independent documentaries picked up by POV are aired on PBS, streamed via its online service, and distributed through community screenings; this three-outlet strategy makes POV a unique platform and has a relevance and feasibility to apply for Korean documentary ecosystems. Therefore, this study suggests to create a platform adopting POV system hoping that more studies and efforts would come for various and novel platform building so to make more advanced and invigorated ecosystems of Korean documentary.

Activation of Korean Ship Finance through Study on Chinese Ship Finance Market (중국 선박금융 시장 연구를 통한 국내 선박금융 활성화)

  • Kim, Dae-Jin;Kim, Ju-Hyeoun
    • Journal of Korea Port Economic Association
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    • v.35 no.2
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    • pp.1-20
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    • 2019
  • This study aims to establish a method for activating Korean ship finance through an analysis on the development of Chinese ship finance market, which has grown rapidly in recent years. It focuses on its main institutions, laws and policies, strengths and weaknesses, market share, and development status. Because 80.7% of South Korea's economy depends upon foreign trade and 99.7% of the South Korea's traded volume is transported by ships, shipping has assumed an important role in Korean economy. However, since the global financial crisis, Korean shipping and shipbuilding industry has been facing difficulties and Hanjin, the biggest Korean shipping company, went bankrupt in 2017. One of the key aspects of the competitiveness of the shipping and shipbuilding industry is acquiring competitive shipping assets; therefore, stable and smooth supply of ship finance is crucial for the development of the shipping and shipbuilding industry. Given this background, the study analyzed how the Chinese ship finance market has grown rapidly in the past 30 years and identified the problems, strengths, and weaknesses of the Chinese ship finance. The analysis on the status of the Chinese ship finance market is expected to suggest a direction for establishing methods for activating the Korean ship finance market, which is facing scarcity of finance, even as the global ship finance market has remained depressed since the global financial crisis. Although this study focused exclusively on the Chinese market, future research can draw conclusions from a comparative analysis that includes the Japanese ship finance market; the conclusions obtained would contribute to the establishment of long-term policies and plans for Korean ship finance.

A Study on the Competence of Consultants Affecting Management Performance -Moderating Effect of Managerial Characteristics- (경영성과에 영향을 미치는 컨설턴트 역량에 관한 연구 -경영자 특성의 조절효과-)

  • Kim, Moon-Jun;Jo, Nam-Ho
    • Industry Promotion Research
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    • v.4 no.1
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    • pp.45-55
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    • 2019
  • The purpose of this study is to examine the effects of common competency, managerial competency, and job competency, which are perceived management consultants' competencies, on organizational performance and management characteristics of these managers. The hypothesis 2 shows that the influence of the management consultant capacity and the management performance on the Hypothesis 1 and the moderating effect of the hypothesis 2 management characteristics are as follows. First, common competence, management competence, and job competence, which are H1 management consultant capacities, have been shown to have a positive (+) influence on financial performance and non - financial performance. Second, the characteristics of manager in H2 were partially shown by the common competence between management consultant capacity and management performance. Therefore, in order to establish a corporate sustainability management system and implement it strategically, a consulting firm should select a consultant with excellent management consultant capability and execute management consulting. In addition, management consultants were required to have diverse learning, experience and management plans to improve their qualitative performance. Despite the fact that managerial characteristics represent partial regulatory roles, they actively play a central role in the survival and development of corporations, requiring active publicity so that the organizational characteristics of managers can be understood.

A Study on the Competition of the World Women's Handball Championship Using Bigdata : Focused on the top 5 teams of the 2007-2019 World Women's Handball Championship (빅데이터를 활용한 여자핸드볼선수권대회 전력 비교 연구 -2007~2019년 세계여자핸드볼선수권대회 상위 5개팀과 대한민국을 중심으로-)

  • Kang, Yong-Gu;Kwak, Han-Pyong
    • Journal of Industrial Convergence
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    • v.19 no.1
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    • pp.147-158
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    • 2021
  • This study was conducted seven times from 2007 to the 2019 Women's World Handball Championships to analyze and strengthen the strength of the Korean women's handball team through the analysis of the top five countries' strengths. Among the 41 national teams participating in the World Women's Handball Championship, a total of five national teams, including the Netherlands, Norway, Russia, Spain, and France, were selected for the final study. Among the records provided by the International Handball Federation (IHF), the ranking was selected by analyzing the competition records of 41 participating countries, and technical statistics and frequency analysis were conducted using the SPSS/PC+ Ver21.0 program. based on the accumulated records of the top five women's handball competitions, handball attack and defense strategies that can make up for the inferiority in future physical conditions are needed and detailed follow-up studies are needed. Also, we hope to use it as a basic resource for improving the performance of Korean women's handball players and to play a key role in enhancing the level of women's handball at the 2021 Tokyo Olympics.

Investigating the Characteristics of Academia-Industrial Cooperation-based Patents for their Long-term Use (지속적 활용이 가능한 산학협력 특허 특성 분석)

  • Park, Sang-Young;Choi, Youngjae;Lee, Sungjoo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.3
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    • pp.568-578
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    • 2021
  • Patents that are research results from industry-university cooperation (IUC) are a source of innovation, and play an important role in economic growth, such as technology transfer and commercialization. For this reason, there are many efforts to revitalize IUC, but in general, company patents are achievements that can be commercialized, rather than research achievements, so not all patents are used for business, even after their creation as the outcome of IUC. Therefore, this research supports the design of measures in which IUC can ultimately be linked to successful utilization of patents by identifying the purposes of IUC, even after it has been successfully promoted, and patents have been filed as a result. To this end, first, the patents registered for industry-academia cooperation in the United States are collected, and second, a predictive model is designed, with unexpired and expired patents predicted using machine learning techniques. The final identified patents are intended to derive available factors in terms of marketability and technicality. This study is expected to help predict the utilization of unexpired and expired patents, and is expected to contribute to setting goals for research results from technical cooperation between corporate and university officials planning early IUC.

