• 제목/요약/키워드: Green Management

검색결과 1,804건 처리시간 0.037초

Investigating Green Marketing Orientation Practices among Green Small and Medium Enterprises

  • RAJADURAI, Jegatheesan;ZAHARI, Abdul Rahman;ESA, Elinda;BATHMANATHAN, Vathana;ISHAK, Nur Afiqah Mohammad
    • The Journal of Asian Finance, Economics and Business
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    • 제8권1호
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    • pp.407-417
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    • 2021
  • This study aims to establish the relationship between the Green Marketing Orientation (GMO) variables and the performance of Green Small and Medium Enterprises (GSMEs) across the building and energy sectors in Malaysia, using customer satisfaction as a means of performance measurement. The GMO variables examined include Greening the Process (GTP), Green Supply Chain Management (GSCM), Green Strategic Policy Initiatives (GSPI), Proactive Energy Conservation (PEC) and Green Promotion (GP). The items used to measure these variables were extracted from literature and adapted to the context of the variables based on feedback from Focus Group Discussions and Expert Opinion sessions. This study employs a survey sample of 300 respondents but only 238 completed questionnaires were returned. The results reveal that GTP, GSCM and PEC have a positive impact on Customer Satisfaction but not GSPI and GP. The findings suggest that owners or managers of GSMEs should focus on maintaining and improving GTP, GSCM and PEC in order to create greater satisfaction among their customers. The significance of this study is that it enables the creation of a framework that enables GSMEs to design a pathway towards achieving a cleaner production of goods and services in line with United Nations Sustainable Development Goals.

녹색성장을 위한 가정경영의 가치와 실천 (Value and Practice for Green Growth from the Perspective of Family Resource Management)

  • 차성란
    • 가정과삶의질연구
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    • 제29권2호
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    • pp.13-22
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    • 2011
  • Since environmental problems were globalized, discussions on 'Sustainable Development' started from Rio Declaration on Environment and Development(Rio Agenda 21). In Korea, the idea of 'Green Growth' was introduced and generalized since the celebration speech made on 8.15(Independence Day of South Korea) on 2008. And Low Carbon- Green Growth Basic Law was established on 2010. There are 3 strategies and 10 sub-tasks to achieve green country-traffic and green revolution of life. Family resource management is capable of changing life style from energy wasty to ecologically green. The value of family resource management plays a critical role in changing the lifestyle through influencing the goal and standard setting. So, this study is aimed to suggest the green value and green way of life from the perspective of family resource management. Results are as follow. First, the green value is to change from 'material-oriented' to 'people-oriented'. The 'material-oriented value pursues pleasure from possessing, but the 'people-oriented' value pursues pleasure from being itself. Second, the change from the value of 'human-mastery of the nature' to the value of 'mother -nature' is necessary. The value of 'human-mastery of the nature' seeks pleasure from the velocity and tangible outcome. But the value of 'mother- nature' seeks pleasure from the time to relax and slow way of life. 'Third, the change from the value of 'individualism' to the value of 'community sprit' is necessary. Individualism focuses on man's achievement, which may fall into family egoism. And the green way of life suggests the change from 'results-oriented' to 'enjoy the process itself", from 'consumption' to 'ecological restoration' and from 'work to home and then home to community'.

3PL을 활용한 제조기업 공급사슬통합 및 녹색물류 실행을 위한 실증적 연구 (Study on the Execution of Green Logistics and Supply Chain Integration for by 3PL for Manufacturing Companies)

  • 임장혁;한영근
    • 대한안전경영과학회지
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    • 제15권4호
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    • pp.233-243
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    • 2013
  • As companies were concerned with developing green logistics and environment, most logistics concerned functions like packaging, loading, storage, transportation and IT studies are active in study. Even if active in research studies, companies still recognized that logistics cost increases as green concepts are applied. For the efficient execution of green logistics management, it is absolutely necessary but difficult to build an optimal logistics system where each function is smoothly interacted through the proper integration and the link of various logistics functions and partners. This study aims to development of green logistics through integration of supply chain functions and partners. With this aim of study, case studies with analysis of embodiment, planning and operations for supply chain of companies are carried out.