A Study on Idol Marketing Strategies Using Web Entertainment - Focusing on - (웹 예능을 활용한 아이돌 마케팅 전략 연구 - <달려라 방탄>을 중심으로)

  • Lee, Shuo-Kun;Huh, Eun-Jin
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.2
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    • pp.99-109
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    • 2021
  • The purpose of this paper is to look at web entertainment in terms of marketing and analyze how consumers in Korea and abroad feel about it. To this end, methods such as literature research, case studies, and consumer interviews were used. The main conclusions of this paper are as follows. First of all, through the case of "Run BTS," the web entertainment program actively reflects the needs of viewers on entertainment content by utilizing the unique interactions of web entertainment in terms of products. In terms of price, web entertainment operated a paid service that contained more diverse contents. However, the degree of satisfaction with paid services was different for each age group or income of viewers. In terms of distribution, web entertainment can position viewers much more clearly than conventional TV entertainment, has strong communication with viewers, and is relatively free from political conflict or censorship in overseas exports. Finally, in terms of public relations, web entertainment is promoted in various ways to fans who are the mainstay of existing viewers, but public relations for various viewers other than fans are relatively weak. Based on the above analysis, this paper proposed ways to improve consumers of web entertainment by region, customized marketing by age, professional window for consumers to directly express their opinions on content, and wide promotion through various media.

Big Data-based Monitoring System Design for Water Quality Analysis that Affects Human Life Quality (인간의 삶의 질에 영향을 끼치는 수질(물) 분석을 위한 빅데이터 기반 모니터링 시스템 설계)

  • Park, Sung-Hoon;Seo, Yong-Cheol;Kim, Yong-Hwan;Pang, Seung-Peom
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.3
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    • pp.289-295
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    • 2021
  • Today, the most important factor affecting the quality of human life is thought to be due to the environment. The importance of environmental monitoring systems to improve human life and improve welfare as the magnitude of the damage increases year by year due to the rapid increase in the frequency of hail, typhoons, collapse of incisions, landslides, etc. Is increasing day by day. Among environmental problems, problems caused by water quality have a very high proportion, and as there is a growing concern that the scale of damage will increase when water pollution accidents occur due to urbanization and industrialization, the demand for social water safety nets is increasing. have. In the last 5 years, 259 cases of water pollution (Han River 99, Nakdong River 31, Geum River 25, Seomjin River and Yeongsan River 19, and 85 others) have occurred in the four major river basins. Caused damage. Therefore, it is required to establish a water quality environment management strategy system based on big data that can minimize the uncertainty of the water quality environment by expanding the target of water quality management from the current water quality management system centered on the four major rivers to small and medium-sized rivers, tributaries/branches, and reservoirs. In this paper, we intend to construct and analyze a water quality monitoring system based on big data that can present useful water quality environment information by analyzing the water quality information accumulated for a long time.

An Exploratory Study on the Advertising Skepticism and Avoiding of Youtube Users based on Media Platform (미디어 플랫폼 유튜브 이용자의 광고 회의주의와 광고 회피 현상에 대한 고찰)

  • Sun, Min-Jae;Kim, Joon-Seok;Na, Woon-Bong
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.6
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    • pp.61-76
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    • 2020
  • As the media environment changes rapidly, the size of the online advertising market is growing rapidly. However, consumer's trustfulness in online advertising is much lower than that of old media, and there is also a phenomenon of advertising avoidance. Thus, in this study, advertising skepticism, advertising appeals, involvement, and FCB Grid theory were used to provide Youtube and advertisers with implications for advertising strategies. It was intended to provide a way to lower consumer advertising avoidance. As a result of Research 1, consumers with high advertising avoidance showed low advertising attitudes, brand attitudes, and attitudes toward products. In addition, there was no difference in gender, and when the frequency of online video viewing decreased and the age increased, advertising avoidance increased. Research 2 shows that consumers with high levels of advertising skepticism showed a high level of advertising attitude when the level of involvement was low and transformational appeal was high. In the FCB Grid model, consumers with high levels of advertising skepticism are found to be suitable for transformational appeal advertising. These results mean that Youtube and advertisers should think important about advertising skepticism, which is the cause of advertising avoidance, and that consumers with high levels of advertising skepticism should be presented with advertisements suitable for each type of product in the online advertising market.

Design and Implementation of a Systemic Learner-centered Teaching Method Model - Focusing on H University - (체계적인 학습자 중심의 교수법 모델 개발 및 구현 - H 대학을 중심으로 -)

  • Kim, Sun-Hee;Cho, Young-Sik;Kim, Bo-Young;Han, Yong-Su
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.5
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    • pp.163-173
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    • 2021
  • This study tried to develop and implement a class model that can apply the teaching method that can operate learner-centered classes in university education to the class operation of the entire university, not individuals. For the development of the instructional model, the final model was derived through analysis of prior research, expert review, derivation of instructional model and design principles, pilot operation, primary questionnaire analysis, model and design strategy revision, and secondary questionnaire analysis. Shift_N+1 class consists of 6 models, and each model was divided into 3 parts. It was a preliminary learning using video, a face-to-face class for question-and-answer and in-depth learning on the core content, and feedback and process evaluation for individual student. We have built our own computer system so that we can implement this every week. The teaching method model that can apply the learner-centered curriculum to all classes at the university was standardized. The Shift_N+1 teaching method seeks to maximize the learner-centered learning effect by reflecting the characteristics of the subject, and to improve the quality of education by identifying students' achievements by week.