BIM(Building Information Modeling) 기반의 친환경 건축 시뮬레이션 시스템에 관한 연구 (A Study on the BIM-based Green building Simulation System)

  • 전승호
    • 한국건설관리학회:학술대회논문집
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    • 한국건설관리학회 2008년도 정기학술발표대회 논문집
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    • pp.758-762
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    • 2008
  • IT기술의 발달과 더불어 국내산업계는 저탄소 녹색성장에 대한 관심이 증대하고 있다. 기존 건축물들의 막대한 에너지 소비량을 보았을 때 건설산업은 이러한 동향의 중심에 서있다고 해도 과언이 아니다. 따라서 보다 효과적이고 정량화된 방법에 따라 건축물의 친환경 성능을 분석하고 관리하는 친환건설경영이 요구되어지고 있다. BIM이 가지고 있는 객체기반의 파라메트릭 모델링 기술과 생애주기관리의 개념은 친환경 건축물의 성능을 분석하고 관리하는데 유용한 도구가 될 것으로 여겨지며, 따라서 본 연구에서는 친환경건설의 필수 관문이라고 할 수 있는 친환경 인증의 평가항목에 있어서 BIM기반의 시뮬레이션 시스템을 제안하였다. BIM 기반의 친환경건축물 시뮬레이션은 친환경인증의 준비 과정 및 시공과정에서 보다 합리적인 의사결정을 지원할 수 있을 것으로 기대된다.

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친환경 병원경영 : 3개 대학병원 사례를 중심으로 (Environmentally-Friendly Hospital Management : Case Studies in 3 University Hospitals)

  • 강정규;서영준
    • 보건의료산업학회지
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    • 제5권2호
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    • pp.199-208
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    • 2011
  • The purpose of this study is to investigate the strategies and the experiences of 3 university hospitals relevant to environmentally-friendly strategy in their hospitals and to find out the implication for spreading the environmentally-friendly hospital management to other Korean hospitals. The study was progressed from October to November 2010 through the in depth interview with middle manager of the hospitals. Interview items about environmentally-friendly hospital management were selected from ISO 14001, Korean Green Management Certification Scheme, Green Guide Operation Version 2.2 of GGHC, Eco-ChecklistTM, Self-Assessment Tool of "Practice Greenhealth" and some accreditation credits of LEED, BREEAM, GreenStar. The case study result implies that the following strategies are so critical to settle environmentally-friendly hospitals in Korea: 1)understanding about fundamental concept of environmentally-friendly hospital, 2)organizing green teams, 3)purchasing environmentally-friendly goods, 4)benchmarking other successful hospitals, 5)adopting easy & reasonable policy first, 6)managing accumulated data & performance about energy efficiency, and 7)educating the employee about environmentally-friendly hospitals strategies. Hospitals have to keep in pace with the change in government policy and scheme like as GHG & Energy Target Management System, Korean Green Management Certification Scheme, ESCO, and so on for achieving the successful environmentally-friendly hospitals.

Green Supply Chain Integration and Technology Innovation Performance in SMEs: A Case Study in Indonesia

  • EFFENDI, Mohamad Irhas;WIDJANARKO, Hendro;SUGANDINI, Dyah
    • The Journal of Asian Finance, Economics and Business
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    • 제8권4호
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    • pp.909-916
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    • 2021
  • The purpose of the research to analyze SMEs' technological innovation performance in the Special Region of Yogyakarta based on green supply chains. This study's technology innovation performance is influenced by environmental management practices, green supply chain integration, and supply chain knowledge-sharing. This research is important because many SMEs are underdeveloped in terms of technology innovation performance. Technology innovation performance shows that innovation has a multi-dimensional ecological performance in organizations. Therefore, SMEs' sustainable supply chain could be achieved by managing operations, support, and information by focusing on environmental and social issues to maximize the entire chain. This study used primary data. The number of respondents in this study was 200 SMEs that have implemented green supply chain management practices. The data collection method used was a questionnaire. The data analysis technique tool used is a two-step approach to SEM-AMOS. The results of this study indicate that SMEs are willing to implement a green supply chain to increase their performance. The technological innovation performance model of this study is acceptable. The findings of this research suggest that companies must be encouraged to maintain and increase the implementation of green supply chain integration and better supply chain knowledge-sharing with improved technological innovation performance enhancements.

Schedule Management for Green Building Projects in Singapore: Schedule Delay, Causal Factors and Solutions

  • Hwang, Bon-Gang;Zhao, Xianbo;Leong, Lay Peng
    • 국제학술발표논문집
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    • The 6th International Conference on Construction Engineering and Project Management
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    • pp.527-531
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    • 2015
  • With the mounting concerns over environmental issues, green construction is gaining a place in the global construction industry. However, rare research has been conducted to analyze green construction projects, especially in the aspect of project schedule performance. As a result, this study aims to investigate the degree of project delay in green building construction, analyze the factors affecting schedule delay of green building projects, and finally provide recommendations to improve schedule performance of green building project. To achieve the objectives, a comprehensive literature review was carried out, followed by a survey conducted with 30 companies that provided data from 220 traditional and 96 green building projects. The analysis of the responses identified that 15.9% of the traditional building projects were delayed while 32.3% of the green building projects were completed behind schedule. Furthermore, the amount of the delays in green building projects was an average of 4.8% of their planned schedule. The top 5 critical factors that can cause delay in green building projects were identified as: (1) speed of decision-making by clients; (2) speed of decision-making involving all project teams; (3) communication/coordination between key parties; (4) level of experience of consultants; and (5) difficulties in contractors' project financing. Lastly, a list of recommendations was introduced, aiming to reduce schedule delay in green building construction projects based on the observations. This study will serve as s a base for further research on the enhancement of green building project schedule performance.

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Understanding College Students' Perception of Green Building Products

  • Jung, Younghan;Jeong, Myung Goo;Considine, Carol
    • 국제학술발표논문집
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    • The 6th International Conference on Construction Engineering and Project Management
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    • pp.503-507
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    • 2015
  • Sustainability continues to gain traction in all industry sectors as people become aware of the advantages of green products. The voluntary use of green products in buildings in the United States continues to grow due to long-term cost saving and the ecological benefit to nature. The voluntary installation of green products is associated with end-users' expectations and perceptions including cost saving, sustainable behavior, and social responsibility. Although involuntary use of green products has similar expectations and perceptions, the installation decision is not based on the goodwill from end-users. This paper surveys college students to capture current experience levels, expectations, and perceptions in regard to green products and/or sustainability and to understand their attitudes about involuntary use of a green product. The installation of low water pressure showerheads in a dormitory provides data to support perception, expectation, and future direction of adoption of green products in public buildings. This information may be used to facilitate sustainable behaviors among involuntary groups regarding to the adoption of green products. The primary objective of this paper is to investigate the college students' perception of a green product, particularly when the students are involuntarily exposed to the green products. As a secondary objective, the paper also attempts to address the college students' general understanding on sustainability and green products. The findings of this study could support the growing importance of sustainable behavior among higher education beyond social responsibility and provide a benchmark against which to improve future change while fostering sustainable behaviors over time among the public.

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한국의 그린 비즈니스/IT 실태분석을 통한 추진전략 우선순위 도출에 관한 연구 (Development of Korean Green Business/IT Strategies Based on Priority Analysis)

  • 김재경;최주철;최일영
    • Asia pacific journal of information systems
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    • 제20권3호
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    • pp.191-204
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    • 2010
  • Recently, the CO2 emission and energy consumption have become critical global issues to decide the future of nations. Especially, the spread of IT products and the increased use of internet and web applications result in the energy consumption and CO2 emission of IT industry though information technologies drive global economic growth. EU, the United States, Japan and other developed countries are using IT related environmental regulations such as WEEE(Waste Electrical and Electronic Equipment), RoHS(Restriction of the use of Certain Hazardous Substance), REACH(Registration, Evaluation, Authorization and Restriction of CHemicals) and EuP(Energy using Product), and have established systematic green business/IT strategies to enhance the competitiveness of IT industry. For example, the Japan government proposed the "Green IT initiative" for being compatible with economic growth and environmental protection. Not only energy saving technologies but energy saving systems have been developed for accomplishing sustainable development. Korea's CO2 emission and energy consumption continuously have grown at comparatively high rates. They are related to its industrial structure depending on high energy-consuming industries such as iron and steel Industry, automotive industry, shipbuilding industry, semiconductor industry, and so on. In particular, export proportion of IT manufacturing is quite high in Korea. For example, the global market share of the semiconductor such as DRAM was about 80% in 2008. Accordingly, Korea needs to establish a systematic strategy to respond to the global environmental regulations and to maintain competitiveness in the IT industry. However, green competitiveness of Korea ranked 11th among 15 major countries and R&D budget for green technology is not large enough to develop energy-saving technologies for infrastructure and value chain of low-carbon society though that grows at high rates. Moreover, there are no concrete action plans in Korea. This research aims to deduce the priorities of the Korean green business/IT strategies to use multi attribute weighted average method. We selected a panel of 19 experts who work at the green business related firms such as HP, IBM, Fujitsu and so on, and selected six assessment indices such as the urgency of the technology development, the technology gap between Korea and the developed countries, the effect of import substitution, the spillover effect of technology, the market growth, and the export potential of the package or stand-alone products by existing literature review. We submitted questionnaires at approximately weekly intervals to them for priorities of the green business/IT strategies. The strategies broadly classify as follows. The first strategy which consists of the green business/IT policy and standardization, process and performance management and IT industry and legislative alignment relates to government's role in the green economy. The second strategy relates to IT to support environment sustainability such as the travel and ways of working management, printer output and recycling, intelligent building, printer rationalization and collaboration and connectivity. The last strategy relates to green IT systems, services and usage such as the data center consolidation and energy management, hardware recycle decommission, server and storage virtualization, device power management, and service supplier management. All the questionnaires were assessed via a five-point Likert scale ranging from "very little" to "very large." Our findings show that the IT to support environment sustainability is prior to the other strategies. In detail, the green business /IT policy and standardization is the most important in the government's role. The strategies of intelligent building and the travel and ways of working management are prior to the others for supporting environment sustainability. Finally, the strategies for the data center consolidation and energy management and server and storage virtualization have the huge influence for green IT systems, services and usage This research results the following implications. The amount of energy consumption and CO2 emissions of IT equipment including electrical business equipment will need to be clearly indicated in order to manage the effect of green business/IT strategy. And it is necessary to develop tools that measure the performance of green business/IT by each step. Additionally, intelligent building could grow up in energy-saving, growth of low carbon and related industries together. It is necessary to expand the affect of virtualization though adjusting and controlling the relationship between the management teams.

Management Status and Development Plan of Green Tea Processors in Korea

  • Kang, Hagmo;Park, Junho;Choi, Sooim;Lee, Chongkyu;Kim, Hyun
    • Journal of Forest and Environmental Science
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    • 제36권2호
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    • pp.156-162
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    • 2020
  • This study was conducted to analyze the current management status of green tea processors in two regions (Hadong-gun and Boseong-gun) in Korea and to suggest directions for the development of the green tea industry based on an understanding their difficulties in management. This study showed that the number of green tea farms and the cultivation area had decreased, while the average unit sales price of green tea in Boseong-gun was approximately three times higher than that in Hadong-gun. Also, this study found that Hadong-gun mainly provided green tea products to wholesalers, whereas Boseong-gun sold it directly to the local retail stores targeting tourists, and this results in generating relatively higher unit prices. Meanwhile, we discovered that both regions had difficulties in management which were caused by the demand for low delivery unit costs from large corporations and small food companies. Therefore, in order to develop the green tea industry in both regions, the size of green tea fields and the scenery satisfaction should be improved to draw more tourists and boost tourists' intention to revisit. In addition, it is necessary to enhance guidance and accessibility of related tourist sites, to expand green tea experience activities, and to improve product satisfaction by developing various goods. By inducing more tourists in these ways, it could change the sales type of green tea from wholesale to retail and help activate the management of green tea processors.